AICPA Leadership Retreat - Technology
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  • The amount of fundamental change to our basic understanding of what “computing” means, how “computing” happens, and who and what drives innovation in that space, is staggering. It demands a shift, a significant shift, in how we think about technology today. Examples – mobile, social networking, location awareness, cloud computing, etc.
  • Three phenomena are fueling the massive amount of change we are in communication today.
  • Think about our first websites - purely information dissemination. We supplied the content, we supplied the context, we supplied the voice. There's was no content sharing or rating. Very authoritarian. Automated articles, automated brochures.
  • Give example about membership model discussion in Acronym. Talk about the redefinition of what really is content. Not just a "media" issue, but a medium issue as well. Conversations as content, ratings as content, tweets, discussion posts,videos, etc. Everything as content! Some questions arise: - who vets the stuff? - do we NEED an authoritative voice? - how do we make content "mobile" - how do we "harvest" and curate in this environment - HOW DO WE CREATE THE CULTURE THAT MAKES THIS ENVIRONMENT WORK?
  • Tell Danea story, u of m story Talk about a permission based economy
  • Three phenomena are fueling the massive amount of change we are in communication today.
  • Three phenomena are fueling the massive amount of change we are in communication today.
  • When thinking mobile-context is king. Where will your user be and will they be trying to save time or fill time?
  • Last year apple sold more iPads than Lenovo, hp, or dell sold computers!
  • It’s large enough to be useful in all situations, it’s small enough and light enough to be mobile. This is a computer!
  • Need examples
  • Mobile Design = Small and Targeted To have a successful mobile site or app, the obvious guideline is to design for the small screen. Sadly, some don't, and we still see users struggle to hit tiny areas that are much smaller than their fingers. The second point is more conceptual — and harder for some people to accept: When you have a smaller screen, you must limit the number of features to those that matter the most for the mobile use case.
  • Uses media queries to adjust UI to fit width. Elegant solution, but does it address mobile first?
  • If they are moving - you need big tap targets and big information display. Most crucially, though, you need to impose a very lightweight mental model on the user since they already have enough on their plate avoiding obstacles -
  • Example of using in meetings situation, exhibit hall, golf tournament, annual meeting between sessions
  • Do demonstration of iCloud and dropbox.
  • Innovation isn’t happening one thing at a time anymore. The real value is in combination of innovations – mashups, we call them. Taking advantage of today's innovations requires a shift in our thinking!

AICPA Leadership Retreat - Technology AICPA Leadership Retreat - Technology Presentation Transcript

  • Trends in Technology and theirImpact on Organizations Reggie Henry, CAE Chief Information Officer ASAE
  • What We’ll CoverBackground Trends
  • Background
  • Background: Evolution Evolution of Networks Evolution of (People and ContentTechnological) Evolution of “Personal” Technologies
  • Evolution of Content Defining Characteristics • Authoritarian • Top Down • Static • One to many Evolution of Content
  • Evolution of Content Defining Characteristics • Authority and User Generated • Networked • Dynamic • Many to many Evolution of Content
  • Evolution of Networks - People The world is changing the way it communicates. The world is changing the way content is created, filtered, consumed, shared, rated…… Evolution of Networks (People andTechnological) There is a group of folks, largely (but not entirely) defined by generation, who communicate differently. They have always communicated differently. That’s what this is REALLY all
  • Evolution of Networks - Technology 4G - 20121983 1990 2002
  • Evolution of Personal Technologies 1996 1973 Evolution of “Personal” Technologies NOW! 2002
  • Background: Evolution Evolution of Networks Evolution of (People and ContentTechnological) Evolution of “Personal” Technologies
  • Background: Evolution Evolution of Networks Evolution of (People and Content Technological) Evolution of “Personal” Technologies
  • Content Considerations
  • Content Considerations ...But....
  • Content ConsiderationsToo many websites, apps, links, To little time . . .
  • Content ConsiderationsThink like
  • Content Considerations You specify the content You want....You get the content You want....
  • Strategy: Foundational Elements • Taxonomy • Orbital Content • Social/Community
  • Strategy: Taxonomy Project Retooling your taxonomy for the future!• How we categorize content• By topic• By audience• By source• By length of time to consume Possible new ways• By intended device of categorizing• How its connected to other content content.
