Your SlideShare is downloading. ×
0
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Value of Non-Profit Videos
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Value of Non-Profit Videos

216

Published on

Media article presentation for Humber College Fundraising Post Graduate Program

Media article presentation for Humber College Fundraising Post Graduate Program

Published in: Education, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
216
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Online Videos Reilly Ten Have – FUND 503 1
  • 2. Why are online videos so important for fundraisers? • All generations are using YouTube • Gen Y = 99% • Gen X = 95% • Boomers = 80% • Civics = 61% 2 http://www.hjcnewmedia.com/nextgencanadiangiving2013
  • 3. Video: Not just for Young People Anymore • 45 million monthly YouTube viewers • Videos are short, easy, personal • Accessible and convenient while reaching a wide audience • Affordable 3 http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more
  • 4. Getting started with online videos for your Charity or Nonprofit • Recognized but under-used as a tool for non-profits and charities • YouTube study: • 80% say video is important • 91% want to make more videos • 62% do not designate appropriate staff 4 http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit/
  • 5. Using Videos • Key take away messages: • Incorporate a video strategy into the communication plan • Succinct and directed at specific audience • “Start small, plan big and aim for huge impact” 5 http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more
  • 6. • Second most powerful social network • Not-Profit Program • Embedded links • Interactive annotations • Video volunteers • Data analysis 6 http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionallywell.html
  • 7. Non-Profit Program 7 http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionallywell.html Thanks, to Jill Oba for the screen shot
  • 8. • Second most powerful social network • Not-Profit Program • Embedded links • Interactive annotations • Video volunteers • Data analysis 8 http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionallywell.html
  • 9. Newbies Vine • 6 Second videos • #1 Video sharing app • https://vine.co/v/b5UAMMaxdbY Instagram • 15 Second videos • Fun filters • http://instagram.com/p/eusjQ1C_jT/ 9 http://www.bethkanter.org/7-np-videos-vine-insta/
  • 10. One medium, many uses • To tell a story showing direct results http://instagram.com/p/aye_2mGhNa/ • To raise awareness about an issue https://vine.co/v/b5TIXPwmn35 • To promote events https://vine.co/v/b3VKjFAKHK3 • To say thank you http://www.youtube.com/watch?v=dKoFwy9 Ex3U 10 http://www.stayclassy.org/blog/using-vine-instagram-to-market-your-nonprofit/
  • 11. Discussion • What are some other uses or types of videos that can be used by charities or non-profits? • Do you think certain charities would benefit from using videos more than others? 11
  • 12. Discussion • In your opinion, are videos an effective method of fundraising? • Can you foresee any barriers that would stop a non-profit/charity from using online videos to reach donors? 12
  • 13. Resources http://www.bethkanter.org/7-np-videos-vine-insta/ http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more http://www.connectad.ca/youtube-nonprofit-program-storytelling-through-videos/ http://googlefornonprofits.blogspot.ca/2013/06/results-of-first-ever-surveyon.html http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-yourcharity-or-nonprofit/ http://www.hjcnewmedia.com/nextgencanadiangiving2013 http://mashable.com/2010/03/26/non-profits-youtube/ http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofitsuse-youtube-exceptionally-well.html http://www.stayclassy.org/blog/using-vine-instagram-to-market-your-nonprofit/

×