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Business wants stickiness - is interpretation the glue they're looking for?

by PhD Candidate at University of Queensland on Nov 19, 2012

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Paper presented to the Interpretation Australia National Conference, "Future Challenge", Melbourne, November 2012. ...

Paper presented to the Interpretation Australia National Conference, "Future Challenge", Melbourne, November 2012.
Paper is based on the Heath Brothers' 2007 book "Made to Stick", summarising it and relating it to interpretive practice.

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Business wants stickiness - is interpretation the glue they're looking for? Business wants stickiness - is interpretation the glue they're looking for? Presentation Transcript