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2015 Coconut Grove Festival - Sponsor Packages

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THE COCONUT GROVE ARTS FESTIVAL IS A YEAR-LONG CELEBRATION OF ART, CULINARY ARTS AND CULTURE IN SOUTH FLORIDA, CULMINATING IN ITS FIFTY-TWO-YEAR-OLD, THREE-DAY FESTIVAL ON PRESIDENTS’ DAY WEEKEND …

THE COCONUT GROVE ARTS FESTIVAL IS A YEAR-LONG CELEBRATION OF ART, CULINARY ARTS AND CULTURE IN SOUTH FLORIDA, CULMINATING IN ITS FIFTY-TWO-YEAR-OLD, THREE-DAY FESTIVAL ON PRESIDENTS’ DAY WEEKEND 2015.


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  • 1. Sponsorship Packages 2015
  • 2. THE COCONUT GROVE ARTS FESTIVAL IS A YEAR-LONG CELEBRATION OF ART, CULINARY ARTS AND CULTURE IN SOUTH FLORIDA, CULMINATING IN ITS FIFTY- TWO-YEAR-OLD, THREE-DAY FESTIVAL ON PRESIDENTS’ DAY WEEKEND.
  • 3. FESTIVAL OVERVIEW MORE THAN100k VISITORS The CGAF has become one of South Florida’s most successful Festivals for displaying, viewing and collecting art and jewelry. Each year, 380 emerging and established artists are carefully selected by the Coconut Grove Arts and Historical Association, Inc., a nonprofit community organization under the direction of a board of directors and full-time staff. It has evolved into one of Miami’s must-attend events on Presidents’ Day weekend, attracting more than 100,000 visitors annually. 52 YEARS 380 ARTISTS
  • 4. 2014 ATTENDEE PROFILE 66% FEMALE 34% MALE 43% HISPANIC 40% WHITE 5% AFRICAN AMERICAN 71% MIAMI-DADE COUNTY 13% BROWARD COUNTY 8% ELSEWHERE IN THE U.S. 3% INTERNATIONAL 78% OF VISITORS HAVE PREVIOUSLY VISITED THE FESTIVAL 93% OF VISITORS PLAN TO RETURN NEXT YEAR 94% SATISFIED 44% 35-54 YEARS OLD 15% 21-34 YEARS OLD 24% 55-64 YEARS OLD *Based on GMCVB Intercept Survey
  • 5. HISPANIC AUDIENCE of Festival visitors are Hispanic 100,000+ Annual Festival Visitors 43%
  • 6. 2014 MEDIA IMPRESSIONS Radio 2,753,000 Print 10,232,704 Television 7,182,879 Outdoor 26,542,287 Online 785,000  Comcast Corporation  NBC Channel 6  Telemundo Channel 51  The Miami Herald  Along with Outdoor and Online
  • 7. FESTIVAL SPONSORSHIP COMPONENTS
  • 8. ON-SITE BRANDING OPPORTUNITIES >>>
  • 9. FESTIVAL PROGRAM FULL PAGE B&W COLOR HALF PAGE B&W COLOR LOGO B&W COLOR A vibrantly colored, take-home brochure that includes all informative details about the Festival. The details include: • Poster artist background • Pavilion schedules • Artist/booth directory • Festival facts • Helpful tips • Map of Festival grounds Sponsors have the opportunity to designate a full page, half page or logo inclusion within the pages of the brochure. 90,000+ COPIES DISTRIBUTED
  • 10. LOGO RECOGNITION Partners and sponsors can benefit from more than 100,000 annual attendance at the three-day Festival by choosing from a vast variety of strategically placed signage including: • Pole banners • Booths • Table umbrellas • Entertainment towers • Snow fencing panels • Blade signs • Digital billboards • Badges, flyers, posters and invitations Pictures and footage from the Festival are captured and shared through a multitude of outlets including media partners, social media and the CGAF website, extending visibility beyond the Festival.
