Kubik Fall2010 Newsletter

587 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
587
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kubik Fall2010 Newsletter

  1. 1. KUBIK CONTACT Fall 2010 kubikMaltbie Inc. ® Moves In,Moves Up,Moves On FEATURE STORY kubik Maltbie Inc. moved into its new facility at 7000 Commerce Parkway in Mount Laurel, New Jersey. The single story building provides us with 60,000 sq. ft. of offices and production space. Our design intent was to create a industry loft style finish, with a mixture of natural raw building materials such as rough sawn timber, stained concrete and exposed brick throughout the open plan layout. The office furniture is based on the same style and design as Toronto’s furniture, but with materials that meet the office design. We are still settling into our new space and adjusting to the open plan concept. It’s a new way of working for many people, but the clean look , increase of space and improved production facilities will provide more opportunity to create and deliver fresh new ideas that are beyond imagination®! BREAKING NEWS kubik contact recent awards ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  2. 2. KUBIK CONTACT GM Rebranded and Back on the Street with kubik ! ® Fall 2010 When MacLaren asked kubik to produce their fresh new auto show exhibit for General Motors of Canada, they challenged us to develop an all-new multi-brand exhibit that captured the drive of GM, yet allowed each of their 4 major FEATURE STORY brands to express their unique character. With just 8 weeks to go from idea to implementation, kubik found innovative ways to showcase each brand, yet remain true to GM’s overall corporate identity in every detail. The exhibit was carefully BREAKING NEWS carved into 4 distinct, individually branded areas, one each for Chevrolet, GMC, Buick and Cadillac. kubik contact Each display featured a unique visual element, ranging from 20’h x 80’w double sided glass panes for the Chevrolet display, to compound recent awards curve walls for the Buick display. The Chevrolet display included a 100’L x over 50’D stage with a vehicle turntable. Results: The unique nature of each brand found full expression within the overall GM corporate identity. The exhibit completed a six-city tour Click here to see the Chevrolet exhibit in action that included Montreal, Edmonton, Toronto, at the 2010 Canadian International Auto Show. Quebec City, Calgary and Vancouver. http://www.youtube.com/watch?v=ReeakKcjsoA ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  3. 3. KUBIK CONTACT “Putting All the Pieces Together” for a Win at EXHIBITOR 2010 Fall 2010 At EXHIBITOR 2010, we showed once The “pieces” theme for the show was represented Attendees were mailed a jig saw puzzle invitation again that if you work from a big by puzzle elements that we used to visualize our before the show that had all the pieces – plus one idea, even a small space can have a message before, during and even after the event: extra! They were asked to return the extra piece huge impact. You can even win pre-show mailer, a themed give-away, the to our booth and complete the large puzzles we “Best of Show” in your category! exhibit itself, and the post-show follow up had on site. The large puzzles were themed on were all designed as pieces of the puzzle. our new ad campaign and used as stations in the FEATURE STORY booth: Hands-on service, global reach, award winning portfolio and diverse experience. Once the puzzle piece was returned and placed on the large puzzle a $5 donation was made to BREAKING NEWS Habitat for Humanity.This was communicated in the pre-show mailer and eblast. In the event that they forgot the piece, kubik had extra’s so that kubik contact all attendees could participate. recent awards We used the event to launch our new advertising In the pre-show marketing collateral we asked campaign, which highlighted some of the great “Will your next trade show or event have all the attributes of kubik. Our campaign message was right pieces?” simple: “We have all the right pieces!” ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  4. 4. KUBIK CONTACT “Putting All the Pieces Together” for a Win at EXHIBITOR 2010 We also used guerilla marketing techniques at the show to enhance our message. We dropped large puzzle pieces (the same as we used to build our booth) around the exhibit hall in random areas each day. Each puzzle piece had a sign attached to it that read“HELLO, I’M LOST. I’m a piece of the kubik Fall 2010 booth at EXHIBITOR 2010. Could you please return me there? I’m sure they would be happy to get me back. You might even get a reward!” We posted flyers and used social media outlets to create awareness of the missing puzzle pieces. The message was “MISSING PUZZLE PIECE” If you find it, please return it to us at . FEATURE STORY booth #1245. You may receive a REWARD for your trouble.” BREAKING NEWS kubik contact recent awards The result was everything we had hoped for. We had great participation, raised $2,000 for Habitat for Humanity,created something fresh and different,and even won the“Best of Show” award in our category.Thanks to everyone who helped make the event such fun! ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  5. 