pragmatic persona - why?Pragmatic personaPutting a Face on your user needs
pragmatic persona - why?“You are Not Your User”It’s easy to ask ourselves what we would like when makingchoices about feat...
pragmatic persona - why?Asking users what features they want andbuilding them is also riskyThis ends with users’ getting w...
pragmatic persona - why?Usability“The extent to which a product can be used byspecified users to achieve specified goals w...
pragmatic persona - why?                       Ultimately, we should be                       making some good            ...
pragmatic persona - why?A persona is an example of a specific user that wecan refer to when we evaluate decisions aboutfun...
pragmatic persona - why?Its not based on one user, but a combination ofinformation about many users. So, even though apers...
pragmatic persona - why?Its a neutral "design target"—the person weretrying to satisfy. The hope is that making thisperson...
pragmatic persona - why?Avoids subjective design decisions, and allows us tojudge effectiveness based on how well theinter...
pragmatic persona - why?Why do we encourage the whole team and allstakeholders to be involved?With a shared of understandi...
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pragmatic personas - Why?

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Pragmatic persona
Putting a Face on the user's needs

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pragmatic personas - Why?

  1. 1. pragmatic persona - why?Pragmatic personaPutting a Face on your user needs
  2. 2. pragmatic persona - why?“You are Not Your User”It’s easy to ask ourselves what we would like when makingchoices about features, but "Self-substitution" is the mostcommon trap we fall into when making functionality andUI decisions.
  3. 3. pragmatic persona - why?Asking users what features they want andbuilding them is also riskyThis ends with users’ getting what they asked forand still not being satisfied with the site.
  4. 4. pragmatic persona - why?Usability“The extent to which a product can be used byspecified users to achieve specified goals witheffectiveness, efficiency, and satisfaction in aspecified context of use.”
  5. 5. pragmatic persona - why? Ultimately, we should be making some good decisions about what software to build based on understanding what users really value. Thats where the idea of a persona comes in.
  6. 6. pragmatic persona - why?A persona is an example of a specific user that wecan refer to when we evaluate decisions aboutfunctionality, navigation and design.
  7. 7. pragmatic persona - why?Its not based on one user, but a combination ofinformation about many users. So, even though apersona may look like it’s describing a real person,that person is fictitious.Having this fictitious person helps us not get hungup on any single users opinions.
  8. 8. pragmatic persona - why?Its a neutral "design target"—the person weretrying to satisfy. The hope is that making thispersona happy will result in making all people likethe persona happy.
  9. 9. pragmatic persona - why?Avoids subjective design decisions, and allows us tojudge effectiveness based on how well theinterface supports the users behaviour and goals
  10. 10. pragmatic persona - why?Why do we encourage the whole team and allstakeholders to be involved?With a shared of understanding of who we’redesigning for and their needs, we can build a moreeffective tool.

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