9 Marketing Tips for Pinterest

  • 2,470 views
Uploaded on

Pinterest has established itself as one of the major social media networks, not just for private users, but for businesses too. Pinterest users are well off and are ready and willing to spend their …

Pinterest has established itself as one of the major social media networks, not just for private users, but for businesses too. Pinterest users are well off and are ready and willing to spend their money. This slideshow goes through 9 Pinterest Marketing tips to help boost your business' Pinterest presence!

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • We love Pinterest as well, thank you for the kind words:-)
    Are you sure you want to
    Your message goes here
  • I love pinterest
    great slides
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,470
On Slideshare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
55
Comments
2
Likes
25

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Simple Marketing Tips for Pinterest
  • 2. Pinterest marched onto the social media scene in 2010
  • 3. Pinterest marched onto the social media scene in 2010 By 2012 it became the fastest company to reach 10 million unique views in 1 month
  • 4. Pinterest marched onto the social media scene in 2010 By 2012 it became the fastest company to reach 10 million unique views in 1 month Today it boasts over 70 million users
  • 5. So why should you care about that?
  • 6. 47% of US shoppers have made a purchase based on a Pinterest recommendation
  • 7. 47% of US shoppers have made a purchase based on a Pinterest recommendation The average Pinterest user has a mean household income is $100,000
  • 8. 47% of US shoppers have made a purchase based on a Pinterest recommendation The average Pinterest user has a mean household income is $100,000 There are only 500,000 business pages so Pinterest is free for the taking
  • 9. Which brings us to StoreYa’s 9 Marketing Tips for Pinterest
  • 10. Use a Pinterest Business Page
  • 11. A Pinterest Business Page looks exactly the same as a regular Pinterest board
  • 12. A Pinterest Business Page looks exactly the same as a regular Pinterest board The advantage is that it gives you access to powerful analytic tools
  • 13. A Pinterest Business Page looks exactly the same as a regular Pinterest board The advantage is that it gives you access to powerful analytic tools
  • 14. These tools show you how many people see your pins,
  • 15. These tools show you how many people see your pins, click on your content,
  • 16. These tools show you how many people see your pins, click on your content, pin from your website,
  • 17. These tools show you how many people see your pins, click on your content, pin from your website, and more
  • 18. These tools show you how many people see your pins, click on your content, pin from your website, and more You can use this info to improve your strategy
  • 19. Optimize Everything for SEO
  • 20. Pinterest offers many opportunities to use industry related keywords
  • 21. Pinterest offers many opportunities to use industry related keywords By using keywords wisely you can get your content ranked higher on Pinterest searches and on Google
  • 22. You can optimize:
  • 23. You can optimize: Your User Name by making it relevant and easy to find
  • 24. You can optimize: Your User Name by making it relevant and easy to find Your About Section by explaining your company with as many industry keywords as possible
  • 25. Notice how Shopify manages to fit
  • 26. Notice how Shopify manages to fit products,
  • 27. Notice how Shopify manages to fit products, Shopify,
  • 28. Notice how Shopify manages to fit products, Shopify, stores,
  • 29. Notice how Shopify manages to fit products, Shopify, stores, ecommerce,
  • 30. Notice how Shopify manages to fit products, Shopify, stores, ecommerce, and sell
  • 31. Notice how Shopify manages to fit products, Shopify, stores, ecommerce, and sell all within 160 characters
  • 32. You can also optimize:
  • 33. You can also optimize: Your Boards by creating a few that focus on different keywords
  • 34. You can also optimize: Your Boards by creating a few that focus on different keywords Your Pins by using keywords in the descriptions
  • 35. You can also optimize: Your Boards by creating a few that focus on different keywords Your Pins by using keywords in the descriptions Your Uploaded Images by using keywords in the file name
  • 36. Use the Best Image Sizes
  • 37. Pinterest is all about the pictures, so you want the your images to look good
  • 38. Pinterest is all about the pictures, so you want the your images to look good You can do this by optimizing the size of your images
  • 39. Make your images 735 pixels wide as this is the max width
  • 40. Make your images 735 pixels wide as this is the max width Taller images get more repins.
  • 41. Make your images 735 As you can see, the taller pixels image wide takes up as more this of the is board than the smaller one, the max making width it more noticeable Taller images get more repins.
