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Simple Marketing Tips 
for Pinterest
Pinterest marched onto the social media 
scene in 2010
Pinterest marched onto the social media 
scene in 2010 
By 2012 it became the fastest company to 
reach 10 million unique ...
Pinterest marched onto the social media 
scene in 2010 
By 2012 it became the fastest company to 
reach 10 million unique ...
So why should you care about that?
47% of US shoppers have made a purchase 
based on a Pinterest recommendation
47% of US shoppers have made a purchase 
based on a Pinterest recommendation 
The average Pinterest user has a 
mean house...
47% of US shoppers have made a purchase 
based on a Pinterest recommendation 
The average Pinterest user has a 
mean house...
Which brings us to 
StoreYa’s 
9 Marketing Tips for Pinterest
Use a Pinterest 
Business Page
A Pinterest Business 
Page looks exactly the 
same as a regular 
Pinterest board
A Pinterest Business 
Page looks exactly the 
same as a regular 
Pinterest board 
The advantage is that it 
gives you acce...
A Pinterest Business 
Page looks exactly the 
same as a regular 
Pinterest board 
The advantage is that it 
gives you acce...
These tools show you 
how many people see 
your pins,
These tools show you 
how many people see 
your pins, click on your 
content,
These tools show you 
how many people see 
your pins, click on your 
content, pin from your 
website,
These tools show you 
how many people see 
your pins, click on your 
content, pin from your 
website, and more
These tools show you 
how many people see 
your pins, click on your 
content, pin from your 
website, and more 
You can us...
Optimize 
Everything for SEO
Pinterest offers many opportunities to use 
industry related keywords
Pinterest offers many opportunities to use 
industry related keywords 
By using keywords wisely you can get your 
content ...
You can optimize:
You can optimize: 
Your User Name by making it relevant 
and easy to find
You can optimize: 
Your User Name by making it relevant 
and easy to find 
Your About Section by explaining your 
company ...
Notice how Shopify manages to fit
Notice how Shopify manages to fit 
products,
Notice how Shopify manages to fit 
products, Shopify,
Notice how Shopify manages to fit 
products, Shopify, stores,
Notice how Shopify manages to fit 
products, Shopify, stores, ecommerce,
Notice how Shopify manages to fit 
products, Shopify, stores, ecommerce, and 
sell
Notice how Shopify manages to fit 
products, Shopify, stores, ecommerce, and 
sell all within 160 characters
You can also optimize:
You can also optimize: 
Your Boards by creating a few that focus on 
different keywords
You can also optimize: 
Your Boards by creating a few that focus on 
different keywords 
Your Pins by using keywords in th...
You can also optimize: 
Your Boards by creating a few that focus on 
different keywords 
Your Pins by using keywords in th...
Use the Best 
Image Sizes
Pinterest is all about 
the pictures, so you 
want the your images 
to look good
Pinterest is all about 
the pictures, so you 
want the your images 
to look good 
You can do this by 
optimizing the size ...
Make your images 735 
pixels wide as this is 
the max width
Make your images 735 
pixels wide as this is 
the max width 
Taller images get more 
repins.
Make your images 735 
As you can see, the taller 
pixels image wide takes up as more this of the 
is 
board than the small...
Make your images 735 
pixels wide as this is 
the max width 
Taller images get more 
repins. 
The ideal proportion of 
wid...
Have a Few 
Different Boards
Have a bunch of different boards on 
assorted topics
Have a bunch of different boards on 
assorted topics 
This lets you appeal to as many different 
people as possible
Have a bunch of different boards on 
assorted topics 
This lets you appeal to as many different 
people as possible 
It al...
Hubspot has 34 different boards!
Notice the use of keywords 
Hubspot has 34 different boards!
Notice the use of keywords and 
branding 
Hubspot has 34 different boards!
Keep Up 
With the Times
Keep your boards up to date by having holiday 
and seasonal boards
Keep your boards up to date by having holiday 
and seasonal boards 
You can keep these boards year round at the 
bottom of...
Keep your boards up to date by having holiday 
and seasonal boards 
You can keep these boards year round at the 
bottom of...
Sony’s Super Bowl Board is a great example. 
It’s there all year
Sony’s Super Bowl Board is a great example. 
It’s there all year and then gets brought up for 
the big game
Have 
Group Boards
Group boards let your followers share their own 
images to your boards
Group boards let your followers share their own 
images to your boards 
These boards can be about anything from 
sharing k...
Here are a few Group Boards from The Food 
Network
Group boards have a small grey 
icon next to them that looks like a 
crowd of people 
Here are a few Group Boards from The...
There are a lot of advantages from using Group 
Boards
There are a lot of advantages from using Group 
Boards 
You show your followers that you care what they 
have to say
There are a lot of advantages from using Group 
Boards 
You show your followers that you care what they 
have to say 
User...
Distribute Your 
Content Evenly
Avoid having only brand related content
Avoid having only brand related content 
You should make sure to mix in non-brand 
related pins and boards
Avoid having only brand related content 
You should make sure to mix in non-brand 
related pins and boards 
Do this by cre...
