Video Marketing Demystified:
Tips, Strategies and Tactics for Today's Savvy Marketers
Hashtag: #VideoMarketingDemystified
...
Housekeeping
Unmute computer speakers

Slides and recording distributed via email afterwards

Submit questions via the Q&A...
About the Presenter
 Renowned speaker and trainer for corporates, business schools and
universities on how to maximize ex...
About Regalix



Forefront of Innovation
o Digital Marketing Services
o Technology Enabled Services
o Regalix Labs



M...
Free Downloads

Lasse Rouhiainen
Author, Speaker and Trainer

02/26/14

5
Video Marketing Statistics
- 78% of B2B content marketers use videos.
- 84% of B2B marketers report an increasing
demand f...
Video Marketing Statistics

02/26/14

7
Importance of Viewer
Retention

02/26/14

8
Future of Video Marketing
Action: Get ready for videos
made using wearable
computing like Google
Glasses. Basically consum...
YOUR IDEAL CLIENT

02/26/14

Presenter
Name:

Lasse Rouhiainen

February / 25 / 2014
10
Customer Avatar

02/26/14

11
Customer Avatar
•Age
•Location
•Interest
•Websites

Facebook.com/ads/create
02/26/14

12
VIDEO CREATION

02/26/14

Presenter
Name:

Lasse Rouhiainen

February / 25 / 2014
13
Video Creation Ideas
•How to tutorials - Generate
trust and credibility
•Case study videos - showing
proof
•Quick video wh...
Video Creation Ideas
MISTAKES
•Biggest mistakes ______ make
•3 biggest mistakes of ______

02/26/14

15
Create a Tutorial Page
•Create at least 5 – 10 tutorial
videos
•Place them on your website
•Create new videos based on FAQ...
How To Create a Video That Sells
Videodeo

Question

Tip 1 1

Tip 2

Website

Call to
action

Phone
Start Conducting Google Hangouts
•Create educational webinars using
Google Hangouts
•Use professional microphone,
webcam, ...
Recommended Equipment
Logitech HD Pro Webcam
C920, 1080p Widescreen
Video Calling

02/26/14

Samson Meteor Mic USB
Studio ...
Summary of the Recommendations
•

Focus on short videos (2 min and under)

•

Analyze “attention retention”

•

Understand...
VIDEO PROMOTION

02/26/14

Presenter
Name:

Lasse Rouhiainen

February / 25 / 2014
21
How to Rank Your Videos on YouTube

02/26/14

22
How to Rank Your Videos on YouTube

02/26/14

23
YouTube Advertising
ALLOWS YOU TO
- Generate more views
- Find your target audience
- Sell your products and
services

02/...
YouTube Advertising - Results

02/26/14

25
Optimize Your YouTube Channel
•

Use “unlisted” videos on
YouTube

•

Use remarketing on
YouTube

•

Select your target au...
YouTube Video Overlay

02/26/14

27
Optimize Your YouTube Channel
•

Use a trailer video

•

Create specific playlist

•

Place your best videos first

02/26/...
Optimize Your YouTube Channel

02/26/14

29
Get in Touch
 If you have any questions about this webinar please feel free to get in touch with us at
marketing@regalix-...
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Video Marketing Demystified Webinar by Lasse Rouhiainen

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“Video Marketing Demystified: Tips, Strategies and Tactics for Today’s Savvy Marketer”. At this Webinar, Lasse Rouhiainen, Author, Speaker and Trainer discussed:

• Reasons for the popularity and success of video marketing
• Tips, tricks and strategies for getting your video found and maximizing its outreach
• How to measure success in video marketing and best practices
• The future of video marketing

For more information please please visit this link - http://bit.ly/1hfxD9S

Published in: Marketing
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Transcript of "Video Marketing Demystified Webinar by Lasse Rouhiainen"

  1. 1. Video Marketing Demystified: Tips, Strategies and Tactics for Today's Savvy Marketers Hashtag: #VideoMarketingDemystified 02/26/14 Presenter Name: Lasse Rouhiainen February / 25 / 2014 1
  2. 2. Housekeeping Unmute computer speakers Slides and recording distributed via email afterwards Submit questions via the Q&A panel through Go-to-Webinar Hashtag: #VideoMarketingDemystified 02/26/14 2
  3. 3. About the Presenter  Renowned speaker and trainer for corporates, business schools and universities on how to maximize exposure on YouTube, Facebook, and how to implement Social Media marketing strategies.  Has helped hundreds of small and medium sized companies and entrepreneurs in over 30 countries to promote their businesses online through Video marketing and Social Media. Lasse Rouhiainen Author, Speaker and Trainer 02/26/14  Has helped more than 200 people in over 10 countries become successful Video marketing and Social Media managers.  Author of the bestselling books “101 Video Marketing Tips and Strategies for Small Businesses” and "Smart Social Media – Your Guide To Becoming A Highly Paid Social” 3
  4. 4. About Regalix   Forefront of Innovation o Digital Marketing Services o Technology Enabled Services o Regalix Labs  Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team  Fortune 500 and Venture Backed Customers (B2B and B2C)  Global Operations: HQ in Silicon Valley, 2 Offices  02/26/14 An award-winning Global Innovation company that leverages technology and marketing to help companies grow. Industry Recognition 4
  5. 5. Free Downloads Lasse Rouhiainen Author, Speaker and Trainer 02/26/14 5
  6. 6. Video Marketing Statistics - 78% of B2B content marketers use videos. - 84% of B2B marketers report an increasing demand for videos and other visually rich marketing material. - 83% of B2B marketers use video marketing for branding or to increase awareness around their brand. - 94% of B2B marketers rate video marketing as the most effective sales and marketing tactic. [source: Regalix Research] 02/26/14 6
  7. 7. Video Marketing Statistics 02/26/14 7
  8. 8. Importance of Viewer Retention 02/26/14 8
  9. 9. Future of Video Marketing Action: Get ready for videos made using wearable computing like Google Glasses. Basically consumers will create videos anywhere they go. 02/26/14 9
  10. 10. YOUR IDEAL CLIENT 02/26/14 Presenter Name: Lasse Rouhiainen February / 25 / 2014 10
  11. 11. Customer Avatar 02/26/14 11
  12. 12. Customer Avatar •Age •Location •Interest •Websites Facebook.com/ads/create 02/26/14 12
  13. 13. VIDEO CREATION 02/26/14 Presenter Name: Lasse Rouhiainen February / 25 / 2014 13
  14. 14. Video Creation Ideas •How to tutorials - Generate trust and credibility •Case study videos - showing proof •Quick video where you share your story 02/26/14 14
  15. 15. Video Creation Ideas MISTAKES •Biggest mistakes ______ make •3 biggest mistakes of ______ 02/26/14 15
  16. 16. Create a Tutorial Page •Create at least 5 – 10 tutorial videos •Place them on your website •Create new videos based on FAQ clients send you. 02/26/14 16
  17. 17. How To Create a Video That Sells Videodeo Question Tip 1 1 Tip 2 Website Call to action Phone
  18. 18. Start Conducting Google Hangouts •Create educational webinars using Google Hangouts •Use professional microphone, webcam, and lighting •Case study – Dell Computers 02/26/14 18
  19. 19. Recommended Equipment Logitech HD Pro Webcam C920, 1080p Widescreen Video Calling 02/26/14 Samson Meteor Mic USB Studio Microphone Plantronics Mirage Headset with Noise Cancelling Microphone 19
  20. 20. Summary of the Recommendations • Focus on short videos (2 min and under) • Analyze “attention retention” • Understand the structure of a promotional video • Create a list of video tutorials • Learn how to use Google Hangouts 02/26/14 20
  21. 21. VIDEO PROMOTION 02/26/14 Presenter Name: Lasse Rouhiainen February / 25 / 2014 21
  22. 22. How to Rank Your Videos on YouTube 02/26/14 22
  23. 23. How to Rank Your Videos on YouTube 02/26/14 23
  24. 24. YouTube Advertising ALLOWS YOU TO - Generate more views - Find your target audience - Sell your products and services 02/26/14 24
  25. 25. YouTube Advertising - Results 02/26/14 25
  26. 26. Optimize Your YouTube Channel • Use “unlisted” videos on YouTube • Use remarketing on YouTube • Select your target audience 02/26/14 – You have a lot of different options to choose from 26
  27. 27. YouTube Video Overlay 02/26/14 27
  28. 28. Optimize Your YouTube Channel • Use a trailer video • Create specific playlist • Place your best videos first 02/26/14 28
  29. 29. Optimize Your YouTube Channel 02/26/14 29
  30. 30. Get in Touch  If you have any questions about this webinar please feel free to get in touch with us at marketing@regalix-inc.com  For more information on Regalix visit: www.regalix.com  For more information on Lasse Rouhiainen visit: www.lasserouhiainen.com 02/26/14 30
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