  • 11. CULINARY PAVILION Inside the popular Culinary Pavilion, world-renowned chefs prepare famous dishes and invite guests to sample gourmet fares. The ever-expanding Culinary Pavilion continues to include award-winning masters representing some of South Florida’s most successful restaurants and hotels. Previous participants in the Culinary Pavilion have included Coral Gables favorite Marc Randazzo, WLRN radio host Linda Gassenheimer, Top Chef contestant Chef Ron Duprat, community-supported agriculture advocate Teena Borek and acclaimed author of the Dexter novel series, Jeff Lindsay. 40% OF ATTENDEES ATTENDED THE CULINARY PAVILION SHOWCASE
  • 12. MUSIC PAVILION Follow the clapping, the cheering, the hum of excitement. Just beyond the white banner of artist booths, tucked into Peacock Park, The Coconut Grove Arts Festival’s Music Pavilion presents a growing list of international recording artists and local fan favorites. Every year presents a unique lineup that draws families, singles and the curious art buyer who just can’t resist. Previous performers include the chart-topping pop artist, Miami native Cris Cab, who headlined the 50th Anniversary Celebration. 44% OF ATTENDEES ATTENDED THE MAIN STAGE ENTERTAINMENT
  • 13. YOUTH ART PAVILION A true family event, the Arts Festival provides entertainment for all ages. The Children’s Pavilion encourages children to draw, paint, sculpt and design in a youthful perspective. Children can creatively express themselves throughout the three-day Festival with the entire family. Nearly 40,000 Festival attendees bring children under the age of 18
  • 14. DIGITAL FEATURES >>>
  • 15. CGAF WEBSITE The new website is being built with our sponsors in mind. We are developing engagement opportunities that: • Build routine visits • Attract new visitors • Excite users about the year-round programs and events taking place in addition to the Festival Features and functions of the new, robust site will include: • Calendar of events • Footage and photos • Social media integration • Ongoing contests and campaigns • Sections dedicated to the arts, culinary, music and family attractions CULINARY MUSIC FAMILYART
  • 16. MOBILE APP The NEW Coconut Grove Arts Festival app will offer feature content and capabilities like never before. Users will be able to enjoy on- site Festival functions including: • Geolocation-enabled map • Schedule of events • Calendar customization • Push notifications • Social media integration • Easy picture/video posting to desired social media profiles Outside of the three-day event, the app will also house year-long, engaging content such as: • Additional events • Programs • Announcements • Artist and sponsor info • Ticket purchasing platform Our sponsors can take advantage of a digital platform that complements experiences curated before, during and after the Festival. CULINARY MUSIC FAMILYART
  • 17. FESTIVAL SPONSORSHIP PERKS >>>
  • 18. HOSPITALITY PAVILION A designated area in the Festival available all three days offers VIP attendees an opportunity to socialize and enjoy complimentary appetizers and beverages all day.
  • 19. PALETTE BREAKFAST Held at the Ritz-Carlton Coconut Grove, Miami, the Palette Breakfast offers patrons a private reception complete with an exquisite breakfast and the opportunity to meet the annual poster artist. Members of the Palette Breakfast are invited to a true first look of this year’s work by gaining entrance to the Festival an hour earlier than general admission. Palette members receive valet parking at the Ritz-Carlton the day of the breakfast and weekend-long perks including a 10% discount for pieces purchased at the Festival, all-access credentials that gain entrance into the Festival and into its VIP Hospitality Pavilion for all three days of the event, a commemorative poster and a $20 credit toward the purchase of Festival merchandise.
  • 20. SPONSOR SUMMIT An annual breakfast held at a local partner hotel allows sponsors to come together weeks prior to Presidents’ Day weekend! Sponsors are presented with a reveal of the advertising campaign for the upcoming Festival, as well as all of their fulfillment materials. This is a wonderful networking opportunity for sponsors to engage in conversation, ask questions and provide feedback.
  • 21. POSTER UNVEILING CELEBRATION Enjoy one of the most exciting and most celebrated events leading up to the Festival! Each year, weeks before the event, palette members, sponsors and other VIPs gather at the Sonesta Bayfront Hotel for the grand reveal of the annual Festival poster, accompanied by a speech from the honorary poster artist. This exquisite cocktail party offers attendees the chance to meet the CGAF board members, the poster artist and each other. The unveiling is also available for public viewing LIVE on the six o’clock news.
