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#BizBuzz<br />Utilizing & Understanding The “Big 3”<br />(Facebook, LinkedIn, Twitter)<br />
Social Media Platforms<br />Where do you start? <br />
What’s Your Purpose?<br />Is it to…<br />…Build Community?<br />…Increase Sales?<br />…Create Company/Product Awareness?<b...
What’s Your Audience?<br />B2B   Linked In / Twitter<br />B2C Facebook / Twitter<br />Everyone  Blog<br />
Linked In<br />Create a Company Profile<br />Sign Company Employees Up w/ Profiles<br />Join Groups Related to Your Indust...
Facebook<br />A place for Community<br />Ask questions via status message = call to action<br />Post Links Related to Indu...
Twitter<br />Conversation<br />…Conversation<br />… … CONVERSATION<br />“When Should You Jump in? When there’s business va...
Tips	<br />Don’t Try to Please Everyone<br />Quicker Isn’t Always Better<br />Patience.<br />Your Product Has to Meet a Ne...
@RelocationAlly / @JPedde<br />www.slideshare.net/relocationally<br />Questions?<br />
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Social media platform roles

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@JPedde's presentation on August 25th for the monthly BizBuzz seminars. This powerpoint discusses where to start using the Big Three

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Transcript of "Social media platform roles"

  1. 1. #BizBuzz<br />Utilizing & Understanding The “Big 3”<br />(Facebook, LinkedIn, Twitter)<br />
  2. 2. Social Media Platforms<br />Where do you start? <br />
  3. 3. What’s Your Purpose?<br />Is it to…<br />…Build Community?<br />…Increase Sales?<br />…Create Company/Product Awareness?<br />…Broaden Customer Service?<br />
  4. 4. What’s Your Audience?<br />B2B  Linked In / Twitter<br />B2C Facebook / Twitter<br />Everyone  Blog<br />
  5. 5. Linked In<br />Create a Company Profile<br />Sign Company Employees Up w/ Profiles<br />Join Groups Related to Your Industry<br />Social Media Marketers (ex.)<br />Community Managers (ex.)<br />Alliance Created: Relocation & Social Media<br />
  6. 6.
  7. 7. Facebook<br />A place for Community<br />Ask questions via status message = call to action<br />Post Links Related to Industry Topics<br />Combine Facebook Ads with Contests<br />
  8. 8.
  9. 9. Twitter<br />Conversation<br />…Conversation<br />… … CONVERSATION<br />“When Should You Jump in? When there’s business value in the conversation.” – Trust Agents<br />Tools: Tweetdeck, Hootsuite, Echofon<br />RT’s & @’s in your feed<br />Search hashtags (#) for keywords, INTERACT<br />
  10. 10.
  11. 11. Tips <br />Don’t Try to Please Everyone<br />Quicker Isn’t Always Better<br />Patience.<br />Your Product Has to Meet a Need<br />Start with a strategy before jumping in<br />
  12. 12. @RelocationAlly / @JPedde<br />www.slideshare.net/relocationally<br />Questions?<br />
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