We uploaded the brand new report Fall 2011 !
http://www.slideshare.net/RelaxInTheAir/defining-social-networks-in-switzerland-20112
This report is about social media networks that change our everyday life.
Since September 2009, "Defining Social Networks in Switzerland" has been tracking social medias usage and consumption in Switzerland. Previously edited 6 time a year, the report has been issued twice a year since November 2010.
This report has now two issues a year: Spring & Fall. We choose to make this report as transportable as it can to suit all your reader’s needs.
2. defining social networks in switzerland 2011 #1
foreword
This report is about social media networks that change our everyday life.
Since September 2009, Defining Social Networks in Switzerland has been tracking social networks
usage in Switzerland. Previously edited 6 time a year, the report has been issued twice a year
since November 2010. This report has now two issues a year: Spring & Fall.
We choose to make this report as transportable as it can to suit all your reader’s needs. It is freely
available on Slideshare http://slidesha.re/RITA12011.
For more questions, inquiries, workshops, please contact us:
hello@relaxintheair.com and follow us on Twitter @relaxintheair
Previous issues of the report can be found online on Slideshare:
www.slideshare.net/sdufaux.
2
3. defining social networks in switzerland 2011 #1
table of content
Introduction
...........................................................
Main Social Networks in Switzerland Unique Visitors
Reach
Age Span
Male/Female Balance
Average Visits per visitor
Average Time on Site
...........................................................
Social Networks Evolution Unique Visitors
Reach
...........................................................
Switzerland and other Countries Europe & World
Networks lookup
Some types of networks
...........................................................
Trends & usage Curation
Picturize your life
Gamification
Social shopping
Social funding
Collective consumption
3
4. defining social networks in switzerland 2011 #1
introduction
There are a lot of studies about social media in Europe. Surprisingly Switzerland is seldom
monitored or part of European studies.
In 2009, Brian Solis observed that social networks users were mostly feminine. Being not sure
that the american rule was the same elsewhere, I decided to use the same tools and data as Mr
Solis and see for myself.
Since then, lanscape has changed and social media has surged.
About our main source:
Data is from Doubleclick Ad Planner, March 2011, collected in late April 2011. We don’t take this data for granted. As you
know, figures are only figures. Nonetheless we are interested in having the same sources on a large time span in order to
see the evolution of media consumption.
4
5. defining social networks in switzerland 2011 #1
introduction
Raw data was collected for a selection of 66 sites and social platforms, covering 11 countries:
Switzerland, France, Germany, Italy, UK, Spain, Netherlands, USA, Russia, Brazil and Japan.
The analysis reflects the 20 most popular social networks in Switzerland. Data about third-party
applications like desktop apps or mobile apps are not included in this report.
backtype.com getsatisfaction.com ning.com tumblr.com
bebo.com gist.com orkut.com tweetdeck.com
blip.tv googlewave.com paper.li twitpic.com
blogger.com gowalla.com peoplebrowser.com twitter.com
brightkite.com hi5.com picasa.com typepad.com
buzz.yahoo.com hollrr.com plancast.com ubervu.com
dailymotion.com hootsuite.com plaxo.com uservoice.com
deezer.com identi.ca posterous.com ustream.tv
delicious.com instagr.am qik.com vimeo.com
digg.com itunes.com quora.com wikipedia.com
disqus.com last.fm reddit.com wordpress.com
evernote.com lifestream.fm salesforce.com xing.com
facebook.com linkedin.com scribd.com yammer.com
flickr.com mixx.com scvngr.com yelp.com
foursquare.com movabletype.com seesmic.com youtube.com
friendfeed.com myspace.com slideshare.net
friendster.com naymz.com stumbleupon.com
5
8. defining social networks in switzerland 2011 #1
main social networks TOP 20
Country Unique Visitors |
Facebook has been the leader for
months. Zuckerberg’s service is really
far upfront.
