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This amounts to almost 5% of a businesses annual salaries expense Photo Credit: twodolla (ﬂickr)
In 2012 study conducted by Norton, it was revealed thatcybercrime was estimated at about $110 Billion annually…Photo Credit: elhombredenegro (ﬂickr)
… this meanscompanies have towatch and be aware 24/7of threats and hackson their socialmedia sitesHackers areattracted to socialnetworking sites becausethey see the potential tocommit fraud…Photo Credit: steve p2008 (ﬂickr)
There have been manyinstances wheresocial media hascausedcompaniespublicrelationnightmaresPhoto Credit: HarshLight (ﬂickr)
In January 2012, McDonalds launched a Twitter campaign using thehashtag #McDStories. It was hoping that the hashtag would inspireheart-warming stories about Happy Meals The campaign was pulled2 hours later after the hashtag turned into a bashtag. A few ofthe tweets included:-One time I walked into McDonalds and I could smell Type 2diabetes floating in the air and I threw up. #McDStories-These #McDStories never get old, kinda like a box of McDonald’s10 piece Chicken McNuggets left in the sun for a week-#McDStories I lost 50lbs in 6 months after I quit working andeating at McDonald’s Photo Credit: bjÃ¶rn hornemann (ﬂickr)
Or even this photo taken at a Burger King in Mayﬁeld Heights, Ohio in July 2012 which damaged the companies brand and image Photo Credit: hZp://www.4chan.org
However, Social Media does have a good side...Photo Credit: kennyma]c (ﬂickr)
According to a recent survey, you are 51% morelikely……to purchase a companies product after liking it on Facebook ... Photo Credit: Tall Chris (ﬂickr)
... and 60% more likely torecommend it to a friendPhoto Credit: NJ.. (ﬂickr)
Social media provides access toaudiences your business mightnot otherwise have access to,only through expensive methods,or perhaps not even at allPhoto Credit: Compujeramey (ﬂickr)
This not only saves money, but allows for free adver]sements and promo]ons on these sites Photo Credit: leateds (ﬂickr)
Social networks help build relationships as they !have fans, followers and friends who participate !in discussions…! Photo Credit: GoodNCrazy (ﬂickr)
…they become more attached, leading to stronger and deeper !commitments and relationships with the business. !Photo Credit: Yandle (ﬂickr)
Social media can assist in a businesses eﬀort of providing to the community and its own social good… Photo Credit: ivanatman (ﬂickr)
…In February2013, BellCanada raisedover $4.8million formental healthprograms afterthey promisedto donate 5cents for eachtext, tweet andfacebook sharePhoto Credit: Ryan Tir (ﬂickr)
But what does this all mean!Photo Credit: Eleaf (ﬂickr)
Believe it or not, there are stillhuge opportunities that businesseswith social media platforms aremissing out on.Photo Credit: Ben Husmann (ﬂickr)
With 80% of consumers preferring to connect with brandsthrough social media sites like Facebook and 56% of customer tweets to companies being ignored…Photo Credit: misnyoT (ﬂickr)
…Small to mid-sized businesses plan to increasePhoto Credit: Gudlyf (ﬂickr)
With social media presencestill on the rise, harm orbenefit, it is clear-Greg Grusby Photo Credit: Counse (ﬂickr)
All images are licensed under the Crea]ve Commons Non-‐Commercial Share-‐Alike 3.0 agreement, and sourced from ﬂickr
Sources • "Social Media And Jobs." Computerworld 46.15 (2012): 28. Canadian Reference Centre. Web. 15 May 2013. • " Consumers Engaged Via Social Media Are More Likely To Buy, Recommend." The CMB Research Blog. N.p., n.d. Web. 15 May 2013. <hZp://blog.cmbinfo.com/press-‐center-‐content/bid/46920/Consumers-‐Engaged-‐Via-‐Social-‐Media-‐Are-‐More-‐Likely-‐To-‐Buy-‐Recommend>. • Altman, Randi. "Are you being social: if you arent, you need to be ... for the health of your business." Post Feb. 2013: 22+. Academic OneFile. Web. 16 May 2013. • "Businesses Lose An Average Of $65,000 Per Year To Workers Using Social Media Reveals Spam]tans Social Media Calculator; Almost 5% Of Salaries Bill Is Spent On Personal Social Media Ac]vity." M2 Presswire (n.d.): NA. Gale: InfoTrac OneFile (HITS). Web. 16 May 2013. • Dugan, Lauren. "Only 44% Of Customer Ques]ons On TwiZer Are Answered Within 24 Hours [STUDY] -‐ AllTwiZer." mediabistro.com: jobs, classes, community and news for media professionals. N.p., n.d. Web. 13 May 2013. <hZp://www.mediabistro.com/alltwiZer/customer-‐service-‐twiZer-‐top-‐retailers_b23362>.
…Sources con]nued… • Hill, Kashmir. "#McDStories: When A Hashtag Becomes A Bashtag -‐ Forbes." InformaDon for the Worlds Business Leaders -‐ Forbes.com. N.p., n.d. Web. 16 May 2013. <hZp://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-‐when-‐a-‐hashtag-‐becomes-‐a-‐bashtag/>. • Symantec. "2012 Norton Study: Consumer Cybercrime Es]mated at $110 Billion Annually." Endpoint, Cloud, Mobile & Virtual Security SoluDons | Symantec. N.p., n.d. Web. 12 May 2013. <hZp://www.symantec.com/about/news/release/ar]cle.jsp?prid=20120905_02>. • Kelleher, David. "5 Problems with Social Networking in the Workplace -‐ Informa]on Management Special Reports Ar]cle." InformaDon Management | IT Business News. N.p., n.d. Web. 15 May 2013. <hZp://www.informa]on-‐management.com/specialreports/2009_165/social_networking_media-‐10016208-‐1.html?pg=1>. • REH, ROBERT. "Social Media Risks And Rewards." Credit Union Magazine 76.12 (2010): 60. MasterFILE Complete. Web. 15 May 2013.
…Sources con]nued • Marke]ngCharts. "SMBs to Increase Marke]ng Eﬀorts on Mobile, Social Media." MarkeDngCharts: charts & data for marketers in online, Excel and PowerPoint formats. N.p., n.d. Web. 13 May 2013. <hZp://www.marke]ngcharts.com/wp/interac]ve/smbs-‐to-‐increase-‐marke]ng-‐eﬀorts-‐on-‐mobile-‐social-‐media-‐23561/>. • CTVNews. "More than $4.8M raised for mental health during Bell Lets Talk Day | CTV News ." CTV News | Top Stories -‐ Breaking News -‐ Top News Headlines. N.p., n.d. Web. 17 May 2013. <hZp://www.ctvnews.ca/health/more-‐than-‐4-‐8m-‐raised-‐for-‐mental-‐health-‐during-‐bell-‐let-‐s-‐talk-‐day-‐1.1154801>. • StaZ, Nick. "Businesses Think They Get Social Media. Do You? – ReadWrite." Web Apps, Web Technology Trends, Social Networking and Social Media – ReadWrite. N.p., n.d. Web. 17 May 2013. <hZp://readwrite.com/2013/03/01/businesses-‐ﬁnally-‐get-‐social-‐media>.