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.tel Presentation For Register It @OBP Milano 18 novembre2009

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  • Background on the need – especially focused on ability for large organisations to help manage their customers communications touch-points, saving them money and increasing the social level of the large brand
  • Blenz Coffee has 55 stores in British Columbia, and is also in Japan and the Phillipines.
  • Blenz Coffee has 55 stores in British Columbia, and is also in Japan and the Phillipines.
  • Wouldn’t it be easier for people to remember NHS.tel rather than the swineflu number? NHS also doesn’t have a mobile-optimized website.
  • Wouldn’t it be easier for people to remember NHS.tel rather than the swineflu number? NHS also doesn’t have a mobile-optimized website.
  • Wouldn’t it be easier for people to remember NHS.tel rather than the swineflu number? NHS also doesn’t have a mobile-optimized website.
  • Wouldn’t it be easier for people to remember NHS.tel rather than the swineflu number? NHS also doesn’t have a mobile-optimized website.
  • Live contact us page that is dynamic and can change when your business changes or your communications campaigns, offers, discounts, competitions, etc change
  • Live contact us page that is dynamic and can change when your business changes or your communications campaigns, offers, discounts, competitions, etc change
  • Live contact us page that is dynamic and can change when your business changes or your communications campaigns, offers, discounts, competitions, etc change
  • Often corporate websites don’t like featuring social media on there as it ‘punctures the corporate membrane’ – so where else are you going to publicize all the ways in which your customers can get in touch with you and maximise your investment? Dell said it made $3 Million from Twitter last year – how are you getting sales or improving customer services through new low-cost routes to market? http://bits.blogs.nytimes.com/2009/06/12/dell-has-earned-3-million-from-twitter/
  • Much better to access than a .com, a .tel can point your customers to how they want to contact you. Pictoform is a Canadian advertising company, specializing in outdoor advertising.
  • Even in Russia!
  • Great for on-vehicle branding, when people have mobile devices, and aren’t sitting in front of a PC
  • Biggest shoe retailer in the UK with stores across UK and Republic of Ireland
  • through content.
  • Transcript

    • 1. introducing .tel Telnic Limited
    • 2. A completely new online publishing platform solely dedicated to contact information for businesses but also for the first time for Individuals A revolutionary service using a TLD at the crossroad of all forms of Communication, including Telecom, Marketing and Customer Relationship Management
    • 3. what is .tel?
      • to store, update and publish
      • contact information, web links and keywords
      • directly in the Domain Name System (“DNS”)
      • under a unique domain name and under their sole control
      • that enables people and businesses
      • The .tel is a new and very innovative communication service
      • enabling anyone to communicate with them through their name.
    • 4. IP Address 129.42.18.103 THIS IS .COM OR .IT, NOT.TEL DNS EQUALS WEB CONTENT DNS www.IBM.com IP Address 129.42.18.103
    • 5. Hertz.tel tel: +442078280000 email: info@hertz.com www.hertz.com THIS IS .TEL DNS NOW USED FOR TELECOM This is contact information, not IP address of web sites DNS click to call tel: +442078280000
    • 6. what is .tel?
      • The .tel is accessible by any online device.
      • The .tel is a new online medium: a low data content “contact page”, not a “web page” (200 to 500 times bigger).
      • The .tel is fast and inexpensive to access especially from any mobile device.
      • The .tel provides a new internet standard for people and businesses to take full control over how and where they are reached.
    • 7. .tel delivers
      • Storage of all types of contact information
      • Adaptation to any communication solution
      •   Full control and ownership of your data
      •  ‘ Live’ and real time update of contact information
      •   Protection of private data
      •   Optimized mobile searching and surfing
      •   Simple structured navigation
      • Multi-lingual keywords for SEO
      • No need to build, host or manage a website
      • The first, live, global directory service
      • Monetization of .tel pages if needed
    • 8. Why .tel
      • Communications are fragmenting
      • Myriad of communications choices
      • No neutral platform to publish
      • No communications-independent place
      • Privacy and sharing important
      • Should be easy to manage
      • Needs to be resillient
      • Mobile Internet is expensive when accessing web based services
    • 9. Accessible on any device
    • 10. Simple management console to create and update your .tel page at any time No computer expertise required No need to host or manage a web site
    • 11. Your name under .tel: great for social networking
      • Your Telecom ID for life
      • Your Online Business Card
      • Your Personnel Telecom Router
    • 12. Great for social networking Lets watch the short demo film: You may not even need a business card….