Some people argue that several
millions of accounts are trolls (false
accounts) or accounts of passed away
people. Even if this is true, Facebook is
still be the largest community of our
time.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
8
10. defining social networks in switzerland 2011 #1
main social networks TOP 20
Country Reach |
Reach progress follows the Unique
Visitor curve.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
10
11. defining social networks in switzerland 2011 #1
main social networks TOP 20
CH - Age Span (03.2011)
facebook.com 0-17
dailymotion.com 18-24
twitter.com 25-34
35-44
flickr.com 45-54
linkedin.com 55-64
myspace.com 65
hi5.com
xing.com
orkut.com
vimeo.com Age Span |
scribd.com
tumblr.com
slideshare.net The 35-44 segment is the most
ning.com
present on social networks. The
stumbleupon.com
digg.com 18-24 segment is underrepresented
twitpic.com here. Those informations are
last.fm
delicious.com estimated as they are combining
posterous.com sample user data from various
0% 25 % 50 % 75 % 100 % Google products and services and
opt-in direct-measured site-centric
data.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
11
12. defining social networks in switzerland 2011 #1
main social networks TOP 20
CH - Male/Female Balance (03.2011)
facebook.com H
dailymotion.com F
twitter.com
flickr.com
linkedin.com
myspace.com
hi5.com
xing.com
orkut.com
vimeo.com
scribd.com
tumblr.com
slideshare.net F/M Balance |
ning.com
stumbleupon.com
digg.com The balance between male and
twitpic.com
female usage of social networks is
last.fm
delicious.com unchanged and mostly male.
posterous.com
0% 25 % 50 % 75 % 100 %
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
12
13. 0
5
10
15
20
25
30
facebook.com
dailymotion.com
twitter.com
flickr.com
linkedin.com
myspace.com
hi5.com
main social networks
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
xing.com
orkut.com
TOP 20
vimeo.com
scribd.com
tumblr.com
slideshare.net
CH - Avr. Visits per visitor (03.2011)
ning.com
stumbleupon.com
digg.com
twitpic.com
defining social networks in switzerland 2011 #1
last.fm
delicious.com
13
posterous.com
14. defining social networks in switzerland 2011 #1
main social networks TOP 20
CH
Global
Avr. Visits per visitor (03.2011)
40
35
30
25
20
15 Average Visits |
10
An average of 26 visits
5 per month for the
0
classical Facebook user.
Twitter: 3.3 visits,
facebook.com
dailymotion.com
twitter.com
flickr.com
linkedin.com
myspace.com
hi5.com
xing.com
vimeo.com
orkut.com
scribd.com
tumblr.com
slideshare.net
ning.com
stumbleupon.com
digg.com
twitpic.com
last.fm
delicious.com
posterous.com
Linkedin: 2.7 visits.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
14
15. 0'
5'
10'
15'
20'
25'
30'
facebook.com
dailymotion.com
twitter.com
flickr.com
linkedin.com
myspace.com
hi5.com
main social networks
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
xing.com
orkut.com
TOP 20
vimeo.com
scribd.com
tumblr.com
slideshare.net
ning.com
stumbleupon.com
CH - Average Time on Site, in min. per month (03.2011)
digg.com
twitpic.com
defining social networks in switzerland 2011 #1
last.fm
delicious.com
15
posterous.com
16. defining social networks in switzerland 2011 #1
main social networks TOP 20
CH
Global
Average Time on Site, in minutes (03.2011)
30'
25'
20'
15'
Average Time on site |
10'
Facebook is definitely a
5'
place people like to spend
0'
their time: on average 25
minutes per month.
facebook.com
dailymotion.com
twitter.com
flickr.com
linkedin.com
myspace.com
hi5.com
xing.com
vimeo.com
posterous.com
orkut.com
scribd.com
tumblr.com
slideshare.net
ning.com
stumbleupon.com
digg.com
twitpic.com
last.fm
delicious.com
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
16
18. defining social networks in switzerland 2011 #1
Social networks’ evolution
September 2010
March 2011
CH - Unique Visitors (03.2011)
5'000'000
4'600'000
4'000'000
3'000'000
2'000'000
1'000'000
690'000
470'000 430'000 380'000
350'000
200'000 200'000 170'000 150'000 120'000 110'000
47'000 39'000 33'000 32'000 30'000 29'000 20'000 18'000
0
facebook.com
dailymotion.com
twitter.com
posterous.com
flickr.com
linkedin.com
myspace.com
hi5.com
xing.com
vimeo.com
orkut.com
scribd.com
tumblr.com
slideshare.net
ning.com
stumbleupon.com
digg.com
twitpic.com
last.fm
delicious.com
18
Note: Unique Visitors - The estimated, unduplicated number of people who visit a site over a specific month.
