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Remodista + The Girl Scouts = The digital YOU!
 

Remodista + The Girl Scouts = The digital YOU!

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For the past year, Remodista has been working with The Girl Scouts on a pilot program teaching them about the exciting career of digital marketing. As these young ladies gear up for high school, we ...

For the past year, Remodista has been working with The Girl Scouts on a pilot program teaching them about the exciting career of digital marketing. As these young ladies gear up for high school, we hope to teach them skills and awareness to think about how they represent themselves digitally. In addition, they will learn about great careers paths focused on STEM.

We interact with brands every day – clothing brands, shoe brands, food brands and more. What we feel even more strongly about are our personal brands. In an increasingly digital world, it's even more important to be not just aware of, but also be a proactive leader in establishing your personal brand. In this 3 hours workshop, a Netiquette badge is earned.

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    Remodista + The Girl Scouts = The digital YOU! Remodista + The Girl Scouts = The digital YOU! Presentation Transcript

    • Remodista  +  Girl  Scouts  =  The  digital  YOU!    
    • Program  Guide  Overview   We   interact   with   brands   every   day   –   clothing   brands,   shoe   brands,   food   brands   and   more.   What   we   feel   even   more   strongly   about   are   our   personal   brands.   In   an   increasingly   digital  world,  it's  even  more  important  to  be  not  just  aware   of,   but   also   be   a   proac>ve   leader   in   establishing   your   personal  brand.  In  this  3  hours  workshop,  a  Ne>queCe  badge   is   earned.     The   interac>ve   experience   will   enable   you   to   define   and   make   the   right   choices   to   establish   your   digital  YOU.    
    • Objec@ves/outcomes   By  comple@ng  the  5  steps,  you  will:     •  Understand  branding  and  personal  branding   •  Establish  your  own  personal  brand  and  an  awareness  of   your  personal  brand   •  Understand  how  to  apply  your  personal  brand  digitally   •  Determine  how  your  digital  choices  impact  their  personal   brand      
    • Let’s  get  started!             What  makes  up  a  brand?  
    • What  is  a  brand?   What  are  your  favorite  brands?     Define  why  you  like  the  brand  (aQributes,  i.e.  comfortable,  sporty,   etc..)     What  stood  out  to  you  about  these  brands?        
    • Build  a  brand  board!         Pick  a  brand  and  build  a  board  that  represents  the  brands   image/purpose/message  
    • Personal  Brands…  Unique,  Independent,   Driven?       Research/  Explore  others’  personal  brands  and  how  they   apply  them  digitally       Unique     Powerful     Honest   Independent     Talented     Caring     Driven     Strong     Sweet    
    • Applying  a  brand…  well?   Explore  others  “oops!”  and  “wow!”  moments.  Oops!  It   happens  every  day  –  somebody  expresses  themselves   (i.e.  posts  something)  that  causes  anger,  hurt,  or   embarrassment  for  herself  and  others.      
    • Context  doesn’t  apply!  Or  does  it…   •  Text:  “K,  sure”   •  Interpreta@ons   –  Okay,  sure!  J   –  K  (whatever).  Sure  (can’t   wait…  not).     –  Okay,  sure  (that’s  fine,  I   don’t  really  care)  
    • I  think  I’m  misunderstood?   Dig  into  stories  of  text/IM   “ouch”  –  and  repair  some  hurt  if   necessary        
    • YOU     Define  your  digital  YOU!   3  aQributes   that  others   would  say   about  you   (present)   3  traits  that   you  want   people  to   associate   with  you   (future)   Discuss  and   determine   how  to   bridge  the   gap   between   the  two   How  can  you  reflect  this  digitally  with  the  choices  you  make  in  your   status  posts,  profile,  pictures,  etc…?  
    • ME  (for  example)   What  others  would   think/say  about  me   What  I  want  others  to   Ac@on  Plan!   say  about  me   Digital  implica@ons   Passionate   Passionate   N/A  –  con@nue  doing  the   things  I  love  to  do!   Con@nue  pos@ng  about   things  that  I  am  posi@vely   passionate  about   Driven   Smart/  thoughVul   Difference  is  I  want   people  to  respect  my   opinion  –  put  more   thought  into  why  I  may   feel  a  certain  way   Join  goodreads  and  share   books,  do  online  research   and  post  about  it,  be   more  thoughdul  in  how  I   post   Impa>ent     Easygoing     Count  to  10  before   responding  if  upset,   understand  how  to  not   take  things  personally   Choose  not  to  respond   via  text  or  IM  if  unable  to   do  so  in  a  neutral   manner,  wait  a  day  to   respond  to  an  angry   email,  resolve  conflict  in-­‐ person  
    • Time  to  go  digital!   I love reading, playing soccer, going to the movies Build  a  profile  based  on  your   new  digital  YOU!  
    • Express  yourself.     Top  ten  list  of  email  do’s  and  don’ts   1.  DON’T  convey  nega>ve  emo>ons  via  email   2.  DO  express  gra>tude  via  email   3.  Etc…         Now,  take  the  Email  e>queCe  quiz  to  test  yourself!    
    • Project  yourself!     Our  challenge  to  you  –  Create  a  niceness  prac@ce!     Text  or  post  something  that  will  make  someone  smile  once  a  day  
    • REMODISTA  +  GIRL  SCOUTS       Elevates  women   Educates  women   Mentor/  nurture   women   Remodista   Encouraging   Confident   Character  building   Girl  Scouts  
    • VOLUNTEER  TEAM  –  1  YEAR   Remodista   •  Kelly  S@ckel,  President,  Remodista   •  Amanda  Kranz,  Digital  Strategist,  Accenture     •  Ola  Bolton,  HR  Senior  Specialist,  Accenture   •  Kelly  Plantz,  Business  Development,  AArete     The  Girl  Scouts   •  Vicki  King,  Director,  Alliances,  Girl  Scouts   •  Natalie  Hughes,  Communica@ons,  Girls  Scouts   •  Candice  Schmidt,  Journey  World,  Girls  Scouts   •  Lisa  Nguyen,  Journey  World,  Girl  Scouts        
    •       Appendix  
    • Remodista  Mission   Remodista  is  a  power  broker  in  connec@ng  the  most   influen@al  and  solu@on  oriented  execu@ves  working   in   digital,   social,   and   mobile   commerce.     It   is   a   collabora@ve   forum   with   three   primary   goals:   to   elevate   women,   educate   brands,   and   mentor   a   community   focused   on   shaping   universal   best   prac@ces   for   global   retail   mobility.   By   connec@ng   industry   leaders   with   innova@ve   ideas,   who   are   ready   to   learn,   share   and   bring   visionary   strategies   to   the   market,   Remodista   has   built   a   strong   brand   community.    
    • Eleva@ng  women  globally  is  a  core  mission  of  Remodista.    
    • Community  is  Our  Differen@ator   Community     Elevate  Women   Mentor  Youth   Nurture  Globally   Sophis@cated     In@mate   Commerce   Educa@on   Community   Collabora@on   Content  Cura@on  
    • ELEVATE,  EDUCATE,  +  MENTOR   Kelly  S@ckel     President  +  Global  Community  Builder     Remodista   312-­‐371-­‐9302  I  Skype:  kelly.s@ckel   kelly@remodista.com