Every nanosecond another stat about smartphones, mobile activity and new store launcges comes across the wire, yet we know so little about the mobile customer, how they use their phone and why. We MUST understand these consumers in order to market to them more effectively. This session will put into perspective the behavior patterns of these customers on smartphones and the growing tablet market. Lauren will share findings from their 10th Annual Merchant Survey just completed by 200 of the top retailers about their investment in mobile, traffic and revenue levels to set the stage. She will then highlight critical findings from the February, 2011 CoffeeTable/e-tailing group Mobile Consumer Shopping Survey of 1000 mobile device owners to get “inside” their heads regarding the following questions
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