Introducing: Metro Apps
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Introducing: Metro Apps

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Metro Apps is a publisher and marketer of Games and Lifestyle applications for iOS, Android and RIM. We partner with Indie Developers, Brands and Publishers for global publishing and powerful ...

Metro Apps is a publisher and marketer of Games and Lifestyle applications for iOS, Android and RIM. We partner with Indie Developers, Brands and Publishers for global publishing and powerful UK/European marketing campaigns. Metro Apps is part of DMGT Group, the owner of Daily Mail, Metro and motors, travel, property businesses -- uniquely reaching 60 million people each month. Get in touch with us >> renate.nyborg@anmedia.co.uk

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Introducing: Metro Apps Presentation Transcript

  • 1. “Home of the Hottest Apps and Games”
    MOBILE + MEDIA = MAINSTREAM
    © February 2011
    Website http://apps.metro.co.uk/| Email renate.nyborg@anmedia.co.uk | Phone +44 (0)20 7752 8415
  • 2. Are you sitting on a great mobile App?
    Looking for a Publisher with *real* marketing power?
    Metro Apps is an international publisher and marketer of the hottest smartphone Games and Apps.
    We can get your mobile apps seen by a mainstream and global audience with powerful print, TV, digital, mobile and social media marketing.
    So if you have a great Smartphone app or idea,
    in development or already published… Get in touch!
    http://apps.metro.co.uk/
  • 3. About Metro Apps and DMGT Plc.
    Metro Apps is a subdivision of DMGT Plc., owner of the Daily Mail, Metro UK and dozens of digital consumer brands, uniquely reaching 52 million people each month.
    Our associated companies include….
  • 4. What we are looking for
    GAMES
    • Casual and social games for a mainstream audience
    • 5. New IP or previously successful games for iOS, Android and RIM
    • 6. Popular genres are: casual, sport, celebrity, music, strategy, urban
    LIFESTYLE APPS
    - Apps to make life easy and fun for 18-45 year-old urban audiences
    • Popular genres are: transport/travel, entertainment, music, celebrity, going out
    Publishing milestones to date:
  • 7. What can we do together?
    Metro Apps partners with Indie Developers, Brands, Agencies and Publishers by pursuing new and innovative business models. Here are some of the ways in which we can work together:
  • 8. Our promotional channels
  • 9. Example assets: internal marketing channels
    Banner ads on Metro.co.uk
    (3m daily uniques)
    Half-page interactive ads
    Ads in Metro & Daily Mail
    (3.5m + 4m daily readers)
    Metro App take over (400k users)
    Metro Newsletter (70k readers)
    Social promotions
    (Facebook, Twitter, Youtube)
  • 10. Example assets: external marketing channels
    OpenFeint promotion
    iAds + AdMob
    Apple featuring
    PR
    OpenFeint featuring
  • 11. Interested? Get in touch!
    apps.metro.co.uk
    Facebook.com/MetroApps
    YouTube.com/MetroApps
    Twitter.com/MetroApps
    Contact
    Renate Nyborg
    Head of Business Development
    A&N Mobile & TV
    renate.nyborg@anmedia.co.uk
    +44 20 7752 8415
    Address
    A&N Mobile & TV
    Northcliffe House
    2 Derry Street
    London W8 5TT
    Nearest tube: High Street Kensington