Mobile March Keynote-It’s A Great Time To Be Part Of Mobile

It’s A Great Time To Be Part Of Mobile

Coming Together

Who Is This Guy?
mark.mosiniak@bestbuy.com
Twitter: @mosiniak
612.889.1496

Our Promise
We all know mobile phone technology is pretty amazing, but shopping for it isn’t.
We think there’s a better way…
A better choice of phones and networks
Impartial, informed advice
Straightforward pricing
We’re there for the life of your phone

Walk Out Working™
Personalized phone setup so our customers Walk out Working™
Data Transfer
Personal email setup
Bluetooth Pairing
Application install

Over 10 Years Ago
3G licenses originally signed
First Pocket PC devices
First mobile game was introduced
First Bluetooth enabled phone

3 Years Ago
3 Years Ago
RIM owned the market in email centric devices
Internet browsing was possible, but not engaging
3G products hit the market in force
Apple announced the iPhone

1 Year Ago
First Android phone was released
2,500 apps on Android Marketplace
20,000 iPhones apps on iTunes
800,000,000 downloads

Today
Android is the fastest growing platform
30,000+ apps on Android Marketplace
4G products are in the market
150,000 iPhone apps on iTunes
3,000,000,000 downloads

More than 4 billion mobile phone users worldwide
People are transferring what they do on their PC to their phone
Nearly 1/3 of total US population are using the mobile internet

People want their experiences on their mobile phone to be fast, simple & solve immediate needs
Instant access
Immediate gratification
Prioritized information

We Have…
Better Devices and Hardware
Better Networks
Better Applications and Usability

We use our phones as an alarm clock
We find places to eat & meet on our phone
We play games to unwind
Our Phones Are Our Lifelines
We shop on our phone
when we can’t make it to
the store
We get news and info on our phone
We connect to our social networks throughout the day
If we lose our phone, our day is wrecked
We text each other instead of call

But wait
But Wait…

Platforms

App Stores

Form factors

Do we need this many twitter clients?

platforms

The Only Way to Beat the Competition is to Stop Trying to Beat the Competition
Red Ocean Strategy
Compete in existing marketplace
Beat the competition
Exploit existing demand
Make the value-cost trade-off
Align the whole system of the firm’s activities with its strategic choice of differentiation or low cost
Blue Ocean Strategy
Create uncontested market space
Make the competition irrelevant
Create and capture new demand
Break the value-cost trade-off
Align the whole system of the firm’s activities in pursuit of differentiation and low cost
Companies try to outperform their rivals in order to grab a greater share of existing demand. As the space becomes more crowded, competition intensifies and products turn into commodities
Demand is created rather than fought over. There is ample opportunity for growth that is profitable and rapid

5 Ideas

Single Sign On

Blur the Lines between Customer Service and Marketing

Online to Offline

My Phone is My Wallet

Small Businesses Need Apps Too

http://www.wordle.net/

Mobile March Keynote-It’s A Great Time To Be Part Of Mobile

by RemainComm on Mar 28, 2010

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