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Online video in the enterprise–fact vs fiction
 

Online video in the enterprise–fact vs fiction

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Connect with the video audience ...

Connect with the video audience

“180 million US visitors watch videos every month. That comes to 85% of all Internet consumers, 200 videos per person and around 13 hours per month” - MediaPost via DigitalTrends.



Video stories are compelling – higher ROI

Types of video stories:
Tutorials
Stories, anecdotes
Demos
Visual case-studies
Etc…

Myths around Online Videos

Too difficult to create online videos
Expensive to create good looking online videos
Takes too long to create online videos
Recycle and play TV ad online
Just create a viral video
Do it, forget it
It is just the video, you see


Myth 1: Too difficult to create online videos
Myth 2: Expensive to create good looking online videos
Myth 3: Takes too long to create online videos
Myth 4: Recycle and play TV ad online
Myth 5: Just create a viral video
Myth 6: Do it, forget it
Myth 7: It is just the video, you see

Myths
Too difficult to create online videos

Expensive to create videos

Videos take too long to create

Recycle and play TV ad online

Just create a viral video

Do it, forget it

It is just the video, you see

Reality
It is about communicating simply

Just make the message valuable

Amateur content works

Provide value – tips, tutorials

Virals are a hit or a miss

Do it. Spread it

It is a whole platform!

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    Online video in the enterprise–fact vs fiction Online video in the enterprise–fact vs fiction Presentation Transcript

    • Online video in the enterprise – Myths vs RealityWebinar 18th May 2011Presenter Nimish Vohra © 2004 - 2010 Regalix Inc. Confidential, All Rights ReservedREGALIX INC. - US REGALIX - Bangalore REGALIX - Chandigarh REGALIX - New Delhi2600 EAST BAYSHORE ROAD 2nd FLOOR, ZAM ZAM CENTRE SCO 415, 2nd FLOOR 18 SUNDAR NAGAR WWW.REGALIX.COMPALO ALTO CA 94303 USA #26, INFANTRY ROAD SECTOR 8 NEW DELHI 110 003 INDIA INFO@REGALIX-INC.COM 1 BANGALORE 56 001 INDIA PANCHKULA 134 109 INDIA 888-REGALIX
    • Agenda © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 2
    • Business case for Online Video1. Connect with the video audience 1. “180 million US visitors watch videos every month. That comes to 85% of all Internet consumers, 200 videos per person and around 13 hours per month” - MediaPost via DigitalTrends.2. Video stories are compelling – higher ROI Types of video stories: 1. Tutorials 2. Stories, anecdotes 3. Demos 4. Visual case-studies Etc… © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 3
    • Myths around Online Videos1. Too difficult to create online videos2. Expensive to create good looking online videos3. Takes too long to create online videos4. Recycle and play TV ad online5. Just create a viral video6. Do it, forget it7. It is just the video, you see © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 4
    • Myth 1: Too difficult to create online videos All you need is a hand-held video camera and a presenter! http://goo.gl/EiCWY © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 5
    • Myth 2: Expensive to create good looking online videos A good hand-held video recorder should be not more than $1000. Some kind of content smart phones would suffice too Video need not be ‘good looking’ – needs to communicate http://goo.gl/T385p © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 6
    • Myth 3: Takes too long to create online videos Could be as little as 2 hours for ideation, 1 hour of production and 2 hours of post-productions Less than the time you spend on writing a case-study http://goo.gl/Dk3mb © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 7
    • Myth 4: Recycle and play TV ad online TV is cool-ness oriented messaging in 10-20 seconds. Online video is value based messaging; 1-2 minutes http://goo.gl/TI5WU © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 8
    • Myth 5: Just create a viral video Maybe it is not a funky viral video you need! It could be tutorial, demo, tip video Your ‘viral video’ might not necessarily be viral http://goo.gl/4HIcV © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 9
    • Myth 6: Do it, forget it Just posting on YT might not help Post on your blog, website Push on twitter, facebook, linkedin amongst your social networks Participate in conversations with community © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 10
    • Myth 7: It is just the video, you see No, it is the whole platform that you can leverage! • News aggregation • Online casting • Online learning • Video curating http://apiblog.youtube.com/ “An online video platform is a free or fee-based self-service platform that offers hosting, encoding, customizable & embeddable players, and metrics for organizations that wish to upload and distribute their own video content.” - Streaming Media Magazine © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 11
    • SummaryMyths Reality Too difficult to create online videos 1. It is about communicating simply Expensive to create videos 2. Just make the message valuable Videos take too long to create 3. Amateur content works Recycle and play TV ad online 4. Provide value – tips, tutorials Just create a viral video 5. Virals are a hit or a miss Do it, forget it 6. Do it. Spread it It is just the video, you see 7. It is a whole platform! © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 12
    • About Regalix Forefront of Online Marketing, Social Media, Communities, Lead Generation Multi-disciplinary Leadership Team Fortune 500 and Venture-Backed Customers (B2B and B2C) Global Operations: HQ in Silicon Valley, 4 Offices 150+ Team, Built on 8+ years of research Recognition © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
    • Questions?  visit: www.regalix.com  For a free evaluation of your Social Media Marketing plan, please get in touch with Ritu, rjosan@regalix-inc.com  If you have any questions about video marketing, social media, search marketing, etc please feel free to get in touch with the speaker Nimish Vohra, nvohra@regalix-inc.com © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved