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Optimizing Your Social Channels to Enhance Lead Generation
 

Optimizing Your Social Channels to Enhance Lead Generation

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Abstract: ...

Abstract:

Should you be using Social Media for Generating Leads ? Without a doubt, yes. It’s 2013, the time to optimize each of the Social Media Channels to engage & capture more leads.

Why Social Media is Relevant in Lead Generation:

One third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchasing processes.
Marketers rate social media as the second most important factor (64%) in organic search success -- behind only effective web pages (82%).
60% of B2B companies have acquired a customer through LinkedIn, followed by 60% through company blogs, 43% through Facebook, and 40% through Twitter.

Our Webcast will closely examine how we can best use social media to nurture more leads.

Takeaways from the webinar include:

Measuring the effect of social media
Targeting the right audience with social media
How to generate sales through social media
Social media channels to focus on in 2013

About the Presenter:

Amitabha Chatterjee, Business Manager

Amitabha Chatterjee is currently working as a business manager for Regalix. In a career spanning nearly seven years, he has three years of experience in Digital Marketing and eCommerce strategy.

He has hands-on experience in the areas of website redesign, conversion optimization, CMS implementation, B2B and online marketing. Prior to joining Regalix, he has worked in the capacity of a Web Analyst and Senior Customer Service Executive.

Amitabha holds a bachelor’s degree from the Bangalore University and a Master Degree from the University of Wales, Cardiff.

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    Optimizing Your Social Channels to Enhance Lead Generation Optimizing Your Social Channels to Enhance Lead Generation Presentation Transcript