Target’s Healthy Living Board evenly distributes 
content that appeals to its target customer
You can see here a balance 
between posts about Target 
products 
Target’s Healthy Living Board evenly distributes 
conten...
You can see here a balance 
between posts about Target 
products, and posts related to the 
board’s theme 
Target’s Health...
Brand 
Your Pins
Your goal on Pinterest is recognition for your 
brand
Your goal on Pinterest is recognition for your 
brand 
You want your images repinned and shared 
across the web
Your goal on Pinterest is recognition for your 
brand 
You want your images repinned and shared 
across the web 
To ensure...
This image was found 
repinned on a WalMart board
There it is!
This image was found 
repinned on a WalMart board 
Because it was branded you 
can still see who originally 
posted it
This image was found 
repinned on a WalMart board 
Because it was branded you 
can still see who originally 
posted it 
Th...
Use Pin-it 
Buttons
Add Pin-it buttons to the images on your website
Add Pin-it buttons to the images on your website 
This enables your site visitors to share your 
images on Pinterest
Add Pin-it buttons to the images on your website 
This enables your site visitors to share your 
images on Pinterest 
This...
This is an excellent 
example of a hover over 
Pin-it button
This is an excellent 
example of a hover over 
Pin-it button 
Notice that the image is 
also branded so that if it is 
sha...
So there you have it! 
1. Use a Pinterest business page 
2. Optimize everything for SEO 
3. Use the best image sizes 
4. H...
Turn Social Media into Social Commerce at 
www.StoreYa.com
If you liked this slide show 
check out our blog for more great content! 
http://Blog.StoreYa.com
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9 Marketing Tips for Pinterest

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Pinterest has established itself as one of the major social media networks, not just for private users, but for businesses too. Pinterest users are well off and are ready and willing to spend their money. This slideshow goes through 9 Pinterest Marketing tips to help boost your business' Pinterest presence!

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Transcript of "9 Marketing Tips for Pinterest"

  1. 1. Simple Marketing Tips for Pinterest
  2. 2. Pinterest marched onto the social media scene in 2010
  3. 3. Pinterest marched onto the social media scene in 2010 By 2012 it became the fastest company to reach 10 million unique views in 1 month
  4. 4. Pinterest marched onto the social media scene in 2010 By 2012 it became the fastest company to reach 10 million unique views in 1 month Today it boasts over 70 million users
  5. 5. So why should you care about that?
  6. 6. 47% of US shoppers have made a purchase based on a Pinterest recommendation
  7. 7. 47% of US shoppers have made a purchase based on a Pinterest recommendation The average Pinterest user has a mean household income is $100,000
  8. 8. 47% of US shoppers have made a purchase based on a Pinterest recommendation The average Pinterest user has a mean household income is $100,000 There are only 500,000 business pages so Pinterest is free for the taking
  9. 9. Which brings us to StoreYa’s 9 Marketing Tips for Pinterest
  10. 10. Use a Pinterest Business Page
  11. 11. A Pinterest Business Page looks exactly the same as a regular Pinterest board
  12. 12. A Pinterest Business Page looks exactly the same as a regular Pinterest board The advantage is that it gives you access to powerful analytic tools
  13. 13. A Pinterest Business Page looks exactly the same as a regular Pinterest board The advantage is that it gives you access to powerful analytic tools
  14. 14. These tools show you how many people see your pins,
  15. 15. These tools show you how many people see your pins, click on your content,
  16. 16. These tools show you how many people see your pins, click on your content, pin from your website,
  17. 17. These tools show you how many people see your pins, click on your content, pin from your website, and more
  18. 18. These tools show you how many people see your pins, click on your content, pin from your website, and more You can use this info to improve your strategy
  19. 19. Optimize Everything for SEO
  20. 20. Pinterest offers many opportunities to use industry related keywords
  21. 21. Pinterest offers many opportunities to use industry related keywords By using keywords wisely you can get your content ranked higher on Pinterest searches and on Google
  22. 22. You can optimize:
  23. 23. You can optimize: Your User Name by making it relevant and easy to find
  24. 24. You can optimize: Your User Name by making it relevant and easy to find Your About Section by explaining your company with as many industry keywords as possible
  25. 25. Notice how Shopify manages to fit
  26. 26. Notice how Shopify manages to fit products,
  27. 27. Notice how Shopify manages to fit products, Shopify,
  28. 28. Notice how Shopify manages to fit products, Shopify, stores,
  29. 29. Notice how Shopify manages to fit products, Shopify, stores, ecommerce,
  30. 30. Notice how Shopify manages to fit products, Shopify, stores, ecommerce, and sell
  31. 31. Notice how Shopify manages to fit products, Shopify, stores, ecommerce, and sell all within 160 characters
  32. 32. You can also optimize:
  33. 33. You can also optimize: Your Boards by creating a few that focus on different keywords
  34. 34. You can also optimize: Your Boards by creating a few that focus on different keywords Your Pins by using keywords in the descriptions
  35. 35. You can also optimize: Your Boards by creating a few that focus on different keywords Your Pins by using keywords in the descriptions Your Uploaded Images by using keywords in the file name
  36. 36. Use the Best Image Sizes
  37. 37. Pinterest is all about the pictures, so you want the your images to look good
  38. 38. Pinterest is all about the pictures, so you want the your images to look good You can do this by optimizing the size of your images
  39. 39. Make your images 735 pixels wide as this is the max width
  40. 40. Make your images 735 pixels wide as this is the max width Taller images get more repins.
