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Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
Agile product development for media organisations
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Agile product development for media organisations

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Presented at the Guardian Changing Media Summit 2014 …

Presented at the Guardian Changing Media Summit 2014

Video link: http://www.theguardian.com/media-network/video/2014/mar/26/renate-nyborg-guardian-media-summit

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Transcript

  • 1. Discovering Statues Business model innovation by design Renate Nyborg | @renate Founder & CEO, Pleo ! Guardian Changing Media Summit, 18th March 2014
  • 2. HYPERBOLIC STATEMENTS AHEAD DISCLAIMER!!
  • 3. “Every block of stone has a statue inside it, and it is the task of the sculptor to discover it.” - Michelangelo
  • 4. Living in a world without assumptions
  • 5. Screenshots of news articles are hitting the front page of image sharing site Imgur
  • 6. Amazon is probably the world’s best serial business model innovator Amazon Prime $1 billion business Psychological tie-in Amazon Kindle Low cost devices Money on content Amazon Web Services Multibillion-dollar business Turning internal technology into a powerful cloud- computing service
  • 7. “Discovering Statues”: Take a holistic view of your raw materials Allow products and business models to emerge
  • 8. CASE STUDY: MEDIA CLIENT
  • 9. Pick three “stones” Content Consumption Data & Visualisation Publishing Tools
  • 10. Explore unique behaviours
  • 11. Find desired behaviours
  • 12. Lean and agile approach Agile budget Weekly sprints 2x weekly status calls Shared and visible backlogs
  • 13. A small and focused team Media Organisation Pleo CTO Product Director Mobile Product Manager Technology Advisor Product Lead Back End Developer UX/UI Designer iOS Developer
  • 14. Scalable architecture: cloud based tools, open source software, public APIs...
  • 15. Phased approach
  • 16. Results Fully flexible API built in Ruby iOS Prototype 4 Potential Business Models
  • 17. Key Learnigns5 Key Learnings
  • 18. We thought we would build a beautiful front-end We discovered magic in creating a unique back-end
  • 19. Internal lead needs to be open to hands-on approach and agile process
  • 20. Find ways to rise above lines in the sand
  • 21. Get customer feedback early on – but not TOO soon! Would you be excited by a mockup of Flipboard?
  • 22. Protect R&D from team changes and other roadblocks
  • 23. CASE STUDY: FOUNDERS FORUM
  • 24. Our next “stones” Founders Forum Future Entrepreneurs eLearning
  • 25. In a world that changes every Tuesday, we must discover sculptures in raw materials; rather than hammer out preconceived ideas
  • 26. “Every block of stone has a statue inside it, and it is the task of the sculptor to discover it.” - Michelangelo
  • 27. You might discover magic where you least expect it
  • 28. Talk to me @renate ! Email me: renate@pleo.co ! Check out www.pleo.co

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