Knowledge Management as a Competitive Advantage for SMEs in the Global Markets


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Mr. RJ. Liow, Founder & CEO of award winning AYS presented his thoughts on why, and how knowledge management can be an important strategic advantage for SMEs when competing globally. Mr. RJ. Liow is also the winner for "Knowledge Management Leadership Award", presented at the Global Knowledge Management Congress & Awards 2014, which was held in Mumbai, India on July 27th, 2014.

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Knowledge Management as a Competitive Advantage for SMEs in the Global Markets

  1. 1. Knowledge Management as a Strategic Advantage for SMEs Global Knowledge Management Congress 2014 RJ. Liow Entrepreneur. Author. Speaker
  2. 2. Key take out How Knowledge Management give SMEs the competitive edge
  3. 3. Our Vision: To be a trusted brand for International Halal Business Advisory, Halal Ecosystem and M.I.C.E. Our Mission: “To assist our customer partners to be successful in their business endeavor.”
  4. 4. “In AYS we aspire to build a sustainable business that goes beyond conventionalbeyond conventional commercial platform. We want to play a part to create the most impact tocreate the most impact to the life of our consumers & community.the life of our consumers & community.” RJ. Liow, Founder & CEO, AYS
  5. 5. What do we do? 1.Investment in Halal related businesses 2.Services: 1. International market entry & development 2. Handholding on setting up of Halal Ecosystem 3. Halal Entrepreneurship Learning Program 4. Organize Conferences & Business Matching
  6. 6. We create winning brands Picture with Former Prime Minister of Malaysia.
  7. 7. AYS is an award winning industry thought leader We think out of the box, and are able to assist you to fine tuning your operation, prepare and connect you to the international markets
  8. 8. TV interview
  9. 9. We tailor make MICE program for you (meeting, incentive, conference, exhibition) Our signature program: 2 in 1 Combo “Business Matching + Exhibition”
  10. 10. We are the winner of “Halal Tech Challenge 2014”. Organized by Malaysian Global Innovation & Creativity Center (MAGIC). Initiated by Ministry of Finance, Malaysia Picture with Prime Minister of Malaysia.
  11. 11. Key factors influencing business prospects for SMEs: Cost of doing business Business sentiment Consumer confidence Consumer spending * Survey on SMEs, 2012
  12. 12. The 3 main measures undertook: Product or service improvement (69%) Process improvement (47%) Up usage of machinery and equipment (36%)
  13. 13. The ChallengeThe Challenge The ability to store, capture, and distribute knowledge within and across organizational boundaries
  14. 14. Knowledge and Knowledge Management are strategic advantages
  15. 15. Formula forFormula for Success inSuccess in BusinessBusiness Source: RJ. Liow, “Marketing Halal: Creating New Economy. New Wealth”
  16. 16. Low-Cost Strategies: Knowledge used to cut costs, lower prices, and shorten cycle times
  17. 17. Differentiation Strategies: Knowledge adds value to a product giving its unique characteristics
  18. 18. Significant competitive advantage over competitors through: Knowledge Management in the process of acquisition, retention, maintenance, and retrieval of knowledge within a SME
  19. 19. Avoid: Knowledge that is isolated in one department or in a specific segment of the value chain is not utilized to its full extent.
  20. 20. The quest to innovate – essential for SMEs to remain ahead of competitors. Acquisition of new knowledge – is a way to gain and maintain competitive advantage
  21. 21. New Knowledge:New Knowledge: •Should be properly managed •Through internal knowledge management systems •Create learning opportunities for other departments
  22. 22. 2 types of knowledge management systems for renewing competitive advantage
  23. 23. 1. Passive Knowledge Management systems •Eg EDI system •Orientation on the “present” •Tend to be used with channel members •eg schedule component deliveries, reduce cycle time, cut inventories
  24. 24. 2. Active knowledge management systems •“Future orientation" •Anticipates future buyer/seller behavior (e.g. market back R&D).
  25. 25. Proactive knowledge management systems: 1. Enhance efficiency through time and cost savings. 2. Link “voice of the consumer” to all stages of product development, production and distribution through the value chain
  26. 26. Internal and external knowledge management systems give greater competitive advantage
  27. 27. Possible challenges in implementingPossible challenges in implementing Knowledge Management in SMEsKnowledge Management in SMEs •Time for development actions. •Culture, motivation of staff, and ability of the management team to share ideas and discuss strategic issues. •No sufficient manpower to lead and execute knowledge management throughout the organizations.
  28. 28. However difficult, set up yourHowever difficult, set up your Knowledge Management SystemKnowledge Management System and share with your teamand share with your team
  29. 29. 32 For more information on Google “Liow Ren Jan” Call us: +603-626 38550 email us: