Using Social Media Tools To Leverage Your Job Search


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Social Media strategies to benefit your job search

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Using Social Media Tools To Leverage Your Job Search

  1. 1. “DON‟T GET LEFT BEHIND: IT‟S TIME TO GO SOCIAL IN THE JOB MARKET – USING SOCIAL MEDIA TOOLS TO LEVERAGE YOUR JOB SEARCH” Presented by Suzanne Reinfranck Social Media Business Solutions Social Town Graphic by E Factor Media
  2. 2.  Social Media refers to activities, practices and behaviors among communities who gather online to share opinions, knowledge, and information, using conversational media.  Conversational Media are Web-based applications that make it possible to create and easily transmit content in the form of words, pictures, video and audio. Source: Social Media Bible: Tactics Tools, and Strategies for Business Success
  3. 3. Mind-boggling statistics!
  4. 4. The “Infamous” Social Networks My Space: “The Bar” 110+ million users 2004 – popular with teenagers/young adults; morphed into a music and entertainment platform. Facebook: “The Backyard Barbeque” 500 million users 2004 – began as an elite college group and evolved into family fun. People can share photos, stories, and update their status. LinkedIn: “The Office” Leap Chair 67+ million users Denizen 2003 – business-oriented, professional profiles, networking.
  5. 5. “The New One On the Block” 2006 – 3rd Largest Social Network It’s more than what you had for lunch or who’s picking up your dry cleaning…It’s about letting the world know what’s going on with you, your business or cause in 140 characters or less. People can even find jobs using Twitter.
  6. 6. • LinkedIn • Twitter • FaceBook
  7. 7. The Premier Job Networking Platform • Create a robust profile – 100% complete • Update status frequently • Personalize every LinkedIn invitation • Join groups • Link to 2nd degree connections via 1st degree • Connect with recruiters
  8. 8. The Premier Job Networking Platform • Initiate and participate in discussions • Reach out to contacts: polls, ?‟s, periodic emails • Follow companies (new feature) • See who‟s following companies/look at profiles • Use the „Job Search‟ function
  9. 9. CONCISE: Twitter is a microblogging tool that streams your message in 140 characters or less CHEAP: No cost CLEAR: Easy to set-up and use CONVENIENT: Can use via multiple channels – desktop, laptop, mobile phone
  10. 10. Why Use Twitter in Your Job Search? • “80% of employers use or are planning to use social networking to find and attract candidates” Source: How To Use Twitter For Your Job Search, by Marci Reynolds • Recruiters, hiring managers, CEOs, employees are increasingly turning to Twitter to communicate and mine for new talent • Showcase your skills and knowledge • Let prospective employers know your social media skills are up-to-date
  11. 11. What You Can Do On Twitter… • Follow target companies/employees, recruiters, and industry leaders • Start a conversation or ask a question • Update your status frequently • Tweet interesting/relevant articles
  12. 12. What You Can Do On Twitter… • Send “thought-leadership” tweets • Use Twitter job search applications to expand your networking toolkit and find real-time job postings • Find job search advice
  13. 13. Twitter Applications To Use For Your Job Search • - search for jobs by city, state or zip • - search for jobs by city or state • - receive job postings similar to “Google Alerts”
  14. 14. Twitter Applications To Use For Your Job Search • - find real people through the “Yellow Pages” of Twitter. • - brings recruiters, hiring managers and job seekers together allowing search by major city and position • - find out if there are any jobs available in your area
  15. 15. FACEBOOK CAN PROPEL YOUR JOB SEARCH Sociologists have long found that “weak ties” greatly expand your ability to solve problems. For example, if you’re looking for a job and ask your friends, they won’t be much help; they’re too similar to you, and thus probably won’t have any leads that you don’t already have yourself. Remote acquaintances will be much more useful, because they are farther afield, yet still socially intimate enough to want to help you. Source: The Brave New World of Digital Intimacy, New York Times People tend to move in peer groups: That means that if you’re ambitious and successful now, the kids you hung with in high school or university, and the friends you made in your first career jobs in your 20s, have probably gone on to be successful and ambitious too. They are worth knowing for professional reasons. Source: Post by Sarah Welstead mentioned in Keppie Careers 10.15.09
  16. 16. HOW YOU CAN USE FACEBOOK TO AID YOUR JOB SEARCH • Create an ad for yourself on Facebook The goal is to sell yourself in a few short sentences and convince any recruiters who may see your ads to click through to your résumé/web page/contact information. You can target prospective positions by location, keywords, or company. Create a separate ad for each target company. Facebook can show employers how creative and distinctive You can be by standing out from others. Source: One Day, One Job, by Willy Franzen, 9.3.08
  17. 17. HOW YOU CAN USE FACEBOOK TO AID YOUR JOB SEARCH • Become a fan of a target company/recruiter • Reach out to your Facebook connections: Update your status frequently and comment on your friends‟ status • Use Facebook job search applications
  18. 18. FACEBOOK JOB SEARCH APPLICATIONS • Inside Job: Connects you to helpful people at places you want to work. Gives access to companies where people have interviewed, worked or are currently employed • Seek Job Search: Personalize relevant job search results in your Facebook profile. Get the most current jobs delivered every time you log in • Brave New Talent: New social networking site that allows you to connect and engage with employers online. • Business Cards: Personalize your card and attach it to your Facebook messages.
  19. 19. • Update Your Social Media Skills • Be Creative In Your Outreach • Follow-up With All Leads