Your SlideShare is downloading. ×
Do social media sites do more harm than benefit in the business world
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Do social media sites do more harm than benefit in the business world


Published on

Published in: Technology, Economy & Finance
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Photo  Credit:  Jason  A.  Howie  (flickr)  
  • 2. Currently, more than one-fifth of all jobs in the U.S. are posted to Social Networking sites… Photo  Credit:  photologue_np  (flickr)  
  • 3. …With the top three sites being: LinkedIn 77% Twitter 54% Facebook 25% Photo  Credit:  TheSeafarer  (fliker)  
  • 4. According to Software & Information Industry Association……98 percent of companies are now using social mediaPhoto  Credit:  vagawi    (flickr)  
  • 5. over the last fewYears……Social Mediasites have beenlinked to manyproblems thatoccur in abusiness.Photo  Credit:  pasukaru76  (flickr)  
  • 6. Photo  Credit:  Robert  S.  Donovan  (flickr)  
  • 7. This  amounts  to    almost  5%  of  a    businesses  annual  salaries  expense  Photo  Credit:  twodolla  (flickr)  
  • 8. In 2012 study conducted by Norton, it was revealed thatcybercrime was estimated at about $110 Billion annually…Photo  Credit:  elhombredenegro  (flickr)  
  • 9. … this meanscompanies have towatch and be aware 24/7of threats and hackson their socialmedia sitesHackers areattracted to socialnetworking sites becausethey see the potential tocommit fraud…Photo  Credit:  steve  p2008  (flickr)  
  • 10. There have been manyinstances wheresocial media hascausedcompaniespublicrelationnightmaresPhoto  Credit:  HarshLight  (flickr)  
  • 11. In January 2012, McDonalds launched a Twitter campaign using thehashtag #McDStories. It was hoping that the hashtag would inspireheart-warming stories about Happy Meals The campaign was pulled2 hours later after the hashtag turned into a bashtag. A few ofthe tweets included:-One time I walked into McDonalds and I could smell Type 2diabetes floating in the air and I threw up. #McDStories-These #McDStories never get old, kinda like a box of McDonald’s10 piece Chicken McNuggets left in the sun for a week-#McDStories I lost 50lbs in 6 months after I quit working andeating at McDonald’s Photo  Credit:  björn  hornemann  (flickr)  
  • 12. Or  even  this  photo  taken  at  a  Burger  King  in  Mayfield  Heights,  Ohio  in  July  2012  which  damaged  the  companies  brand  and  image  Photo  Credit:  hZp://  
  • 13. However, Social Media does have a good side...Photo  Credit:  kennyma]c  (flickr)  
  • 14. According to a recent survey, you are 51% morelikely……to purchase a companies product after liking it on Facebook ...  Photo  Credit:  Tall  Chris  (flickr)  
  • 15. ... and 60% more likely torecommend it to a friendPhoto  Credit:  NJ..  (flickr)  
  • 16. Social media provides access toaudiences your business mightnot otherwise have access to,only through expensive methods,or perhaps not even at allPhoto  Credit:  Compujeramey  (flickr)  
  • 17. This  not  only  saves  money,  but  allows  for  free    adver]sements  and  promo]ons  on  these  sites    Photo  Credit:  leateds  (flickr)  
  • 18. Social networks help build relationships as they !have fans, followers and friends who participate !in discussions…! Photo  Credit:  GoodNCrazy  (flickr)  
  • 19. …they become more attached, leading to stronger and deeper !commitments and relationships with the business. !Photo  Credit:  Yandle  (flickr)  
  • 20. Social  media  can  assist    in  a  businesses  effort  of    providing  to  the  community    and  its  own  social  good…    Photo  Credit:  ivanatman  (flickr)  
  • 21. …In February2013, BellCanada raisedover $4.8million formental healthprograms afterthey promisedto donate 5cents for eachtext, tweet andfacebook sharePhoto  Credit:  Ryan  Tir  (flickr)  