With the unique visitors (users) metric, you can get an idea of the percent of your target audience you can reach.
19. defining social networks in switzerland 2011 #1
Social networks’ evolution
Country Unique Visitors |
Globally all social networks are
gaining users. Gaining 2 billions
unique visitors (UV) in 6 months
time, Facebook breaks the 4 billions
users limit, with 4’600’000 unique
visitors in March 2011.
According to Bernet PR agency,
Facebook users in Switzerland were
2.52 millions in March 2011.
Hypothesis: Privacy issues make
people delete cookies on their
computer more often.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
19
21. defining social networks in switzerland 2011 #1
Social networks’ evolution
Country Reach |
The reach data follows the Unique
Visitors one. Nonetheless some
networks are on the loss: Xing (2.7% to
2.6%), Last.fm (0.5% to 0.4%),
Delicious (0.4% to 0.3%).
With 61% reach (Sept. 2010: 42.9%)
for Facebook, Switzerland is far above
worldwide average: 46.7%.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
21
22. 500'000
700'000
0
100'000
200'000
300'000
400'000
600'000
March 2011
dailymotion.com
September 2010
twitter.com
flickr.com
linkedin.com
myspace.com
hi5.com
xing.com
Social networks’ evolution
orkut.com
vimeo.com
scribd.com
tumblr.com
slideshare.net
CH - Unique Visitors (03.2011)
ning.com
stumbleupon.com
digg.com
without face
twitpic.com
last.fm
book
defining social networks in switzerland 2011 #1
delicious.com
posterous.com
22
23. defining social networks in switzerland 2011 #1
Social networks’ evolution
Country Unique Visitors |
Let’s take a closer look at those figures
without the noisy Facebook data.
Dailymotion rockets from. Twitter,
Flickr, Linkedin but also media
sharing networks like Vimeo, Scribd or
Slideshare double their Unique
Visitors. MySpace, Xing or Ning are
rising more softly.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
23
25. defining social networks in switzerland 2011 #1
Social networks’ evolution
Country Reach |
Surprisingly Xing loses 0.1% reach
even if it gains 40’000 Unique
Visitors. This is probably due to social
media fragmentation and users having
to handle several networks who then
must make a choice of networks to
concentrate on.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
25
27. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach - Swiss Neighbors (03.2011)
90 %
80 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0%
Switzerland France Germany Italy Global
facebook.com youtube.com twitter.com wordpress.com dailymotion.com
flickr.com linkedin.com myspace.com orkut.com scribd.com
blogger.com tumblr.com hi5.com slideshare.net vimeo.com
Note: No data for Youtube Switzerland in Doubleclick AdPlanner. 27
28. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach - Europe (03.2011)
90 %
80 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0%
Switzerland France Germany Italy UK Spain Netherlands Global
facebook.com youtube.com twitter.com wordpress.com dailymotion.com
flickr.com linkedin.com myspace.com orkut.com scribd.com
blogger.com tumblr.com hi5.com slideshare.net vimeo.com
Note: No data for Youtube Switzerland and Spain in Doubleclick AdPlanner. 28
29. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach - Global (03.2011)
90 %
80 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0%
Switzerland USA Russia Brazil Japan Global
facebook.com youtube.com twitter.com wordpress.com dailymotion.com
flickr.com linkedin.com myspace.com orkut.com scribd.com
blogger.com tumblr.com hi5.com slideshare.net vimeo.com
Note: No data for Youtube Switzerland in Doubleclick AdPlanner. 29
30. defining social networks in switzerland 2011 #1
facebook
Social Reach - Facebook (03.2011)
90 %
80 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
61.0 % 68.5 % 56.0 % 68.6 % 82.6 % 62.0 % 50.8 % 67.3 % 24.3 % 46.8 % 11.2 % 46.7 %
0%
France
Germany
Switzerland
UK
Italy
Spain
Netherlands
USA
Russia
Brazil
Japan
Global
30
31. defining social networks in switzerland 2011 #1
facebook
Social Reach Facebook |
Facebook is a terrific leader in most
of the European countries. Italy
remains at the top with 82.6% reach,
while Switzerland is above average
with 61% reach.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
31
32. defining social networks in switzerland 2011 #1
Youtube
Social Reach - Youtube (03.2011)
90 %
80 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0% 57.2 % 56.5 % 57.3 % 69.0 % 0% 68.3 % 56.2 % 43.5 % 63.0 % 51.8 % 42.9 %
0%
France
Germany
Switzerland
UK
Italy
Spain
Netherlands
USA
Russia
Brazil
Japan
Global
Note: No data for Youtube Switzerland and Spain in Doubleclick AdPlanner.