  • Strategy: Orbital Content •A transformed relationship with content is one in which individual users are at center and content floats in orbit around them. •Liberated: The content was either created by you or has been distilled and associated with you. •Open: You collected it so you control it… It can be shared with countless apps and flow seamlessly between contexts.Source: www.alistapart.com/articles/orbital-content/
  • Strategy: Orbital Content The TAXONOMY is the connective tissue between your members and their content needs.AssociationGeneratedContentMemberGenerated TaxonomyContent“Other”GeneratedContent
  • Strategy: Social/Community Communities both private and public areAssociationGenerated critical to yourContent strategyMemberGenerated TaxonomyContent“Other”GeneratedContent as both a destination and source for content!
  • So, what is mobile?
  • So, what is mobile? Although both smartphones and tablets are considered mobile, increasingly, people use them differently.• Convenience• Save Time• Waste Time• Social • Broad Content Consumption• Simple • Desktop-like expectations, with mobile flair • Social • Complex
  • Prediction…
  • Prediction… A year early!
  • Evolution of Mobile Access
  • Predictions for 2015 • There will be nearly one mobile device per capita by 2015. There will be over 7.1 billion mobile-connected devices— approximately equal to the world’s population in 2015 (7.2 billion) • Two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video will more than double every year between 2010 and 2015. • Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010 • There will be 788 million mobile-only Internet users by 2015. The mobile-only Internet population will grow 56-fold from 14 million at the end of 2010 to 788 million by the end of 2015.Cisco Visual Networking Index: Global Mobile DataTraffic Forecast Update, 2010–2015
  • …and then there’s this!! This is Different!!!
  • iPad Adoption is Crazy!TOP MOBILE INTERNET TRENDS Matt Murphy / Mary Meeker – 2/10/11http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
  • So, What? But from abusiness perspective why should I care? It’s just a media consumption device, right?
  • My first portable computer - 1986 COMPAQ Portable ll Price: $4999 Weight: 26 Pounds CPU: Intel 286 @ 8 MHz RAM: 640k Storage: 20Meg hard drive Display: 9 Inch monochrome 80 x 25 text Ports: 1 parallel, 1 serial, 1 CGA OS: MS-DOS 3.1My present portable computer - 2012 iPAD 2 Price: $699 Weight: 1.35 Pounds CPU: 1GHz dual-core RAM: 64GB Storage: (in RAM) Display: 9.7 Inch 1024x768 resolution Ports: 30-pin dock connector OS: iOS 5
  • My first portable computer - 1986 COMPAQ Portable ll Price: $4999 Weight: 26 Pounds CPU: Intel 286 @ 8 MHz RAM: 640k Storage: 20Meg hard drive Display: 9 Inch monochrome Let’s see… 80 x 25 text Ports: 1 parallel, 1 serial, 1 1024 MHz = 1 CGA OS: MS-DOS 3.1 GHz, so…. WOW! computer - 2012My present portable That’s about 125 times iPAD 2 Price: $699 faster! Weight: 1.35 Pounds CPU: 1GHz dual-core RAM: 64GB Storage: (in RAM) Display: 9.7 Inch 1024x768 resolution Ports: 30-pin dock connector OS: iOS 5
  • My first portable computer - 1986 COMPAQ Portable ll Price: $4999 Weight: 26 Pounds CPU: Intel 286 @ 8 MHz RAM: 640k Storage: 20Meg hard drive …and Display: 9 Inch monochrome 80 x 25 text 1024 MB = 1 GB, Ports: 1 parallel, 1 serial, 1 CGA so…. OS: MS-DOS 3.1 That’s about 3,200 times moreMy present portable computer - 2012 iPAD 2 workspace and Price: $699 storage! Weight: 1.35 Pounds CPU: 1GHz dual-core RAM: 64GB Storage: (in RAM) Display: 9.7 Inch 1024x768 resolution Ports: 30-pin dock connector OS: iOS 5
  • This IS a computer!
  • So how do I think about this?
  • 1024 x 768Now What? 320 x 480
  • So how do I think about this? Or even worse, now what?
  • Strategy Considerations The Mobile Mindset
  • The Mobile Mindset Mobile First = User Needs First!It’s, ultimately, a re-imagining of how our contentfits our users needs. Just think about what MobileFirst really implies. “What tasks make senseto the user?” “What does the user want?”“What is going to be most relatable to theuser?” All of these things are focused on thepersonal nature of the experience.Jason Grigsby, Vice President, Mobile and Web StrategistCloud Four, Inc.
  • The Mobile Mindset Mobile “user experience” design is, in many ways, an act of curation.When designing for mobile platforms, one has to be much more carefulabout selecting content and interactions for a given screen or app statethan on the web or desktop.Global navigation is often limited or absent. Menus, toolbars, and othernavigation elements usually have strict limits on the number of items theycan provide. So ensuring that users have access to all the functions theyneed (and none they don’t), and that they can find their way out of agiven app state, is crucial.Thoughts on user experience design byDmitry Nekrasovski
  • The Mobile Mindset Mobile USAGE is Different! ThinkPresence at the Point of Need!
