Kubik Portfolio And Awards Overview 2012

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Brief company introduction and project portfolio overview of Kubik, including recent design awards.

Brief company introduction and project portfolio overview of Kubik, including recent design awards.

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  • 1. Introductionkubik: Thirty years of outstanding creationsAt kubik, ideas are transformed into unique unforgettable brandexperiences that enthral audiences and go Beyond Imagination®.For the past 30 years we have been designing, fabricating, installingand managing exhibits, events and­environments for businesses,institutions and museums all around the world. With offices inAmsterdam, Toronto and New Jersey, we serve the needs of many ofthe world’s leading commercial brands and leading cultural, scienceand education centers.Global brands demand global services. With a combined staff ofover 200 employees our clients have come to depend on our globalresources to support their requirements anywhere in the world. ­
  • 2. Our vision:To create the most extraordinary experiences in the worldBuilding experiences:(exhibits + environments + events = experiences)Our promise:Imaginative thinking
  • 3. kubik: The specifications Global Reach: We have an outstanding team of skilled professionals working worldwide on every continent.’ Multi-disciplinary Approach: Our team includes strategic personnel, designers, planners, project managers, craftsmen and fabrication specialists. Comprehensive Offering: We develop, create and deliver brand and visitor experiences for Events, Museums, Exhibits, Retail and Corporate Environments. Flexibility: As the scope of the project changes, our team adapts to fit our clients’ needs.Our locations Trust: Our clients know our solutions are creative, technically sound, and fiscally responsible.kubik North America kubik bv EuropeCanada The Netherlands Turnkey Solutions: We take projects from the initial creative1680 Mattawa Avenue Plotterstraat1, 1033 RX idea, through architectural and engineering developmentMississauga, Ontario, Canada Amsterdam, The Netherlands to cost-effective fabrication, site management, logistics,L4X 3A5 T 31 20 581 3030 installation and finally, to storage.Toll Free 1.877.252.2818T 905.272.2818 info@thinkubik.comF 905.272.2120 thinkubik.com Our range of services Design EngineeringUSA Graphic Design & Production­ Project Management7000 Commerce Parkway Manufacturing Logistics & InstallationMount Laurel, NJ Event Management Pre & Post-Show Marketing08054, USA ROI Tracking & Analysis CSR Staffing & TrainingT 856.234.0052F 856.234.0760
  • 4. The Detailskubik Overview | Exceeding expectation Delivering the Bottom Line | TrustWe’re kubik and we design and build experiences for some of the world’s Budgeting and Itemized Accountingmost preeminent companies. For three decades, we’ve honed our expertise, We tackle cost accounting on a per project basis. Our up-to-the-minuteoriginality and style to become an industry leader in providing integrated tracking methods, combined with a computerized docket system, helpdesign build solutions. As a true global entity, with offices in Toronto, us to determine the financial status of any given project at a glance.New Jersey and Amsterdam we are focused on exceeding our customers’ We can anticipate final billing amounts, including documented pre-expectations through creativity, enthusiasm, respect, commitment and approved additions and/or deletions. This attention to detail keeps thethe drive to succeed. kubik is recognized for exceptional work in building project running smoothly and the budget on track.captivating trade show exhibits, compelling environments and outstandingevents around the globe showcasing the world’s leading brands and corporate Cost Controlidentities, providing our customers with the most extraordinary experiences kubik employs an extensive network of suppliers and professionals.in the world. We build brand experiences. We are a full-service corporation We also constantly research cost- effective production methods andwith expertise in design, fabrication and installation. We serve a variety of mutually beneficial joint ventures. All outside requirements are multisectors, including: Trade Shows, Retail Interiors, Visitor Centres, Museums & tendered to ensure fair market value. When requested, we will supplyLeisure Environments, and Special Events. We design and fabricate in-house, detailed estimates for supplier services based on our experience in thehousing full-time crafts people and a roster of on-call specialists. Our facilities marketplace. Estimates are submitted to the client for approval prior toin North America and Europe give us the flexibility to respond to the most commencement of actual production.challenging demands quickly.We’ve proven time and time again, no matter how big the dream…We can design it. We can build it. So think big. Think kubik.Working with kubik | CommitmentWhat can you expect when you work with us? First: Service and execution! Yoursatisfaction is paramount to each of us. We work alongside you throughoutthe process to resolve challenges and deliver confidence that your projectis running smoothly and successfully. kubik is your partner. Our role is tointerpret, design and construct world-class exhibits and events that conveythe theme and meet the project’s objectives. We are not afraid to offer youimaginative design options to assist with the decision-making process. Frommanaging the minute details to unveiling the final picture, you’ll find thatwe are a friendly, highly professional group who pride ourselves in flawlessexecution. At kubik,we measure our success by the quality of your results.
  • 5. The DetailsDESIGNOur designers excel at creating experiential spaces – right from the conceptual stage to full computer generatedenvironments. We’re always watching trends and staying current on new technologies and materials, to bring youthe most extraordinary environmental experiences.At kubik we know that good design sets the stage for success. Our creative staff includes Industrial designers whosejob it is to transform your marketing campaign into a three-dimensional face-to-face experience. Good design getsnoticed, saves money and translates into stronger leads for our clients. It starts with an idea, a challenge and a brief.Your brand becomes the focus in the ideation process. At kubik it’s all about providing imaginative solutions.ENGINEERINGFrom small exhibit kiosks to multi-million dollar museums, everything we design and build at kubik is engineeredand drafted through our detailing department. Our CAD detailers work closely with our production team, designersand project managers to ensure the product you see on paper is what you get on the show floor. Our productionexperts are skilled at devising the most efficient use of materials and construction methods to ensure a smoothtransition to our manufacturing facilities.GRAPHIC DESIGN & PRODUCTIONAt kubik we have demonstrated proficiency in understanding and interpreting our clients’ brands. Our graphicartists can step in at any point in the process. Whether our clients need us to work with their existing agency, modifyartwork, or do it all from scratch, we have full in-house capabilities to design and produce all graphics for ourtradeshow exhibits, events, interiors and museums.PROJECT MANAGEMENTThe role of kubik’s Project Manager is imperative to the successful execution of every project. Budget development,quality assurance and production status updates, are just some of the responsibilities our PM team is tasked with.Paramount to all of this, is open, timely, effective communication with the client, throughout every phase of theproject, ensuring that the client needs are always met, and exceeding expectations.
