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Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
Hashtag: #VideoAnalytics
1
Housekeeping
2
About the Presenter
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 “
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”
3
About the Presenter
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
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4
About Regalix
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o
o
o
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5
Agenda
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



6
Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
WHY VIDEO?
7
Importance of YouTube Marketing
8
Video Marketing Statistics
9
Video Marketing Statistics B2B




10
Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
BEST PRACTICES
11
Video Creation Ideas for B2B Market
Awareness/Interest Consideration Close/After Sale
• Invitation to
Webinars/Live Events...
YouTube Channel Optimization - Citrix
13
YouTube Channel Optimization - Citrix



14
Recommended Equipment
15
Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
HOW TO GET YOUR VIDEO FOUND
16
How to Rank Your Videos on YouTube
17
How to Rank Your Videos on YouTube
18
Google Hangouts Rank High on Google
19
Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
NEW WAYS TO EXTEND REACH
20
Video - 785% Growth on Facebook
21
New Premium Video Ads Facebook
22
Video Ads Facebook – Audience Targeting
23
Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
VIDEO FOR DEMAND GENERATION
24
Extend Reach, Increase Demand, Accelerate the
Pipeline Using Video
25
Use of Video Content & Assets across the
Demand Funnel
•
•
•
•
•
•
•
•
•
•
26
Top of Funnel: Boost Leads with Video Lead
Form Ads
•
•
27
Top-of-Funnel: Webinar sign-ups
28
Site Retargeting with Video Ads
Your Website Ad Network
Organic
Search
Email Social PPC &
Display
Retargeted Ads
29
Video Ad – Link your Youtube video
30
Video Ad – Detail Metrics and ROI
•
•
•
31
Putting Together a Video-based Demand
Generation Campaign
•
•
•
32
Securing Your Pilot Budget
•
•
•
•
•
33
Sample Pilot Campaign
•
•
•
•
•
•
•
34
Get in Touch



35



36
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"Video Marketing: From Brand to Demand"

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Unleash the Power of Video Storytelling:

Buyers today want Videos more than ever. This works for marketers who can use Video content to add new layers of creativity to their campaigns. But the best of Videos can fail if you don't evaluate them based on quantifiable metrics.

During this 45-minute webinar with Lasse Rouhiainen, a leading authority on Video Marketing and Social Media and Mani Iyer, CEO - Kwanzoo Inc, you will learn the importance of Video storytelling and why adequate measurement of Video metrics is necessary.

Highlights:

-Why Video Marketing is so popular and successful for B2B Marketing

-Best practices for leveraging Video to drive sales

-How to get your Video found

-How to increase prospect engagement using Video across digital channels

-Track key Video metrics inside your Marketing Automation (MAP) or CRM

-Best practices on how to maximize your ROI using Video

About the Speakers-

Lasse Rouhiainen-

An international leading authority on Video Marketing and Social Media, Lasse Rouhiainen is an in-demand speaker and trainer for business schools and universities on how to maximize exposure on YouTube, Facebook, and how to implement Social Media marketing strategies. Lasse Rouhiainen is an author of the bestselling book "101 Video Marketing Tips and Strategies for Small Businesses". He has helped hundreds of companies and entrepreneurs in over 30 countries to promote their businesses online through Social Media and Video Marketing. In addition, he has helped more than 200 people in over 10 countries become successful Social Media Managers.

Mani Iyer-

Mani Iyer is CEO of Kwanzoo a cloud-based platform for demand marketers, that uniquely integrates outbound (display, retargeting) and inbound (Marketing Automation, CRM) channels using rich media, to boost top-of-funnel leads, improve nurture programs and accelerate the pipeline. Kwanzoo integrates with Eloqua, Marketo, Silverpop, Google, and a range of real-time bidding (RTB) platforms and exchange networks. Mani was previously a marketing consultant to VC-backed start-ups, and founded a software business acquired by Oracle/PeopleSoft. Mani is a serial entrepreneur, industry speaker on demand generation, online customer acquisition, personalization and interactive marketing, and startup advisor. Mani has spoken at leading industry conferences including Ad-Tech, Leadscon, Conversion Conference, DemandCon, TiEcon, OMS and other events.

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Transcript of ""Video Marketing: From Brand to Demand""

  1. 1. Presenters :Lasse Rouhiainen and Mani Iyer May / 20 / 2014 Hashtag: #VideoAnalytics 1
  2. 2. Housekeeping 2
  3. 3. About the Presenter     “ ” ” 3
  4. 4. About the Presenter      4
  5. 5. About Regalix   o o o     5
  6. 6. Agenda       6
  7. 7. Presenters :Lasse Rouhiainen and Mani Iyer May / 20 / 2014 WHY VIDEO? 7
  8. 8. Importance of YouTube Marketing 8
  9. 9. Video Marketing Statistics 9
  10. 10. Video Marketing Statistics B2B     10
  11. 11. Presenters :Lasse Rouhiainen and Mani Iyer May / 20 / 2014 BEST PRACTICES 11
  12. 12. Video Creation Ideas for B2B Market Awareness/Interest Consideration Close/After Sale • Invitation to Webinars/Live Events • Explainer Videos, Tips and “How-Tos” • Customer Testimonial Video (social proof and trust) • Case Study Videos • On-Demand recorded videos • Product Demos • Q&A Videos • ROI modeler walkthrough • New customer onboarding Videos • Personalized Video Email 12
  13. 13. YouTube Channel Optimization - Citrix 13
  14. 14. YouTube Channel Optimization - Citrix    14
  15. 15. Recommended Equipment 15
  16. 16. Presenters :Lasse Rouhiainen and Mani Iyer May / 20 / 2014 HOW TO GET YOUR VIDEO FOUND 16
  17. 17. How to Rank Your Videos on YouTube 17
  18. 18. How to Rank Your Videos on YouTube 18
  19. 19. Google Hangouts Rank High on Google 19
  20. 20. Presenters :Lasse Rouhiainen and Mani Iyer May / 20 / 2014 NEW WAYS TO EXTEND REACH 20
  21. 21. Video - 785% Growth on Facebook 21
  22. 22. New Premium Video Ads Facebook 22
  23. 23. Video Ads Facebook – Audience Targeting 23
  24. 24. Presenters :Lasse Rouhiainen and Mani Iyer May / 20 / 2014 VIDEO FOR DEMAND GENERATION 24
  25. 25. Extend Reach, Increase Demand, Accelerate the Pipeline Using Video 25
  26. 26. Use of Video Content & Assets across the Demand Funnel • • • • • • • • • • 26
  27. 27. Top of Funnel: Boost Leads with Video Lead Form Ads • • 27
  28. 28. Top-of-Funnel: Webinar sign-ups 28
  29. 29. Site Retargeting with Video Ads Your Website Ad Network Organic Search Email Social PPC & Display Retargeted Ads 29
  30. 30. Video Ad – Link your Youtube video 30
  31. 31. Video Ad – Detail Metrics and ROI • • • 31
  32. 32. Putting Together a Video-based Demand Generation Campaign • • • 32
  33. 33. Securing Your Pilot Budget • • • • • 33
  34. 34. Sample Pilot Campaign • • • • • • • 34
  35. 35. Get in Touch    35
  36. 36.    36
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