SlideShare for iOS
by Linkedin Corporation
FREE - On the App Store
Should you be using Social Media for Generating Leads ? Without a doubt, yes. It’s 2013, the time to optimize each of the Social Media Channels to engage & capture more leads.
Why Social Media is Relevant in Lead Generation:
One third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchasing processes.
Marketers rate social media as the second most important factor (64%) in organic search success -- behind only effective web pages (82%).
60% of B2B companies have acquired a customer through LinkedIn, followed by 60% through company blogs, 43% through Facebook, and 40% through Twitter.
Our Webcast will closely examine how we can best use social media to nurture more leads.
Takeaways from the webinar include:
Measuring the effect of social media
Targeting the right audience with social media
How to generate sales through social media
Social media channels to focus on in 2013
About the Presenter:
Amitabha Chatterjee, Business Manager
Amitabha Chatterjee is currently working as a business manager for Regalix. In a career spanning nearly seven years, he has three years of experience in Digital Marketing and eCommerce strategy.
He has hands-on experience in the areas of website redesign, conversion optimization, CMS implementation, B2B and online marketing. Prior to joining Regalix, he has worked in the capacity of a Web Analyst and Senior Customer Service Executive.
Amitabha holds a bachelor’s degree from the Bangalore University and a Master Degree from the University of Wales, Cardiff.