    • 13. .tel : a “Swiss army knife” of Communication
      • Covering about every conceivable communication need of anyone:
      • Individuals
      • SMEs
      • Professionals
      • Large organizations with brands
      • Non Profit Organizations
      • Other applications (specialist directories, dynamic data, crisis management etc…)
      THE FOCUS OF TODAY
    • 14. .tel for large companies: how to manage third party relations by extending their brand into Telecom
      • Using their brand under .tel to increase satisfaction of the company’s “ecosystem”:
      • To integrate all means of communication in a single place under their brand
      • To optimize the routing of the company’s ecosystem - the outside world - to the most appropriate country / department / service or local branch:
      • Customers
      • Suppliers
      • Investors
      • Media
      • Using the optimal communication means
    • 15. .tel for large companies: how to manage third party relations by extending their brand into Telecom
      • To implement easy to access complex global directories using simple hierarchical pages and sub pages structured by:
      • Legal entities
      • Products and services
      • Departments
      • Countries / Regions / Cities
      • Customers
      • Retail outlets etc…
      • Allowing multilingual key words for each sub page
      • To gain a very efficient and cost effective mobile presence
    • 16. largeco.tel
    • 17. Great to route customers
    • 18. Great for branded communications
    • 19. Great for investors relations
    • 20. Great for media relations
    • 21. .tel for large companies: how to manage third party relations by extending their brand into Telecom
      • Also:
      • To replace complex existing vocal Instant Voice Response solutions, which are at best irritating for customers
      • To save substantial hidden costs when moving:
      • headquarters or local offices
      • Telecom operator or ISPs
      • As using .tel allows:
      • No change of letterhead, yellow page, advertizing medias
      • Instant access to new coordinates
      • No mailing to suppliers or clients
      • No change of business cards
    • 22. .tel a perfect addition to large companies’ websites
      • To improve, when linked to a .tel page, search engine discoverability or rankings of websites, the .tel page being much better structured than a web page
      • To efficiently route to one or several webpages though links in the .tel page
      • To integrate the .tel page into the website:
      • Most websites’ “contact us” pages do not provide adequate information, except in Japan
      • Replace the “contact us” page by a link to the .tel page
      • Or import the whole .tel page into the website
    • 23. Great for additional SEO benefits
    • 24. Route to multiple web sites
    • 25. Use as ‘live’ contact us page on website
    • 26. Insert .tel page in website
    • 27. .tel a flexible tool to optimize Marketing
      • To promote your links to social communities
      • To facilitate outdoor advertizing
      • To allow simple advertizing on any medium
      • To deliver structured data efficiently
      • To market your brand using RichContent
      • To monetize your .tel page using Sponsored Links
      • To measure your web traffic on your .tel pages
      • To enhance Customer Relationship Management (“CRM”)
      • To add an effective tool to your promotion efforts
    • 28. Great for promotion of brand in social media and optimize customers “touch points”
    • 29. Great for any advertising
    • 30. Great for outdoor advertising
    • 31. Great on vehicle advertising
    • 32. Great for structured data delivery Optimized for SEO
    • 33. Great to market your brand with Related Content PC view Mobile view
    • 34. .Great to monetize your brand with Sponsored Links PC view Mobile view
    • 35. . tel a great tool to measure your web traffic
      • You can now measure the traffic on your .tel page with Telstats, our set of tools in beta version
    • 36. .tel a great tool for Customer Relationship Management (“CRM”)
      • When using your brand name under .tel:
      • Unifies interaction with customers
      • Tracks customer’s information and monitors traffic
      • Allows interaction with other companies and business partners such as:
      • vendors
      • Suppliers
      • retail outlets and distributors
      • industry networks
      • lobbying groups
      • trade associations
      • Can centralize or discriminate access to several web sites, including for new customers
    • 37. .tel a great tool for Customer Promotions
      • Issuing .tel to customers as part of a promotion allows:
      • Acquisition of customer data and intelligence
      • Monitoring of customer
      • Direct interaction with customers
      • Focused targeting of marketing campaigns
      • Retention of customer
      • You can use .tel as a promotion tool:
      • Online
      • Offline with vouchers
    • 38. .tel for large companies: setting up a .tel page raises four complex issues
      • First key issue to be resolved - how to optimize routing of direct and end customers as well as suppliers - :
      • What to show for what purpose:
      • Group’s contact info including subsidiaries by country/type of activity/product/legal entity?
      • Product directory with related individuals plants?
      • Location of end retailers selling the product?
      • Emergency contact info in crisis management (product recall)?
      • Temporary or permanent call center for after-sale service?
      • Centralized directory for information available online?
      • Customer acquisition, monitoring and retention?
    • 39. .tel for large companies: setting up a .tel page raises four complex issues
      • What level of online transparency and exposure:
      • At what level to stop disclosure of contact information:
      • Headquarters
      • Subsidiaries
      • Departments
      • Individuals
      • What information to publish
      • A typical battleground to oppose Traditionalists and Modernists
    • 40. .tel for large companies: setting up a .tel page raises four complex issues
      • Second key issue to be resolved - Who manages each level for setting up and updating the .tel page (s) :
      • Centralized model is possible:
      • Up to 3,000 sub pages per .tel name, with up to 300,000 pieces of contact information
      • Needs automation of data populating process involving IT department to gather, package and import data unto .tel
      • Decentralized model provides flexibility at the expense of control:
      • Requires a specific .tel for each autonomous “.tel unit”
      • All .tel units can be chained through a link into the holding’s .tel page (ifil.tel should contain ferrari.tel , maserati.tel and fiat.tel).
