Pinterest has established itself as one of the major social media networks, not just for private users, but for businesses too. Pinterest users are well off and are ready and willing to spend their money. This slideshow goes through 9 Pinterest Marketing tips to help boost your business' Pinterest presence!

1. Simple Marketing Tips
for Pinterest

2. Pinterest marched onto the social media
scene in 2010

3. Pinterest marched onto the social media
scene in 2010
By 2012 it became the fastest company to
reach 10 million unique views in 1 month

4. Pinterest marched onto the social media
scene in 2010
By 2012 it became the fastest company to
reach 10 million unique views in 1 month
Today it boasts over 70 million users

5. So why should you care about that?

6. 47% of US shoppers have made a purchase
based on a Pinterest recommendation

7. 47% of US shoppers have made a purchase
based on a Pinterest recommendation
The average Pinterest user has a
mean household income is $100,000

8. 47% of US shoppers have made a purchase
based on a Pinterest recommendation
The average Pinterest user has a
mean household income is $100,000
There are only 500,000 business pages
so Pinterest is free for the taking

9. Which brings us to
StoreYa’s
9 Marketing Tips for Pinterest

10. Use a Pinterest
Business Page

11. A Pinterest Business
Page looks exactly the
same as a regular
Pinterest board

12. A Pinterest Business
Page looks exactly the
same as a regular
Pinterest board
The advantage is that it
gives you access to
powerful analytic tools

13. A Pinterest Business
Page looks exactly the
same as a regular
Pinterest board
The advantage is that it
gives you access to
powerful analytic tools

14. These tools show you
how many people see
your pins,

15. These tools show you
how many people see
your pins, click on your
content,

16. These tools show you
how many people see
your pins, click on your
content, pin from your
website,

17. These tools show you
how many people see
your pins, click on your
content, pin from your
website, and more

18. These tools show you
how many people see
your pins, click on your
content, pin from your
website, and more
You can use this info to
improve your strategy

19. Optimize
Everything for SEO

20. Pinterest offers many opportunities to use
industry related keywords

21. Pinterest offers many opportunities to use
industry related keywords
By using keywords wisely you can get your
content ranked higher on Pinterest
searches and on Google

22. You can optimize:

23. You can optimize:
Your User Name by making it relevant
and easy to find

24. You can optimize:
Your User Name by making it relevant
and easy to find
Your About Section by explaining your
company with as many industry keywords
as possible

25. Notice how Shopify manages to fit

26. Notice how Shopify manages to fit
products,

27. Notice how Shopify manages to fit
products, Shopify,

28. Notice how Shopify manages to fit
products, Shopify, stores,

29. Notice how Shopify manages to fit
products, Shopify, stores, ecommerce,

30. Notice how Shopify manages to fit
products, Shopify, stores, ecommerce, and
sell

31. Notice how Shopify manages to fit
products, Shopify, stores, ecommerce, and
sell all within 160 characters

32. You can also optimize:

33. You can also optimize:
Your Boards by creating a few that focus on
different keywords

34. You can also optimize:
Your Boards by creating a few that focus on
different keywords
Your Pins by using keywords in the descriptions

35. You can also optimize:
Your Boards by creating a few that focus on
different keywords
Your Pins by using keywords in the descriptions
Your Uploaded Images by using keywords in the file
name

36. Use the Best
Image Sizes

37. Pinterest is all about
the pictures, so you
want the your images
to look good

38. Pinterest is all about
the pictures, so you
want the your images
to look good
You can do this by
optimizing the size of
your images

39. Make your images 735
pixels wide as this is
the max width

40. Make your images 735
pixels wide as this is
the max width
Taller images get more
repins.

41. Make your images 735
As you can see, the taller
pixels image wide takes up as more this of the
is
board than the smaller one,
the max making width
it more noticeable
Taller images get more
repins.

