Enterprise IoT: 3 To-dos
3 Events, 3 Takeaways, 3 To-dos
Last Update: 3 Feb 2014

Reid Carlberg
Director, Evangelism

@Rei...
I travel to events and talk to
people about their work.
This is a summary of my recent findings.
Every Salesforce presentation starts with a Safe Harbor.

Safe Harbor
Safe harbor statement under the Private Securities L...
Who is Salesforce.com?
(Just in case.)
#1 in Cloud Computing and CRM

#1

Innovation
World’s #1
CRM

Cloud
Computing

Market Leader

2011
2012
2013

Enterprise,
...
We’ve Been Talking About
Connected Products For Years
In fact, at Dreamforce 2013, we introduced a key concept:

Connect with your customers in a whole new way
And we shared a great new story!

Mobile Apps on Salesforce1 Platform Allow NEB to reach
Scientists Through Connected Free...
Core Principal:

Behind Every Device Is a Customer.
Three Events, Three Takeaways
Event #1: The Connected Device Lab

Dreamforce 2013 DevZoneLab
20k Enterprise Dev Attendees, 15 Partners, 21 Workshops,
Ar...
Takeaway #1: The Connected Device Lab

Enterprise devs are not IoT ready.
Don’t get devices, sensors or business use cases...
Event #2: ThingMonk

Produced by RedMonk
London, ~20 Presentations (all on YouTube),
Maker/Hacker focused: Lots of really ...
Takeaway #2: ThingMonk

Makers are not enterprise ready.
Don’t get scale, monetization, long term.
Event #3: Executive Lab

Global Organization, C Level
Really intelligent, extremely business savvy.
Focus on highly polish...
Takeaway #3: Executive Lab

Executives don’t quite
understand possibilities.
Love “IoT”, pretty vague on the details.
Summary:

Developers aren’t ready. Makers aren’t ready.
Executives aren’t ready.
Which really means:
It’s a GREAT time
to be in the IoT business!
Three To-dos
#1 To-do: Play

Hands on experience with consumer products
drives alignment. Tie features to business value.
#2 To-do: Hack

Hacking drives engagement, interest and curiosity.
Curious developers make incredible progress.
#3 To-do: Make

Make habit of turning ideas into prototypes and iterating.
Looks for internal interest, hire unusual candi...
Get to Know Our Partners
References
• Every Internet of Things Thing at Dreamforce 2013

• Things Do in the Connected Device Lab
• DIY Wireless Sen...
@ReidCarlberg ~ Reid.Carlberg@Salesforce.com
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IoT, M2M: Three Events, Three Takeaways, Three To-Dos (IoT & The Connected Device Present)

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Yes, the IoT is upon us. But what do we need to do to make it come to life? I've attended three big events recently. I share what I learned and I offer three //todos. First presented at M2M Evolution in Miami, January 30, 2014

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  • Before I begin, just a word from our lawyers.  This is our safe harbor statement which if you cannot read, you can find on our website.  Any purchasing decisions you make should be made based on currently available technology.
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  • It's an Internet of Customers, and we need to reassess -- we need to reassess how we connect with our customers in a whole new way. Everyone and everything is connected. You see, some companies pivot to their shareholders. Some companies pivot to their competitors. Some companies pivot to their partners. But at salesforce.com, we pivot to our customers, and we have one message to our customers: Pivot to your customers. Your customers have the answers. There's never been a more important time to listen and interact and engage with your customers. That is what the new world is about. That is what we are doing here when we talk about the third wave of computing it’s not an Internet of Things, it’s an Internet of Customers.
  • See the video here: http://www.youtube.com/watch?v=7xb2eIiVNQg
  • IoT, M2M: Three Events, Three Takeaways, Three To-Dos (IoT & The Connected Device Present)

    1. 1. Enterprise IoT: 3 To-dos 3 Events, 3 Takeaways, 3 To-dos Last Update: 3 Feb 2014 Reid Carlberg Director, Evangelism @ReidCarlberg in/ReidCarlberg
    2. 2. I travel to events and talk to people about their work. This is a summary of my recent findings.
    3. 3. Every Salesforce presentation starts with a Safe Harbor. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    4. 4. Who is Salesforce.com? (Just in case.)
    5. 5. #1 in Cloud Computing and CRM #1 Innovation World’s #1 CRM Cloud Computing Market Leader 2011 2012 2013 Enterprise, MidMarket, SMB & Sales Force Automation
    6. 6. We’ve Been Talking About Connected Products For Years
    7. 7. In fact, at Dreamforce 2013, we introduced a key concept: Connect with your customers in a whole new way
    8. 8. And we shared a great new story! Mobile Apps on Salesforce1 Platform Allow NEB to reach Scientists Through Connected Freezers • Freezers contain genetic enzymes and are primary touch point with customers. • End-to-end customer service, sales, marketing & inventory app runs on Salesforce. • Mobile freezer app and telematics reporting built on Heroku and stored in Force.com. Watch on YouTube.
    9. 9. Core Principal: Behind Every Device Is a Customer.
    10. 10. Three Events, Three Takeaways
    11. 11. Event #1: The Connected Device Lab Dreamforce 2013 DevZoneLab 20k Enterprise Dev Attendees, 15 Partners, 21 Workshops, Arduinos, Raspberry Pis, ARM mbeds, sensors, actuators, 2 Product Launches,1 Open Source Robotics Library Release
    12. 12. Takeaway #1: The Connected Device Lab Enterprise devs are not IoT ready. Don’t get devices, sensors or business use cases.
    13. 13. Event #2: ThingMonk Produced by RedMonk London, ~20 Presentations (all on YouTube), Maker/Hacker focused: Lots of really creative thinking. Best question: “Does your project deserve to exist?”
    14. 14. Takeaway #2: ThingMonk Makers are not enterprise ready. Don’t get scale, monetization, long term.
    15. 15. Event #3: Executive Lab Global Organization, C Level Really intelligent, extremely business savvy. Focus on highly polished products.
    16. 16. Takeaway #3: Executive Lab Executives don’t quite understand possibilities. Love “IoT”, pretty vague on the details.
    17. 17. Summary: Developers aren’t ready. Makers aren’t ready. Executives aren’t ready.
    18. 18. Which really means: It’s a GREAT time to be in the IoT business!
    19. 19. Three To-dos
    20. 20. #1 To-do: Play Hands on experience with consumer products drives alignment. Tie features to business value.
    21. 21. #2 To-do: Hack Hacking drives engagement, interest and curiosity. Curious developers make incredible progress.
    22. 22. #3 To-do: Make Make habit of turning ideas into prototypes and iterating. Looks for internal interest, hire unusual candidates.
    23. 23. Get to Know Our Partners
    24. 24. References • Every Internet of Things Thing at Dreamforce 2013 • Things Do in the Connected Device Lab • DIY Wireless Sensor Network • Dreamforce 2013 Internet of Things Kickoff • New England BioLabs Story • Philips Puts Customers at the Center of Their Company • Salesforce IoT, ThingMonk & the Frankencoffee • ThingMonk Videos
    25. 25. @ReidCarlberg ~ Reid.Carlberg@Salesforce.com

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