    • 41. .tel for large companies: setting up a .tel page raises four complex issues
      • Third key issue to be resolved – Who arbitrates - :
      • Solving key questions requires input from at least four departments:
      • Marketing
      • Communication
      • Legal
      • IT
      • CEO/head of department will not naturally arbitrate for a €14 decision, albeit an important one
      • Need for an outside advisor to initiate and drive arbitration process: best positioned, the registrar
    • 42. .tel for large companies: setting up a .tel page raises complex issues
      • Fourth key issue to be resolved – Who should manage the .tel - :
      • Large organizations have protected their name or brand under .tel as part of their global “TLD protection” program
      • Some have not purchased it because of “TLD fatigue”:
      • New “Geographical” TLDs compete with country TLDs without differentiation
      • New “Service” TLDs are only emerging: .tel is the first
      • None provide innovation for the DNS: only mapping IP addresses
      • New GTLDs: for what purpose? Carving out of web space in thinner slices? To respond to which online needs?
      • Both have not understood how .tel is different for a variety of reasons
      • Most positive decisions to purchase were made by internal or external IP lawyers, who have since kept their group’s .tel under wrap, without using it optimally
    • 43. What has been achieved today by large organizations
      • Lets judge by ourselves and walk through a strongly branded industry:
      • car manufacturing
    • 44. What to avoid: inserting the registrar’s contact information cannibalizes the brand
    • 45. What to avoid: referring to its own .tel brings no added functionalities
    • 46. A slight improvement: referring to its own web site
    • 47. A good start : adding address and location but no phone or email
    • 48. The right direction: adding telephone, email and a sub page: “Museum”
    • 49. Starting to be serious about .tel: adding 2 telephone numbers, 2 faxes and 2 websites
    • 50. An example to follow: the University of Telecom of Taïwan, Chunghua.tel, provides access to any key individuals In real time « This is Doctor Cheng’s office: how may I help you? »
    • 51. .tel for large companies usually with a website
      • Other live examples:
      • Esb.tel for a German business school
      • Telenor.tel (Leading Telecom operator in Norway)
      • hutchinsonwhampoa.tel (Conglomerate in Honk Kong)
      • Europeferries.tel (UK ferries)
    • 52. .tel for large companies: setting up a .tel page requires multiple skills
      • .tel is not only a legal issue, but a communication and a marketing conundrum
      • Legal Departments must bring the .tel issue to their Marketing, Communication and IT counterparts
      • Responsibility of the issue must be transferred to a Joint Team involving the four departments
      • Joint Team must address key issues identified with help and advice of registrar running the brand protection program
    • 53. Build your .tel
      • Be now proactive at protecting your brand
      • Think outside the box: move from web based content into Telecom and Communication
      • Pool together your company’s internal resources:
      • IT
      • Communication
      • Marketing
      • Telecom
      • Think through what you want to show
      • Build your company’s .tel page
      • Test it with purchasing and building your personnel .tel page
    • 54. Help to save cost anyone wishing to contact your company's .tel page, be a fr ie nd, a customer or a supplier
      • The .tel page is not a web page (0.5 to 1Mo), but a simplified interface, or a “contact page”, (a few thousands octets), or 200 to 500 times smaller
      • Mobile access to:
      • any web based data service is slow and expensive
      • any .tel page is very fast and inexpensive, especially when roaming
      • 2 Mo of web based mobile data (2 clicks or 2 web pages) equals:
      • € 2 in your home country
      • € 7 to €9 roaming in neighboring countries
      • € 15 in distant countries
      • This means a €50 to €150 cost for any contact information for most web based search when roaming
      • Check cost of web and .tel access on your bill when back home and compare…
    • 55.
      • In 1995, DNS revolutionized and simplified access to web pages by allowing people to select “easy-to-dial and-remember” names (www.ibm.com) rather than cumbersome digits (12 digit IP address).
      • In 2009, DNS is revolutionizing and simplifying communication: people can now communicate through “easy-to-dial and-remember” names (obama.tel) and company name (sony.tel) ,rather than with the cumbersome multiple underlying contact information.
      • - .tel is the future of communication. More on www.telnic.org
      Our vision
    • 56.
      • Press releases: http://telnic.org/media-pressrel.html
      To keep you informed about.tel:
      • Our monthly online newsletter: http://telnic.org/community-signup.html
      • List of .tel communities: http://telnic.org/community-groups.html
      • Planned launch of new applications: http://telnic.org/community-roadmap.html
      • Download your .tel application: http://telnic.org/community-applications.html
    • 57. To reach me for additional questions or receive the presentation Dial fabien.tel even in 20 years… My live business card for ever
    • 58. Or Search my name for my .tel
    • 59. tell the world

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