Mobile Use & Trends

Mobile use &trendsSwitzerland on the rise Relax In The AirJuly 2011

Hello from the Strategic Plannersocial media ID: sdufauxsabine@relaxintheair.comtwitter.com/relaxintheair Relax In The Air

context

digital ContextInternetMobileSocial NetworksApps

Contextinternet access via mobile Mobile subscribers in switzerland 23 % Postpaid Postpaid Broadband Prepaid 44 % 33 % 3.1 Millions Relax In The AirJuly 2011 Source: OFCOM, 2011

ContextSwitzerland is iPhone Land More than 1 Million Iphones Relax In The AirJuly 2011 Source: www.cloudtec.ch, 2011

ContextSwitzerland VS the world I love fondue

ContextAPPsPervasivePortablePersonalParticipatoryJuly 2011

integrationCloud is in the air...Devices as gateways to my world

augmented meWhere I can live my augmented life

Reason Why

A need to belongSocial living

Radical Real-TimeConstant stream of content

personalizationNeeds based on interests

instant gratificationFind right now!

now or never

now or never User Experience VS FormatMai 2011

now or neverAugmented > entertainment Apps that synC with television programming Relax In The AirJuly 2011

now or neverLBS + AR > Heritage Culture APPS That take you out to discover your city Relax In The AirJuly 2011 www.museumoflondon.org.uk

now or neverLBS + NFC + RFID + AR > TravelSource: www.futuretravelexperience.com

now or neverLBS + Tagging > TourismAPPS That UseTags to giveyou more ofyour cityJuly 2011

now or neversupport + interaction > education apps That take teaching out of the class Relax In The AirJuly 2011 www.mobl21.com

now or neverLBS + Crowdsourcing > Public services apps that Find & Report Civic Issues Around You Relax In The AirJuly 2011 www.citysourced.com

now or neverReal-Time + NFC > Logistics apps that check real-time availability for parking spaces Relax In The AirJuly 2011 www.sfpark.org

now or neverNFC > Payment apps that allow contactless payment. Touch and go

now or neverReal-Time follow up > Health 3 apps that 1 assist to control medication 2 4 8:30 8:30 Take 2 pills Take 1 pill Relax In The AirJuly 2011

now or neverPersonal Remote > Home / work apps that control devices around you Relax In The AirJuly 2011

now or neverNFC + multi Offer > Entertainment apps that enhance experience around events Relax In The AirJuly 2011

now or neverTechnologyMarketingSales

now or neverBy 2015, digital strategies, such associal and mobile marketing, willinfluence at least 80% of consumers’spending. Adam Sarner

big brother is watching youAnd we are happy to contribute

thank youThe endSabine Dufauxhello@relaxintheair.comwww.relaxintheair.com@relaxintheair Become a Fan of Relax In The Air Relax In The AirJuly 2011

App Love Relax In The AirJuly 2011

http://e-byz.ch	100
http://swisscom-innovation-in-living-mobile.posterous.com	15
http://translate.googleusercontent.com	3
http://www.slideshare.net	1
http://twitter.com	1
http://feeds.feedburner.com	1
http://a0.twimg.com	1

Mobile Use & Trends

by Relax In The Air on Jul 05, 2011

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Mobile Use & Trends — Presentation Transcript