Coconut Grove Festival - Sales Kit 2014


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The 51st Annual Coconut Grove Arts Festival® is a “Celebration of the Arts” across all disciplines, inspiring one’s imagination for visual, culinary and performing arts. This three-day event brings the most talented and creative artists from all over the world to Coconut Grove, Florida.

The quality of the participating artists contributes to the Festival’s continual recognition as one of the most prestigious fine arts exhibitions in the nation. Last year, the event drew over 120,000 visitors. Its commitment to celebrating the arts 365 days of the year confirms the Festival’s growing recognition as a central cultural institution in South Florida.

For more info:

Rene Rodriguez
(305) 965-3378

Damaso V Santana
(305) 542.7879

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Coconut Grove Festival - Sales Kit 2014

  1. 1. st 51 annual Coconut Grove Festival February 15-17, 2014 SALES KIT
  2. 2. IT ONLY GETS BETTER The Coconut Grove Arts Festival® has, for 50 years, been a community icon celebrating and introducing the arts, whether visual, culinary or performing, to millions of people throughout the years. The most talented and creative artists from all over the world vie for the chance to share their work with the Festival’s visitors. It is a cultural institution that has been recognized time and again as the nation’s leading outdoor, fine arts exhibition. South Floridians have voted the Festival the “Best” event held annually. VISUAL ARTS Art aficionados visit the Coconut Grove Arts Festival in hopes of finding the perfect piece for their home or office. With some 380 internationally known artists bringing their collections to the Festival, visitors can browse through the artists’ work to find that special piece. The diverse artist styles along the mile long stretch offer so many choices from which visitors may choose, including paintings, sculptures, photogra- phy, woodwork and more. The Coconut Grove Arts Festival is committed to excellence in the arts. In honor of the Festival’s half-century milestone, world-renowned Brazilian artist Romero Britto created the 2013 commemorative poster once again putting the Festival on a global stage. Festival the distinction of #1 in the nation*. PERFORMING ARTS Adjacent to Biscayne Bay sits the lawns of picturesque Peacock Park and during the Coconut Grove Arts Festival a musical Main Stage is added to its beautiful lawns. Granting visitors an added auditory bonus, the Arts Festival presents a variety of entertainment.International recording artists and local fan favorites showcase a range of talent to eager audiences of all ages and musical tastes. Jazz soloists, Americana rock bands and classical orchestras add to the diverse lineup. Even chart topping pop artists, like Miami native Cris Cab, who headline the 50th Anniversary Celebration, have taken center stage at this signature event during this three-day mini music festival. CULINARY ARTS Complementing the visual arts on display is the popular Culinary Pavilion which invites world-renowned chefs to prepare their famous dishes and explain their specialties. Reminiscent of show format’s made popular by The Food Network, live demonstrations provide entertainment and education for all guests of the Pavilion. RECREATIONAL ARTS A true family event, the Arts Festival provides entertainment for all ages. With the addition of The Kid’s Express at the Fest booth, sponsored by The Children’s Trust, in 2013, parents now have a choice between providing a tag-along lesson in the professional arts or leaving children behind to creatively express themselves in a safe environment. Located near the Main Stage, the staffed arts area encourages children to draw, paint, sculpt and design in a youthful perspective. Just outside this creative hub, children of all ages (and even some adults) can also tap into their adventurous side by conquering bungee trampolines, bounce houses, tower slides and obstacle courses.
  3. 3. FESTIVAL FACTS The iconic neighborhood which launched the Arts Festival by the same name, Coconut Grove, has long been considered Miamiʼs original art district. In 1963 local theatre maven Charlie Cinnamon asked a handful of locals to recreate an outdoor Parisian exhibition as a publicity stunt for the Coconut Grove Playhouseʼs production of Irma la Douce. Nearly 50 years later, the little clothesline arts fair became known as the Coconut Grove Arts Festival one of the largest in the nation. According to the Greater Miami Convention Visitors Bureau, Presidentʼs Day Weekend, which includes the Coconut Grove Arts Festival, sees more tourists than any other weekend during the year. Since its inception, the Coconut Grove Arts Festival has earned hundreds of awards including consistently receiving nearly 10 awards a year by the Florida Festival and Events Association, the International Festival and Events Association and Sunshine Artist Magazine. Approximately 380 artists were exclusively from a long range of applicants who submitted samples in mixed media, painting, photography, digital art, printmaking & drawing, watercolor, claywork, glass, fiber, jewelry and metalwork, sculpture and wood. More than 16 of the Arts Festivalʼs 31 posters have been inspired by its surrounding tropical location, including a lush tree canopy and picturesque views of sailboats on Biscayne Bay. While celebrating its history in 2013, the 50th Anniversary Arts Festival also welcomed 58 new artists from across the nation – the highest increase ever of new artist acceptances. Touted as one of the most successful sales platforms for participating artists, the Coconut Grove Arts Festival has been quoted as the place where an artist has sold “ALL of my large, originals,” “made well over $20,000 in just three days” and has become the “best show in 16 years.” SURVEY* • 31% were attending the CGAF for the first time • 40% heard about the CGAF from TV or Print Are you more likely to do business with companies who support the Coconut Grove Arts Festival? • 20% found out about us on Facebook • 28% plan to spend over $499 at the CGAF • 55% are from Miami - Dade County • 37% were overnight visitors whose primary purpose was to attend CGAF • 50% of the overnight visitors were staying in hotels • 25% were staying more than 4 days * Based on 2010 Intercept Survey DEMOGRAPHICS* 63% Female 37% Male 43% Caucasian 40% Hispanic 19% report annual household income in excess of $105,000 52% report having a Bachelor’s or Advanced/Graduate degree 23% visited with children ages 10-14 30% visited with children under 18 Will you be back for the Coconut Grove Arts Festival next year?
  4. 4. 2013 MEDIA COVERAGE & PLACEMENT In its 50 year history, the Coconut Grove Arts Festival® has established itself as one of South Florida’s signature events. During the years, it has enjoyed mutually beneficial relationships with its many sponsors and media partners. ADS/MEDIA PLACEMENT RECAP Medium Television Radio Print Outdoor Online/Social Campus Advertising Street Teams TOTAL: Impressions 7,366,901 3,140,600 11,453,840 53,454,490 1,200,000 365,000 7,000 76,987,831 $ Value $ 475,000 $ 20,500 $ 104,09 $ 106,900 $ 10,000 $ 3,250 $ 3,600 $723,341 PUBLIC RELATIONS RECAP Medium Television Print /Online Social Media Social Media Results $ 228,045 $7,391.946 99,100,000 9,848 Measurement Ad Value Equivalency Ad Value Equivalency Impressions Subscribers COCONUT GROVE ARTS FESTIVAL® 2013 PARTNERS FESTIVAL PARTNERS MEDIA PARTNERS
  5. 5. SAMPLING OF AVAILABLE OPPORTUNITIES & BENEFITS OF PARTNERING WITH COCONUT GROVE ARTS FESTIVAL®: • • • • • • • • • • Brand Exclusivity Media Inclusion On-Site Display On-Site Signage Product Sampling Festival Program Book Event Website Social Media Promotions Exclusive Pre-Events Hospitality Area • Event Passes and Tickets • Exclusive Promotional Days • Database Marketing • Contest Development • On-Stage Performances • Staff & Volunteer Programs • Artists Programs • Kids Zone • Culinary Area • Entry and Exit Programs CONTACT INFORMATION For a custom partnership or display space contact: Damaso V Santana (305) 542.7879 Rene Rodriguez (305) 965.3378