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Augmented Reality:http://vimeo.com/8783284
BloomingdalesCampaign:“Look the Part, Be the Part”Timing:Allows shoppers at 44Bloomingdale’s locations topose with virtual...
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Ralph LaurenCampaign:“Play Ball”Location:Front windows of Ralph Laurenlocations aimed to lure customersin store to scanExp...
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Bricks and Mobile - Best Practises for Augmented Reality, Rich Media, and QR Codes
Bricks and Mobile - Best Practises for Augmented Reality, Rich Media, and QR Codes
Bricks and Mobile - Best Practises for Augmented Reality, Rich Media, and QR Codes
Bricks and Mobile - Best Practises for Augmented Reality, Rich Media, and QR Codes
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Bricks and Mobile - Best Practises for Augmented Reality, Rich Media, and QR Codes

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Navigating the ever evolving landscape of possibilities is not an easy task. Join a panel experts as they share recent advancements in augmented reality, QR codes, SMS, and MMS that will help retailers plan for 2012. Gain insights about how to best approach decisions related to each of these engaging applications. Discussing consumer insights that will allow for a greater understanding of how to begin using each solution in tandem and understand how they can be an effective complement to print advertising as well as online, mobile or video efforts. Learning how to enable interaction with brand, products and characters in compelling ways not previously possible. Allowing interaction with your consumer that can quickly go viral and spread exposure with word of mouth, social networking, and link sharing.

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Bricks and Mobile - Best Practises for Augmented Reality, Rich Media, and QR Codes

  1. 1. !"#$%&()*)"#%+,%-./0"1$"2%3"(45$6%% (12%73%8,2"#% !5(1%9(15"4:%8;<:%=.//"1(.$%>1$"()*?"% @50%A(62"1:%8B<:%CC9,,#% =50%D$()E:%95")$,%,+%;?"1$#:%>5#%B,F54"%B5)G("4%H,,2#:%@")G1,4,/6%;?(1/"45#$:%@G"%I"2"6%
  2. 2. !"#$%#&(()*"+(,*-#$.(/+*+01(2#34(5&3.+0678.((!5(1%9(15"4%J%%=.//"1(.$%>1$"()*?"%B5)G("4%H,,2#%K%@G"%I"2"6%@50%A(62"1%J%%CC9,,#%=50%D$()E%K%>5#%B,F54"%%
  3. 3. Augmented Reality:http://vimeo.com/8783284
  4. 4. BloomingdalesCampaign:“Look the Part, Be the Part”Timing:Allows shoppers at 44Bloomingdale’s locations topose with virtual charactersshows including “The PlayboyClub,” “Whitney,” “FreeAgents,” “Prime Suspect” and“Up All Night.”Delivery:On mobile app or in storeassociate via iPad.Source:Luxury DailySept. 2011
  5. 5. ="1.&3.%(>.0$#3)(!"#$%&%#()"*(%+&%*,(&-%().*/0%#(%+1%#2%*)%("*,(3#"*,("%&(&.(2*)#%"%(2*4&.#%(2*&%#")5.*(9):.;(*<(="1.&3.%(>.0$#3)( %L%M,)(*,1%!(#"2%NO&DP8,0Q(##R:%>0(/"%3"),/15*,1%N73R%9):.;(*<(?@:.+#.&6.;( %L%>1$"()*,1%S5$G%T2%B,2"4#:%>00"#5?"%-150($"2%;UQ"5"1)"#:% %%%%%%%%%%%%%%%%%%%%%>1$"()*,1%S5$G%"(4%S,42%,FV")$#%A403B;(?1.+#&( %L%A6F52%;UQ"5"1)"#%N-.#(0(:%D50.4$(1",.#%M,)(*,1%(12%B(QQ51/R%
  6. 6. !"#$%#&(()*"+(,*-#$.(/+*+01(2#34(5&3.+0678.((!5(1%9(15"4%J%%=.//"1(.$%>1$"()*?"%B5)G("4%H,,2#%K%@G"%I"2"6%@50%A(62"1%J%%CC9,,#%=50%D$()E%K%>5#%B,F54"%%
  7. 7. Ralph LaurenCampaign:“Play Ball”Location:Front windows of Ralph Laurenlocations aimed to lure customersin store to scanExperience:Special polo shirts were designedfor the US Open.Source:Luxury DailySept. 2011
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