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Mobile use &trendsSwitzerland on the rise                          Relax In The AirJuly 2011
Hello from the Strategic Plannersocial media ID: sdufauxsabine@relaxintheair.comtwitter.com/relaxintheair                 ...
context
digital ContextInternetMobileSocial NetworksApps
Contextinternet access via mobile      Mobile subscribers in switzerland                                   23 %   Postpaid...
ContextSwitzerland is iPhone Land            More than                        1 Million Iphones                           ...
ContextSwitzerland VS the world I love fondue
ContextAPPsPervasivePortablePersonalParticipatoryJuly 2011
integrationCloud is in the air...Devices as gateways to my world
augmented meWhere I can live my augmented life
Reason Why
A need to belongSocial living
Radical Real-TimeConstant stream of content
personalizationNeeds based on interests
instant gratificationFind right now!
now or never
now or never           User Experience VS FormatMai 2011
now or neverAugmented > entertainment                        Apps that synC                        with television        ...
now or neverLBS + AR > Heritage Culture                                        APPS That take                             ...
now or neverLBS + NFC + RFID + AR > TravelSource: www.futuretravelexperience.com
now or neverLBS + Tagging > TourismAPPS That UseTags to giveyou more ofyour cityJuly 2011
now or neversupport + interaction > education                             apps That                             take teach...
now or neverLBS + Crowdsourcing > Public services                                  apps that Find & Report                ...
now or neverReal-Time + NFC > Logistics                             apps that check                             real-time ...
now or neverNFC > Payment apps that allow contactless payment. Touch and go
now or neverReal-Time follow up > Health                             3           apps that    1                           ...
now or neverPersonal Remote > Home / work                                apps that                                control ...
now or neverNFC + multi Offer > Entertainment                        apps that                        enhance             ...
now or neverTechnologyMarketingSales
now or neverBy 2015, digital strategies, such associal and mobile marketing, willinfluence at least 80% of consumers’spend...
big brother is watching youAnd we are happy to contribute
thank youThe endSabine Dufauxhello@relaxintheair.comwww.relaxintheair.com@relaxintheair            Become a Fan of Relax I...
App Love            Relax In The AirJuly 2011
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Mobile Use & Trends

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Presentation about Mobile use & Trends at Mobile Monday, Geneva, July 2011

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Transcript of "Mobile Use & Trends"

  1. 1. Mobile use &trendsSwitzerland on the rise Relax In The AirJuly 2011
  2. 2. Hello from the Strategic Plannersocial media ID: sdufauxsabine@relaxintheair.comtwitter.com/relaxintheair Relax In The Air
  3. 3. context
  4. 4. digital ContextInternetMobileSocial NetworksApps
  5. 5. Contextinternet access via mobile Mobile subscribers in switzerland 23 % Postpaid Postpaid Broadband Prepaid 44 % 33 % 3.1 Millions Relax In The AirJuly 2011 Source: OFCOM, 2011
  6. 6. ContextSwitzerland is iPhone Land More than 1 Million Iphones Relax In The AirJuly 2011 Source: www.cloudtec.ch, 2011
  7. 7. ContextSwitzerland VS the world I love fondue
  8. 8. ContextAPPsPervasivePortablePersonalParticipatoryJuly 2011
  9. 9. integrationCloud is in the air...Devices as gateways to my world
  10. 10. augmented meWhere I can live my augmented life
  11. 11. Reason Why
  12. 12. A need to belongSocial living
  13. 13. Radical Real-TimeConstant stream of content
  14. 14. personalizationNeeds based on interests
  15. 15. instant gratificationFind right now!
  16. 16. now or never
  17. 17. now or never User Experience VS FormatMai 2011
  18. 18. now or neverAugmented > entertainment Apps that synC with television programming Relax In The AirJuly 2011
  19. 19. now or neverLBS + AR > Heritage Culture APPS That take you out to discover your city Relax In The AirJuly 2011 www.museumoflondon.org.uk
  20. 20. now or neverLBS + NFC + RFID + AR > TravelSource: www.futuretravelexperience.com
  21. 21. now or neverLBS + Tagging > TourismAPPS That UseTags to giveyou more ofyour cityJuly 2011
  22. 22. now or neversupport + interaction > education apps That take teaching out of the class Relax In The AirJuly 2011 www.mobl21.com
  23. 23. now or neverLBS + Crowdsourcing > Public services apps that Find & Report Civic Issues Around You Relax In The AirJuly 2011 www.citysourced.com
  24. 24. now or neverReal-Time + NFC > Logistics apps that check real-time availability for parking spaces Relax In The AirJuly 2011 www.sfpark.org
  25. 25. now or neverNFC > Payment apps that allow contactless payment. Touch and go
  26. 26. now or neverReal-Time follow up > Health 3 apps that 1 assist to control medication 2 4 8:30 8:30 Take  2  pills Take  1  pill Relax In The AirJuly 2011
  27. 27. now or neverPersonal Remote > Home / work apps that control devices around you Relax In The AirJuly 2011
  28. 28. now or neverNFC + multi Offer > Entertainment apps that enhance experience around events Relax In The AirJuly 2011
  29. 29. now or neverTechnologyMarketingSales
  30. 30. now or neverBy 2015, digital strategies, such associal and mobile marketing, willinfluence at least 80% of consumers’spending. Adam Sarner
  31. 31. big brother is watching youAnd we are happy to contribute
  32. 32. thank youThe endSabine Dufauxhello@relaxintheair.comwww.relaxintheair.com@relaxintheair Become a Fan of Relax In The Air Relax In The AirJuly 2011
  33. 33. App Love Relax In The AirJuly 2011
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