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Web Analytics Association Presentation

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Introduction to the Web Analytics Association.

Introduction to the Web Analytics Association.
This presentation took place at the Web Analytics Wednesday in Brussels the 18th of April 2007

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Web Analytics Association Presentation Web Analytics Association Presentation Presentation Transcript

  • Web Analytics Association (WAA) Promoting the Art and Science of Measuring Online Success Presented By: René Dechamps Otamendi WAA Country Manager Belgium
  • What is Web Analytics? What is Web Analytics?
  • Defining “Web Analytics”
    • “ Web Analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing Web usage.”
    • ~ As defined by the Directors, Co-chairs and Advisory Board
    • of the Web analytics Association, August 2005
  • State of the Industry - Web Analytics
  • The Web is a measurable medium
    • How people arrive at a website
    • How they navigate a website
    • How they find information on a website
    • How they value website content
    • How they respond to alternative offers
    • How they react to email or search marketing
    • How they interact with the online buying process
    • How they manage online self service
    • Etc...
  • Why an Association?
  • There are hurdles to overcome:
    • Different methodologies create lack of consistency in nomenclature and standards
    • Lack of best practices and common resources
    • Lack of education programs
    • Misconceptions driving potential legislative restrictions
    • Lack of knowledge about the potential value of web analytics
    • Over 250 Web analytics positions unfilled
      • Professionals are in high demand (Open positions found on Indeed.com)
  • Web Analytics Association: Goals
  • WAA Mission Statement
    • To unite and foster the interests of practitioners, vendors and consultants who use, sell, install, implement, consult, teach, train or benefit from the field of Web Analytics
    • To promote an understanding of Web Analytics by disseminating the industry’s best practices, most up-to-date information, and key resources.
    • To provide members with a forum where they can share information and resources, and have access to the latest news, events, and special promotions.
  • WAA Promotes:
    • Awareness of Technology
    • Acceptance of Standards
    • Understanding of Benefits
    • Utilization of Tools
    • Education and Career Development
    • Web Marketing Success
    • Communication within Industry
  • Web Analytics Association Organization
  • Web Analytics Association Brings it all Together
    • For Practitioners
      • Increase understanding and skill set
      • Better ROI for their organizations
      • Ability to volunteer and drive direction of industry
    • For Vendors
      • Participate in the development of standards
      • Deeper understanding of customer requirements
      • Increase visibility of category and grow the total available market
    • For Consultants
      • Business opportunities
      • Collaboration with a community of interest
  • Initial Priorities
    • Engage End-Users
      • Create a strong base of end-users as members
    • Strengthen Educational Tools
      • Build an online resource center and develop a plan for creating a certification program curriculum
    • Find a Common Language
      • Develop a list of standard nomenclature for key metrics
  • WAA Founding Corporate Members
  • Committees
    • Advocacy : Jay McCarthy, WebSideStory, Ben Isaacs
    • Education : Jim Novo & Raquel Collins, UBC
    • Events : Nancy Taffera-Santos
    • International : Nick Sharp, WebTrends, Vicky Brock, HBR
    • Marketing : Brent Hieggelke, TouchClarity, Robbin Steif, Lunametrics
    • Membership : Josh Manion, Stratigent, Loren Hadley
    • Public Sector : Tim Hart, Getty Museum & Alex Langshur, Hillwatch
    • Research : Amanda Watlington, City Square Consulting, Jim Humphreys, W.L. Gore
    • Sponsorship: Dylan Lewis, Visual Sciences & Jeff Eisenberg, FutureNow
    • Standards : Jason Burby, ZAAZ & Angie Brown, CoreMetrics
  • WAA Premiere Corporate Members
  • What is Web Analytics? The WAA Needs you ! Consider Becoming a Member If you are interested, let us know in the feed-back form!
    • Thank You!
    • René Dechamps Otamendi
    • CEO OX2
    • www.ox2.be www.webanalytics.be
    • www.WebAnalyticsAssociation.org