32
33. defining social networks in switzerland 2011 #1
Youtube
Social Reach Youtube |
Youtube is still at the top of the online
video business. Sadly even if users stay
all night long behind their screen,
there is no data for Switzerland and
Spain.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
33
34. defining social networks in switzerland 2011 #1
Twitter
Social Reach - Twitter (03.2011)
30 %
25 %
20 %
15 %
10 %
5%
6.3 % 6.4 % 7.7 % 15.1 % 5.8 % 11.3 % 24.0 % 13.5 % 8.6 % 24.3 % 26.7 % 9.4 %
0%
France
Germany
Switzerland
UK
Italy
Spain
Netherlands
USA
Russia
Brazil
Japan
Global
34
35. defining social networks in switzerland 2011 #1
Twitter
Social Reach Twitter |
With 6.3% Twitter reach, Switzerland
is among average use in Europe. UK
and Netherland are heavy users.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
35
36. defining social networks in switzerland 2011 #1
Flickr
Social Reach - Flickr (03.2011)
10 %
8%
7%
5%
3%
2%
5.7 % 4.0 % 5.2 % 9.4 % 6.4 % 7.7 % 7.6 % 8.3 % 2.3 % 7.0 % 2.7 % 4.3 %
0%
France
Germany
Switzerland
UK
Italy
Spain
Netherlands
USA
Russia
Brazil
Japan
Global
36
37. defining social networks in switzerland 2011 #1
Flickr
Social Reach Flickr |
Uploading and sharing images from a
place dedicated to images is very
popular in Europe.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
37
38. defining social networks in switzerland 2011 #1
Linkedin
Social Reach - Linkedin (03.2011)
25 %
20 %
15 %
10 %
5%
5.1 % 3.9 % 2.6 % 9.2 % 5.2 % 5.7 % 21.4 % 12.0 % 1.0 % 4.3 % 0.3 % 4.3 %
0%
France
Germany
Switzerland
UK
Italy
Spain
Netherlands
USA
Russia
Brazil
Japan
Global
38
39. defining social networks in switzerland 2011 #1
Linkedin
Social Reach Linkedin |
Linkedin is a reference for Human
Resources and is still a champion in
the Netherlands. Xing with 5.7% reach
in Germany is a lone star (2.6% in
Switzerland). – Global = all countries
in the DoubleClick AdPlanner
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
39
40. defining social networks in switzerland 2011 #1
Tumblr
Social Reach - Tumblr (03.2011)
5%
4%
3%
2%
1%
1.5 % 1.6 % 1.8 % 3.5 % 1.8 % 1.8 % 2.2 % 4.2 % 1.1 % 4.3 % 3.2 % 2.0 %
0%
France
Germany
Switzerland
UK
Italy
Spain
Netherlands
USA
Russia
Brazil
Japan
Global
40
41. defining social networks in switzerland 2011 #1
Tumblr
Social Reach Tumblr |
The social blog service Tumblr is the
first easy way to publish and aggregate
content. Tumblr usability helps
developp the very trendy curation
effect.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
41
42. defining social networks in switzerland 2011 #1
Foursquare
Social Reach - Foursquare (03.2011)
1.0 %
0.8 %
0.5 %
0.3 %
0.2 % 0.1 % 0.3 % 0.3 % 0.2 % 0.4 % 1.0 % 0.7 % 0.2 % 0.4 % 0.5 % 0.3 %
0%
France
Germany
Switzerland
UK
Italy
Spain
Netherlands
USA
Russia
Brazil
Japan
Global
42
43. defining social networks in switzerland 2011 #1
Foursquare
Social Reach Foursquare |
Foursquare geolocation service is still
on the rise. Despite a large community,
Facebook’s Places services is still not
so popular. 1% reach in the
Netherlands.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
43
44. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach - Video (03.2011)
70.0 %
60.0 %
50.0 %
40.0 %
30.0 %
20.0 %
10.0 %
0%
Switzerland France Germany Italy UK Spain Netherlands USA Russia Brazil Japan Global
youtube.com dailymotion.com vimeo.com ustream.tv qik.com
