Social media Opening Presentation - By Nimish Vohra


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Online social networks facilitate connections between people based on shared interests, values, membership in particular groups (i.e., friends, professional colleagues), etc. They make it easier for people to find and communicate with individuals who are in their networks using the Web as the interface.

Open source gives you something extra though, and that is the ability to take the whole application, source code and all, and move it or even modify it.

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Social media Opening Presentation - By Nimish Vohra

  1. 1. Welcome, Friends, Fans, Followers, Contacts!
  2. 2. World Social Statistics <ul><li>A Sampling of FB data </li></ul><ul><li>The average Facebook user has 130 friends . </li></ul><ul><li>More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month. </li></ul><ul><li>Over 300,000 users helped translate the site through the translations application. </li></ul><ul><li>More than 150 million people engage with Facebook on external websites every month. </li></ul><ul><li>Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. </li></ul><ul><li>There are more than 100 million active users currently accessing Facebook through their mobile devices. </li></ul><ul><li>People that access Facebook via mobile are twice as active than non-mobile users (think about that when designing your Facebook page). </li></ul><ul><li>The average Facebook user is connected to 60 pages, groups and events. </li></ul><ul><li>People spend over 500 billion minutes per month on Facebook. </li></ul><ul><li>There are more than 1 million entrepreneurs and developers from 180 countries on Facebook. </li></ul>Source:
  3. 4. Home Stats <ul><li>My 11 year old son </li></ul><ul><li>Does more YouTube (YT) than TV. 8:1 </li></ul><ul><li>Most watched: songs, comedy, tutorials </li></ul><ul><li>90% of content is from amateurs. </li></ul><ul><li>Learns Flash, game coding from YT Tutorials </li></ul><ul><li>Gets all s/w links + crack codes from YT </li></ul><ul><li>Created more than 100 animations, games, pieces of code, based on tutorials from YT </li></ul><ul><li>Created more than 50 tutorials about animation, games, coding </li></ul>
  4. 5. Home Stats, continued… <ul><li>Has seen popular Lego branded animations on YT </li></ul><ul><li>He has bought more than 10 Lego sets and 0 other brands </li></ul><ul><li>5 subscribers, 6 friends, 104 subscriptions </li></ul><ul><li>5 people like his videos, 8 comments, 500 views in all </li></ul><ul><li>It is a big dinner story each time somebody &quot;like&quot;s his work, or puts a comment </li></ul><ul><li>“ Dad, you know this comment, it is mine - I created another profile to come and comment here!” </li></ul>
  5. 6. So? <ul><li>Behavior </li></ul><ul><li>Video consumption behavior is changing (YT:TV) </li></ul><ul><li>He is getting hooked onto instant gratification </li></ul><ul><li>For him the medium is participative (no publisher, reader divide) </li></ul><ul><li>Business </li></ul><ul><li>Lego reaching out to my kid </li></ul><ul><li>Software companies are being promoted on YT virally </li></ul><ul><li>Online learning is working better that what I ever imagined! </li></ul><ul><li>Launch pad for all singers </li></ul><ul><li>Etc, etc… </li></ul>