  • 6. The DetailsMANUFACTURINGWe understand that many firms can build exhibits. kubik has been in business for 30 years because we build themwell. We work with some of the world’s most recognizable brands and, for them, looking good is the only option.We strive to maintain state-of-the-art manufacturing facilities and employ master craftsmen. Our finishingregarded as a cut above, and our repertoire of materials and processes is expansive. From wood, laminate andpaint, to aluminum, fabric and fiberglass, we draw on a variety of methods including a complete program ofenvironmentally friendly options. Our years of skill and experience can transform any conceivable idea intoreality.LOGISTICS & INSTALLATIONkubik has over 200,000 square feet of climate controlled warehouse space complete with full on-site logisticsmanagement across the globe. Our warehouses in Toronto, New Jersey, Edmonton, Las Vegas and Amsterdamare positioned to service your needs wherever you are. We only partner with logistic companies that providedirect shipments, handle tight turnarounds and enable up-to-the-minute tracking.Our lead installers are trained to manage large crews under difficult deadlines and have worked on six continents.We provide all site equipment and schedules down to the last detail. We have access to worldwide resources forsubcontracting labor and show services. kubik job sites are easy to distinguish… always organized, efficient andon schedule.EVENT MANAGEMENTWe have a team of dedicated Event Coordinators with expertise in the design and execution of Corporate Eventprograms. Handling Sales Meetings, Product Launches, Sporting Events and Sponsorship Activations. Ourteam can offer support where you need it: Event planning, Presentation Scripting, Graphics Design, Staging,Registration, and of course the full installation and dismantle of the event.Other Services:PRE & POST-SHOW MARKETINGROI TRACKING & ANALYSISCSR STAFFING & TRAINING
  • 7. EXHIBITS & TRADE SHOWS
  • 8. thinkubik.com Tradeshow Exhibits DSM | FIE show, Paris Challenge: kubik recently completed a new exhibit environment for multi-national health, nutrition and materials company, DSM. The 250 m2 square meter stand, which debuted at Food Ingredients Europe (FIE) in Paris, translates DSM’s new corporate identity guidelines into a clean, white “Supermarket of the Future.” Highlights: A key feature is the clutter-free digital depiction of products and shelves displayed on 55” LCD touch monitors. Touching individual products brings up additional information including a list of DSM ingredients included in each product. Interactions with customers, data collection, and fulfillment are all conducted electronically via tablet device enabling a clutter and paper-free exhibit. “Technology will drive the exhibits of the future, from lead generation to content delivery to measurement,” says Hajo Reinders, Managing Director of the European office from kubik in Amsterdam. Results: Due to the very successful format of the exhibit, the interactive concept will be used at upcoming shows of DSM Nutritional Products and DSM Food Specialties. The environmental setting, that kubik has also created for other divisions within the DSM corporation, will be the starting-point for upcoming exhibits for DSM around the world. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 9. thinkubik.com Tradeshow Exhibits Brookfield Challenge: Brookfield Asset Management is a global asset manager focused on property, renewable power and infrastructure assets. They rank among the world’s leaders with approximately $150 billion of assets under management, including extensive retail shopping centre properties. With that in mind, their new booth for the ICSC show was intended to be contemporary and stylish on one hand, and a showcase for sustainable, efficient management on the other. Highlights: kubik worked with detailed designs from Lorenc+Yoo to create a shining example of what can be achieved using the simplest of materials such as acrylic panels, painted laminates, naugahyde, and a touch of carrara marble. Two features stood out above all: One was the huge 16 ft x 12 ft seamless video wall with upholstered seating in the viewing area. The other was the surprisingly generous set of private meeting rooms, each with comfortable furniture, ideal lighting and full audio/video equipment. Results: The new Brookfield booth provided an ideal venue for serious business discussion, in an environment that reflected the best qualities of the assets the company has under management. The strong yet understated statement was a perfect reflection of the Brookfield brand. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 10. thinkubik.com Tradeshow Exhibits Trojan Technologies Challenge: Trojan Technologies is the market leader in UV water treatment technology, respected for producing Ultraviolet technologies that are cleaner, greener and more efficient than chlorine based systems. Their mission is expressed in the phrase “Water Confidence” - the peace of mind that comes from knowing your water is truly clean. Trojan recently challenged kubik to find a tradeshow interpretation of “Water Confidence” that would reinforce their brand strength and have a big impact on visitors. Highlights: With the tranquility of a Zen garden as inspiration, the kubik team created the Trojan “Peace of Mind” campaign. The exhibit space was defined by surrounding walls of upright acrylic tubes that mimicked bamboo, with many of them internally lit to suggest Trojan’s UV lamp technology. Inside the booth, we created a modern Japanese rock garden with Trojan’s unique UV lamps and purification equipment serving as the stones and the traffic flow moving around them as the sand. Featured throughout were graphics of people meditating near pools of water and bamboo fountains. Results: When combined with a kubik designed program of interactive activities before and during the show, was everything Trojan expected it to be. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 11. thinkubik.com Tradeshow Exhibits Bayer Challenge: Brand image and flexibility were MaClaren Momentum’s chief directives when it reached out to kubik to create an in-line exhibit for Bayer CropScience. Bayer required a sleek and contemporary exhibit—with modular construction to accommodate a variety of ceiling heights and space configurations ranging from 10’ x 10’ to 20’ x 20’. Highlights: A unique sheen was created by finishing custom millwork with pearlescent automotive paint. Bayer’s green and blue logo glowed against white towers located at either side of the exhibit, an effect created by rear-lighting 3D plexi letters. Rear-lit fabric graphics gave the exhibit additional pop. Meanwhile, modular components accommodated inline floor plan options up to 10’ x 40’ and a finished backside ensured that the exhibit could also be used in island configurations. Results: Both Bayer CropScience and Maclaren Momentum delivered rave reviews, saying the finished exhibit is as beautiful as it is versatile. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 12. thinkubik.com Tradeshow Exhibits SPX Power Energy Challenge: SPX’s objective was to make itself known as the parent company behind a dozen well known, industry-specific manufacturing brands. The challenge was to design a clean and visually consistent exhibit that would communicate this positioning while showcasing SPX’s wide range of brands and products. Highlights: kubik found inspiration in the green “X” in the SPX logo—actually two green chevrons meeting—and in the company’s tagline, “Where ideas meet industry.” Converging angles throughout the exhibit reiterated this messaging while fields of green visually linked exhibit components to the logo. Clean and open, the environment exuded an ambiance of professionalism and organization—despite the presence of large industrial products and components. Use of printed fabric panels minimized costs. Results: SPX communicated its parent company status with style and elegance. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 13. thinkubik.com Tradeshow Exhibits One Lambda Challenge: One lambda wanted a dramatic and engaging new exhibit that reflected their leadership in the medical resource industry. They asked kubik to provide a new custom rental booth, and meet a specific installation challenge: a hotel ballroom setting with an 10 foot height limit. Highlights: kubik designed a solution that fit all of the criteria and more. The highlight of the booth was the plasma wall playing a highly detailed and engaging video that introduced the company and its offerings. Bold colors complemented the floor-to-ceiling light boxes and demo kiosks, and a large work surface gave space for real time demonstrations. Results: The booth had an open feel, with room for undisturbed and intimate conversation. The effect was a striking and memorable statement from an industry leader. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 14. thinkubik.com Tradeshow Exhibits Daimler Alliance Challenge: For the Alliance Parts exhibit kubik created a space with a distinct NASCAR theme incorporating the new Alliance brand look. Highlights: Replica concrete and chain-link barriers create a racetrack perimeter and form the edges of the booth, while also providing space for graphics and display areas. A terraced “grand stand” provides a 30’ long product display while counters made from mechanic’s toolboxes offer a space for computer workstations to navigate product catalogues, build your own bumper or to enter the Alliance NASCAR sweepstakes. A finish line floor treatment and a printed fan backdrop complete the experience. Results: As an overarching theme, this statement collectively connects the Alliance brand to racing and its NASCAR sponsorship, while also communicating that Alliance has the ability to get you where you’re going; fast!. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 15. thinkubik.com Tradeshow Exhibits Cadillac | General Motors Challenge: Cadillac required an exhibit that merged its design vision with the functionality required on the auto show circuit. kubik’s expert engineering and fabrication delivered. The resulting environment remained true to the design by Maclaren Momentum—yet was easy to assemble and transport. Highlights: The design integrated a pair of 40’ long by 20’ high structures comprised of angled panels that resembled the cut facets of a gemstone. Elegant finish materials included glass, mesh, fabric, tile, leather, steel and mirror. Structural components within the structure were both sturdy and lightweight. Two “kits” of properties were fabricated to accommodate a rigorous show schedule. Results: The exhibit brought the client’s vision to life while fulfilling all logistical and functional criteria. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 16. thinkubik.com Tradeshow Exhibits Hyundai Challenge: Hyundai’s theme, “well engineered” embodied the challenge to adapt its global design standard to meet the needs and challenges of the North American market. This included elevating the brand experience to reflect the quality of Hyundai’s well-engineered, increasingly more upscale line. Highlights: Every aspect of the exhibit was purposefully selected to convey commitment to quality and innovation. kubik upped the ante with the addition of a full raised floor inlaid with black, blue and gloss-white surfaces. Walls and identity structure were built from tension fabric applied over cost-saving, lightweight metal frames. Infusion of Hyundai blue LED lighting throughout the space symbolized continuity of engineering. The visitor experience included displays that communicated technology stories—and a gallery of Hyundai achievements. Results: The well engineered and detailed exhibit reflected Hyundai’s standard of quality. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 17. thinkubik.com Tradeshow Exhibits Nissan Challenge: Nissan’s direction was clear: translate its Innovation for All corporate campaign into its exhibit program. To succeed, this exhibit had to embody Nissan’s commitment to industry-leading innovation, both in its flagship models and its vehicle lineup. Highlights: kubik translated this directive into a single line, a rectilinear ribbon of sorts, which represented the idea of innovation. Sometimes horizontal, sometimes vertical, the ribbon ran through the entire exhibit—signifying the innovation that runs through every Nissan product. Visitors journeying along the ribbon experienced feature vehicles, technology stories and interactive displays. Results: By utilizing fabric fabrication for a portion of the structure, kubik reduced the weight and shipping bulk of the exhibit—which translated into multiple cost efficiencies. The exhibit will travel across the Canadian Auto Show Circuit throughout 2012. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 18. thinkubik.com Tradeshow Exhibits AUTO RAI | Amsterdam Motor Show Challenge: The organizers of the Amsterdam Motor Show had a tough 3-part challenge for kubik: develop a totally new concept for this automotive exhibition, reduce the cost of participation by 80%, and at the same time make sure every visitor enjoyed a total overview of all available car brands and models. Highlights: kubik proposed a radical idea: we would group the vehicles not by manufacturer, but by how they are used! Vehicles were placed in thematic environments that grouped the cars and light trucks into six specific “worlds”: Family & Travel; Cabrio; Luxury & Sport; Adventure; City & Compact; and Green Innovations. A unique graphic language was developed for each world, featuring spectacular images of the participating car brands. Individual brand lounges were erected in a dedicated exhibition hall as reception areas for car manufactures and dealers. Results: kubik’s concept helped the Amsterdam Motor Show prosper despite difficult economic conditions. The new concept was a cost-efficient solution for participating car brands and more than 220,000 visitors saw the latest car models in an entirely new way. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 19. thinkubik.com Tradeshow Exhibits Michelin Challenge: For their new booth at CONEXPO – CON/AGG and MINE Expo in Las Vegas, Michelin had three directives for kubik: make it new, fresh and spectacular; make it modular and transportable; and make it to follow Michelin’s corporate visual guidelines. Just the sort of challenge we enjoy! Highlights: kubik’s idea for Michelin was to use all of the space we had – both horizontal and vertical. The main level was for product display and was dressed with large images of product at work around the world. Above that was an 800 sq.ft. upper deck that was used as a meeting space with a large office, closed door internet lounge, and social area with a serving bar and lots of soft seating. Above that was an 18’ diameter ring with 3 large logos. Components featured boldly curved surfaces and blue glowing walls, all strategically lit to draw attention to Michelin products on display throughout. Results: CONEXPO - CON/AGG and MINE Expo are the biggest Construction/ Aggregate and Mining shows in North America, and the new Michelin booth stood out and made a spectacular visual impact – and was a true reflection of Michelin brand quality. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 20. thinkubik.com Tradeshow Exhibits Visual Sonics Challenge: As a world leader in high-resolution micro imaging systems, Visual Sonics sees its tradeshow program as a way to connect professionals in new ways. Their new kubik-designed booth had to serve as a live demonstration environment that could highlight and promote Visual Sonics products on the show floor – even in a limited space. Highlights: The “organic” geometry of the Visual Sonics logo depicts the “focusing on cell division” which is the core of the company’s mission. The kubik team captured that idea in a 3-dimensional form by creating a flowing, energetic form that rose above the booth and made a strong visual impact. A reception desk presides over the space in an open corner, and 3 double-sided work-stations, each with graphics suitable for a specific demonstration, help draw visitors into the stand from all sides. Results: The new booth creates maximum impact in minimum space, and the unified shapes, colors and graphic treatment fortify the brand impression. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 21. thinkubik.com Tradeshow Exhibits Caterpillar Challenge: Think of a forklift, and you’ll likely think about strength and power. So it’s no surprise that exhibits for forklift manufacturers tend to look the same. Caterpillar, wanting to take a different tack during a major show in Utrecht, Holland, asked kubik to help. Highlights: “Lift your mind” was our creative concept for an eye-catching, all new show stand. Caterpillar’s machinery occupied centre stage, but behind it stood a lounge-café that provided a refuge of peace and relaxation for weary show-goers – an environment that dovetailed perfectly with a key client message: Caterpillar solutions help users work in a relaxed way. Results: kubik helped set Caterpillar apart from its competitors by steering away from the expected. What’s more, in a sea of predictable presentations, Caterpillar was lifted above the pack with a solidly branded message. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 22. thinkubik.com Tradeshow Exhibits Grolsch Challenge: “You have beer, and then you have Grolsch.” A defining statement that has been setting the tone for Grolsch stand presentations for years. Our challenge was to create an exhibit that welcomed and invited visitors and fully supported Grolsch’s position. Highlights: kubik designed an environment that blended the old with the new, showcasing the fact that while Grolsch is one of the oldest breweries in the world, its beers still have true modern appeal. The innovative modular stand featured hundreds of traditional bottles with Grolsch’s famous logo along with modern photographs of the brand. Results: This innovative stand is modular and highly adaptive, allowing a variety of configurations for different events and target groups. Grolsch International and several different business units use the stand all over Europe to meet their diverse requirements. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 23. thinkubik.com Tradeshow Exhibits L’Oréal Paris Challenge: L’Oréal Paris asked kubik to design a new booth for their annual exhibition program that would serve as a mobile salon, provide a great participant and spectator experience – and function as a true retail environment. Sustainability and flexibility were keywords that drove the design. Highlights: Based on the long-standing theme “Because you are worth it”, the new booth has four different area’s that offer visitors a total beauty experience built around the L’Oréal brand. The showpiece is an entirely modular, fully mobile beauty salon. Visitors attend special interactive workshops where eight participants can enjoy the L’Oréal beauty experience. Spectators can follow the workshops via integrated flatscreens that provide a clear view of the action surrounding the models. Visitors can then purchase L’Oréal products in a very efficient, high turnover selling area. The flexible design allows all the booth elements to be used as individual settings to create Point-of-Sales or Sampling units Results: No compromises were made during the built of the booth, and all elements were produced with top-quality finishing and a luxurious appearance, in line with the L’Oréal Paris brand. