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ZQ Insights Brand Identity
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ZQ Insights Brand Identity

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Here's the logo design proposal for the new Avinash's Brand: ZQ Insights - Design by Manuela Dechamps Otamenid (OX2)

Here's the logo design proposal for the new Avinash's Brand: ZQ Insights - Design by Manuela Dechamps Otamenid (OX2)

Published in: Business, Technology

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  • 1. ZQ Insights logo proposal
  • 2. Proposal Phylosophy
    • Briefing elements taken into consideration in our proposal:
    • Technological side of Web Analytics.
    • Point of view of Avinash: Organic & human through the round corners of the letter type.
    • Clean and sober.
    • Color choices (mainly orange and black used in presentations; orange and white in the blog).
    • No particular illustrations for the logo.
    • The target audience is business oriented (not too informal).
    • The main identity of the logo has to be convey through the 2 letters (ZQ).
    • These two letters are afterwards declined into an icon. This icon can have multiple graphical uses.
    • The icon is presented by a slash that represents the upwards trend seek by the use of Web Analytics
    • and the Q represents the power/technological side of Web Analytics.
    • On an ergonomic point of view, the logo is readable in small sizes (often used on the Internet).
    © OX2 2007
  • 3. The logo proposal © OX2 2007
  • 4. Size previews of the logo © OX2 2007
  • 5. Background and logo color studies © OX2 2007
  • 6. Background and logo color studies © OX2 2007
  • 7. The Icon declined from the logo © OX2 2007
  • 8. Background and icon color studies © OX2 2007
  • 9. Background and icon color studies © OX2 2007
  • 10. Some examples of use of the icon and logo © OX2 2007
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