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Bricks and Mobile - State of Retail Mobile
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Bricks and Mobile - State of Retail Mobile

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There are so many exciting changes going on in the retail and mobile commerce space. We will take a look at what’s to come with marketing and loyalty programs meeting mobile payment and virtual ...

There are so many exciting changes going on in the retail and mobile commerce space. We will take a look at what’s to come with marketing and loyalty programs meeting mobile payment and virtual wallets, discuss what you can do right now to engage your customer, share methods for building a loyalty program while being compliant, and considering the security issues that will be faced.

To get our focus for the day, Julie will give us a big picture – 30,000 ft view of what is going on with mobile in the retailer’s world. She will share high level trends in mobile usage from a consumer behavior perspective, such as, what they are researching, when mobile usage is highest, the incrementally of mobile to desktop and other exciting mobile trends in retail.

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Bricks and Mobile - State of Retail Mobile Bricks and Mobile - State of Retail Mobile Presentation Transcript

  • The State of Retail Five notions of Retail, October 2011Julie Krueger, Retail Industry Director Google Confidential and Proprietary
  • Retail Sales per Square Foot declining since 2007 Google Confidential and Proprietary
  • Gross Merchandise Value steadily shifting online !#$ !"#$ !%#$ *+,-./01$020341+,53-$ &#$ 6++7-$ 899:102$:,;$:330--+150-$ &"#$ &%#$ &%#$ <++4=0:1$ >+?-$ "#$ <.1,54.10$ "!#$ @:1A0$:9925:,30-$ "%#$ "%#$ B+/0$5/91+C0/0,4$ #$ DE30$91+;.34-$ #$ &#$ %#$ &%%($ &%"%$ &%""$ &%"&$ &%"!$ &%")$ &%"$ Google Confidential and ProprietarySource: Forrester Research US Sales Forecast, ForecastView
  • Online influenced sales continue to grow ./012%/32435%650142%71257% ./012%859:43;<53=5>%/?435%650142%71257% ./012%859%4@A1=0%/3%650142%71257%!-+,,,%!*+#,,%!*+,,,% !"+)*(%!(+#,,% !"+&"&% !"+#)$% !"+--&%!(+,,,% !"+*(#% !"+("#% !"+,&*%!"+#,,%!"+,,,% !"+-#)% !"+##*% !"+((% !"+*-&% !"+,*% !"+"()% !"&% !#,,% !"#$% !"&$% !"&% !(")% !(*% !(#% !(&% !,% (,,%% (,",%% (,""%% (,"(%% (,"*%% (,"-%% (,"#%% % web- 40% 43% 45% 47% 49% 51% 52% influence d sales Google Confidential and ProprietarySource: Forrester Research US Sales Forecast, ForecastView
  • The mobile web is exploding 120 US Mobile Queries (Indexed) 4x Growth 100 80 in past year 60 40 20 0 2007 2008 2009 2010 2011 5 Google Confidential and ProprietarySource: Internal Google Data 2010
  • Mobile allows for constant connectivity Desktop Queries Mobile Queries PC Queries 11pm Mobile Queries Traffic 1pm Traffic 8pm 7am Time Sat/Sun Sat/Sun Sat/Sun Sat/Sun Google Confidential and Proprietary 6Source: Citi Investment Research and Analysis; iCrossing Mobile U.S. Google Internal Data, 2010
  • By end of 2011 over half of Americans will have a smart phone 7 Google Confidential and ProprietarySource: Nielsen March 2010, Morgan Stanley 2010
  • State of Retail explained in 5 notions 1 Consumers demand for deals on the rise 2 Moore’s Law in every pocket 3 Reducing friction increases adoption 4 Transparency increases opportunity 5 Consumers expectations are accelerating Google Confidential and Proprietary
  • 1. Consumers demand for deals on the rise 61%6.27389072.:%;-:2% 12-<=>2?%@9<%A9B39.?%-.C%;2D-:2?% EF.2-<%G61%6.27389072.:%;-:2H% EF.2-<%G12-<=>2?%@9<%A9B39.?%-.C%;2D-:2?H% &(#% ##$% &#(#% &"#$% +(#% &##$% *(#% "#$% )(#% #$% (#% #(#% !"#$% )% )% % % "% % % *% % % 4% % % +% % % 5% % % #% % % &% #) #" #" #* #* #4 #4 #+ #+ #5 #5 &# &# && !# !# !# !# !# !# !# !& !& 3! .! 3! .! 3! .! 3! .! 3! .! 3! .! 3! .! . -0 -0 -0 -0 -0 -0 -0 -0 ,- 12 ,- 12 ,- 12 ,- 12 ,- 12 ,- 12 ,- 12 ,- / / / / / / / / Google Confidential and ProprietarySource: U.S. Bureau of Labor Statistics, Google insights
  • It’s hard not to find a deal… Google Confidential and Proprietary
  • 2. Moore’s Law in every pocket 59% of smartphone 38% of shoppers users used their of these holiday abandon buying phones for smartphone something in the holiday shopping shoppers, store based on what last Q4 80% used their they looked up on phones to shop/ their phone research while in a store 67% of consumers researched online 87% of prior to purchase shoppers felt last Q4… usually they could find a spending over a better deal week researching elsewhere a purchase Google Confidential and ProprietarySource: Google/OTX Holiday shopping survey, Comscore July 2011, State of economy
  • 3. Reducing friction increases adoption Google Confidential and Proprietary
  • 4. Transparency & integration increase opportunity 28% of top 25 retailers feature buy via mobile/pickup in-store Google Confidential and Proprietary
  • 5. Consumers expectations are accelerating Google Confidential and Proprietary
  • The mobile movement is here. Are you in it? http://www.youtube.com/watch?v=CjUcq_E4I-s Google Confidential and Proprietary