Introducing: Metro Apps

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Metro Apps is a publisher and marketer of Games and Lifestyle applications for iOS, Android and RIM. We partner with Indie Developers, Brands and Publishers for global publishing and powerful UK/European marketing campaigns. Metro Apps is part of DMGT Group, the owner of Daily Mail, Metro and motors, travel, property businesses -- uniquely reaching 60 million people each month. Get in touch with us >> renate.nyborg@anmedia.co.uk

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Introducing: Metro Apps

  1. 1. “Home of the Hottest Apps and Games”<br />MOBILE + MEDIA = MAINSTREAM<br />© February 2011<br />Website http://apps.metro.co.uk/| Email renate.nyborg@anmedia.co.uk | Phone +44 (0)20 7752 8415<br />
  2. 2. Are you sitting on a great mobile App?<br />Looking for a Publisher with *real* marketing power?<br />Metro Apps is an international publisher and marketer of the hottest smartphone Games and Apps.<br />We can get your mobile apps seen by a mainstream and global audience with powerful print, TV, digital, mobile and social media marketing.<br />So if you have a great Smartphone app or idea, <br />in development or already published… Get in touch!<br />http://apps.metro.co.uk/<br />
  3. 3. About Metro Apps and DMGT Plc.<br />Metro Apps is a subdivision of DMGT Plc., owner of the Daily Mail, Metro UK and dozens of digital consumer brands, uniquely reaching 52 million people each month.<br />Our associated companies include….<br />
  4. 4. What we are looking for<br />GAMES<br /><ul><li> Casual and social games for a mainstream audience
  5. 5. New IP or previously successful games for iOS, Android and RIM
  6. 6. Popular genres are: casual, sport, celebrity, music, strategy, urban</li></ul>LIFESTYLE APPS<br />- Apps to make life easy and fun for 18-45 year-old urban audiences<br /><ul><li> Popular genres are: transport/travel, entertainment, music, celebrity, going out</li></ul>Publishing milestones to date:<br />
  7. 7. What can we do together?<br />Metro Apps partners with Indie Developers, Brands, Agencies and Publishers by pursuing new and innovative business models. Here are some of the ways in which we can work together:<br />
  8. 8. Our promotional channels<br />
  9. 9. Example assets: internal marketing channels<br />Banner ads on Metro.co.uk<br />(3m daily uniques)<br />Half-page interactive ads<br />Ads in Metro & Daily Mail<br />(3.5m + 4m daily readers)<br />Metro App take over (400k users)<br />Metro Newsletter (70k readers)<br />Social promotions<br />(Facebook, Twitter, Youtube)<br />
  10. 10. Example assets: external marketing channels<br />OpenFeint promotion<br />iAds + AdMob<br />Apple featuring<br />PR<br />OpenFeint featuring<br />
  11. 11. Interested? Get in touch!<br />apps.metro.co.uk<br />Facebook.com/MetroApps<br />YouTube.com/MetroApps<br />Twitter.com/MetroApps<br />Contact<br />Renate Nyborg<br />Head of Business Development<br />A&N Mobile & TV<br />renate.nyborg@anmedia.co.uk<br />+44 20 7752 8415 <br />Address<br />A&N Mobile & TV<br />Northcliffe House<br />2 Derry Street<br />London W8 5TT<br />Nearest tube: High Street Kensington<br />
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