42. Make your images 735
pixels wide as this is
the max width
Taller images get more
repins.
The ideal proportion of
width to height is either
2:3 or 4:5

43. Have a Few
Different Boards

44. Have a bunch of different boards on
assorted topics

45. Have a bunch of different boards on
assorted topics
This lets you appeal to as many different
people as possible

46. Have a bunch of different boards on
assorted topics
This lets you appeal to as many different
people as possible
It also makes your content easier to access

47. Hubspot has 34 different boards!

48. Notice the use of keywords
Hubspot has 34 different boards!

49. Notice the use of keywords and
branding
Hubspot has 34 different boards!

50. Keep Up
With the Times

51. Keep your boards up to date by having holiday
and seasonal boards

52. Keep your boards up to date by having holiday
and seasonal boards
You can keep these boards year round at the
bottom of your list and move them up when it’s
appropriate

53. Keep your boards up to date by having holiday
and seasonal boards
You can keep these boards year round at the
bottom of your list and move them up when it’s
appropriate
This way you can add content any time you want
and it will be ready when the time comes

54. Sony’s Super Bowl Board is a great example.
It’s there all year

55. Sony’s Super Bowl Board is a great example.
It’s there all year and then gets brought up for
the big game

56. Have
Group Boards

57. Group boards let your followers share their own
images to your boards

58. Group boards let your followers share their own
images to your boards
These boards can be about anything from
sharing knowledge to customers using your
products

59. Here are a few Group Boards from The Food
Network

60. Group boards have a small grey
icon next to them that looks like a
crowd of people
Here are a few Group Boards from The Food
Network

61. There are a lot of advantages from using Group
Boards

62. There are a lot of advantages from using Group
Boards
You show your followers that you care what they
have to say

63. There are a lot of advantages from using Group
Boards
You show your followers that you care what they
have to say
User generated content is often shared more
than regular content

64. Distribute Your
Content Evenly

65. Avoid having only brand related content

66. Avoid having only brand related content
You should make sure to mix in non-brand
related pins and boards

67. Avoid having only brand related content
You should make sure to mix in non-brand
related pins and boards
Do this by creating boards that relate to the
broader culture of your target community

68. Target’s Healthy Living Board evenly distributes
content that appeals to its target customer

69. You can see here a balance
between posts about Target
products
Target’s Healthy Living Board evenly distributes
content that appeals to its target customer

70. You can see here a balance
between posts about Target
products, and posts related to the
board’s theme
Target’s Healthy Living Board evenly distributes
content that appeals to its target customer

71. Brand
Your Pins

72. Your goal on Pinterest is recognition for your
brand

73. Your goal on Pinterest is recognition for your
brand
You want your images repinned and shared
across the web

74. Your goal on Pinterest is recognition for your
brand
You want your images repinned and shared
across the web
To ensure that you get the credit when that
happens, brand your pins

75. This image was found
repinned on a WalMart board

76. There it is!

77. This image was found
repinned on a WalMart board
Because it was branded you
can still see who originally
posted it

78. This image was found
repinned on a WalMart board
Because it was branded you
can still see who originally
posted it
This pin is
branded with a
website
Be sure to add your website,
logo, or brand name to your
images

79. Use Pin-it
Buttons

80. Add Pin-it buttons to the images on your website

81. Add Pin-it buttons to the images on your website
This enables your site visitors to share your
images on Pinterest

82. Add Pin-it buttons to the images on your website
This enables your site visitors to share your
images on Pinterest
This can give you both added exposure and the
ability to reach new people who may not be
following you

83. This is an excellent
example of a hover over
Pin-it button

84. This is an excellent
example of a hover over
Pin-it button
Notice that the image is
also branded so that if it is
shared the source of the
image is still known
Branded with a
website

85. So there you have it!
1. Use a Pinterest business page
2. Optimize everything for SEO
3. Use the best image sizes
4. Have a few different boards
5. Keep up with the times
6. Have Group Boards
7. Distribute content evenly
8. Brand your pins
9. Use Pin-it buttons on your website

86. Turn Social Media into Social Commerce at
www.StoreYa.com

87. If you liked this slide show
check out our blog for more great content!
http://Blog.StoreYa.com