In this webinar, our experts will talk about advanced yet effective ways of understanding the market by leveraging media monitoring programs.
This webinar will cover both strategic and practical ways of aligning your media monitoring programs with the business goals. Learn the tricks of understanding what the consumer wants by monitoring the media around you. In the process also improve your media relations and improve relations with the various stakeholders.
* Building a measurement process to track, monitor and analyze conversions on the web
* Align media monitoring programs with the business goal
* Persuading management buy-in for the project and getting a budget.
* Building a communications matrix to ensure the consistency in messaging across channels, be it web, print, media, TV or radio