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Case Study: Why did iPhone not succeed in the Japanese Market?

by on May 26, 2009

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This is a case study that investigates the reason why Apple's iPhone has not been successful in the Japanese market compared to other markets. Using international marketing theories, we have analysed ...

This is a case study that investigates the reason why Apple's iPhone has not been successful in the Japanese market compared to other markets. Using international marketing theories, we have analysed various factors such as the market, culture, utilisation of FSA, and standardisation.

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18 of 8 previous next Post a comment

  • Tombo77 Tombo77 Well this sure as hell doesn`t apply now. I live here in JP and iphones are EVERYWHERE - things just take longer to market and implement - nothing to do with the product itself 1 year ago
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  • mqader1 Mohamed A.Hamed at Arab Academy for Science and Technology and Maritime Transport V.Good Pre 2 years ago
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  • kokujin kokujin excellent presentation - I managed in Japan for Hewlett Packard for 3 years and can understand completely some of the points raised. Please, Please, Please may I have the slides for some work I am preparing. comemorning@yahoo.com - honto ni domo arigatou gozaimashita 4 years ago
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  • sahardawn83 Sahar Asgarinia hi there,

    i am preparing a presentation about iphone marketing and sales strategies all around the world, and since now whatever i had was about how successful it was, but your presentation was quit awesome on a failure in their strategies. now i'm asking you to do me a favor and send me your presentation if it is possible for you, so i can use some of your slides in mine?! this is my email: stony_gal@yahoo.com

    that would be so kind of you to send me your presentation and let me using few slides of it!

    thank you in advance
    4 years ago
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  • letscorrespond letscorrespond Hi ,Your presentation data is certainly nice. Supb .Keet it up . 4 years ago
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  • RemingInSydney Remi Otani Dear Randolf Jorberg,

    thanks for the comment!
    I couldn't read the article of the link you sent, but my presentation refers to the period just when iPhone was launched. In fact, it seems as though iPhone is more popular nowadays in Japan, however in terms of share, it still is so much more smaller than domestics handsets. I heard iPhone share was something like, 0.8%,,,.
    4 years ago
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  • guest91fee88 Randolf Jorberg Interesting, but why does http://www.macnotes.de/2009/08/17/iphone-meistverkauftes-handy-in-japan/ say that IPhone is the best selling phone on the .JP market? That proves your whole presentation wrong... 4 years ago
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  • MonikaSulich MonikaSulich Good presentation! I would love to use it - for the academic purpose. If possible, please send it to monia_warsaw@hotmail.com Many thanks! 4 years ago
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Case Study: Why did iPhone not succeed in the Japanese Market? Case Study: Why did iPhone not succeed in the Japanese Market? Presentation Transcript