#6uncomfortable talkwe created a monsterOctober 2011ViennaHosted by LHBS Consulting                               Relax In...
who’s relax in the air?SABINEstrategic planner                I’m the panda                                             MC...
« We think and design userexperiences for a digital world.Together we can make it simple. »
ICE BREAKER
end of ICE BREAKER
our beautiful country
our beautiful country
our beautiful country
our beautiful country
our beautiful country
Ich sprache Deutsch Je parle français  Parlo italiano ?? Rumantsch
Social everywhere
social everywhere
the hungry user
the hungry user                Share,            listen to others       Be part of the conversation        Hear from his n...
budgets are moving
“Five years ago social media was 3%of our total media spend. Today it’smore than 20% and growing fast.”              Muhta...
the market
the clientsobservethe marketthe competitionthe other brandsthe economical environmentthe stats
clients’ needs                 I want a Facebook                 page to look young                 and beautiful and     ...
gold rush
competitive markets
run to social
temptation
I’ve got the tools
empowerment
the body snatchers
Can a social  misfit be asocial expert...?
from terminator to governator
who’s the monster?
once upon a time
then came..
Let’s be friends !
the super user
the monster is the system
feed the monster
opportunities
good practices
good practices starbucks               GEOLOCATION + SOCIAL NETWORKS          Foursquare > badges + discounts             ...
good practices InterContinental Hotels Group               Engaging on twitter               listening > loyalty          ...
good practices The Creme Brulee Man               keep up to date on twitter    social media roi > keep business going    ...
responsibility
rules #1               Avoid short term cash                                       Relax In The AirOctober 2011
rules #2       Turn your attention to clients         and also to their end users                                   Relax ...
rules #3      Learn to say no to your clients                                   Relax In The AirOctober 2011
rules #4           Bring back interest around             real things (véritable)                                    Relax...
rules #5                Give choice to user           (balance between needs and                   expectations)          ...
rules #6    Remember that you are yourself               a user                               Relax In The AirOctober 2011
the ugly truth
mutation VS evolution
happy ending
the happiest user
Thank you very muchyou’re a gentleaudiencerelaxintheair.com@relaxintheairWe are on Facebook and Instagram tooaRITA Speakin...
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"We created a monster" #6 Uncomfortable Talk in Vienna - LHBS

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Uncomfortable Talks are provocative, inspirational talks and points of view about marketing & innovation hosted and sponsored by LHBS in Vienna.
The 27th of October, Relax In The Air held a talk with the title “We Created a Monster”.
By focusing on markets, clients, campaigns, stats, profits and on the seemingly miraculous effects of social media, we, agencies and marketers have neglected our responsibility for the newly created users. By focusing on classic interruption we have lost focus on the end user experience and continue to bombard people with classic marketing gimmicks but in new digital platforms. Is there an ‘ethical’ issue in how we do marketing online and keep the user experience and benefits in mind?
Here is a media coverage by Horizont - Der Online-Informationsdienst für Werbung, Medien & Marketing: http://www.horizont.at/newsdetail/news/we-created-a-monster.html

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"We created a monster" #6 Uncomfortable Talk in Vienna - LHBS

  1. 1. #6uncomfortable talkwe created a monsterOctober 2011ViennaHosted by LHBS Consulting Relax In The Aira RITA Speaking Engagement
  2. 2. who’s relax in the air?SABINEstrategic planner I’m the panda MC Digital art director
  3. 3. « We think and design userexperiences for a digital world.Together we can make it simple. »
  4. 4. ICE BREAKER
  5. 5. end of ICE BREAKER
  6. 6. our beautiful country
  7. 7. our beautiful country
  8. 8. our beautiful country
  9. 9. our beautiful country
  10. 10. our beautiful country
  11. 11. Ich sprache Deutsch Je parle français Parlo italiano ?? Rumantsch
  12. 12. Social everywhere
  13. 13. social everywhere
  14. 14. the hungry user
  15. 15. the hungry user Share, listen to others Be part of the conversation Hear from his network Stay connected
  16. 16. budgets are moving
  17. 17. “Five years ago social media was 3%of our total media spend. Today it’smore than 20% and growing fast.” Muhtar Kent, CEO Coca-Cola
  18. 18. the market
  19. 19. the clientsobservethe marketthe competitionthe other brandsthe economical environmentthe stats
  20. 20. clients’ needs I want a Facebook page to look young and beautiful and have people... me.
  21. 21. gold rush
  22. 22. competitive markets
  23. 23. run to social
  24. 24. temptation
  25. 25. I’ve got the tools
  26. 26. empowerment
  27. 27. the body snatchers
  28. 28. Can a social misfit be asocial expert...?
  29. 29. from terminator to governator
  30. 30. who’s the monster?
  31. 31. once upon a time
  32. 32. then came..
  33. 33. Let’s be friends !
  34. 34. the super user
  35. 35. the monster is the system
  36. 36. feed the monster
  37. 37. opportunities
  38. 38. good practices
  39. 39. good practices starbucks GEOLOCATION + SOCIAL NETWORKS Foursquare > badges + discounts Relax In The AirOctober 2011
  40. 40. good practices InterContinental Hotels Group Engaging on twitter listening > loyalty Relax In The AirOctober 2011
  41. 41. good practices The Creme Brulee Man keep up to date on twitter social media roi > keep business going Relax In The AirOctober 2011
  42. 42. responsibility
  43. 43. rules #1 Avoid short term cash Relax In The AirOctober 2011
  44. 44. rules #2 Turn your attention to clients and also to their end users Relax In The AirOctober 2011
  45. 45. rules #3 Learn to say no to your clients Relax In The AirOctober 2011
  46. 46. rules #4 Bring back interest around real things (véritable) Relax In The AirOctober 2011
  47. 47. rules #5 Give choice to user (balance between needs and expectations) Relax In The AirOctober 2011
  48. 48. rules #6 Remember that you are yourself a user Relax In The AirOctober 2011
  49. 49. the ugly truth
  50. 50. mutation VS evolution
  51. 51. happy ending
  52. 52. the happiest user
  53. 53. Thank you very muchyou’re a gentleaudiencerelaxintheair.com@relaxintheairWe are on Facebook and Instagram tooaRITA Speaking EngagementMai 2011
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