Online Videos
Reilly Ten Have – FUND 503

1
Why are online videos
so important for
fundraisers?
• All generations are using YouTube
• Gen Y = 99%
• Gen X = 95%
• Boom...
Video: Not just for Young
People Anymore
• 45 million monthly YouTube viewers
• Videos are short, easy, personal
• Accessi...
Getting started with online
videos for your Charity or Nonprofit
• Recognized but under-used as a tool for
non-profits and...
Using Videos
• Key take away messages:
• Incorporate a video strategy into the
communication plan
• Succinct and directed ...
• Second most powerful social network
• Not-Profit Program
• Embedded links
• Interactive annotations
• Video volunteers
•...
Non-Profit Program

7
http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptiona...
• Second most powerful social network
• Not-Profit Program
• Embedded links
• Interactive annotations
• Video volunteers
•...
Newbies
Vine
• 6 Second videos
• #1 Video sharing app
• https://vine.co/v/b5UAMMaxdbY
Instagram
• 15 Second videos
• Fun f...
One medium, many
uses
• To tell a story showing direct results
http://instagram.com/p/aye_2mGhNa/
• To raise awareness abo...
Discussion
• What are some other uses or types of
videos that can be used by charities or
non-profits?
• Do you think cert...
Discussion
• In your opinion, are videos an effective
method of fundraising?
• Can you foresee any barriers that would
sto...
Resources
http://www.bethkanter.org/7-np-videos-vine-insta/
http://charityinfo.ca/articles/Video-not-just-for-young-people...
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Value of Non-Profit Videos

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Media article presentation for Humber College Fundraising Post Graduate Program

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Value of Non-Profit Videos

  1. 1. Online Videos Reilly Ten Have – FUND 503 1
  2. 2. Why are online videos so important for fundraisers? • All generations are using YouTube • Gen Y = 99% • Gen X = 95% • Boomers = 80% • Civics = 61% 2 http://www.hjcnewmedia.com/nextgencanadiangiving2013
  3. 3. Video: Not just for Young People Anymore • 45 million monthly YouTube viewers • Videos are short, easy, personal • Accessible and convenient while reaching a wide audience • Affordable 3 http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more
  4. 4. Getting started with online videos for your Charity or Nonprofit • Recognized but under-used as a tool for non-profits and charities • YouTube study: • 80% say video is important • 91% want to make more videos • 62% do not designate appropriate staff 4 http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit/
  5. 5. Using Videos • Key take away messages: • Incorporate a video strategy into the communication plan • Succinct and directed at specific audience • “Start small, plan big and aim for huge impact” 5 http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more
  6. 6. • Second most powerful social network • Not-Profit Program • Embedded links • Interactive annotations • Video volunteers • Data analysis 6 http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionallywell.html
  7. 7. Non-Profit Program 7 http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionallywell.html Thanks, to Jill Oba for the screen shot
  8. 8. • Second most powerful social network • Not-Profit Program • Embedded links • Interactive annotations • Video volunteers • Data analysis 8 http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionallywell.html
  9. 9. Newbies Vine • 6 Second videos • #1 Video sharing app • https://vine.co/v/b5UAMMaxdbY Instagram • 15 Second videos • Fun filters • http://instagram.com/p/eusjQ1C_jT/ 9 http://www.bethkanter.org/7-np-videos-vine-insta/
  10. 10. One medium, many uses • To tell a story showing direct results http://instagram.com/p/aye_2mGhNa/ • To raise awareness about an issue https://vine.co/v/b5TIXPwmn35 • To promote events https://vine.co/v/b3VKjFAKHK3 • To say thank you http://www.youtube.com/watch?v=dKoFwy9 Ex3U 10 http://www.stayclassy.org/blog/using-vine-instagram-to-market-your-nonprofit/
  11. 11. Discussion • What are some other uses or types of videos that can be used by charities or non-profits? • Do you think certain charities would benefit from using videos more than others? 11
  12. 12. Discussion • In your opinion, are videos an effective method of fundraising? • Can you foresee any barriers that would stop a non-profit/charity from using online videos to reach donors? 12
  13. 13. Resources http://www.bethkanter.org/7-np-videos-vine-insta/ http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more http://www.connectad.ca/youtube-nonprofit-program-storytelling-through-videos/ http://googlefornonprofits.blogspot.ca/2013/06/results-of-first-ever-surveyon.html http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-yourcharity-or-nonprofit/ http://www.hjcnewmedia.com/nextgencanadiangiving2013 http://mashable.com/2010/03/26/non-profits-youtube/ http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofitsuse-youtube-exceptionally-well.html http://www.stayclassy.org/blog/using-vine-instagram-to-market-your-nonprofit/
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