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 24. thinkubik.com Tradeshow Exhibits Svelte Medical Systems Challenge: Svelte Medical Systems’ new Acrobat Direct Stent technology offers doctors a way to dramatically reduce the procedural steps, cost and patient recovery time. The Acrobat is the smallest, most nimble and most responsive stent on the market and Svelte wanted a new booth that showcased the product and allowed both virtual demonstrations and a hands-on opportunity to see and touch the product. Highlights: kubik designed a new exhibit inspired by the sweeping curvature of the product logo – in turn a reflection of how the device moved smoothly through the patient’s body. The key feature was a wrapped fabric helix that curved dynamically around the booth. Draped wire curtains provided a private enclosure while maintaining visibility. The shapes of the proprietary stent architecture were used to create a central chandelier and discussion table with the same pattern, all from laser- cut metal. Doctors were able to run interactive mock procedures and physically handle the stents and delivery tools in order to gauge their unique properties and feel. Results: The end product was a very light-weight and open exhibit that has already been seamlessly transported and displayed in Paris, Stockholm and Washington DC. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 25. thinkubik.com Tradeshow Exhibits Nike Inc. | ISPO Challenge: Nike’s 700 m2 presentation at the ISPO sports fair in Munich was key to introduce the new technologies Total Air, Zoom Air (air cushioned shoes) and Nike FIT (innovative apparel fabrics) to the professional market. Highlights: kubik created monumental displays to present performance products for Basketball, Running and Football. Each product was highlighted in a recognizable context showing the featured technologies. The absolute eye-catcher was presented on the Football monument: the new GEO ball, floating 10cm above the kick-off dot Results: In order to achieve the installation of the exhibit within allotted time frames, kubik developed easy interlocking components. The structure had to disassemble into a compact mass for shipping yet remain structurally sound and withstand the high volume of traffic of several installations. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 26. EXPERIENTIAL EVENTS
  • 27. thinkubik.com Experiential Events Nike Parks Challenge: Sometimes, Nike wants to “just do it” – this time they wanted to do it raw, rough and edgy. That was kubik’s brief from Nike Design for creating a series of street-savvy, multi-media, high energy sporting events. Targeted at soccer-loving kids all over the world, 20 events had to be timed to complement an on-going worldwide advertising campaign. Highlights: kubik staged events in some pretty raw places: An abandoned slaughterhouse, an old tanker ship, an unfinished subway station, to name just a few, using chain link, oil drums, rusted metal walls and super-graphics of the world’s best soccer players. Results: kubik worked on five continents in 10 different languages to provide a total Nike branded environment, and played host to thousands of young soccer fans. Nike met their goal of bringing a great advertising campaign into the street and reinforcing the connections between their brand, their market, and soccer: The sport they both support. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 28. thinkubik.com Experiential Events Nike Inc. | World Cup Parks Challenge: Today’s Nike doesn’t “just do it” – it does it raw, rough and edgy. That was our brief from Nike Design for creating a series of street-savvy, multi- media, high energy sporting events. Targeted at soccer-loving kids all over the world, 20 events had to be timed to complement an on-going worldwide advertising campaign. Highlights: kubik staged events in some pretty raw places: an abandoned slaughterhouse, an old tanker ship, an unfinished subway station, to name just a few. We gave each location a tough industrial feel, using chain link, oil drums, rusted metal walls and super-graphics of the world’s best soccer players. Visuals, lighting and live DJ sound made the events into totally immersive brand experiences. Results­: We worked on five continents in 10 different languages to provide a total Nike branded environment, and played host to thousands of young soccer fans. Nike met their goal of bringing a great advertising campaign into the street and reinforcing the connections between their brand, their market, and soccer: the sport they both support. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 29. thinkubik.com Experiential Events ABN AMRO | Volvo Ocean Race Challenge: When the event is an around-the-world sailing race, your exhibit should be very portable. And that’s exactly what we produced for ABN AMRO, one of the largest banks in the world and sponsor of two boats in the Volvo Ocean Race 2005-2006. Highlights: kubik designed an event marketing guide, an office and port branding program, and a turnkey hospitality pavilion that we will produce and install at seven major race stopovers. kubik also provided a communications theme and 3D style guide that was the starting point for the design of all event materials. As preferred supplier for Team ABN AMRO, we are involved in the production and execution of all worldwide activities organized by ABN AMRO so that they receive the greatest value out of their sponsorship. Results: The event marketing guide provides our client with a communications tool that ensures consistent branding, both to clients and employees of the bank. And our international experience helps to guarantee flawless execution of this prestigious worldwide hospitality program © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 30. thinkubik.com Experiential Events Red Bull Air Race | Fleet Week Challenge: Red Bull was about to get wings as a sponsor of the heavily attended ‘Fleet Week’ Air Race at Municipal Pier in San Francisco, and came to kubik to create an interactive consumer experience that would highlight the Red Bull brand. Highlights: Our concept mirrored on land what everyone could see on the water - six huge pylons that formed the course. Inside the Red Bull pylons visitors were treated to flight simulators, interactive games and a dynamic video of the race itself. kubik managed the design, construction and logistics of the pylons, and also provided the graphic elements and all of the audio- visual equipment, including 16 interactive kiosks. Results: More than 100,000 people attended the various events at Fleet Week, giving Red Bull fantastic exposure over three days. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 31. thinkubik.com Experiential Events Coca Cola | D.O.C. Mission Olympic Challenge: Our assignment from Coca Cola was to create an event that would introduce thousands of 12 to 19 year olds to different kinds of sports - and tastefully emphasize the partnership between the Dutch Olympic Committee and Coke. Highlights: kubik designed an interactive, mobile sport city - a traveling sports park that was easy to install in city spaces and offered kids the opportunity to play six different types of sports, including soccer, volleyball and basketball. DJ’s, street dance and skate performances were fully integrated with the sports program and the design, language and special presentations all fit perfectly with the experience world of the target group – and were completely in line with Coca Cola’s corporate identity. Results: More than 100,000 students took part in the annual 10 city Netherlands tour. At the School Finals hosted in the Amsterdam Olympic Stadium, over 5,000 students from 120 high schools in The Netherlands participated! © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 32. thinkubik.com Experiential Events Bombardier | Paris Air Show Chalet Challenge: With exhibitors from 48 countries, and covering over 32 acres, the Paris Air Show is one of the biggest air shows in the world, attracting nearly 400,000 air enthusiasts and professionals. Bombardier asked kubik to design a show-stopper for the Paris event - an executive sales and hospitality suite that was modern, functional and spectacular. Highlights: kubik created a strikingly modern new environment for Bombardier, reflecting their commitment to engineering excellence and fine design. The fully modular, environmentally-sustainable booth took advantage of new technology from another Canadian firm. The 10,000 sq. ft. exhibit is a complete traveling business office and hospitality chalet. The kubik crew can quickly break down the whole works into 8 shipping containers for easy and safe transport anywhere Bombardier needs to go. Results: At the Paris Air Show, kubik’s design helped Bombardier stand out among 2,000 exhibitors and more than 360 entertainment chalets. The exhibit will be shipped for use in Dubai, Singapore and Farnborough, before returning to Paris. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 33. thinkubik.com Experiential Events Cole Haan | North American Fashion Show Challenge: For a private preview of Cole Haan’s fall 2006 collection by North American retail buyers, kubik was challenged to transform a ballroom at the Four Seasons Hotel in Las Vegas into a retail atmosphere complete with all fixtures, displays graphic images. Highlights: In a late-inning decision and only two weeks away from the WSA show, Cole Haan management decided to include an exclusive live preview of their Fall Collection for their largest retail client. The kubik team responded by designing, building and installing a high-style fashion runway, complete with lighting sound and graphics, in record time. Results: kubik’s vision, design implementation and production management delivered a resounding success. This unique previewing experience has become incorporated into Cole Haan’s sales meetings and private functions, thus delivering value well beyond the original intent of the project. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 34. thinkubik.com Experiential Events ING Bank | The Amsterdam Marathon Challenge: How do you connect a major sporting event with ING Bank, a business that isn’t exactly sporty? kubik’s answer: Make the company’s headquarters look like a giant running shoe, of course. Highlights: ING’s corporate headquarters became the talk of Amsterdam when added laces and all to transform the building with a state-of-the-art wrap that showed off ING’s corporate color. Known locally as “the shoe,” it soon became one of the most talked-about installations in our company history, and photos of it made the covers of hundreds of newspapers throughout Europe. Results: The re-styled building put ING’s indelible stamp on the city’s annual marathon, and the sheer scale of this project put our work on the radar screen for thousands of people every day. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 35. thinkubik.com Experiential Events Philips | Global Product Launch Challenge: Philips was about to launch a new global brand positioning, and came to kubik for a launch event that was true to their latest advertising message: “Technology should be as simple as the box it comes in.” Highlights: We designed and executed a multi-faceted campaign that was all about the box. We custom-built a Mystery Box as a teaser and set it afloat in the canals of Amsterdam. The project also included a giant version of this white box that was used to unveil the new brand promise. To reinforce the message at the launch press conference, we designed and produced the White Room and organized a blowout wrap party for media and guests. Results: The unique and entertaining launch generated media attention all around the world – and earned a tremendous amount of free publicity as a bonus. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 36. thinkubik.com Experiential Events Royal Dutch Air Force Mission Decision Campaign Challenge: Teens can be a hard bunch to reach. So how do you clue them in to the fact that if they want a cool career – like flying a jet fighter – they need to study the right courses now? Highlights: Working with the youth outreach arm of the Royal Dutch Air Force, we designed, developed and executed Mission Decision, a three-pronged campaign designed to generate interest in a military career. To kick off the program, mock fighter pilots visited schools with a life-sized inflatable F-16, while a custom website simplified registration for the main Mission Decision event. An interactive Base Camp featured pilot demos around an Apache helicopter and an F-16. Results: We helped the Royal Dutch Air Force meet its objectives thanks to an unprecedented amount of free publicity. What’s more, the campaign produced 2,130 new youth memberships. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 37. MOBILE TOURS
  • 38. thinkubik.com Mobile Tours Camper | Volvo Ocean Race Challenge: CAMPER, one of the world’s leading companies in the footwear design industry, is collaborating with Emirates Team New Zealand to manage their first Volvo Ocean Race (VOR) campaign. In-line with the design philosophy of Camper, a unique pavilion is erected in the race village to support their participation at several stop-overs during the race. Highlights: The Camper pavilion is designed by Shigeru Ban and is mainly made out of paper tubes, the trademark material of the famous Japanese architect. The round pavilion, with a diameter of 20 meters, was engineered to install and dismantle in a short time frames and to withstand possible severe weather conditions at the stop-over harbors such as Sanya in China, Miami in the USA or Lorient in France. Results: The CAMPER pavilion is a great example of Camper’s daring design approach, recognizing the value of natural materials and craftsmanship. The pavilion is prominently placed at the entrance of the Race Village of Alicante (Spain), the starting harbor of the VOR. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 39. thinkubik.com Mobile Tours Puma | Volvo Ocean Race Challenge: As the official clothing supplier for the Volvo Ocean Race, PUMA wanted a retail presence to match the spectacular impact of its hospitality pavilion. The challenge for kubik was to develop a concept that could help the client sell a wide range of product, and survive the rigors of round-the-world travel in any weather. Highlights: kubik created a mobile merchandising store based on the spectacular container concept of PUMA City. Four 40 foot sea containers held everything needed during transport, and when connected together on site, were transformed into a modern, dynamic retail environment. Bright red paint and huge PUMA graphics left no doubt who was behind it all. kubik delivered the fully operational stores within three days, with all required technical facilities – including complete water-proofing! Results: The unique PUMA retail concept traveled successfully to Alicante (Spain), Capetown (South Africa), Abu Dhabi (Abu Dhabi), Sanya( China), Auckland (New Zealand), Itajai (Brazil), Miami (USA), Lisbon (Portugal) and Galway (Ireland). The store lived up to the challenging Volvo Ocean Race conditions, and sales were extremely successful as well. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 40. thinkubik.com Mobile Tours CFL 100th Anniversary Grey Cup Train tour Challenge: GMR Marketing and kubik teamed up with the CFL in retrofitting The Grey Cup train traveling across Canada to celebrate the CFL’s 100th Anniversary season. The four car transformation took three weeks to convert the train car’s existing conditions into a memorable historic experience ready to endure a cross Canada tour. Highlights: Wrapped up in CFL insignia, the specially outfitted train includes museum cars, displays of team–specific artifacts and a special car for the Grey Cup itself. Features include an immersive locker room experience decked out like the inside of a team dressing room, the actual Grey Cup itself ready to be photographed with its biggest fan and shared through social media sites, a 100 year timeline highlighting significant historic moments, other significant trophies and a Hospitality Car where fans can meet and converse with CFL Commissioner Mark Cohen and current and past players from the CFL. Results: The tour travelled the country to visit more than 100 communities from coast to coast. kubik is proud to invest in a project that brought Canadians together, just as the Grey Cup itself has done for more than a century. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 41. thinkubik.com Mobile Tours Dead Sea Scrolls | traveling exhibition Challenge: Commissioned by Discovery Times Square and designed by Ralph Appelbaum Associates, Dead Seas Scrolls is a one-of-a-kind 8,000 square feet traveling exhibition debuted in the fall of 2011 and features over 500 never-before-seen artifacts from biblical times. Highlights: A pre-show theater and narrated introduction gives way to the largest collection of artifacts ever assembled including actual remnants of the Dead Sea Scrolls. Results: Described in The New York Times as “Stunning…Jarring…A provocative new exhibition…” © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 42. thinkubik.com Mobile Tours Joe Fresh Mobile Marketing Tour Challenge: Loblaw’s new “Joe Fresh” brand was developed to give their customers new quality clothing choices, so kubik’s challenge was to create a national promotional concept that would be mobile, memorable and above all, fresh. Highlights: kubik’s idea was to introduce Joe Fresh by getting it out of the store and into the minds of the audience. We designed a traveling salesroom that would take the line to the customer, rather than wait for them to discover it in-store. Our mobile store was completely self contained and could be transformed from road-worthy to open-for-business in less than 1 hour. No outside help was needed except to staff and restock merchandise that was sold on a daily basis. Results: The campaign goal of meeting customers “beyond the store” was achieved and customers across the country were able to see, try and buy – and then decide to come to Loblaw’s stores for more. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 43. thinkubik.com Mobile Tours Olympic Torch Tour | RBC Challenge: RBC is a major sponsor of 2010 Olympic Torch Relay that crossed Canada in the lead-up to the Winter Games in Vancouver. GMR Marketing, an industry leader in mobile marketing, selected kubik to execute the centerpiece of RBC’s travelling event, the “Eco Home”, in a truly sustainable way. Highlights: The Tour gave RBC the opportunity to share its belief that building a sustainable future can start at home. kubik executed the challenging design centered on a unique trailer concept that incorporates both wind and solar power to energize the vehicles during events across the country. Inside, kubik constructed an environment with interactive displays that use real products, lighting, sound, and a new software program called “Augmented Reality” to show how various practices can dramatically reduce our energy usage. The interactive elements themselves were created using recycled materials, LED lighting and FSC approved wood products. Results: Bringing sustainability to a travelling interactive experience, the “Eco Home” is an innovation in mobile marketing and an excellent addition to the Olympic Torch Tour. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 44. thinkubik.com Mobile Tours KLM Hospitality Truck Challenge: For their 90th anniversary celebration, KLM Royal Dutch Airlines launched a marketing campaign called ‘Journeys of inspiration’. The campaign included a pan-European promotional tour featuring a unique custom Hospitality truck with a specially fitted interior. Naturally, KLM turned to kubik for design and execution. Highlights: The design for the truck is based on two themes: a ‘Tour of Inspiration’ showcasing new KLM products and services, and a ‘Tour in Time’ celebrating 90 years of company history. kubik delivered the interior design for the truck and produced the interior elements. The design makes use of every available surface in the truck, plus central displays to relate the history and the future of KLM. It should be noted that KLM calculated the Tour’s total expected CO2 emissions in advance which was compensated for through its CO@ZERO program. Results: The Hospitality Truck traveled to 30 cities and 16 countries, delivering KLM’s message of inspiration and celebration to thousands of people across Europe. Special events were arranged at every stop that enabled KLM to present its complete range of products and services to their most important markets. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 45. thinkubik.com Mobile Tours Diana: A Celebration Challenge: The traveling exhibit Diana: A Celebration was designed to showcase memorabilia, personal possessions, letters and film footage related to Princess Diana’s childhood and public life. Our assignment from Toronto’s Design Exchange was to project manage key elements of artifact handling, mount making, showcase detail development, fabrication and the logistical coordination of the installation in Toronto. Highlights: kubik’s expertise in handling fragile cultural materials and valuable artifacts was called to play in building protected environments for the priceless collection. More than 200 items, including Diana’s wedding gown, 28 other dresses, priceless jewelry, books and childhood toys were housed in custom showcases and linked to elaborate audio visual presentations. Results: Diana: A Celebration was attended by more than 300,000 people in Toronto. Fashion writers and critics who visited the exhibition were impressed by the stylish artifacts and described it as a “fantastic tribute”. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 46. RETAIL & INTERIOR ENVIRONMENTS
  • 47. thinkubik.com Retail and Interior Environments Nike Inc. | Nike Town Challenge: If you’re setting up shop in the heart of some of the world’s most competitive retail environments – like New York, Boston, London and Berlin  – you need to make a splash. That’s what Nike asked us to help them do with their Niketown stores. Highlights: Part museum, part theme park, the Niketown stores are a powerfully persuasive retail environment. But more than that, the Niketowns have become tourist destinations that showcase innovative Nike products. For the New York store alone, we collaborated on 20 different display areas – many of which were complex interactive installations. While Nike’s in- house design team set the tone, we were instrumental in developing the Niketown concept designs at each locale. We engineered each installation while meeting strict, pre-established budgets. Of course, packing, shipping, and installation were executed flawlessly to very tight deadlines. Results: We helped Nike create a shopping experience like no other. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 48. thinkubik.com Retail and Interior Environments © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 49. thinkubik.com Retail and Interior Environments Camper | North American Retail Program Challenge: kubik was awarded the General Contractor work and custom fixtures fabrication for the Edmonton and Montreal Camper Store. kubik’s responsibilities ranged from demolition of existing infrastructure interior, to rebuilding interior and store front; installation of drywall, new electrical, plumbing as per engineered drawings. In addition, we were asked to fabricate and install new custom fixtures, all within a 4 week period, ready for the Camper Grand Opening. Highlights: Custom fabrication of all interior fixtures including 250 acrylic shoe display platforms fabricated in multiple colors; custom layered plywood chandeliers and wooden shoe display plinths; shoe shaped couches fabricated in multi colored urethane layers & 12 vacuum formed resin lamps with LED lighting. The Montreal store was completed with a red epoxy floor with a “story” hand painted on. Edmonton took on a more natural approach. Results: kubik succeeded by completing all work in a short period of time. The stores were torn down, rebuilt and a completely new custom interior installed within 4 to 6 weeks. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 50. thinkubik.com Retail and Interior Environments Nokia | Flagship Retail Campaign Challenge: Nokia, the world leader in mobile communication technology, wanted to promote their new luxurious phone, the Luna 8600, in their flagship stores in an inspiring and innovative way. It was up to kubik to achieve high quality design, production and installation under great time pressure. Highlights: An environment was created that brought the Nokia Luna 8600 technology to consumers in an interactive and innovative way. kubik designers broke the rules and adapted technology to incorporate LED screens within the retail store displays, and the effect was exactly what we were looking for. The environment lightened up the customer’s faces and gave a sense of illumination throughout the store. Results: The innovative displays were implemented at Nokia’s flagship stores in Hong Kong, Moscow, New York and Chicago. In Hong Kong the sales of the Luna 8600 doubled the week after kubik installed the display. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 51. thinkubik.com Retail and Interior Environments Heineken International Headquarters Challenge: Heineken had just gone through a daunting company reorganization, and decided that its new international headquarters should reflect its new transparent attitude. Highlights: We were commissioned to engineer and implement multiple interior environments within the new headquarters. The ground floor area was dedicated to “The World of Heineken.” At its center was an iconic in-house bar that dis­ layed Heineken beers from around the world, flat-screen p TVs and LED lighting. The rest of the four-storey office space featured themed environments, such as the Lounge, the Garden, the Beach, Back to Africa, the International Bar and the Travel Room. And we strategically built and engineered all of them. Results: We created an architectural statement echoing Heineken’s new corporate values, using new materials and engineering solutions. We completed the project in co-operation with Heineken’s “On the Move“ team, along with architects and designers, including representation from the design agency. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 52. thinkubik.com Retail and Interior Environments Bentley Motors Dealership Program Challenge: In 2004, Bentley Motors set itself up as a solo brand, not tied in with the Rolls Royce brand. The challenge we had to meet was to create a dealership environment that maintained brand awareness while showcasing the Bentley standards for luxury and understated elegance. Highlights: We developed, engineered, manufactured and installed the complete dealership program as designed in conjunction with their brand execution group, Executive Visions. All the showroom fixtures were designed and fabricated to be true to the Bentley brand and meet the automaker’s exacting quality standards. Even the paint finishes were unique – they were 100% dust-free and made up of 13 coats, a mandatory to get the kind of final look Bentley demanded. Results: The dealership re-branding program was executed seamlessly and helped build new-customer awareness while retaining existing buyers. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 53. thinkubik.com Retail and Interior Environments Pink Roccade | Techno Plaza Challenge: PinkRoccade is one of Europe’s largest ICT groups and a global IT services company with operations in The Netherlands, United Kingdom, Belgium and Canada. kubik was approached to translate their new corporate identity into 3D design solutions for office interiors, trade show presentations and event programs. Highlights: kubik designed a completely new Techno-Plaza — a central presentation area in PinkRoccade’s corporate offices that the company uses to demonstrate all of its latest IT services. Based on the guidelines of the corporate identity, we designed and produced office entrance areas, meeting rooms, exhibition booths and presentation units, branded with the consistent corporate look and feel of PinkRoccade. Results: The impact and success of Techno-Plaze led PinkRoccade to ask kubik to develop our initial ideas into a full-scale communications campaign. We designed and executed trade show booths and other events, flawlessly carrying the initial concept through several communication media. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 54. thinkubik.com Retail and Interior Environments LG | Experiential Zone Challenge: We often face the challenge of making the most of small and sometimes unusual spaces. For the exciting new LG Experiential Zone, the space was small – and spread out over three levels of the Air Canada Centre (ACC) in Toronto. Highlights: The LG Experiential Zone is a multimedia retail showcase of the company’s technology. Designed, built and installed by kubik, the LG Zone occupies a 20 sq. ft. x 30 sq. ft. space in the ACC Galleria, plus 2 additional showcases on other levels. The Zone is located in a huge traffic flow area, and the ACC generously allowed us to expand our presence by encroaching onto their space in a major walkway with branded pillar wraps. Results: The unique space, with life size graphics and an amazing monitor collage wall, make the LG Zone an ideal place to experience LG’s latest and greatest products. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 55. thinkubik.com Retail and Interior Environments Schneider Electric Eco Lounge Challenge: After merging several facilities into one head office, Schneider Electric decided it was time to create a means to tell its story to visitors. The solution took the form of a three-space experience: a showroom, executive boardroom and enlivened reception area. Highlights: kubik branded the space with liberal use of Schneider Electric green accents. White walls and bright light minimized the gray, industrial look of the equipment while raised white-on-white icons added texture to the walls. Execution required careful adherence to fire codes and integration of ventilation for equipment. Shadow-box framing and a removable grill at the rear of the equipment facilitated mounting without having to drill through the wall panels. Results: Schneider Electric is thrilled with its new visitor meeting facilities. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 56. MUSEUMS, SCIENCE CENTERS & IMMERSIVE ENVIRONMENTS