5. KUBIK CONTACT Mattatuck Museum Wins Prestigious Wilbur Cross Award Fall 2010 The creation of the Mattatuck Museum in Waterbury, Connnecticut presented a wide range of architectural, structural, creative and logistical challenges to the kubik team – but the result was worth it! The Museum was honoured in May with the Wilbur Cross Award for Exemplary Public FEATURE STORY Programming. The award, granted every two years, honours recipients for their achievements within and generous support for the state's heritage community. Congratulations! BREAKING NEWS kubik contact recent awards ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  6. 6. KUBIK CONTACT And the Winner is? Maltbie ! ® Located in Charlotte, North Carolina, the NASCAR Hall of Fame opened in May 2010 to rave reviews. The interactive entertainment venue which honors the history and heritage of this iconic sport includes 40,000 square feet of exhibit space. Designed by Ralph Appelbaum Associates, the galleries include an Orientation Theater, The Great Hall, Glory Fall 2010 Road, Race Week, Heritage Speedway and the Hall of Honor.Visitors are able to view in excess of 900 artifacts housed in custom cases and learn and play while interacting with both electronic and mechanical exhibits. FEATURE STORY BREAKING NEWS kubik contact recent awards ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  7. 7. KUBIK CONTACT Visualizing Something New for VisualSonics Fall 2010 VisualSonics was determined to impress visitors with a brand new exhibit experience. Live demonstration has always been the key element to highlight and promote VisualSonics products on the show floor, and we wanted to keep their existing five workstations but fit them into a 20' x 20' space. FEATURE STORY BREAKING NEWS kubik contact recent awards DESIGN HIGHLIGHTS: The “organic” geometry of the VisualSonics logo depicts the “focusing on cell division” which is the core of the company’s mission. The kubik team captured that idea in a 3-dimensional form by creating a flowing, energetic form that rose above the booth and made a strong visual impact. A reception desk presides over the space in an open corner, and 3 double-sided workstations, each with graphics suitable for a specific demonstration, help draw visitors into the stand from all sides. ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  8. 8. KUBIK CONTACT KUBIK CONTACT kubik ® Delivers Fall 2010 Fall 2010 a New Modular FEATURE STORY FEATURE STORY Exhibit During a special exhibitors’ meeting with Amsterdam RAI the new kubik design for the A good example is the stand presented by OPEL The Netherlands.“Visitors to automotive events Design Amsterdam Motor Show “AutoRAI 2011” was unveiled. It featured a fully operational exhibit developed especially for the occasion to expect brand stands that represent brand experiences,” says Freddy De Mulder, General Director of OPEL The Netherlands. “In BREAKING NEWS BREAKING NEWS for the illustrate the modular exhibit concept for the next edition of Holland’s largest and most exciting automotive event. consultation with the exhibitors, Amsterdam RAI has succeeded in creating a cost efficient stand concept that meets these expectations. kubik contact kubik contact Amsterdam AutoRAI exhibitors had the opportunity to view the model stand and to discuss the concept with We believe that this guarantees an exciting and successful AutoRAI 2011, which will attract a large number of car enthusiasts.” recent awards recent awards MotorShow the AutoRAI team. This special pilot project was designed and produced by kubik for Amsterdam RAI, in close cooperation with OPEL/GM The Netherlands. The principle behind the modular concept was to make the exhibition accessible to all potential participants. The cost efficient concept offers companies the opportunity to exhibit at reasonable costs while also giving maximum exposure to their brand identity, allowing each brand to profile its own identity via its house style, premieres and images. ® ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  9. 9. KUBIK CONTACT Maltbie Helps “Discovery Park of ® America” Move Ahead Fall 2010 The Maltbie team has been working with project The Kirklands maintain the vision for this team members Thinc Design and Verner wonderful venue as a place where children and Johnson architects to design, build and install adults could learn in an entertaining and the exhibits within the Discovery Park of pleasant environment.The Foundation acquired America Center. These exhibits will total the land and provided funds to begin approximately 30,000 sq. ft. and the project construction and will continue to provide FEATURE STORY budget is $10,000,000 for the exhibit program. financing for completion of the construction and purchase of artifacts. COOPERATION AND INVOLVEMENT Discovery Park of America is an outstanding BREAKING NEWS example of the kind of cooperative endeavor Maltbie supports. With broad participation by the citizens of Union City and Obion and kubik contact surrounding counties, hundreds of dedicated volunteers are planning each themed area of the venue as well as needed services. Local and recent awards state governments are also taking an active role in the development. With multi-million dollar funding from The Kirkland Foundation, Discovery Park of America will be an educational venue for children and adults. It will help visitors understand and celebrate the culture,spirit and accomplishments To read more about this project click here. of the human race in nature, science, art http://www.nwtntoday.com/news.php?viewStor and history. y=36439 ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  10. 