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Pinterest the Social Media Darling
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Pinterest the Social Media Darling

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Learn all about Pinterest and know why it is different from other social media channels. It will keep u addicted with all its virtual pinboard features.

Learn all about Pinterest and know why it is different from other social media channels. It will keep u addicted with all its virtual pinboard features.

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Pinterest the Social Media Darling Pinterest the Social Media Darling Presentation Transcript

  • The New Social Media DarlingDivya Sangwan| Business Manager | May 23’ 2012 © 2012 Regalix Inc. Confidential, All Rights Reserved
  • What is Pinterest ?Why does it matter ?Addictive and why ?Who exactly is pinning ?Why should businesses care ?What can businesses do ? 2 © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 3© 2012 Regalix Inc. Confidential, All Rights Reserved View slide
  • Your© 2012 Regalix Inc. Confidential, All Rights Reserved 4 View slide
  • © 2012 Regalix Inc. Confidential, All Rights Reserved 5
  • An image added to Set of theme Pinterest based pins Pin It Pin Repin Pin Button Board Button that can be Reposting someone placed on websites else’s pin to facilitate sharing on Pinterest. © 2012 Regalix Inc. Confidential, All Rights Reserved 6
  • 7© 2012 Regalix Inc. Confidential, All Rights Reserved
  • Million Million Million Million Million Million MillionSEP ‘11 OCT ‘11 NOV ‘11 DEC ‘11 JAN ‘12 FEB ‘12 MAR ‘12 Monthly Unique Visits to the site increased by 982% from Sep’11 to Mar’12* Pinterest hit 10 Million US monthly unique visitors mark faster than any website in history** * Source: Compete.com, ** Source: PR Daily © 2012 Regalix Inc. Confidential, All Rights Reserved 8
  • Pinterest became the 3rd topmost website by total visits in US in March’12* – Facebook: 7 billion 2 – Twitter: 182 million 3 – Pinterest: 104 million 4 – LinkedIn: 86 million 5 – Tagged: 72 million 6 – Google+: 61 million * Source : Hitwise Report © 2012 Regalix Inc. Confidential, All Rights Reserved 9
  • 2. 3 BillionPage Views inMarch ‘’12To over 4. 0 MillionDaily Visitors *Source: GA April © 2012 Regalix Inc. Confidential, All Rights Reserved 10
  • Referral traffic as % of total traffic* JAN ‘12 FEB ‘12 * Source : Shareaholic.com© 2012 Regalix Inc. Confidential, All Rights Reserved 11
  • Pinterest is generating more referral traffic to websites than YouTube, Google+ and LinkedIn COMBINED* * Source : Shareaholic.com © 2012 Regalix Inc. Confidential, All Rights Reserved 12
  • i Pinning> 20% of Facebook users are on Pinterest Daily which is more than 2,000,000 members* * Source : FB App Data © 2012 Regalix Inc. Confidential, All Rights Reserved 13
  • 14© 2012 Regalix Inc. Confidential, All Rights Reserved
  • Average Minutes Per visitor in a month – Globally (Jan’12)* 21 Twitter 89 Pinterest 17 LinkedIn 405 Facebook 89 8 Myspace Tumblr 3 Google+ Second only to Facebook in engagement * Source : Comscore report © 2012 Regalix Inc. Confidential, All Rights Reserved 15
  • Simplicity of DesignVisuals take center stageHighly AccessibleSelective FollowingComplimentary to existing social toolsGetting Popular with not just friendsLesser noise © 2012 Regalix Inc. Confidential, All Rights Reserved 16
  • 17© 2012 Regalix Inc. Confidential, All Rights Reserved
  • Publications, TV networks + News outletsBrands + Companies + Time MagazinePersonalities Etailers +Direct to consumer sites Whole Foods Mashable Etsy Diet Pepsi Wall Street Journal The Home Depot Volkswagen Unicef Rue LaLa Honda Bloggers West Elm Writers Martha Stewart Artists More like Almost Lowe’s EVERYONE and © 2012 Regalix Inc. Confidential, All Rights Reserved adding……. 18
  • Jan’12 Mar’12 Men are beginning to PIN too* *Source: Google Double click Ad planner Data© 2012 Regalix Inc. Confidential, All Rights Reserved 19
