"We created a monster" #6 Uncomfortable Talk in Vienna - LHBS
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"We created a monster" #6 Uncomfortable Talk in Vienna - LHBS

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Uncomfortable Talks are provocative, inspirational talks and points of view about marketing & innovation hosted and sponsored by LHBS in Vienna. ...

Uncomfortable Talks are provocative, inspirational talks and points of view about marketing & innovation hosted and sponsored by LHBS in Vienna.
The 27th of October, Relax In The Air held a talk with the title “We Created a Monster”.
By focusing on markets, clients, campaigns, stats, profits and on the seemingly miraculous effects of social media, we, agencies and marketers have neglected our responsibility for the newly created users. By focusing on classic interruption we have lost focus on the end user experience and continue to bombard people with classic marketing gimmicks but in new digital platforms. Is there an ‘ethical’ issue in how we do marketing online and keep the user experience and benefits in mind?
Here is a media coverage by Horizont - Der Online-Informationsdienst für Werbung, Medien & Marketing: http://www.horizont.at/newsdetail/news/we-created-a-monster.html

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"We created a monster" #6 Uncomfortable Talk in Vienna - LHBS "We created a monster" #6 Uncomfortable Talk in Vienna - LHBS Presentation Transcript

  • #6uncomfortable talkwe created a monsterOctober 2011ViennaHosted by LHBS Consulting Relax In The Aira RITA Speaking Engagement
  • who’s relax in the air?SABINEstrategic planner I’m the panda MC Digital art director
  • « We think and design userexperiences for a digital world.Together we can make it simple. » View slide
  • ICE BREAKER View slide
  • end of ICE BREAKER
  • our beautiful country
  • our beautiful country
  • our beautiful country
  • our beautiful country
  • our beautiful country
  • Ich sprache Deutsch Je parle français Parlo italiano ?? Rumantsch
  • Social everywhere
  • social everywhere
  • the hungry user
  • the hungry user Share, listen to others Be part of the conversation Hear from his network Stay connected
  • budgets are moving
  • “Five years ago social media was 3%of our total media spend. Today it’smore than 20% and growing fast.” Muhtar Kent, CEO Coca-Cola
  • the market
  • the clientsobservethe marketthe competitionthe other brandsthe economical environmentthe stats
  • clients’ needs I want a Facebook page to look young and beautiful and have people... me.
  • gold rush
  • competitive markets
  • run to social
  • temptation
  • I’ve got the tools
  • empowerment
  • the body snatchers
  • Can a social misfit be asocial expert...?
  • from terminator to governator
  • who’s the monster?
  • once upon a time
  • then came..
  • Let’s be friends !
  • the super user
  • the monster is the system
  • feed the monster
  • opportunities
  • good practices
  • good practices starbucks GEOLOCATION + SOCIAL NETWORKS Foursquare > badges + discounts Relax In The AirOctober 2011
  • good practices InterContinental Hotels Group Engaging on twitter listening > loyalty Relax In The AirOctober 2011
  • good practices The Creme Brulee Man keep up to date on twitter social media roi > keep business going Relax In The AirOctober 2011
  • responsibility
  • rules #1 Avoid short term cash Relax In The AirOctober 2011
  • rules #2 Turn your attention to clients and also to their end users Relax In The AirOctober 2011
  • rules #3 Learn to say no to your clients Relax In The AirOctober 2011
  • rules #4 Bring back interest around real things (véritable) Relax In The AirOctober 2011
  • rules #5 Give choice to user (balance between needs and expectations) Relax In The AirOctober 2011
  • rules #6 Remember that you are yourself a user Relax In The AirOctober 2011
  • the ugly truth
  • mutation VS evolution
  • happy ending
  • the happiest user
  • Thank you very muchyou’re a gentleaudiencerelaxintheair.com@relaxintheairWe are on Facebook and Instagram tooaRITA Speaking EngagementMai 2011