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Public Sector & Digital:Dealing with challengingchange managementCase Study: Musées d’art et d’histoire, Geneva22nd Journé...
Copyright© http://kenyonsalo.files.wordpress.com
CONTEXTCopyright© Relax in The Air
87%Source: Consumer Barometer, TNS, IAB, Google                                               41%
Copyright© Relax in The AirRequest
Copyright© Musées d’art et d’histoire de Genève - http://www.flickr.com/photos/mahgeneve/7830868710                        ...
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Copyright© Musées d’art et d’histoire de Genève - http://www.flickr.com/photos/mahgeneve/7830868710ReachHumanizeEngage  GOals
Integration &   change managementCopyright© Relax in The Air
Let’s go!Copyright© Brendon Connelly - http://www.flickr.com/photos/bzo/14417381/
StrategyCopyright© Brendon Connelly - http://www.flickr.com/photos/bzo/14417381/
kedin            Facebook                       Flickr        @                                Copyright© Relax in The Air
ImmersionCopyright© Seth Casteel - http://littlefriendsphoto.com/index2.php#!/home
ResearchCopyright© Seth Casteel - http://littlefriendsphoto.com/index2.php#!/home
Research                                                                            Workshops                             ...
content                              =                         OpportunityCopyright© Relax in The Air
Who?                                                                            Management &                              ...
Governance &                                                                         Processes                            ...
Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
• Change the way you work:                                     adapt, improve and be helpful.                             ...
Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
• roles & responsibilities                                   • workflow                                   • Content market...
Governance &                                                                         Process                              ...
Being open requiresmore - not less - rigorand effort being incontrol.     ____________________  Charlene Li, Altimeter Group
Having the confidence and              humility to give up the need to              be in control.               inspiring...
Copyright© Relax in The Air
Governance &                                                                         Process                              ...
LegitimizeCopyright© Relax in The Air
LearnCopyright© Relax in The Air
Copyright© MAH Genève http:/                                   /www.flickr.com/photos/mahgeneve/8405199288opportunities
Governance &                                                                         Process                              ...
Internal buy-inCopyright© Relax in The Air
ExternalCopyright© Relax in The Air
Copyright© Relax in The Air     ExterneCopyright© Relax in The Air                              keep learning
outcomesCopyright© Relax in The Air
Copyright© MAH Genève http:/                                    /www.flickr.com/photos/mahgeneve/8294346862social business
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information sourcesCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
conversationCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
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Copyright© MAH Genève http:/                                                                                              ...
Actions & campaigns      New platforms      internal Contributors      new opportunitiesCopyright© Relax in The Air
Take AwayCopyright© Enric Aguilera http://www.enricaguilera.com
Copyright© MAH Genève http:/                                                                                              ...
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Thank you                                           relaxintheair.com                                            @relaxint...
relax in the airCopyright© Relax in The Air
Relax in The Air is a digital consultancy            that thinks and designs better customer            experiences for a ...
contact  Sabine DUFAUX                                      MC CASAL  Managing Partner | Digital Strategist              M...
Public Sector & Digital: Dealing with challenging change management
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Public Sector & Digital: Dealing with challenging change management

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Digital technologies and social engagement provide an opportunity for public institutions to better serve and interact with their users. However the implementation of digital ecosystems implies structural, organizational and cultural changes. Through the case study of the Musées d’art et d’histoire in Geneva, Relax In The Air shows how the process of change management and digital transformation are user-centered (staff & public audience) and how they were established.

Sabine Dufaux (Strategist) and MC Casal (UX Strategist / Designer) were kindly invited by the Technology Observatory from Geneva State to talk about digital transformation. Other speakers and program (in French): http://www.ot-lab.ch/?p=3687

The original talk was held in French. We made it available as a slidecast (slides + audio). You can listen to it here: http://fr.slideshare.net/RelaxInTheAir/secteur-public-et-numrique-le-dfi-du-changement

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Transcript of "Public Sector & Digital: Dealing with challenging change management"

