Mobile Use & Trends
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Mobile Use & Trends

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Presentation about Mobile use & Trends at Mobile Monday, Geneva, July 2011

Presentation about Mobile use & Trends at Mobile Monday, Geneva, July 2011

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  • 1. Mobile use &trendsSwitzerland on the rise Relax In The AirJuly 2011
  • 2. Hello from the Strategic Plannersocial media ID: sdufauxsabine@relaxintheair.comtwitter.com/relaxintheair Relax In The Air
  • 3. context
  • 4. digital ContextInternetMobileSocial NetworksApps
  • 5. Contextinternet access via mobile Mobile subscribers in switzerland 23 % Postpaid Postpaid Broadband Prepaid 44 % 33 % 3.1 Millions Relax In The AirJuly 2011 Source: OFCOM, 2011
  • 6. ContextSwitzerland is iPhone Land More than 1 Million Iphones Relax In The AirJuly 2011 Source: www.cloudtec.ch, 2011
  • 7. ContextSwitzerland VS the world I love fondue
  • 8. ContextAPPsPervasivePortablePersonalParticipatoryJuly 2011
  • 9. integrationCloud is in the air...Devices as gateways to my world
  • 10. augmented meWhere I can live my augmented life
  • 11. Reason Why
  • 12. A need to belongSocial living
  • 13. Radical Real-TimeConstant stream of content
  • 14. personalizationNeeds based on interests
  • 15. instant gratificationFind right now!
  • 16. now or never
  • 17. now or never User Experience VS FormatMai 2011
  • 18. now or neverAugmented > entertainment Apps that synC with television programming Relax In The AirJuly 2011
  • 19. now or neverLBS + AR > Heritage Culture APPS That take you out to discover your city Relax In The AirJuly 2011 www.museumoflondon.org.uk
  • 20. now or neverLBS + NFC + RFID + AR > TravelSource: www.futuretravelexperience.com
  • 21. now or neverLBS + Tagging > TourismAPPS That UseTags to giveyou more ofyour cityJuly 2011
  • 22. now or neversupport + interaction > education apps That take teaching out of the class Relax In The AirJuly 2011 www.mobl21.com
  • 23. now or neverLBS + Crowdsourcing > Public services apps that Find & Report Civic Issues Around You Relax In The AirJuly 2011 www.citysourced.com
  • 24. now or neverReal-Time + NFC > Logistics apps that check real-time availability for parking spaces Relax In The AirJuly 2011 www.sfpark.org
  • 25. now or neverNFC > Payment apps that allow contactless payment. Touch and go
  • 26. now or neverReal-Time follow up > Health 3 apps that 1 assist to control medication 2 4 8:30 8:30 Take  2  pills Take  1  pill Relax In The AirJuly 2011
  • 27. now or neverPersonal Remote > Home / work apps that control devices around you Relax In The AirJuly 2011
  • 28. now or neverNFC + multi Offer > Entertainment apps that enhance experience around events Relax In The AirJuly 2011
  • 29. now or neverTechnologyMarketingSales
  • 30. now or neverBy 2015, digital strategies, such associal and mobile marketing, willinfluence at least 80% of consumers’spending. Adam Sarner
  • 31. big brother is watching youAnd we are happy to contribute
  • 32. thank youThe endSabine Dufauxhello@relaxintheair.comwww.relaxintheair.com@relaxintheair Become a Fan of Relax In The Air Relax In The AirJuly 2011
  • 33. App Love Relax In The AirJuly 2011