  • 22. But what does this all mean!Photo  Credit:  Eleaf  (flickr)  
  • 23. Believe it or not, there are stillhuge opportunities that businesseswith social media platforms aremissing out on.Photo  Credit:  Ben  Husmann  (flickr)  
  • 24. With 80% of consumers preferring to connect with brandsthrough social media sites like Facebook and 56% of customer tweets to companies being ignored…Photo  Credit:  misnyoT  (flickr)  
  • 25. …Small to mid-sized businesses plan to increasePhoto  Credit:  Gudlyf  (flickr)  
  • 26. With social media presencestill on the rise, harm orbenefit, it is clear-Greg Grusby  Photo  Credit:  Counse  (flickr)  
  • 27. All  images  are  licensed  under  the  Crea]ve  Commons    Non-­‐Commercial  Share-­‐Alike    3.0  agreement,  and  sourced    from  flickr  
  • 28. Sources  •  "Social  Media  And  Jobs."  Computerworld  46.15  (2012):  28.  Canadian  Reference  Centre.  Web.  15  May  2013.  •  "  Consumers  Engaged  Via  Social  Media  Are  More  Likely  To  Buy,  Recommend."  The  CMB  Research  Blog.  N.p.,  n.d.  Web.  15  May  2013.  <hZp://­‐center-­‐content/bid/46920/Consumers-­‐Engaged-­‐Via-­‐Social-­‐Media-­‐Are-­‐More-­‐Likely-­‐To-­‐Buy-­‐Recommend>.  •  Altman,  Randi.  "Are  you  being  social:  if  you  arent,  you  need  to  be  ...  for  the  health  of  your  business."  Post  Feb.  2013:  22+.  Academic  OneFile.  Web.  16  May  2013.  •  "Businesses  Lose  An  Average  Of  $65,000  Per  Year  To  Workers  Using  Social  Media  Reveals  Spam]tans  Social  Media  Calculator;  Almost  5%  Of  Salaries  Bill  Is  Spent  On  Personal  Social  Media  Ac]vity."  M2  Presswire  (n.d.):  NA.  Gale:  InfoTrac  OneFile  (HITS).  Web.  16  May  2013.  •  Dugan,  Lauren.  "Only  44%  Of  Customer  Ques]ons  On  TwiZer  Are  Answered  Within  24  Hours  [STUDY]  -­‐  AllTwiZer."  jobs,  classes,  community  and  news  for  media  professionals.  N.p.,  n.d.  Web.  13  May  2013.  <hZp://­‐service-­‐twiZer-­‐top-­‐retailers_b23362>.  
  • 29. …Sources  con]nued…  •  Hill,  Kashmir.  "#McDStories:  When  A  Hashtag  Becomes  A  Bashtag  -­‐  Forbes."  InformaDon  for  the  Worlds  Business  Leaders  -­‐  N.p.,  n.d.  Web.  16  May  2013.  <hZp://­‐when-­‐a-­‐hashtag-­‐becomes-­‐a-­‐bashtag/>.  •  Symantec.  "2012  Norton  Study:  Consumer  Cybercrime  Es]mated  at  $110  Billion  Annually."  Endpoint,  Cloud,  Mobile  &  Virtual  Security  SoluDons  |  Symantec.  N.p.,  n.d.  Web.  12  May  2013.  <hZp://]cle.jsp?prid=20120905_02>.  •  Kelleher,  David.  "5  Problems  with  Social  Networking  in  the  Workplace  -­‐  Informa]on  Management  Special  Reports  Ar]cle."  InformaDon  Management  |  IT  Business  News.  N.p.,  n.d.  Web.  15  May  2013.  <hZp://www.informa]on-­‐­‐10016208-­‐1.html?pg=1>.  •  REH,  ROBERT.  "Social  Media  Risks  And  Rewards."  Credit  Union  Magazine  76.12  (2010):  60.  MasterFILE  Complete.  Web.  15  May  2013.  
  • 30. …Sources  con]nued  •  Marke]ngCharts.  "SMBs  to  Increase  Marke]ng  Efforts  on  Mobile,  Social  Media."  MarkeDngCharts:  charts  &  data  for  marketers  in  online,  Excel  and  PowerPoint  formats.  N.p.,  n.d.  Web.  13  May  2013.  <hZp://www.marke]]ve/smbs-­‐to-­‐increase-­‐marke]ng-­‐efforts-­‐on-­‐mobile-­‐social-­‐media-­‐23561/>.  •  CTVNews.  "More  than  $4.8M  raised  for  mental  health  during  Bell  Lets  Talk  Day  |  CTV  News  ."  CTV  News  |  Top  Stories  -­‐  Breaking  News  -­‐  Top  News  Headlines.  N.p.,  n.d.  Web.  17  May  2013.  <hZp://­‐than-­‐4-­‐8m-­‐raised-­‐for-­‐mental-­‐health-­‐during-­‐bell-­‐let-­‐s-­‐talk-­‐day-­‐1.1154801>.  •  StaZ,  Nick.  "Businesses  Think  They  Get  Social  Media.  Do  You?  –  ReadWrite."  Web  Apps,  Web  Technology  Trends,  Social  Networking  and  Social  Media  –  ReadWrite.  N.p.,  n.d.  Web.  17  May  2013.  <hZp://­‐finally-­‐get-­‐social-­‐media>.