44
45. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach Video |
Youtube rules the world. Dailymotion
is pretty active in French speaking
countries, but also in Spain and Japan.
The beautiful Vimeo remains a niche
platform but with consistency.
Professional and amateur live
broadcasting Ustream platform
explodes in Japan. Qik streaming
service disappears in that magma with
0.1% reach in the USA.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
45
46. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach - Pictures (03.2011)
10 %
8%
6%
4%
2%
0%
Switzerland France Germany Italy UK Spain Netherlands USA Russia Brazil Japan Global
flickr.com twitpic.com picasa.com
Note: No data for Picasa in Doubleclick AdPlanner.
46
47. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach Picture |
There is no real equivalent to Flickr.
Twitpic is a convenient service to store
pictures you take while... tweeting.
Even if Instagram is very popular
amongst some people, data is totally
underground and still in the very early
adopter world. Be patient, Instagram
is a big thing. There is no data for
Picasa platform even if it is a Google
product.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
47
48. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach - Personal Branding (03.2011)
25 %
20 %
15 %
10 %
5%
0%
Switzerland France Germany Italy UK Spain Netherlands USA Russia Brazil Japan Global
linkedin.com xing.com plaxo.com gist.com naymz.com
48
49. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach Personal Branding |
Linkedin dominate the world of
Personal Branding. The European
platform Xing makes its way in
Germany and Switzerland (mostly the
German part) and Spain.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
49
50. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach - Blogging (03.2011)
30 %
25 %
20 %
15 %
10 %
5%
0%
Switzerland France Germany Italy UK Spain Netherlands USA Russia Brazil Japan Global
wordpress.com blogger.com tumblr.com typepad.com posterous.com movabletype.com
50
51. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach Blogging |
Wordpress blog platform (not self-
hosted) is a good bet among Spain
(21.9%), Italy (18.1%) and Brazil
(26.7%). Posterous service is on the
rise. Tumblr reblog function makes it
the most preferred platform for
content curation.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
51
52. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach - Collecting (03.2011)
12 %
10 %
8%
6%
4%
2%
0%
Switzerland France Germany Italy UK Spain Netherlands USA Russia Brazil Japan Global
scribd.com slideshare.net digg.com stumbleupon.com delicious.com reddit.com
52
53. defining social networks in switzerland 2011 #1
Switzerland and other countries
Social Reach Collecting |
Collecting and sharing links,
presentation deck, docs and so on is
above average in Spain and Brazil.
Stubleupon is largely used in the USA
and UK. Scribd and Slideshare
remains the most popular services in
Switzerland.
Note: No data for Youtube Switzerland in Doubleclick AdPlanner.
53
55. defining social networks in switzerland 2011 #1
Curation - Aggregate content by you or content from others
introduction
Curation is not new, it has been a specialized job in museums for
years. Hence now anyone can easily aggregate content from
existing sources around a topic and publish it to their social
networks.
