0
The Internet of Things
Opportunity
@ReidCarlberg
Senior Director, Evangelism
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contai...
The Internet of Things is Here
The Internet of Things is *REALLY* Here
salesforce.com is Highly Engaged
Dreamforce 13 Featured:
•Keynotes
•30+ Sessions
•20+ Hands On Workshops
•Connected Device...
Different People Think About IoT in Different Ways
IndustrialExperimentalConsumer
Connected Device Value Chains
Measure Transmit Collect Understand Act
Connected Device Value Chains
Measure Transmit Collect Understand Act
Act is where the value is.
Recipe for Success #1
High Degree of Technical Capability
+ Enterprise Savvy
Example Salesforce Partners
Recipe for Success #2
Domain Specific Expertise
+ IoT Value Chain
Great Example: Brivo Labs
•Deep knowledge of access management business.
•Understands building codes, common practices, et...
Another Great Example: New England Biolabs
•Direct customer base
•Hardware deployed on site
•Built Salesforce integration
...
And Yet Another Great Example: All Traffic Solutions
•Understands traffic
•Great existing relationships
•Built on salesfor...
Lots of Interesting Open Questions
•Identity?
•Security?
•Big Data?
•System Design?
•Worthy Problems?
The “Maker” Community Is Asking the Best Questions
But…
Makers are not enterprise ready.
Don’t get scale, monetization, long term.
Huge Energy in the salesforce.com Ecosystem
It is a good time
to be in the #IoT business.
Further Reading & Viewing
• This presentation is on slide share
• ThingMonk session videos
• New England Biolabs story
• C...
@ReidCarlberg
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Salesforce Partner Forum: The Internet of Things Opportunity

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There's a world of opportunity for Salesforce Partners working with the Internet of Things.

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  • It goes by a lot of namesThe internet of thingsThe internet of customersThe internet of everything
  • It goes by a lot of namesThe internet of thingsThe internet of customersThe internet of everything
  • Transcript of "Salesforce Partner Forum: The Internet of Things Opportunity"

    1. 1. The Internet of Things Opportunity @ReidCarlberg Senior Director, Evangelism
    2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements.
    3. 3. The Internet of Things is Here
    4. 4. The Internet of Things is *REALLY* Here
    5. 5. salesforce.com is Highly Engaged Dreamforce 13 Featured: •Keynotes •30+ Sessions •20+ Hands On Workshops •Connected Device Lab
    6. 6. Different People Think About IoT in Different Ways IndustrialExperimentalConsumer
    7. 7. Connected Device Value Chains Measure Transmit Collect Understand Act
    8. 8. Connected Device Value Chains Measure Transmit Collect Understand Act Act is where the value is.
    9. 9. Recipe for Success #1 High Degree of Technical Capability + Enterprise Savvy
    10. 10. Example Salesforce Partners
    11. 11. Recipe for Success #2 Domain Specific Expertise + IoT Value Chain
    12. 12. Great Example: Brivo Labs •Deep knowledge of access management business. •Understands building codes, common practices, etc. •Built on Heroku, integrates with salesforce.com
    13. 13. Another Great Example: New England Biolabs •Direct customer base •Hardware deployed on site •Built Salesforce integration •Strengthened relationships
    14. 14. And Yet Another Great Example: All Traffic Solutions •Understands traffic •Great existing relationships •Built on salesforce.com
    15. 15. Lots of Interesting Open Questions •Identity? •Security? •Big Data? •System Design? •Worthy Problems?
    16. 16. The “Maker” Community Is Asking the Best Questions
    17. 17. But… Makers are not enterprise ready. Don’t get scale, monetization, long term.
    18. 18. Huge Energy in the salesforce.com Ecosystem
    19. 19. It is a good time to be in the #IoT business.
    20. 20. Further Reading & Viewing • This presentation is on slide share • ThingMonk session videos • New England Biolabs story • Connecting People is More than Connecting Devices (Peter Coffee) • The Social Shuttle Bus (Etherios) • Every Internet of Things Thing at Dreamforce 13 • Control Your Quadcopter Drone Fleet from Salesforce1 • Philips Hue, Salesforce1 and You • Create a Case in Salesforce by Pressing the Staples Easy Button • Connect Millions of Devices to salesforce.com
    21. 21. @ReidCarlberg
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