Get on the Bus! Improving college access through mass transit.  Reginald James Former Peralta CCD Student Trustee AC Trans...
Why should you care about transit? <ul><li>Mobility choices </li></ul><ul><li>Attracts residents </li></ul><ul><li>Air qua...
Introducing transit lingo <ul><li>Universal Transit Pass (U-Pass) </li></ul><ul><li>Universe </li></ul><ul><li>Ridership <...
Introducing transit lingo (continued) <ul><li>Revenue-neutral </li></ul><ul><li>Unique users </li></ul><ul><li>Unique ride...
How do students benefit from transit? <ul><li>Students save money </li></ul><ul><li>Eliminates fare box barrier </li></ul>...
How do colleges benefit? <ul><li>Improved student retention </li></ul><ul><li>Increased enrollment </li></ul><ul><li>Reduc...
How do transit agencies benefit? <ul><li>Guaranteed source of revenue </li></ul><ul><li>Increase ridership </li></ul><ul><...
How does community benefit? <ul><li>Reduce traffic congestion </li></ul><ul><li>Improved air quality </li></ul><ul><li>Exp...
Negative impacts <ul><li>Loss of parking revenue </li></ul><ul><li>Crowding on buses (off-set by prpaid nature of program)...
Model programs <ul><li>UMASS </li></ul><ul><li>Began in early 1960s </li></ul><ul><li>Partnership between UMASS and Pionee...
Where will the money come from? <ul><li>General funds </li></ul><ul><li>Parking and transportation revenue </li></ul><ul><...
Types of programs <ul><li>Opt-in: </li></ul><ul><li>Opt-out:  </li></ul><ul><li>Mandatory: </li></ul>
Cal Poly (PolyCard) <ul><li>Arrangement between Cal Poly and City of San Luis Obispo, students, faculty and staff with val...
Sacramento State (OneCard) Agreement between Sacramento State and Regional Transit (Sacramento) where students take unlimi...
San Jose State (TowerCard)
University of California UC Transportation Programs
UC Riverside <ul><li>September 2006 (expires August 30, 2008)  </li></ul><ul><li>Originally intended for just Crest Cruise...
UC Santa Barbara <ul><li>Has been around since the 1970s </li></ul><ul><li>Students get unlimited rides on SBMTD </li></ul...
UC Riverside <ul><li>Program in third year </li></ul><ul><li>RTA took over responsibility for campus shuttle (Crest Cruise...
UC Berkeley (Class Pass) <ul><li>Conversations began in 1990  </li></ul><ul><ul><li>Students began to receive discounted p...
Class Pass Funding <ul><li>1999 referendum set (“tax”) price at $10 per semester for all students </li></ul><ul><ul><li>Un...
California Community Colleges
Los Rios <ul><li>Program started in 2005 </li></ul><ul><li>Full-time students pay $15 for semester-long, five-month pass  ...
Los Rios Obstacle <ul><li>Estimated ridership: 400,000 annual ridership </li></ul><ul><li>Actual Ridership: 1.4 million (a...
Rio Hondo <ul><li>Research began in 2005 </li></ul><ul><li>Dean wanted to show that students spent more on transportation ...
Special Legislation Needed <ul><li>Authorize district allow students to vote in majority of self-assessed fee </li></ul><u...
Los Rios and Rio Hondo Student Referendum <ul><li>Los Rios </li></ul><ul><li>Fall 2006 </li></ul><ul><li>Yes­–92%  </li></...
Meanwhile in Oakland…
Peralta Students <ul><li>In May 2005, AC Transit considers fee increases </li></ul><ul><li>Looking at UC Berkeley model we...
Spring/Summer 2006 <ul><li>Elected to Peralta Board of Trustees </li></ul><ul><li>Met with Peralta Chancellor </li></ul><u...
Fall 2006 <ul><li>Met with other Trustees (met with resistance/encouragement) </li></ul><ul><li>Campaigning trustee sees <...
Spring 2007 <ul><li>Project stalled due to:  </li></ul><ul><li>Lack of Peralta staffing </li></ul><ul><li>Lack of funding ...
First-year strengths and weaknesses <ul><li>Lack of student involvement </li></ul><ul><li>In adequate Peralta commitment f...
Fall 2008 <ul><li>Chancellor puts $500,000 on the table </li></ul><ul><li>Student leadership not active; grassroots effort...
Six-question survey <ul><li>Which of the Peralta Colleges fo you attend? </li></ul><ul><li>How do you get to college?  </l...
November 2007 <ul><li>Initial survey results </li></ul><ul><li>Board comments </li></ul><ul><li>Student testimony on behal...
December 2007 <ul><li>Item put in informational reports section (couldn’t be voted on) </li></ul><ul><li>Meeting with Chan...
Getting Board support <ul><li>Legislation initiated </li></ul><ul><li>Students continue to come to Board meetings </li></u...
Peralta College Transportation Accessibility Act <ul><li>AB 1980 introduced in February (amended in March) </li></ul><ul><...
Approving the pilot-program <ul><li>AC Transit finance committee votes in favor </li></ul><ul><li>Peralta Board unanimous ...
Challenges of implementing <ul><li>ID card distribution and production </li></ul><ul><li>Marketing to students </li></ul><...
Other campuses <ul><li>Santa Monica </li></ul><ul><li>Riverside </li></ul><ul><li>Butte </li></ul><ul><li>Santa Barbara </...
Factors to Consider <ul><li>Local cities’ General Plans (Transportation) </li></ul><ul><li>Air Quality Management District...
Questions?
[email_address]
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Get on the Bus!

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"Get on the Bus! Increasing access to education through public transportation" was presented at the Student Convergence of the 7th Annual UC/CSU/CCC Sustainability Conference at Cal State San Luis Obispo.

The presentation documents efforts to implement a Universal Transit Pass program for the Peralta Colleges. Selected U-Pass programs highlighting partnerships between transit agencies and universities/colleges are also included.

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  • Model program UMASS Began in early 1960s Partnership between UMASS and Pioneer Valley (Springfiled-Amherst Area) Transit Authority Connects Amherst, MA with five colleges: Umass-Amherst, Hampshire, Amherst College, Smith and Mount Holyoke. Funded by: local, state and federal governments and five universities program serves Program is free for residents, students, faculty/staff.
  • Get on the Bus!

    1. 1. Get on the Bus! Improving college access through mass transit. Reginald James Former Peralta CCD Student Trustee AC Transit External Affairs Intern Sunday, August 3, 2008 trusteejames@gmail.com rjames@actransit.org
    2. 2. Why should you care about transit? <ul><li>Mobility choices </li></ul><ul><li>Attracts residents </li></ul><ul><li>Air quality improvement </li></ul><ul><li>Reducing congestion </li></ul><ul><li>More efficient land use </li></ul><ul><li>Urban vitality </li></ul><ul><li>Public safety </li></ul>
    3. 3. Introducing transit lingo <ul><li>Universal Transit Pass (U-Pass) </li></ul><ul><li>Universe </li></ul><ul><li>Ridership </li></ul><ul><li>Deep group discount </li></ul>
    4. 4. Introducing transit lingo (continued) <ul><li>Revenue-neutral </li></ul><ul><li>Unique users </li></ul><ul><li>Unique riders </li></ul><ul><li>Boardings (insertions) </li></ul>
    5. 5. How do students benefit from transit? <ul><li>Students save money </li></ul><ul><li>Eliminates fare box barrier </li></ul><ul><li>Reduce parking congestion </li></ul><ul><li>Sense of belonging and inclusion </li></ul>
    6. 6. How do colleges benefit? <ul><li>Improved student retention </li></ul><ul><li>Increased enrollment </li></ul><ul><li>Reduced parking lot congestion </li></ul><ul><li>Increase morale among employees </li></ul>
    7. 7. How do transit agencies benefit? <ul><li>Guaranteed source of revenue </li></ul><ul><li>Increase ridership </li></ul><ul><li>Ability to gauge specific ridership/patterns </li></ul><ul><li>Improves overall transit service </li></ul>
    8. 8. How does community benefit? <ul><li>Reduce traffic congestion </li></ul><ul><li>Improved air quality </li></ul><ul><li>Expansion of transit service </li></ul><ul><li>Schedule and route information </li></ul><ul><li>New bus shelters/transit hubs </li></ul>
    9. 9. Negative impacts <ul><li>Loss of parking revenue </li></ul><ul><li>Crowding on buses (off-set by prpaid nature of program) </li></ul><ul><li>Withdrawal from oil addiction </li></ul>
    10. 10. Model programs <ul><li>UMASS </li></ul><ul><li>Began in early 1960s </li></ul><ul><li>Partnership between UMASS and Pioneer Valley (Springfiled-Amherst Area) Transit Authority </li></ul><ul><li>Connects Amherst, MA with five colleges: Umass-Amherst, Hampshire, Amherst College, Smith and Mount Holyoke. </li></ul><ul><li>Funded by: local, state and federal governments and five universities program serves </li></ul><ul><li>Program is free for residents, students, faculty/staff. </li></ul>
    11. 11. Where will the money come from? <ul><li>General funds </li></ul><ul><li>Parking and transportation revenue </li></ul><ul><li>Associated students </li></ul><ul><li>Mandatory student fee </li></ul><ul><li>Municipalities </li></ul><ul><li>Special districts </li></ul><ul><li>Federal earmarks and other grants </li></ul>
    12. 12. Types of programs <ul><li>Opt-in: </li></ul><ul><li>Opt-out: </li></ul><ul><li>Mandatory: </li></ul>
    13. 13. Cal Poly (PolyCard) <ul><li>Arrangement between Cal Poly and City of San Luis Obispo, students, faculty and staff with valid PolyCard to ride buses for free. </li></ul>
    14. 14. Sacramento State (OneCard) Agreement between Sacramento State and Regional Transit (Sacramento) where students take unlimited rides.