This is great news for lazy bones, but the 1-9-90 ratio rule of
creation will remain unchanged: 1% true creators of content, 9%
occasional creators of content and 90% passive users only
consuming this content.
These services are terrific but some remain of little value if totally
automated, because anyone can do it and you don’t ‘‘really’’
curate the content.
55
56. defining social networks in switzerland 2011 #1
Curation - Aggregate content by you or content from others
storify paper.li + tumblr
Create Stories Be a publisher Social blogging
curated.by scoop.it pearltrees +
Created by Be a curator of your topic Social curation community
56
57. defining social networks in switzerland 2011 #1
Curation - Aggregate content by you or content from others
Strategy
Curation may be powerful for your brand. Imagine you organize
an event or a conference with several speakers. Before, during
and after the event, content will be generated by you, by speakers,
but by attendees of the event as well.
In this case, curation of the event helps to give value to your own
content and link it to other sources of interest like presentation
decks, pictures, tweets, videos, press papers and so on.
In the end, all that content can be aggregated to give a long
lasting imprint after the event. The good news is: the story is
curated and conveyed by your brand. That is a very clever way of
valuting an event.
57
58. “Strategy without tactics is the slowest route to
victory. Tactics without strategy is the noise before
defeat. ”
sun tzu
59. defining social networks in switzerland 2011 #1
Picturize your life - Pimp your everyday
introduction
Curation - Media like pictures and videos are very incisive
because usually, they either get your attention immediately or
they never do.
Even if you are not good at taking pictures or you don’t know
anything about Photoshop, everyone is able to share pictures and
enhance them with filters, put some creative labels, add doodle
stickers and so on.
Fun and ‘‘augmented artistic pictures’’ are the new way to tell a
simple story.
59
60. defining social networks in switzerland 2011 #1
Picturize your life - Pimp your everyday
instagram doodle booth labelbox
Beautiful photo sharing Doodles on pictures Labelling on pictures
hipstamatic everyday photosynth
Analog digital Scheduling pictures Capture your world in 3D
60
61. defining social networks in switzerland 2011 #1
Picturize your life - Pimp your everyday
Strategy
Pictures are worth a thousand words. That is even truer with
Instagram and a series of other applications you can use to bring
your brand to a new level.
Instant sharing is nothing with a strong content strategy and a
touch of creativity. And when taking a picture and sharing it is
even simpler, then you have no excuse for not doing it.
These tools let you convey the idea of your brand to small but
influent communities like Instagram. They also let you share
content to social media communities like Facebook, Twitter and
so on.
61
63. defining social networks in switzerland 2011 #1
Gamification - about reward and pleasure
introduction
Gamification is nothing more than gaming rules applied to less-
than-fun activities in order to make people stick to your idea.
People play because they enjoy playing. When they enjoy they
play more. Gamification can help change behavior - especiallly as
exercising, saving energy or having things done - because it
leverages a sense of accomplishment and competition.
The pleasure of gaming is layered onto everyday activities. It
helps people achieve goals and become aware of their actions as
part of something bigger.
63
64. defining social networks in switzerland 2011 #1
Gamification - about reward and pleasure
Nike+ Free Rice Health Month
Personal trainer Donating for good Improve personal habits
Mint EpicWin Welectricity
Manage your money Level-up your life Energy efficiency
64
65. defining social networks in switzerland 2011 #1
Gamification - about reward and pleasure
Strategy
Dreaming of making your brand an everyday partner for your
user’s life? Gamification is maybe for you.
Gamification can be applied in several manners from a simple
and superficial touch to a fully integrated product: visual design
as game-like elements, marketing driven as badges, interaction
design as integrated progress elements or product driven as a
global offering.
Finance, energy, health, and charities categories - not to mention
others - have, with gamification, a compelling way to drive
change.
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67. defining social networks in switzerland 2011 #1
Social shopping - Compare, group and get a terrific bargain
introduction
Shopping online is still on the rise. Convenient, efficient and
made-it-easy for the consumer, social shopping is a world of
infinite search: features, product comparison, user comments,
way of use, feedbacks and so on.