  • 42. Make your images 735 pixels wide as this is the max width Taller images get more repins. The ideal proportion of width to height is either 2:3 or 4:5
  • 43. Have a Few Different Boards
  • 44. Have a bunch of different boards on assorted topics
  • 45. Have a bunch of different boards on assorted topics This lets you appeal to as many different people as possible
  • 46. Have a bunch of different boards on assorted topics This lets you appeal to as many different people as possible It also makes your content easier to access
  • 47. Hubspot has 34 different boards!
  • 48. Notice the use of keywords Hubspot has 34 different boards!
  • 49. Notice the use of keywords and branding Hubspot has 34 different boards!
  • 50. Keep Up With the Times
  • 51. Keep your boards up to date by having holiday and seasonal boards
  • 52. Keep your boards up to date by having holiday and seasonal boards You can keep these boards year round at the bottom of your list and move them up when it’s appropriate
  • 53. Keep your boards up to date by having holiday and seasonal boards You can keep these boards year round at the bottom of your list and move them up when it’s appropriate This way you can add content any time you want and it will be ready when the time comes
  • 54. Sony’s Super Bowl Board is a great example. It’s there all year
  • 55. Sony’s Super Bowl Board is a great example. It’s there all year and then gets brought up for the big game
  • 56. Have Group Boards
  • 57. Group boards let your followers share their own images to your boards
  • 58. Group boards let your followers share their own images to your boards These boards can be about anything from sharing knowledge to customers using your products
  • 59. Here are a few Group Boards from The Food Network
  • 60. Group boards have a small grey icon next to them that looks like a crowd of people Here are a few Group Boards from The Food Network
  • 61. There are a lot of advantages from using Group Boards
  • 62. There are a lot of advantages from using Group Boards You show your followers that you care what they have to say
  • 63. There are a lot of advantages from using Group Boards You show your followers that you care what they have to say User generated content is often shared more than regular content
  • 64. Distribute Your Content Evenly
  • 65. Avoid having only brand related content
  • 66. Avoid having only brand related content You should make sure to mix in non-brand related pins and boards
  • 67. Avoid having only brand related content You should make sure to mix in non-brand related pins and boards Do this by creating boards that relate to the broader culture of your target community
  • 68. Target’s Healthy Living Board evenly distributes content that appeals to its target customer
  • 69. You can see here a balance between posts about Target products Target’s Healthy Living Board evenly distributes content that appeals to its target customer
  • 70. You can see here a balance between posts about Target products, and posts related to the board’s theme Target’s Healthy Living Board evenly distributes content that appeals to its target customer
  • 71. Brand Your Pins
  • 72. Your goal on Pinterest is recognition for your brand
  • 73. Your goal on Pinterest is recognition for your brand You want your images repinned and shared across the web
  • 74. Your goal on Pinterest is recognition for your brand You want your images repinned and shared across the web To ensure that you get the credit when that happens, brand your pins
  • 75. This image was found repinned on a WalMart board
  • 76. There it is!
  • 77. This image was found repinned on a WalMart board Because it was branded you can still see who originally posted it
  • 78. This image was found repinned on a WalMart board Because it was branded you can still see who originally posted it This pin is branded with a website Be sure to add your website, logo, or brand name to your images
  • 79. Use Pin-it Buttons
  • 80. Add Pin-it buttons to the images on your website
  • 81. Add Pin-it buttons to the images on your website This enables your site visitors to share your images on Pinterest
  • 82. Add Pin-it buttons to the images on your website This enables your site visitors to share your images on Pinterest This can give you both added exposure and the ability to reach new people who may not be following you
  • 83. This is an excellent example of a hover over Pin-it button
  • 84. This is an excellent example of a hover over Pin-it button Notice that the image is also branded so that if it is shared the source of the image is still known Branded with a website
  • 85. So there you have it! 1. Use a Pinterest business page 2. Optimize everything for SEO 3. Use the best image sizes 4. Have a few different boards 5. Keep up with the times 6. Have Group Boards 7. Distribute content evenly 8. Brand your pins 9. Use Pin-it buttons on your website
  • 86. Turn Social Media into Social Commerce at www.StoreYa.com
  • 87. If you liked this slide show check out our blog for more great content! http://Blog.StoreYa.com