    15. 15. San Jose State (TowerCard)
    16. 16. University of California UC Transportation Programs
    17. 17. UC Riverside <ul><li>September 2006 (expires August 30, 2008) </li></ul><ul><li>Originally intended for just Crest Cruiser, now students can ride all RTA routes w/o paying fare </li></ul><ul><li>Since inception, 5,000 UCR students riding over 180,000 times </li></ul><ul><li>Ridership increased from 70,000 (FY 07) to 110,000 (through May 2008) </li></ul><ul><li>UCR reimburses RTA from $.60 per-trip to $.75 per-trip maximum cap of $32 per student per month. </li></ul><ul><li>Unique students grew 60% </li></ul><ul><li>Boarding increased 70% </li></ul><ul><li>Employees get 50% discount on service </li></ul>
    18. 18. UC Santa Barbara <ul><li>Has been around since the 1970s </li></ul><ul><li>Students get unlimited rides on SBMTD </li></ul><ul><li>All students pay $9 </li></ul><ul><li>10% (2000) of students use it, 90% (18,000) subsidize the pass </li></ul><ul><li>No opt-out, mandatory </li></ul>
    19. 19. UC Riverside <ul><li>Program in third year </li></ul><ul><li>RTA took over responsibility for campus shuttle (Crest Cruiser/line 51) </li></ul><ul><li>Opened up RTA to all routes </li></ul><ul><li>Funded through TAP </li></ul><ul><li>No charge to students </li></ul>
    20. 20. UC Berkeley (Class Pass) <ul><li>Conversations began in 1990 </li></ul><ul><ul><li>Students began to receive discounted passes for $80 (only 1,800 sold) </li></ul></ul><ul><li>Price increased to $145 in 1997 (600 sold) </li></ul><ul><li>Prices lowered, UC subsidizes $50,000 </li></ul><ul><li>Student referendum in 1999 (30% turnout, 89% approval) </li></ul>
    21. 21. Class Pass Funding <ul><li>1999 referendum set (“tax”) price at $10 per semester for all students </li></ul><ul><ul><li>Unlimited access to AC Transit </li></ul></ul><ul><li>2001 referendum set price at $34.50 for two years; $37.50 for next two years (four year agreement) </li></ul><ul><li>Currently Class Pass costs $58.50 per semester </li></ul><ul><li>Monthly adult pass $70/month </li></ul>
    22. 22. California Community Colleges
    23. 23. Los Rios <ul><li>Program started in 2005 </li></ul><ul><li>Full-time students pay $15 for semester-long, five-month pass (regularly $85/month or $425 per semester) </li></ul><ul><li>Unlimited rides on Regional Transit (RT) light-rail and buses </li></ul><ul><li>Funded from general funds/parking and transportation fees </li></ul>
    24. 24. Los Rios Obstacle <ul><li>Estimated ridership: 400,000 annual ridership </li></ul><ul><li>Actual Ridership: 1.4 million (an additional million) </li></ul><ul><li>Low-income students were not paying for service but used service </li></ul><ul><li>California Ed. Code exempts low income students from paying fee to keep colleges affordable </li></ul>
    25. 25. Rio Hondo <ul><li>Research began in 2005 </li></ul><ul><li>Dean wanted to show that students spent more on transportation than for books </li></ul><ul><li>Brought transportation companies to table and got discount </li></ul><ul><li>Used bond funds initially </li></ul><ul><li>Paid $70-$75,000 for 2000 passes. </li></ul><ul><li>Program was free for full-time students </li></ul>
    26. 26. Special Legislation Needed <ul><li>Authorize district allow students to vote in majority of self-assessed fee </li></ul><ul><li>Governor threatened to veto bill (election year) </li></ul><ul><li>Specialized for Los Rios and Rio Hondo </li></ul>
    27. 27. Los Rios and Rio Hondo Student Referendum <ul><li>Los Rios </li></ul><ul><li>Fall 2006 </li></ul><ul><li>Yes­–92% </li></ul><ul><li>Mandatory $15 fee for all students. PT students pay less. </li></ul><ul><li>Spring 2008 </li></ul><ul><li>Yes–%65 (297) No­ %35 (115) </li></ul><ul><li>Exemptions: BOG, online students, veterans and vet’s dependents, community service, high schools. </li></ul>
    28. 28. Meanwhile in Oakland…