Peer recommendation delivers credibility and give consumer the
best hints. Many social shopping plateforms deliver daily time
sensitive deals. Some of them play with hyper-local deals focusing
on the city where consumers shop.
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68. defining social networks in switzerland 2011 #1
Social shopping - Compare, group and get a terrific bargain
Groupon Thisnext DeinDeal +
Deal of the day Discover great products Lifestyle deals
Wists Qoqa + Woot
Social shopping Real-time social shopping Real-time social shopping
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69. defining social networks in switzerland 2011 #1
Social shopping - Compare, group and get a terrific bargain
Strategy
Having a product starified on a social shopping site is a
tremendous way of bringing your brand to its consumer.
Consumers are experiencing a recession fatigue and just want to
be part of something bigger. Group buying is a form of relief for
them.
We know online reasearch leads to sale. And if you are afraid not
to make a single lead, it will nonetheless promote your brand as
an early adopter of an new way of marketing products.
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71. defining social networks in switzerland 2011 #1
Social funding & the future of finance
introduction
Finance is a delicate but central subject in a post-recession era.
Emerging disruptive financial services are not a matter of easy
money but a serious new way of making one’s project become
true.
Where traditional bank business model doesn’t apply, peer-to-
peer comes first in mind: funding a project to grow an idea is the
business of social lending marketplace.
Giving becomes an economy boost.
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72. defining social networks in switzerland 2011 #1
Social funding & the future of finance
Kiva Kickstarter Cashare +
Loans that change lives Funding platform P2P banking
iminidons + Square Indinero
Network of mini-donors Credit card payment Business finance
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73. defining social networks in switzerland 2011 #1
Social funding & the future of finance
Strategy
Sponsorship becomes a peer-to-peer and a C-2-B subject of
matter. Small businesses and independent projects are finding
seed money online through the growing trend of social lending.
This is only the beginning and larger companies will soon adopt it
in addition to traditionnal financial services. In the same way,
paying with a mobile phone will become standard.
Technology is ready. As usual, the easiest technology to use will
gradually change people’s behaviour and reach a critical mass.
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74. “It's not only giving financial capital,
but also giving human capital. ”
Beate Trück, EVPA
75. defining social networks in switzerland 2011 #1
Collective Consumption - lending, borrowing and giving
introduction
Borrowing is chic. Lending is smart. Sharing, trading, lending,
renting and giving are being reinvented through network
technologies.
Consumers see environmental concerns and economic precepts
through a post-recession and post-eathquake-tsunami-tornado
lens. The demand for sustainable goods but also for sustainable
behaviours related to their daily use is growing among
consumers.
Owning becomes less important than cutting down one’s
ecological footprint. Culture of non-commitment is a true answer
to over-consumption.
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76. defining social networks in switzerland 2011 #1
Collective Consumption - lending, borrowing and giving
Neighborgoods Jugaad + Share some sugar
Sharing stuff with friends Freecycling The art of borrowing
Mobility + Weem Sacdunjour
Clever way to go mobile Sharing in your company Luxury bag renting
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77. defining social networks in switzerland 2011 #1
Collective Consumption - lending, borrowing and giving
Strategy
Progressive digitization of goods has been revolutionizing
industries for years (music, book, movie...) and dumping
satisfaction in owning physical objects.
Similarly consumers prefer owning less while having more of a
service: renting a car for an hour becomes buying mobility.
Giving objects one doesn’t use anymore is giving them a second
life that matters. It’s a way of life.
Brands can find their way with this model as consumers have the
option to try and rent their products. This is loyalty by renting
and borrowing.
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79. defining social networks in switzerland 2011 #1
About RelaX in the air
We think and design user experiences for a digital world.
Just relax. Together we can make it simple.
Relax in the air is a digital agency with three main competences:
STRATEGY Audit Social / Brand-communication
Strategic Planning
Campaign Social Engagement
INTERACTION Audit Interface
Interaction Design
Multi Plateforms Content Strategy + Delivery
DESIGN Digital Branding
Visual Experience
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