  • The Mobile Mindset Mobile First = User Needs First!
  • The Mobile Mindset Mobile First = User Needs First!Extraneous
  • The Mobile Mindset Mobile First = User Needs First!
  • Strategy ConsiderationsApps vs. Mobile Web
  • What’s an App?• Apps are device specific and leverage native features on smartphones/tablets• Usually look and interact in “cooler” ways than mobile web…for now• How do you know? Apps are usually accessed via an online app store like Apple’s App Store, BlackBerry’s App World, or the Android Market
  • What’s the Mobile Web?• Mobile web is accessed via a browser on the device• Typing the URL on the mobile browser brings up a mobile formatted version of a traditional website• Many ways to approach mobile web • Different presentation of main site (good place to start) • Fully mobile-designed version (end game)
  • Apps v. Mobile Web
  • Content ConsiderationsMashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
  • Apps v. Mobile WebMashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
  • Apps v. Mobile Web First time theres been a decline in First time theres been a decline in mobile web usage as compared to mobile web usage as compared to app usage....hmmm....and the gap app usage....hmmm....and the gap is widening! is widening!Mashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
  • When Do We Use Apps?
  • Why Do We Use Apps?
  • How Do People Find Apps?
  • Strategy ConsiderationsResponsive Design
  • Responsive DesignWhat is Responsive Web Design?Responsive web design is the term given to the concept of designing and developinga website so that the layout changes depending on the device/viewport on which thewebsite is being viewed. The term Responsive Web Design was coined by its creator,Ethan Marcotte.
  • Strategy ConsiderationsHowever, responsive design is only the first step. You must consider Mobile Contexts
  • Mono-context Mobile-context
  • Mobile Contexts• Location• Locomotion• Immediacy• Device Capabilities/Constraints
  • Mobile Context: Location Intentional Serendipity
  • Location based social serendipity I really need some helpwith this cloud computing My ASAE Technology Colleagues thing… Can we help our members have “not so chance” encounters?
  • Association Examples Houston Association of Realtors
  • Association Examples American Sailing Association
  • Association Examples American Lifeguard Association
  • Association ExamplesAmerican Heart Association: Walking Paths
  • Mobile Context: Locomotion How do I design for this situation? - Better have easily accessible navigation - Better have “small” content - Better GET TO THE POINT!
  • Mobile Context:Immediacy Two of the defining characteristics of mobile devices is ALWAYS ON and ALWAYS CONNECTED. Users expectations are colored by this. So mobile must: • Load quickly • Meet the users need quickly • Remember what I was doing quickly
  • Mobile Context: Device CapabilitiesCan I take advantage of:• Cameras• Location Awareness• Device Orientation• Other Apps Constraints What do I do about: • Screen Size • “Uneven” Internet Access • User Familiarity with Device
  • Mobile Device Management is a MUST!IMP !
  • Cloud Computing
  • Cloud Computing Cloud computingThe delivery of computing as a service ratherthan a product, whereby shared resources,software, and information are provided tocomputers and other devices as a meteredservice over a network (typically the Internet).
  • Cloud Computing3 Major Business Models
  • Cloud Computing Software as a Service (SaaS)• Cloud application services or "Software as a Service (SaaS)" deliver software as a service over the Internet, eliminating the need to install and run the application on the customers own computers and simplifying maintenance and support.
  • Cloud Computing Platform as a Service (PaaS)• PaaS solutions are development platforms for which the development tool itself is hosted in the cloud and accessed through a browser. With PaaS, developers can build web applications without installing any tools on their computer and then deploy those applications without any specialized systems administration skills.
  • Cloud Computing Infrastructure as a Service" (IaaS)• Cloud infrastructure services, also known as “Infrastructure as a Service" (IaaS), deliver computer infrastructure – typically a platform virtualization environment – as a service, along with raw (block) storage and networking. Rather than purchasing servers, software, data-center space or network equipment, clients instead buy those resources as a fully outsourced service.
  • Cloud Computing3 Major Implementation Models
  • Cloud Computing•Pros• Eliminate or reduce capital investments in infrastructure• Scalability – up or down• Speed to market•Cons• Security• Application Integration• Privacy Compliance
  • Cloud ComputingPersonal Cloud Computing
  • Final Thoughts - Q & A Thank You for Your Time and Attention