  • 22. Branded Visibility at Festival • Branded custom booth — size and location to be mutually agreed upon • Logo inclusion in the Festival’s Program — up to 90,000 copies distributed FREE • One(1) full-page full-color ad in the Festival’s Program — up to 90,000 copies distributed FREE • Logo inclusion on three (3) Festival Street Banners displayed the month prior to the event • Logo inclusion on six (6) Sponsor Towers located throughout the Festival site • Five (5) exclusive custom Blade Signs (with a 3-year commitment) • Five (5) exclusive custom Snow Fencing Panels (with a 3- year commitment) • Private Concert Sponsorship Print/Broadcast Media • Logo inclusion on all TV advertisements • Logo inclusion on all Print advertisements • Name inclusion in all Radio advertisements • Name inclusion in E-Newsletters • Logo inclusion on out-of-home advertising (exact elements to be determined) • Logo inclusion on 11” x 17” window posters • Logo inclusion on 5” x 7” inserts and palm cards Invitations • Invitation to the Festival’s Poster Presentation Celebration • Invitation to the Festival’s Sponsor Summit Digital • Logo inclusion on sponsor list of Festival’s website • Website advertising banners • Website homepage takeover (3 months, January – March) • App advertising banners • App homepage takeover (3 months, January – March) • Name inclusion in E-Newsletters • Custom Contest • Logo/Name inclusion on all social media platforms • Custom Facebook Tab Festival Perks • Ten (10) VIP Parking Passes valid for all three days of the event • Seven hundred and fifty (750)1-Day Festival General Admission Tickets • Thirty (30) All-Access Credentials valid for entrance to the Festival and the Festival’s Hospitality Pavilion • Twenty (20) Complimentary tickets to the Festival’s Palette Breakfast • Thirty (30) Festival Souvenir T-Shirts • Thirty (30) Festival Souvenir Hats • Forty (40) Official Festival Posters • Ten (10) Framed Official Festival Posters TITLE SPONSOR $200,000 The Title Sponsor enjoys a truly integrated package that includes 365 days of year-round exposure and association with the Coconut Grove Arts Festival. The Title Sponsor will have a dominant presence throughout all the Festival activities and marketing materials. We would build the 2015 theme of the Festival with the Title Sponsor in mind and the Naming Rights to the CGAF Gallery are owned by the Sponsor for the entire year.
  • 23. PRESENTING SPONSOR $140,000 The Presenting Sponsor is a truly integrated Partner that enjoys 365 days of year-round exposure and association with the Coconut Grove Arts Festival. The Presenting Sponsor will have a dominant presence throughout all the Festival activities and marketing materials. The Presenting Sponsor Package places a strong emphasis on digital during and leading up to the event with website & app section takeovers, as well as a Custom Contest. Branded Visibility at Festival • A mutually agreed upon booth space (or spaces) at a prime location(s) inside the Festival grounds • Logo inclusion in the Festival’s Program — up to 90,000 copies distributed FREE • One (1) full-page full-color ad in the Festival’s Program — up to 90,000 copies distributed FREE • Logo inclusion on three (3) Festival Street Banners displayed the month prior to the event • Logo inclusion on six (6) Sponsor Towers located throughout the Festival site • Five (5) exclusive custom Blade Signs (with a 3-year commitment) • Five (5) exclusive custom Snow Fencing Panels (with a 3-year commitment) • Opportunity to participate in the Festival’s Culinary Showcase Pavilion (if applicable) Print/Broadcast Media • Logo inclusion on all TV advertisements • Logo inclusion on all Print advertisements • Name inclusion in all Radio advertisements • Logo inclusion on out-of-home advertising (exact elements to be determined) • Logo inclusion on 11” x 17” window posters • Logo inclusion on 5” x 7” inserts and palm cards Digital • Logo inclusion on sponsor list of Festival’s website • Website advertising banners • Website section takeover (2 months, Jan - Feb) • App advertising banners • App section takeover (2 months, January – February) • Name inclusion in E-Newsletters • Custom Contest Social Media Callout • Logo/Name inclusion on all social media platforms Festival Perks • Ten (10) VIP Parking Passes valid for all three days of the event • Two hundred and fifty (250)1-Day Festival General Admission Tickets • Twenty (20) All-Access Credentials valid for entrance to the Festival and the Festival’s Hospitality Pavilion • Fifteen (15) Complimentary tickets to the Festival’s Palette Breakfast • Twenty (20) Festival Souvenir T-Shirts • Twenty (20) Festival Souvenir Hats • Twenty-five (25) Official Festival Posters • Two (2) Framed Official Festival Posters Invitations • Invitation to the Festival’s Poster Presentation Celebration • Invitation to the Festival’s Sponsor Summit
