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Social  Media  Presentation To  Right  Management  Networking  Group 11.30.09
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Social Media Presentation To Right Management Networking Group 11.30.09

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  • 1. Social Media is Transforming the Way People and Businesses Communicate Think It’s a Fad? Think Again! Presented by Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 2. What is Social Media? According to the Social Media Bible: Tactics, Tools, & Strategies for Business Success, by Lon Safko & David K. Brake, “social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media. Conversational media are Web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios.” Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 3. The Social Media Ecosystem Social Networking - Bebo, Facebook, Plaxo, LinkedIn, My Space Publishing - Blogger.com, SlideShare, WordPress, Wikipedia Photo Sharing - Flickr, SmugMug, Picasa, Photobucket, Zooomr Suzanne Reinfranck, Director of Social Media Business Solutionswww.SocialMediaBusinessSolutions.com
  • 4. The Social Media Ecosystem Audio - iTunes, Rhapsody, Podcast.net, Podbean Video - YouTube, Metacafe, Google Video, Hulu Microblogging - Twitter, Plurk, Twitxr Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 5. The Social Media Ecosystem Livecasting -BlogTalkRadio, Live 365, Justin.tv, SHOUTcast Virtual Worlds - Second Life, Active Worlds, There, ViOs Gaming - World of Warcraft, EverQuest, Fishville, MafiaWars Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 6. The Social Media Ecosystem Productivity Applications - Survey Monkey, Google Alert, Acteva, Eventful Aggregators - Yelp, Digg, Google Reader, FriendFeed, Reddit Rich Site Summary (RSS) - FeedBurner, Atom, PingShot, RSS 2.0 Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 7. The Social Media Ecosystem Internet Search - Google Search, Technorati, Yahoo! Search Mobile Phones - AOL Mobile, airG, Brightkite, SMS.ac, Jumbuck Interpersonal Communication & Collaboration - AOL Instant Messenger, Go To Meeting, Skype Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 8. Social Media Is All About Engagement Social Media allows people to make connections, enable conversations, and build trust. These conversations can be prompted, promoted, and monetized. Like it or not, people talk about you and your personal or company brand. Word of mouth can take you and your business to the next level. Communication Collaboration Education Entertainment Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 9. Social Media Facilitates: Communication -Survey Monkey, Evite, LinkedIn, Facebook Collaboration -Chat Rooms, Discussion Boards, Listservs Education -Blogs, Virtual Seminars, Podcasts Entertainment -YouTube Videos, Facebook, Gaming, MySpace Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 10. The “Big Three” Social Networks MySpace: “The Bar” Good for entertainment & music industry. Facebook: “The Backyard Barbeque” Family and friends can share photos & stories. LinkedIn: “The Office” Professional profiles and job search tool. Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 11. “The New One On The Block” It’s more than what you had for lunch or who’s picking up your dry cleaning… It’s about letting the world know what’s going on with your business or cause in 140 characters or less. People can even find jobs using Twitter. Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 12. The Number of Twitter Users Continues to Increase! http://twitterfacts.blogspot.com/2008/09/3-million-twitter-users.html
  • 13. TweetDeck: Cool Tool
  • 14. Social Media is Transforming the Way Businesses and Individuals Work and Communicate… Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 15. Traditional Corporate Structure The Big Cheese Want to be a Big Cheese VPs It’s all about fitting people into a fixed and hierarchical structure Lowly whether or not they are a good Managers match for a position. Think: Cramming a square peg into a round Peons hole… It’s not my job, don’t bother me…! Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 16. Social Media Corporate Structure It’s all about the people HR/Admin first, utilizing their talents, strengths, and interests. The structure is molded R&D/Sales/Marketing around what the employees have to offer. Each employee and Procurement/Finance /Legal department works with one another on some level. There is greater fluidity. Think: Collaboration & Synergy. CEO We’re here to help, and let’s all just get along…! Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 17. Social Media Marketing vs. Traditional Marketing Traditional Marketing: The form of marketing is one way. Companies promote their products through TV, radio, newspaper ads. The audience listens but has little opportunity for feedback. Social Media Marketing: The form of social media marketing is bi-directional. Information and feedback freely flows between all channels involved. There is transparency. Companies promote their products and services, and the followers/users help them with the promotion by staying engaged and continuing the conversation. Traditional marketing controls the consumer. Social media marketing puts the consumer in control. Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 18. Examples of Social Media Marketing Case Studies: 1) Coca-Cola – the Ambassador Program 2) GM –the Reinvention Strategy Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 19. Social Media Best Practices Adapted from, Mashable The Social Media Guide 1) Tell the reader or user what the purpose social media is and what’s in it for him or her. 2) Be responsible for what your write and take ownership of your content (exercise self-control). 3) Be authentic and sincere – more people will become part of your conversation as a result. 4) Consider you audience – speak to them in an appropriate context. Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 20. Social Media Best Practices Adapted from, Mashable The Social Media Guide 5) Exercise good judgment, and refrain from comments that can be misinterpreted (you don’t want to be branded as racist, narrow-minded or an unstoppable hot-head). 6) Understand the concept of community. Your community should be a platform where audience feels comfortable sharing, connecting, and receiving help. 7) Respect copyrights and fair use – always give people proper credit for their work. Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 21. Social Media Best Practices Adapted from, Mashable The Social Media Guide 8) Protect confidential and proprietary information (don’t give away trade secrets…). 9) Bring value to your followers, readers, fans, and users. 10) Stay productive and balance your social media time with your career and personal time (don’t overdo – social media can be addicting). 11) If someone else handles your social media – monitor your help. Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 22. Social Media Best Practices What NOT to do! http://www.geekculture.com/joyoftech/joyimages/1041.gif
  • 23. Social Media Best Practices What NOT to do! Adapted from Digital Labz Blog 1) Don’t bust onto a social media site with a sense of entitlement. Need to earn your trust and status. 2) Don’t say things online that you’d never say in person. 3) Don’t sabotage other’s efforts – making enemies on social media sites will get you nowhere fast! 4) Don’t push the envelope – if you constantly ask people to help you out or beg them to read your blog, your followers will feel alienated and will drop out of your universe. Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 24. Social Media Best Practices What NOT to do! Adapted from Digital Labz Blog 5) Don’t ignore members of your online community. If you do, you risk ruining your reputation. 6) Don’t be disrespectful or rude. Treat your audience the way YOU would like to be treated. 7) Don’t be unaccountable – easy to do online due to the anonymous nature of the internet. If you say and do what you please, it will certainly backfire. 8) Be careful how you conduct yourself in public. You never know who may be watching and capture you on video! Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 25. Social Media Best Practices What NOT to do! DivorcingDaze.com Two women from Manhattan share their adventures in divorce via podcasts. The ex-husband of one of the women sued her for producing content that was “obnoxious, derogatory, or offensive,” in violation of their divorce settlement, which prohibited the woman from harassing or maligning him. The NY Supreme Court ruled that the woman’s statements were covered by the First Amendment and were therefore not grounds from blocking the podcasts. However, the courts did note that some of the podcasts included statements that may be “ill-advised and do not promote co-parenting.” Suzanne Reinfranck, Director of Social Media Business Solutions www.SocialMediaBusinessSolutions.com
  • 26. Social Media Best Practices What NOT to do! http://www.youtube.com/watch?v=0ZCoIege8oM You Tube Video
  • 27. Social Media Business Solutions Interactive Contest Email answers to: Info@SocialMediaBusinessSolutions.com www.SocialMediaBusinessSolutions.com Answer 1 question correctly, you will receive one hour of social media consultation/research free. Answer 2 questions correctly, you will receive 2 hours of social media consultation/research free Answer all 3 correctly, you get 5 hours! 1) In what country was this photo taken? Hint: Approximately 14-15 hour flight from Los Angeles. 2) In what year was this photo taken? Hint: Between 1995-2005 3) What did this monkey want from Suzanne, and why did he like her so much?

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