  41. 41. Make your images 735 As you can see, the taller pixels image wide takes up as more this of the is board than the smaller one, the max making width it more noticeable Taller images get more repins.
  42. 42. Make your images 735 pixels wide as this is the max width Taller images get more repins. The ideal proportion of width to height is either 2:3 or 4:5
  43. 43. Have a Few Different Boards
  44. 44. Have a bunch of different boards on assorted topics
  45. 45. Have a bunch of different boards on assorted topics This lets you appeal to as many different people as possible
  46. 46. Have a bunch of different boards on assorted topics This lets you appeal to as many different people as possible It also makes your content easier to access
  47. 47. Hubspot has 34 different boards!
  48. 48. Notice the use of keywords Hubspot has 34 different boards!
  49. 49. Notice the use of keywords and branding Hubspot has 34 different boards!
  50. 50. Keep Up With the Times
  51. 51. Keep your boards up to date by having holiday and seasonal boards
  52. 52. Keep your boards up to date by having holiday and seasonal boards You can keep these boards year round at the bottom of your list and move them up when it’s appropriate
  53. 53. Keep your boards up to date by having holiday and seasonal boards You can keep these boards year round at the bottom of your list and move them up when it’s appropriate This way you can add content any time you want and it will be ready when the time comes
  54. 54. Sony’s Super Bowl Board is a great example. It’s there all year
  55. 55. Sony’s Super Bowl Board is a great example. It’s there all year and then gets brought up for the big game
  56. 56. Have Group Boards
  57. 57. Group boards let your followers share their own images to your boards
  58. 58. Group boards let your followers share their own images to your boards These boards can be about anything from sharing knowledge to customers using your products
  59. 59. Here are a few Group Boards from The Food Network
  60. 60. Group boards have a small grey icon next to them that looks like a crowd of people Here are a few Group Boards from The Food Network
  61. 61. There are a lot of advantages from using Group Boards
  62. 62. There are a lot of advantages from using Group Boards You show your followers that you care what they have to say
  63. 63. There are a lot of advantages from using Group Boards You show your followers that you care what they have to say User generated content is often shared more than regular content
  64. 64. Distribute Your Content Evenly
  65. 65. Avoid having only brand related content
  66. 66. Avoid having only brand related content You should make sure to mix in non-brand related pins and boards
  67. 67. Avoid having only brand related content You should make sure to mix in non-brand related pins and boards Do this by creating boards that relate to the broader culture of your target community
  68. 68. Target’s Healthy Living Board evenly distributes content that appeals to its target customer
  69. 69. You can see here a balance between posts about Target products Target’s Healthy Living Board evenly distributes content that appeals to its target customer
  70. 70. You can see here a balance between posts about Target products, and posts related to the board’s theme Target’s Healthy Living Board evenly distributes content that appeals to its target customer
  71. 71. Brand Your Pins
  72. 72. Your goal on Pinterest is recognition for your brand
  73. 73. Your goal on Pinterest is recognition for your brand You want your images repinned and shared across the web
  74. 74. Your goal on Pinterest is recognition for your brand You want your images repinned and shared across the web To ensure that you get the credit when that happens, brand your pins
  75. 75. This image was found repinned on a WalMart board
  76. 76. There it is!
  77. 77. This image was found repinned on a WalMart board Because it was branded you can still see who originally posted it
  78. 78. This image was found repinned on a WalMart board Because it was branded you can still see who originally posted it This pin is branded with a website Be sure to add your website, logo, or brand name to your images
  79. 79. Use Pin-it Buttons
  80. 80. Add Pin-it buttons to the images on your website
  81. 81. Add Pin-it buttons to the images on your website This enables your site visitors to share your images on Pinterest
  82. 82. Add Pin-it buttons to the images on your website This enables your site visitors to share your images on Pinterest This can give you both added exposure and the ability to reach new people who may not be following you
  83. 83. This is an excellent example of a hover over Pin-it button
  84. 84. This is an excellent example of a hover over Pin-it button Notice that the image is also branded so that if it is shared the source of the image is still known Branded with a website
  85. 85. So there you have it! 1. Use a Pinterest business page 2. Optimize everything for SEO 3. Use the best image sizes 4. Have a few different boards 5. Keep up with the times 6. Have Group Boards 7. Distribute content evenly 8. Brand your pins 9. Use Pin-it buttons on your website
  86. 86. Turn Social Media into Social Commerce at www.StoreYa.com
  87. 87. If you liked this slide show check out our blog for more great content! http://Blog.StoreYa.com
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