    • Optimizing your Social Channels for Enhanced LeadGenerationAmitabha Chatterjee| Business ManagerJanuary 15th, 2013 © 2012 Regalix Inc. Confidential, All Rights Reserved
    • About the Speaker Business Manager – Digital Marketing Google Analytics Certified Professional Vast experience with brand strategy, marketing communication. Associated with leading companies like IT, Retail & Advertising,in the online marketing domain. © 2012 Regalix Inc. Confidential, All Rights Reserved 2
    • Lead capturing through Social Media © 2012 Regalix Inc. Confidential, All Rights Reserved
    • How it works?? © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Why Social Media for Lead Generation? Today 50% - 70% of the buying cycle is now completed before customers ever engage with a sales personAbout 60% of B2B marketers acquired new customer using social media in 201270% of marketers now use social media as part of their marketing strategy © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Should you be using Social Media for Lead Generation?2013- time to not only get on board but optimize each of your social channels so that they not only engage, but capture leads.1/3 of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchase processesSocial media is being rated as the second-most important factor (64%) in organic search success, behind only effective web pages (82%)About 60% of B2B companies have acquired a customer through LinkedIn, followed by 60% through company blogs, 43% through Facebook, and 40% through Twitter © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Which of the Social Channels should you focus on?Facebook should not be the only focus; will tweeting help?.... LinkedIn not for professional job seekers?More exposure needed on all the social channels. Does it sound time consuming?About 95% qualified prospects on the website research but never complete the sales process; but eventually 70% will complete the purchase either from you or your competitors © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Rules of Social Media MarketingInbound is not enoughNever be too seriousYou should have good contentClear Call to ActionValue addition.Two-way communication. © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Optimizing the Social Media channels - FacebookFacebook  >800 million people using Facebook everyday This platform is more than just a way to stay connected to friends & family; essential tool in the B2B marketing toolbox How can you take advantage of the Facebook page? The scrapbook style Comments on Fan pages The ticker Timeline © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Optimizing the Social Media channels - FacebookEdge Rank is Facebook’s algorithm that personalizes users newsfeeds and inserts posts it thinks will interest themFacebook marketing can be measured using two metrics: Engagement Rate Buzz Metric © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Optimizing the Social Media channels - FacebookTo see and be seen  Facebook’s Page Rank Algorithm  Visuals  Cover Photos  Promoted Posts  Sponsored Stories  Facebook App © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Optimizing the Social Media channels - TwitterTwitter As of 2011, Twitter had over 200 million registered users Being followed on Twitter is an incredibly strong signal of online affinity for your business A community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Optimizing the Social Media channels - Twitter Optimizing Twitter Promoted Tweets in Timelines Promoted Tweets in Search Right Messaging Immediate tracking and results © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Optimizing the Social Media channels - LinkedInLinkedIn  World’s largest professional network on the internet  161 million members in over 200 countries and territories  LinkedIn no more just a job-seeker platform.  Through LinkedIn you can:  Participate or Initiate Group Discussions  Post links to content  Participate in Q&A  Build LinkedIn company pages © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Why build LinkedIn Company Pages? Company description to include keyword rich text on product descriptions Adding RSS feed feature Adding “Specialities” section Utilizing “Overview” section for lead generation Adding a short video on your product and its benefits © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Increasing followers to LinkedIn page Adding “follow our company on LinkedIn” call to action Activating individual status updates for colloborative contribution from designated company individuals Adding follow button to your website or blog Following company pages of industry peers, partners, customers and prospects. © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Reaching the targets through LinkedIn Ads LinkedIn ads are an extremely powerful way for businesses to target specific profiles which are not present in other advertising platforms LinkedIn Ads could be run on: Profile Page  Home Page  Inbox  Search Results Page  Groups © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Optimizing the Social Media channels - SlideShare Acquired by LinkedIn in May 2012 World’s largest community for sharing resentations like PowerPoint, videos & webinars 130 million page views a month, making it one of the most visited sites on the web today © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Optimizing the Social Media channels - YouTube Video is an essential part of any successful social marketing and lead generation strategy Optimizing your channel Optimizing individual videos Gaining new subscribers: Clear CTA Adding annotation Subscription button © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Optimizing the Social Media channels – Google+ 90 million users and growing About Page Extremely important to include information that searchers will want to know about your company Advantage ?? Include links to specific pages and contact form G+ events feature © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Optimizing the Social Media channels – Google+ Ownership of content  Google Authorship is how Google authenticates. It will increasingly begin to “trust” you as a quality source of content  Google Authorship is easy to set up. Identify yourself to Google through your G+ profile thereby linking back to it from your content and vice-versa  Benefits:  Increases awareness  Adds a human element  Stands out  Shows up  Increases CTR © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Good to Know! Lead Nurturing Only 27% of B2B leads are sales-ready when first generated. This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns SEO-driven leads have the highest lead-to-close rate (15%) among common lead generation sources. Paid search leads average a 7% rate, while outbound marketing leads (e.g., direct mail, telemarketing) close at a 2% rate © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Unlocking the Opportunities – FacebookB2C Facebook interaction is 30% higher than average on Sundays.95% of Facebook wall posts are not answered by brands.70% of local businesses use Facebook.The U.S. has the largest number of Facebook users. The country with the second-largest Facebook population: Indonesia.Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%.52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.” © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Unlocking the Opportunities – TwitterThere are now roughly 100 million active Twitter users (those who log in at least once per day).34% of marketers have generated leads using Twitter, and 20% have closed deals40% of Twitter users rarely post anything but primarily consume content there. 55% access Twitter via a mobile device.92% of retweets are based on “interesting content.” Only 26% are due to inclusion of “please RT!” in the tweet.55% of all Twitter users use the service to share links to news stories, and 53% retweet others. © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Unlocking the Opportunities – PinterestThe image-based social network has grown 4,000% in the past six months, now boasts more than 4 million users, and keeps those users engaged: the average Pinterest user spends nearly an hour-and-a-half per month on the site, behind only Facebook and Tumblr83% of Pinterest users are women. In the U.S., the most popular categories are Fashion, Desserts, Clothes and BirthdaysBut in the U.K., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing22% of all pins come from New York, followed by Los Angeles at 15%. A higher percentage come from Minneapolis (10%) than from San Francisco (8%)–even though Pinterest is based in Palo Alto. © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Key Takeaways Planning Social Setup Tips Focus on Your Buyers Use Share Buttons Be Interesting © 2012 Regalix Inc. Confidential, All Rights Reserved
    • Get in Touch Forefront of Innovation  visit: www.regalix.com Digital Marketing Services Technology Enabled Services  For a free evaluation of your website / Regalix Labs ecommerce portal, please get in touch with Nick Pinkerton, njpinkerton@regalix-inc.com Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team  If you have any questions about this webinar please feel free to get in touch with the speaker Amitabha Chatterjee, achatterjee@regalix- Fortune 500 and Venture Backed Customers (B2B inc.com and B2C) Global Operations: HQ in Silicon Valley, 4 Offices Industry Recognition © 2012 Regalix Inc. Confidential, All Rights Reserved 27