  • 57. thinkubik.com Museums, Science Centers and Immersive Environments Thomson Galleries, Art Gallery of Ontario Challenge: Frank Gehry’s redesigned interiors and exteriors for the Art Gallery of Ontario (AGO) provided spectacular settings for two new attractions: the Thomson Collections of Ship Models and European Art. The design presented display and casework challenges that many thought could not be met – until they saw the work of the international partnership of kubik Maltbie and Click Netherfield. Highlights: The European Art Collection, which features over 900 medieval, Renaissance and Baroque sacred and secular works of art, is presented in 2 unique spaces that set new standards for galleries and museums. The Ship Models Collection, which features one of the largest collection of ship models ever assembled, required the creation of six stunning stand- alone curved glass showcases that pushed the limits of what is possible in a museum environment. Results: The Thomson collections are housed in exhibits that allow perfect display, perfect protection, and a spectacular visitor experience. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 58. thinkubik.com Museums, Science Centers and Immersive Environments Newseum, Washington DC Challenge: The Newseum is the world’s most comprehensive presentations of international news artifacts and is one of the most talked about museums in Washington D.C. kubik was responsible for housing the museum’s huge collection – over 81,000 pounds of priceless materials – and for developing exciting new approaches to installation and usage. Highlights: The Newseum has over 250,000 square feet of space and contain thousands of artifacts of great historical and social importance, including a shrapnel-riddled news truck, an original Berlin Wall guard tower, and a gallery featuring every Pulitzer Prize winning photograph taken since 1942. Innovative and interactive multimedia centres, designed by kubik, broadcast major news items from the past fifty years and show video interviews with nearly 70 Pulitzer Prize winning photographers. In all, kubik shipped over 100 tractor trailers of materials to be used throughout the Newseum’s 15 theaters, 14 major galleries, 130 interactive stations and two cutting-edge broadcast studios. Results: The 3-year Newseum project required us to develop new approaches to installation and innovative new ways to utilize materials. The unique content and exciting installation have made The Newseum one of Washington’s premier cultural destinations, and critics agree that it represents the future in terms of design and construction of museum galleries. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 59. thinkubik.com Museums, Science Centers and Immersive Environments Natural History Museum of Utah Salt Lake City, UT Challenge: Located in Salt Lake City, the new Utah Museum of Natural History opened in November, 2011. Housing approximately 37,500 square feet of permanent exhibits designed by Ralph Appelbaum Associates, the gallery spaces include eight thematic areas covering topics ranging from Utah’s ancient ecosystems and first peoples to the cutting-edge science of biogeography and genetics. Highlights: kubik Maltbie’s scope of work encompasses the fabrication and installation of all exhibit components including fully conserved cases, extensive scenic elements and a comprehensive graphics package utilizing direct to substrate technology. Results: The Natural History Musuem is an architectural marvel and a case study in “green” design created by community generosity. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 60. thinkubik.com Museums, Science Centers and Immersive Environments Science Learning Center - Bishop Museum Challenge: The new “Science Learning Center” at the Bishop Museum provides opportunities to explore and learn about the volcanoes, oceans and biology of the Hawaiian Islands. Highlights: The 16,000 square feet of interactive exhibits include a walk-in volcano that periodically “erupts,” a deep ocean tank where visitors can operate underwater robotic vehicles and laboratories to provide close-up examinations of the islands’ native plant and animal life. Results: kubik Maltbie was responsible for coordination of multiple subcontractors, fabrication and installation of exhibits, interactive displays and scenic elements. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 61. thinkubik.com Museums, Science Centers and Immersive Environments Museum of Science and Industry YOU! The Experience Challenge: You! The Experience is a new permanent exhibition at the Museum of Science and Industry in Chicago, one of the largest museums in the world and the largest science museum in the Western Hemisphere. Highlights: The exhibition highlights topics related to human health, personal well being, medical technology and reinterprets historical museum holdings of MSI’s Prenatal Specimens and Body Slices. The exhibition also introduces a newly commissioned collection of plastinated human specimens mounted within custom casework. In addition to this fascinating array of specimens, the exhibition features a large array of health and personal wellness related visitor activities and experiences, including numerous mechanical and digital interactives, a new education programming space with an interactive patient simulator, a large gallery devoted to advances in cutting edge medical technology and, most importantly, a new interactive Giant Heart exhibit suitable for the 21st Century. Results: YOU! The Experience brings these elements together into an interactive exhibit examining and celebrating the experience of life itself. It is one of the first and largest exhibitions to showcase the connection between the human mind, body and spirit in the 21st century © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 62. thinkubik.com Museums, Science Centers and Immersive Environments Science North Northern Ecosystems Exhibit Area Challenge: kubik was tasked with the job of fabricating and installing highly interactive displays and detailed habitats to enhance the visual experience and immerse visitors in a vivid, one of a kind showcase of natural environments. Highlights: The cutting-edge animal enclosures are fully equipped with functioning life support systems carefully integrated into realistic rockwork and vegetation unique to each habitat and to the needs of its occupant. The expansion of the 6,500 sq. ft. third level included the partition of the ecosystem exhibit into three major areas: the forest, the wetlands, and lakes and rivers, all designed and built to resemble and bring to life the great Northern Ontario landscape. Results: The new live animal habitats were carefully constructed to enhance the experience for the animals while captivating the visitors with life-like realism and creating a unique and educational experience through user interaction. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 63. thinkubik.com Museums, Science Centers and Immersive Environments NASCAR Hall of Fame | Charlotte, NCC Challenge: The interactive entertainment venue which honors the history and heritage of this iconic sport includes 40,000 square feet of exhibit space. Highlights: Designed by Ralph Appelbaum Associates, the galleries include an Orientation Theater, The Great Hall, Glory Road, Race Week, Heritage Speedway and the Hall of Honor. Results: Visitors are able to view in excess of 900 artifacts housed in custom cases and learn and play while interacting with both electronic and mechanical exhibits. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 64. thinkubik.com Museums, Science Centers and Immersive Environments Harley-Davidson Museum Challenge: Located in downtown Milwaukee, this new visitor experience presents the story of the Harley-Davidson Motor Company. The museum located on 20 acres, houses 40,000 square feet of exhibits and opened in July, 2008. Highlights: The museums extensive collection includes motorcycles beginning with the 1903 Serial No.1 bike as well as other iconic examples of the company’s heritage. Artifacts; both from the corporate archives and those donated by enthusiasts tell a story which is unique to the Harley- Davidson brand. The twelve galleries are divided into specific areas including The Motorcycle Gallery Part I: 1903-1940, The Harley-Davidson Journey Part I, The Engine Room, Clubs and Competition, The Poster Wall and The Tank Wall; all located on the upper level. The lower level consists of The Harley-Davidson Journey Part 2, The Motor Cycle Gallery Part 2: 1940-present, Custom Culture, The Bridge, The Design Lab and The Experience Gallery. Results: Each area offers the visitor an opportunity to learn the stories and see firsthand, examples of the company’s storied history. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 65. thinkubik.com Museums, Science Centers and Immersive Environments Harley-Davidson Vaughan L. Beals Tour Center | York, PA Located at Harley-Davidson’s York, Pennsylvania assembly facility, the Tour Center is open to the public and allows visitors to explore exhibits which explain the plant’s history, including the manufacturing and assembly processes. The Kid’s Rally area allows children to engage in activities which educate and entertain. Designed by Jeremy Hoffman Design, kubik Maltbie was responsible for the fabrication and installation. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 66. thinkubik.com The William J. Clinton Presidential Center Challenge: The William J. Clinton Presidential Center houses the largest archival collection in American Presidential history. Located in a new 27 acre city park along the banks of the Arkansas River, the Presidential Center includes the Presidential Library and Archives, educational and research facilities, the renovation of the abandoned Rock Island Railroad Bridge and adaptive reuse of the historic Choctaw Station, built in 1899. The exhibit space is on two levels, with a 110 foot long timeline presenting a history of the day to day work of the President and his administration, using photographs, videos and interactive stations to highlight a range of domestic and foreign policy efforts and achievements. Services Provided: Construction shop drawings, fabrication of exhibitry, design development and fabrication of over 80 full conservation showcases, interactives, artifacts and installation, graphics, shipping and installation on-site. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 67. thinkubik.com Museums, Science Centers and Immersive Environments Arctic Studies Center, The Anchorage Museum of History and Art Challenge: The Arctic Studies Center is an integral part of the expansion of the Anchorage Museum at Rasmuson Center. The exhibitions comprise more than six hundred rare Native Alaska objects on long term loan from the National Museum of the American Indian and National Museum of Natural History. Design-developed with Ralph Appelbaum, Click Netherfield and kubik Maltbie became involved with the Arctic Studies Center project from the very early stages. Highlights: The opening of the Center marked the return of these artifacts to Alaska, and the first time that they were exhibited anywhere in the world in over 150 years for many of the objects. Click Netherfield engineered, fabricated, and installed ten massive showcases for the Arctic Study Center. Seven of these showcases are Community Cases, which represent a diversity of Native Alaska communities and contain artifacts specific to each of those communities. The remaining three showcases are Thematic Cases, and contain artifacts grouped by type. Working in conjunction with kubik Maltbie, Click Netherfield developed an object mounting system comprised of stainless steel rods and custom-fabricated brackets which safely support artifacts while allowing 360° visibility. Results: A series of media stations will acquaint and orient visitors to the collection which includes over 600 items ranging in size from small garments to large native built canoes. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 68. thinkubik.com Museums, Science Centers and Immersive Environments E.ON Visitor Center Challenge: E.ON, one of the world’s largest energy companies, asked kubik to create a visitor center concept with a big mandate: explore the role of energy in our daily lives, promote information sharing, invite feedback, stimulate open dialogue – all within a format that is suitable for new power plants in several different countries. Highlights: The kubik team based all development on a single story line: “Energy is all around us”. The idea allowed each visitor centre to become an “Energy Meeting Point” where visitors could use the interactive displays to calculate their own carbon footprint and explore the options and implications of different energy mix scenarios (solar, wind, gas, coal, etc.). kubik also produced a special Style Guide that incorporates both the graphical and interior design language and ensures a consistent presentation, while allowing for local variations to meet the needs of different stakeholder groups. Results: The visitor center’s meeting rooms, corporate areas and tailor-made interactive displays help explain the technology and the environmental aspects of modern power generation. The centers have been successful in facilitating education and creating open dialogue about both the present and future of E.ON power plants. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 69. thinkubik.com Museums, Science Centers and Immersive Environments US Holocaust Memorial Museum Challenge: The subject matter of the United States Holocaust Memorial Museum is sobering and contains sensitive thematic material, the purpose of which is to encourage visitors to build upon their own personal learning experiences by interacting with exhibit elements. kubik’s task was to develop 2 new galleries for the Washington DC museum, each telling a representative story of survival and courage. Highlights: The first gallery is a 3,450 square-foot exhibition titled “Remember the Children”, built to communicate a history of the Holocaust conceived specifically for, and with children. It conveys the experiences of one child, “Daniel”, who survived the Holocaust. The second gallery is a 5,280 square-foot exhibit titled “Assignment Rescue: The Story of Varian Fry and the Emergency Rescue Committee.” American Varian Fry was able to save thousands of artistic and intellectual individuals threatened with immediate arrest and extradition to Nazi Germany. For both, we interfaced directly with building architects and the general contractor to include provisions for mechanical and electrical components as well as all public safety and handicap regulations. Results: kubik met the museological challenge of creating a walk-through exhibit that would survive the rigours of constant interaction with an immense and varied audience – including school-age children, who can be very ‘hands-on’. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 70. thinkubik.com Museums, Science Centers and Immersive Environments Montreal Holocaust Memorial Centre Challenge: Emotional sensitivity, priceless artifacts, tight timelines, multiple stakeholders and new technology were all part of the challenge in kubik’s role as key exhibit developer for a major new museum and cultural center, the Montreal Holocaust Museum. Highlights: The 5 month project called on all of our skills for detailed project management, including simultaneous creative development and production of graphics, artwork, display cases and audio visual content. Notable highlights included use of four languages - English, French, Yiddish, and Hebrew – and presentation of rare archival film footage and eyewitness testimony. The team used its inventive powers to develop unique custom artifact mounts that provide flexibility for future display updates. Results: The Memorial relates a vivid chronological history of the Holocaust in a compelling yet sensitive way. kubik overcame obstacles that many regarded as insurmountable, and ultimately, provided our Client with a finished venue that meets and exceeds every expectation. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 71. thinkubik.com AWARDS GOLD - “Best Consumer Event Exhibit/Environment” SILVER - “Best Museum Environment” Camper, Volvo Ocean Race Village The Nature Research Center Event Design Magazine; 2012 Event Design Awards Event Design Magazine; 2012 Event Design Awards Design: Shigeru Ban Architects Fabricator: kubik inc./kubik bv Design: Andrew Merriell & Associates Fabricator: kubik Maltbie, Electrosonic, Batwin+Robin, Sosolimited, Hypersonic EVENT DESIGN AWARD - “Best Temporary Pop-Up Store” EVENT DESIGN AWARD - Best All-Modular Exhibit Puma, Volvo Ocean Race Village Dead Sea Scrolls Event Design Magazine; 2012 Event Design Awards Event Design Magazine; 2012 Event Design Awards Design/Fabricator: kubik inc./kubik bv Designer: Ralph Appelbaum Associates Fabricator: kubik Maltbie SILVER - “Best Trade Show Environment (Over 50’X50’)” 2012 First Lady Maureen McDonnell’s General Motors: Cadillac: Art+Science Opportunity Hall of Fame Award Event Design Magazine; 2012 Event Design Awards Heartwood: Gateway to Southwest Virginia Visitor Center Design: MacLaren Momentum Fabricator: kubik inc. Designer: 1717 Design Group Fabricator: kubik Maltbie Best Road Show/Multivenue 2011 Creativity International Award PUMA Volvo Ocean Race “Pompeii the Exhibit: Life and Death in the Shadow of Vesuvius” 2012 EXHIBITOR Corporate Event Awards, Exhibitor Magazine Travelling Museum Exhibition Design/Fabrication: kubik inc./kubik bv Designer: Ralph Appelbaum and Associates Fabricator: kubik Maltbie Bronze “Island Exhibit” Honor Award – Society for Environmental Graphic Design Brookfield Asset Management Newseum 2011 EXHIBITOR Exhibit Design Awards - Exhibitor Magazine 2009 SEGD AWARDS Designer: Journey Communications Fabricator: kubik inc. Designer: Ralph Appelbaum and Associates Fabricator: kubik inc. Best Integrated Program Merit Award - Office/Workspace, Mixed-Use Centers kubik booth at the EXHIBITOR2009 Show, E.ON Visitor Center, Datteln, Germany Exhibitor Magazine; 2009 Sizzle Award 2009 SEGD AWARDS Design/Fabrication: kubik inc. Design/Fabrication: kubik inc./kubik bv Silver “Best Activation of an Entertainment Sponsorship” Outstanding Achievement Museum Infiniti Cirque du Soleil Activation Newseum Event Design Magazine; 2008 EX Awards 2009, 15th Annual THEA Award Design/Fabrication: kubik inc. Designer: Ralph Appelbaum and Associates Fabricator: kubik inc. Gold “Best B-to-B Hospitality Event Element” Gold Best Museum Environment Infiniti Cirque du Soleil Activation, Newseum, Event Design Magazine; 2008 EX Awards Event Design Magazine; 2008 Event Design Awards Design/Fabrication: kubik inc. Designer: Ralph Appelbaum and Associates Fabricator: kubik inc. © 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  • 72. Extraordinary clients. Extraordinary creations.A client list that speaks volumes about our work.
  • 73. CREATING THE MOST EXTRAORDINARY EXPERIENCES IN THE WORLD