  • 24. PAVILION SPONSOR – MUSIC / CULINARY / YOUTH $75,000 each As a Pavilion Sponsor, you will leverage one of the prime attractions guaranteed to capture everyone that walks by, the Themed Pavilions are prime spots for a sponsor that wants to be noticed by a specific target. This package gives the sponsor the top billing in and around the Pavilion’s activities at the Festival with a strong digital connection. Brand Visibility at Festival • A 10’ x 10’ booth near the Site • The Site will be branded with the sponsor’s logo and messaging • Logo and brand messaging on all video displays around the Site • Logo inclusion in the Festival’s Program — up to 90,000 copies distributed FREE • One (1) full-page, full-color ad in the Festival’s Program — up to 90,000 copies distributed FREE • Logo inclusion on three (3) Festival Street Banners displayed the month prior to the event • Logo inclusion on six (6) Sponsor Towers located throughout the Festival site • Five (5) exclusive custom Blade Signs (with a 3-year commitment) • Five (5) exclusive custom Snow Fencing Panels (with a 3-year commitment) Print/Broadcast Media • Logo inclusion on all TV advertisements • Logo inclusion on all Print advertisements • Name inclusion in all Radio advertisements • Logo inclusion on out-of-home advertising (exact elements to be determined) • Logo inclusion on 11” x 17” window posters • Logo inclusion on 5” x 7” inserts and palm cards Digital • Website & app music section takeover • Website advertising banners • CGAF app advertising banners • Logo inclusion on sponsor list of Festival’s website Social Media Callout • Custom Tab on Facebook • Logo/Name inclusion on all social media platforms Festival Perks • Six (6) VIP Parking Passes valid for all three days of the event • One Hundred (100) 1-Day Festival General Admission Tickets • Ten (10) All-Access Credentials valid for entrance to the Festival and the Festival’s Hospitality Pavilion • Ten (10) Festival Souvenir T-Shirts • Ten (10) Festival Souvenir Hats • Ten (10) Official Festival Posters • One (1) Framed Official Festival Poster • Four (4) Complimentary tickets to the Festival’s Palette Breakfast Invitations • Invitation to the Festival’s Poster Presentation Celebration • Invitation to the Festival’s Sponsor Summit
  • 25. LOCAL PACKAGE $30,000 Those Companies who want a strong presence at the Festival and want a strong media presence that CGAF can deliver will find a great value in this package. Brand Visibility at Festival • A 10’ x 20’ booth space inside the Festival grounds • Logo inclusion in the Festival’s Program — up to 90,000 copies distributed FREE • Logo inclusion on six (6) Sponsor Towers located throughout the Festival site Print/Broadcast Media • Logo inclusion on TV advertisements • Logo inclusion on Print advertisements • Name inclusion in Radio advertisements • Logo inclusion on out-of-home advertising (exact elements to be determined) • Logo inclusion on 11” x 17” window posters • Logo inclusion on 5” x 7” inserts and palm cards Digital • Website advertising banners • CGAF app advertising banners • Logo inclusion on sponsor list of Festival’s website Invitations • Invitation to the Festival’s Poster Presentation Celebration • Invitation to the Festival’s Sponsor Summit Festival Perks • Two (2) VIP Parking Passes valid for all three days of the event • Twenty (20) 1-Day Festival General Admission Tickets • Four (4) All-Access Credentials valid for entrance to the Festival and the Festival’s Hospitality Pavilion • Five (5) Festival Souvenir T-Shirts • Five (5) Festival Souvenir Hats • Four (4) Official Festival Posters • One (1) Framed Official Festival Poster • Two (2) Complimentary tickets to the Festival’s Palette Breakfast
  • 26. To secure one of these Sponsorships or discuss a Customized Partnership, please contact: Damaso V Santana (305) 542-7879 dvsantana@contenidotv.com Rene Rodriguez (305) 965-3378 rene@inova-media.com