  1. 1. Public Sector & Digital:Dealing with challengingchange managementCase Study: Musées d’art et d’histoire, Geneva22nd Journée de Rencontre de l’Observatoire Technologique - Geneva StateTopic: Transforming organizations Relax In The AirGeneva - February 1, 2013
  2. 2. Copyright© http://kenyonsalo.files.wordpress.com
  3. 3. CONTEXTCopyright© Relax in The Air
  4. 4. 87%Source: Consumer Barometer, TNS, IAB, Google 41%
  5. 5. Copyright© Relax in The AirRequest
  6. 6. Copyright© Musées d’art et d’histoire de Genève - http://www.flickr.com/photos/mahgeneve/7830868710 Copyright© Relax in The AirMobileContextualYounger audiencesConversationalRequest
  7. 7. Copyright© Musées d’art et d’histoire de Genève - http://www.flickr.com/photos/mahgeneve/7830868710Goals
  8. 8. Copyright© Musées d’art et d’histoire de Genève - http://www.flickr.com/photos/mahgeneve/7830868710ReachHumanizeEngage GOals
  9. 9. Integration & change managementCopyright© Relax in The Air
  10. 10. Let’s go!Copyright© Brendon Connelly - http://www.flickr.com/photos/bzo/14417381/
  11. 11. StrategyCopyright© Brendon Connelly - http://www.flickr.com/photos/bzo/14417381/
  12. 12. kedin Facebook Flickr @ Copyright© Relax in The Air
  13. 13. ImmersionCopyright© Seth Casteel - http://littlefriendsphoto.com/index2.php#!/home
  14. 14. ResearchCopyright© Seth Casteel - http://littlefriendsphoto.com/index2.php#!/home
  15. 15. Research Workshops Interviews Observation Existing Content & InformationCopyright© Seth Casteel - http://littlefriendsphoto.com/index2.php#!/home
  16. 16. content = OpportunityCopyright© Relax in The Air
  17. 17. Who? Management & Stakeholders Skepticals ChampionsCopyright© Seth Casteel - http://littlefriendsphoto.com/index2.php#!/home
  18. 18. Governance & Processes Policies & Guidelines People MetricsCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8249990214
  19. 19. Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
  20. 20. Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
  21. 21. Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
  22. 22. Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
  23. 23. • Change the way you work: adapt, improve and be helpful. • intrapreneurship • Collaborative, conversational and empowered Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
  24. 24. Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
  25. 25. Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
  26. 26. Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
  27. 27. • roles & responsibilities • workflow • Content marketing • Conversation management • Crisis communication Relax In The AirOT Lab - February 2013Copyright© 2013 Relax In The Air
  28. 28. Governance & Process Policies & Guidelines People MetricsCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8249990214
  29. 29. Being open requiresmore - not less - rigorand effort being incontrol. ____________________ Charlene Li, Altimeter Group
  30. 30. Having the confidence and humility to give up the need to be in control.  inspiring commitment from people to accomplish goals.Copyright© Relax in The Air
  31. 31. Copyright© Relax in The Air
  32. 32. Governance & Process Policies & Guidelines People MetricsCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8249990214
  33. 33. LegitimizeCopyright© Relax in The Air
  34. 34. LearnCopyright© Relax in The Air
  35. 35. Copyright© MAH Genève http:/ /www.flickr.com/photos/mahgeneve/8405199288opportunities
  36. 36. Governance & Process Policies & Guidelines People MetricsCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8249990214
  37. 37. Internal buy-inCopyright© Relax in The Air
  38. 38. ExternalCopyright© Relax in The Air
  39. 39. Copyright© Relax in The Air ExterneCopyright© Relax in The Air keep learning
  40. 40. outcomesCopyright© Relax in The Air
  41. 41. Copyright© MAH Genève http:/ /www.flickr.com/photos/mahgeneve/8294346862social business
  42. 42. Value creationCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  43. 43. information sourcesCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  44. 44. conversationCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  45. 45. Before / AfterCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  46. 46. e-reputationCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  47. 47. Copyright© MAH Genève http:/ /www.flickr.com/photos/mahgeneve/8406718426/ enhance museum’s missionCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  48. 48. Actions & campaigns New platforms internal Contributors new opportunitiesCopyright© Relax in The Air
  49. 49. Take AwayCopyright© Enric Aguilera http://www.enricaguilera.com
  50. 50. Copyright© MAH Genève http:/ /www.flickr.com/photos/mahgeneve/8137831392 Management supportCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  51. 51. Copyright© MAH Genève http:/ /www.flickr.com/photos/mahgeneve/8043699191 LeadershipCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  52. 52. Copyright© MAH Genève http:/ /www.flickr.com/photos/mahgeneve/7948529462 Do - test - LearnCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  53. 53. Copyright© MAH Genève http:/ /www.flickr.com/photos/mahgeneve/8249991330 listenCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  54. 54. Copyright© MAH Genève http:/ /www.flickr.com/photos/mahgeneve/7948529462 change takes timeCopyright© MAH Genève http://www.flickr.com/photos/mahgeneve/8138676990/
  55. 55. Thank you relaxintheair.com @relaxintheair We are also on Linkedin, Vimeo, Facebook et Slideshare Relax In The AirMai 2011 Relax In The AirOT Lab - February 2013Copyright© 2013
  56. 56. relax in the airCopyright© Relax in The Air
  57. 57. Relax in The Air is a digital consultancy that thinks and designs better customer experiences for a digital world. Strategy & Research UX & Design Benchmarking & User Research Information Architecture (IA) Digital & UX Strategy User Centered Design (UCD) Multi Platforms Content Strategy Wireframing & Prototyping Social Media Integration User Interface Design (UI) Audit Interaction Design (IxD) Change Management Digital Branding & Visual DesignCopyright© Relax in The Air
  58. 58. contact Sabine DUFAUX MC CASAL Managing Partner | Digital Strategist Managing Partner | UX Strategist & Designer sabine@relaxintheair.com mc@relaxintheair.com +41 79 745 30 74 +41 76 539 77 01 Office Relax In The Air Sàrl Rue Vautier 16 CH - 1227 Carouge hello@relaxintheair.com www.relaxintheair.com “We think and design user experiences for a digital world. Just relax. Together we can make it simple. ”Copyright© Relax in The Air

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