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It all over the internet, every business is talking about it. If you are not on it, people look at you like you are on the stone age. The internet is abuzz with success stories of social media revamping businesses and how today mom and pop shop may just take over the world.
Add to this the frequent updates in the Google algorithm, the most frequent in recent times has been the Farmer Update and now the Panda Update – currently at 3.4 and still going strong. The farmer update was the first strike at websites carrying spammy content. Most of the tried and tested third party content sites (ezine, article *** saw traffic drop by 90% in a day).
The current update of Google indicating that your presence and your interaction in the social space will make a change to the way you are people see on Google results. Everything you say and do as a brand on Facebook, Twitter and Google + will make an impact to the way you are displayed in the search results.
The SEO killer? This contraption which looks like something out of a mad scientists lab seeks to put an end to all the SEO companies in the world. It claims to crawl the entire web and analyze the current trends real time, add to it the behavioral analysis from the social signals and behold you are a step ahead of Google.
Is this the end of the SEO Consultant? Have Google and all other search engines ensured the closure of this business.
Developer keep SEOs in business - A quote by Jill Whalen. But an industry is not sustainable on the mistakes of another.
SEO has been around for more than 10 years. As any business it has evolved over that period of time. Sometimes to keep on top of the competition and at times to forced to evolve because in changes in the Google algorithm. SEOMoz has classified the ever changing role of an SEO consultant over the years. Ensuring the website is found, ensuring it is found for the right keywords and ensuring the right websites are talking about your website. To these basic parameters got added the means to get there – be it creation of xml sitemaps, leveraging press release websites, local optimization and so on. Note if your current SEO company/agency is not at par with these recommendations you are already 4 years behind.
You may just about end up with your website looking like this. Beware Google Panda is not just restricted to content farms – if you have a website that’s optimized like this you will be in for a shocker.
Opportunity Discovery – Opportunity Discovery is a cyclical process of understanding brand opportunity with regard to business goals, target audience, industry specifications and past performance. It’s cyclical in that insights from one step often refine insights from another step in the process.
Business Objectives – Everything must be done within the context of the goals of the brand. This requires a deep understanding of where the brand has been and where it’s going. In many cases businesses