10. KUBIK CONTACT The Beauty of Flexibility:kubik Develops ® a New Booth for L’Oréal Paris Fall 2010 L’Oréal Paris has asked kubik to design a new MODULAR AND SUSTAINABLE booth for their annual exhibition program.Based Sustainability and flexibility were the keywords on the long-standing theme “Because you are for the booth design. All created booth elements worth it” the new booth will have four different , can be used as individual settings to create area’s that offer visitors a total beauty experience Point-of-Sales or Sampling units. To ensure FEATURE STORY BREAKING NEWS kubik contact recent awards built around the L’Oréal brand. long-term use, no compromises were made The showpiece of the booth is an entirely modular, during the built of the booth, and all elements fully mobile beauty salon. Visitors are invited to were produced with high-class top-quality attend special interactive workshops where eight finishing and a luxurious appearance, in line with participants can experience the L’Oréal high quality the L’Oréal Paris brand. beauty experience. Spectators can follow the workshops via integrated flat screens that provide a clear view of the action surrounding the model, positioned on a stylish podium. After experiencing the brand, visitors are invited to purchase L’Oréal products in a very efficient, high turnover selling area. ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  11. 11. KUBIK CONTACT Maltbie Brings Unique Content into ® the Light for Federal Reserve Richmond Fall 2010 A new state of the art interactive exhibit at the Federal Reserve Richmond explores the role of the Federal Reserve Bank in promoting the growth of living standards which improve the quality of people's lives.The exhibit was designed by Victoria Biddle Design LLC and connects this unique and often illusive content to the visitor by focusing attention on their own role and subsequent impact as players and participants FEATURE STORY in the economy. Concepts are explored through engaging exhibits and sophisticated group interactives that illustrate how peoples’individual economic decisions are impacted by the economy, and in turn, how their individual economic decisions influence the broader economy. Maltbie is contracted for all new exhibits, graphics, interactives, lighting and audio visual hardware for this newly renovated area. BREAKING NEWS kubik contact recent awards ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  12. 12. KUBIK CONTACT kubik Builds a New Temporary Home for ® One of Holland’s Most Active Soccer Clubs Fall 2010 As part of a major renovation of the sports soccer stadium, which is known in The complex and soccer stadium of Feyenoord in Netherlands as “the bathtub” The highly . recognizable club colors of Feyenoord red & white are everywhere, inside and out. Special graphics with highlights out of the club history and quotes from well known club songs FEATURE STORY complete the overall setting. The carpet selection was an easy one: artificial turf with soccer field striping! kubik delivered the interior of the shop turn-key within a period of five days, and the result is good enough to prompt the BREAKING NEWS staff of the fan shop to say that the temporary setting is better than the old one! kubik contact Rotterdam, their fan shop – a combination of clubhouse and retail store – needed to close recent awards down for an unknown period. But a soccer club with such a great history (founded in 1908) and with one of the biggest active memberships in The Netherlands (known as “the legion”) it simply needed a place for their club aficionados to hang out. Together with the Feyenoord management and their official clothing partner PUMA, kubik developed a concept for a temporary fan shop. The fan shop, created out of modular building units, is located near the famous Feyenoord ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  13. 13. KUBIK CONTACT A New Opportunity to Explore Florida’s Unique Ecosystems – With Help From Fall 2010 Maltbie ® The Discovery Center project is a place where visitors can immerse themselves in the unique environment of Southwest Florida. Maltbie is contracted to provide all new exhibit casework, interactives, graphics, audiovisual hardware and media, aquariums and LSS systems for the FEATURE STORY 3,000 sq. ft. renovated facility. Through hands-on experiences, recreated environments and aquariums, visitors will explore the unique ecosystems and meet fascinating creatures such as the Florida Panther, American Alligator and BREAKING NEWS Loggerhead Sea Turtles. They can listen to the sounds of the Western Everglades, get hands-on kubik contact with marine life in a touch tank and check out some “alien invaders” from all over the world. Above all, visitors will come to understand the recent awards critical environmental issues affecting southwest Florida. ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.
  14. 14. KUBIK CONTACT kubik Goes Social ® We have always made every effort to stay on top of new ideas in communication, and advancing social media is no exception! You can stay in touch with the industry and related trends and ideas through our Face2Face blog, or follow us on Twitter as we keep everyone informed of the latest events in the kubik world. Fall 2010 FEATURE STORY BREAKING NEWS Read our blog at: http://kubikface2face.com kubik contact recent awards Follow us on Twitter: http://twitter.com/thinkubik ® www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

×