As part of a direct mail package, for Empire Beauty Schools, this letter promoted a career in cosmetology as an exciting, rewarding option for people who were looking to change career paths,

1. Make thE MOVE
Sample A. Sample
123 Street The cosmetology profession
Anytown, US 12345-6789
is projected to increase 14%
over the next decade …
faster than the average
for all occupations!*
Dear Sample A. Sample,
Are you at the point in your life where you’re looking for a career that’s more gratifying and creative?
Are you ready to love what you do?TM Make the move into the exciting world of cosmetology at Choose your rewarding
Empire Beauty Schools.
career path in the growing
For over 70 years, many of the most talented names in the industry received their formal
field of cosmetology:
training with us. We provide a unique and dynamic learning environment offering training for
hair, skin, nails and cosmetology instruction.** Only Empire offers state of the art classrooms
with TeamBoard technology to give you a visual and interactive learning experience. • Haircutting
Put your education at Empire all together and you’ll gain the creative skills and business
• Hair Coloring
background to:
• Hair Styling
• Create rewarding relationships with your future clients
• Help others by providing the services and products they really enjoy
• Salon Management
• Feel great managing your own thriving career
• Salon Ownership
As one of the largest providers of cosmetology education in North America, we have 87
schools across 18 states. We are accredited and licensed in all of the states we serve. • Make-Up Artist
Our goal is to provide you with exceptional training and career guidance in a profession • Spa Services
you’ll really love. Financial aid is available for those who qualify so jump-start your career in
• Manicuring
cosmetology today. Reap its great rewards and reply now. And please read the enclosed
coupon for exciting details on our FREE flat iron offer!
• Pedicuring
Make the move and contact us today. • Nail Artistry
Sincerely, • Product Sales
• Product Development
• Cosmetology Teaching
Susan Schmidt
Career Director
Shape your own exciting career.
Request more information today.
Visit: www.empire.edu
Call: 1-800-458-1702
TEXT: 1-800-XXX-XXXX
Send: The attached reply form
* Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, December, 2007.
** Not all courses are available at all schools.
Tear off here, complete and send back in the enclosed postage-paid envelope.
STYLE YOUR OWN SUCCESS
YES, I want to make the move to something that I love!
Please contact me with more information on the exciting training programs in cosmetology offered by Empire Beauty Schools.
Provide Your Personal Information: Refer a Friend:
Name: Friend’s Name:
Address: Address:
City: State: Zip: City: State: Zip:
Phone: ( ) Alternate Phone: ( ) Phone: ( ) Alternate Phone: ( )
Email: Email:
Area of interest: (check all that apply)
o Hair Styling o Salon Management o Hair Coloring o Haircutting o Manicuring / Pedicuring / Nail Artistry o Cosmetology Instruction