    29. 29. Peralta Students <ul><li>In May 2005, AC Transit considers fee increases </li></ul><ul><li>Looking at UC Berkeley model we begin to ask, “Why can’t we get discounts?” </li></ul><ul><li>Elected President of Black Caucus of CalSACC </li></ul><ul><li>In 2001, students demanded subsidization of bus passes, according to LT </li></ul><ul><li>Late-Trustee Susan Duncan and AC Transit Director Chris Peeples had conversations </li></ul><ul><li>Groups never coalesced, plus funding always issue </li></ul>
    30. 30. Spring/Summer 2006 <ul><li>Elected to Peralta Board of Trustees </li></ul><ul><li>Met with Peralta Chancellor </li></ul><ul><li>Wrote Peralta Pass essay (position paper) </li></ul>
    31. 31. Fall 2006 <ul><li>Met with other Trustees (met with resistance/encouragement) </li></ul><ul><li>Campaigning trustee sees </li></ul><ul><li>Initial meeting with AC Transit and Peralta CCD </li></ul>
    32. 32. Spring 2007 <ul><li>Project stalled due to: </li></ul><ul><li>Lack of Peralta staffing </li></ul><ul><li>Lack of funding source </li></ul><ul><li>But Student Trustees re-elected </li></ul>
    33. 33. First-year strengths and weaknesses <ul><li>Lack of student involvement </li></ul><ul><li>In adequate Peralta commitment from student services staff </li></ul><ul><li>Discussion of program, conversation begun </li></ul>
    34. 34. Fall 2008 <ul><li>Chancellor puts $500,000 on the table </li></ul><ul><li>Student leadership not active; grassroots effort to inform students </li></ul><ul><li>Survey of students </li></ul><ul><li>Student Services staff assigned </li></ul>
    35. 35. Six-question survey <ul><li>Which of the Peralta Colleges fo you attend? </li></ul><ul><li>How do you get to college? </li></ul><ul><li>If you currently take AC Transit, do you have to transfer from one or more buses to get to college? </li></ul><ul><li>Would you be interested in purchasing a Peralta –supported transit pass that would allow you unlimited AC Transit bus use during the semester? </li></ul><ul><li>What time frame would most interested you in a Peratla-supported transit pass? </li></ul><ul><li>What is the most you would be willing to pay for a Peralta-supported transit pass each semester? </li></ul>
    36. 36. November 2007 <ul><li>Initial survey results </li></ul><ul><li>Board comments </li></ul><ul><li>Student testimony on behalf of program </li></ul><ul><li>Began classroom presentations </li></ul>
    37. 37. December 2007 <ul><li>Item put in informational reports section (couldn’t be voted on) </li></ul><ul><li>Meeting with Chancellor and Sandre Swanson’s staff </li></ul><ul><li>Initiated electronic letter writing campaign </li></ul>
    38. 38. Getting Board support <ul><li>Legislation initiated </li></ul><ul><li>Students continue to come to Board meetings </li></ul><ul><li>Item pulled from Board agenda (did not have the votes) </li></ul><ul><li>Background bickering over health fee/transportation fee </li></ul><ul><li>Intensify efforts to get students involved </li></ul>
    39. 39. Peralta College Transportation Accessibility Act <ul><li>AB 1980 introduced in February (amended in March) </li></ul><ul><li>Asm. Higher Ed. Comte. April </li></ul>
    40. 40. Approving the pilot-program <ul><li>AC Transit finance committee votes in favor </li></ul><ul><li>Peralta Board unanimous May 20 </li></ul><ul><li>AC Transit board unanimous May 28 </li></ul>
    41. 41. Challenges of implementing <ul><li>ID card distribution and production </li></ul><ul><li>Marketing to students </li></ul><ul><li>Future referendum (spring 2009) </li></ul>
    42. 42. Other campuses <ul><li>Santa Monica </li></ul><ul><li>Riverside </li></ul><ul><li>Butte </li></ul><ul><li>Santa Barbara </li></ul><ul><li>Los Medanos </li></ul><ul><li>Los Angeles City College </li></ul>
    43. 43. Factors to Consider <ul><li>Local cities’ General Plans (Transportation) </li></ul><ul><li>Air Quality Management Districts </li></ul>
    44. 44. Questions?
    45. 45. [email_address]
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