  • Month/% in this age range 0-17 18-24 25-35 36-44 45-54 55-64 Over 64 JANUARY 2012 44 7 28 28 23 7 3 FEBRUARY 2012 3 6 28 28 25 8 3 Aged between 25-54* >$150k $100k - $150k 3% 6% $25kAbove average household $75k - $100k 12% 8%income of $25k - $75k* $25k - $50k 42% $50k - $75k 29% *Source: Google double click Ad planner © 2012 Regalix Inc. Confidential, All Rights Reserved 20
  • 21© 2012 Regalix Inc. Confidential, All Rights Reserved
  • BrandingMassive Audience and growing !Increase Brand visibility bysharing yourBrand Experience & Personality © 2012 Regalix Inc. Confidential, All Rights Reserved 22
  • TrafficOf course Referral but Organic too !Image Captions are crawledby Google and pinboardsappear in search results © 2012 Regalix Inc. Confidential, All Rights Reserved 23
  • Customer EngagementAddicted customers/prospects spendinglot of timeConnect with your customerand socialize to build trust andrespect for the brand © 2012 Regalix Inc. Confidential, All Rights Reserved 24
  • What are people doing and what it means to Businesses ? Expressing through pictures and images relevant to their lives Buyer Personas Reminding themselves of things they want to do or buy later Near-Future Buyers Sharing & recommending things that they feel others should know Potential Advocates/Influencers © 2012 Regalix Inc. Confidential, All Rights Reserved 25
  • Learning about and exploring specific or random topics Long-term/distant buyers Searching for and discovering new or specific things to do, buy, look at or read Immediate BuyersAll act as members of an online word-of-mouth marketing team that’s directing buyers, doers and seekers to your online properties © 2012 Regalix Inc. Confidential, All Rights Reserved 26
  • 27© 2012 Regalix Inc. Confidential, All Rights Reserved
  • Analyseif Pinterest Fits your Business Who is your Target Audience ? Are your Products/services Visually Appealing or can be ? Do you have more to share than just what you do ? © 2012 Regalix Inc. Confidential, All Rights Reserved 28
  • Visual ContentIdentify your most visual contentB2B ? Consider these… Employee/office pictures Blog article pictures Infographic & data charts E-book, book, whitepaper covers Happy customer pictures Brand personality/style/colors/theme © 2012 Regalix Inc. Confidential, All Rights Reserved 29
  • Promote LifestylesPromote what relates to the lifestyle of your customers andnot just your products/services © 2012 Regalix Inc. Confidential, All Rights Reserved 30
  • Business PersonalityShowcase fun activities that your brand participates in © 2012 Regalix Inc. Confidential, All Rights Reserved 31
  • Pinteresting BoardsDiscover fun ideas related to your business that are Pinteresting © 2012 Regalix Inc. Confidential, All Rights Reserved 32
  • Socialize/ EngageCreate boards in collaboration, host contests, follow others, repin,comment and like pins with your influencer group © 2012 Regalix Inc. Confidential, All Rights Reserved 33
  • Optimize PinsKeep SEO in mind while Pinning Include link to your website/blog Keyword rich pins/boards/descriptions Set yourself visible to search engines © 2012 Regalix Inc. Confidential, All Rights Reserved 34
  • QUESTIONS © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Get in Touch Forefront of Innovation  visit: www.regalix.com  Digital Marketing Services  Technology Enabled Services  If you have any questions about this webinar please  Regalix Labs feel free to get in touch with the speaker Divya Sangwan, dsangwan@regalix-inc.com Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team  For a free evaluation of your website / ecommerce portal, please get in touch with Ritu Josan, Fortune 500 and Venture Backed Customers (B2B and rjosan@regalix-inc.com B2C) Global Operations: HQ in Silicon Valley, 4 Offices Industry Recognition © 2012 Regalix Inc. Confidential, All Rights Reserved 36