Impact of Social Media on Search by Regalix Inc – Jun 18, 2009

Presenter – Ritu Josan Over 8+ years of experience in digital marketing and corporate communications Directs account strategy at Regalix Worked with Fortune 500 and start up companies Worked on various successful marketing campaigns for B2B and B2C clients Has vast experience in customer acquisition programs Worked with brands like National Instruments in the past

Over 8+ years of experience in digital marketing and corporate communications

Directs account strategy at Regalix

Worked with Fortune 500 and start up companies

Worked on various successful marketing campaigns for B2B and B2C clients

Has vast experience in customer acquisition programs

Worked with brands like National Instruments in the past

Agenda Introduction Social Media an important marketing tool Why Social Media? Marketing on Social media Channels How to Measure Results? Strategies You Can Leverage to Improve Search Results Case Studies

Introduction

Social Media an important marketing tool

Why Social Media?

Marketing on Social media Channels

How to Measure Results?

Strategies You Can Leverage to Improve Search Results

Case Studies

Introduction “ Social Media Marketing” : Definition “ Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.” Source: Wikipedia

“ Social Media Marketing” : Definition

“ Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.”

An important marketing tool Social Network Sites grow 47% Y-O-Y and reach 45% of web users Accounts for over 10% of consumers time online Its grown 3 times faster than other online channels Have a high retention rate Sites like Myspace, Facebook, MSN groups have a retention rate of over 50% Have evolved to be more mainstream, not just limited to the young audience Highly interactive and engaging medium Source: Nielsen

Social Network Sites grow 47% Y-O-Y and reach 45% of web users

Accounts for over 10% of consumers time online

Its grown 3 times faster than other online channels

Have a high retention rate

Sites like Myspace, Facebook, MSN groups have a retention rate of over 50%

Have evolved to be more mainstream, not just limited to the young audience

Highly interactive and engaging medium

Why should you care about social media? Social media is an essential component of SEO and Search

Social media is an essential component of SEO and Search

Why should you care about social media? Social Media Some Benefits 71% of organizations plan to increase investments in social media in 2009. The average increase in investments is 2009. Why Cost effective medium to engage with the target group Cost effective medium to generate referral traffic Highly effective tool to avail direct feedback from customers Increase brand visibility Helps increase in direct traffic Has SEO benefits

Cost effective medium to engage with the target group

Cost effective medium to generate referral traffic

Highly effective tool to avail direct feedback from customers

Increase brand visibility

Helps increase in direct traffic

Has SEO benefits

Why should you care about social media? Social Media: Changed the Game

Why should you care about social media? Social Media: Changed the Game

Why should you care about social media? Evolution of Social Media 2007 Why? 2008 Try 2009 Embrace

Marketing on Social Media Channels

Social Media Strategy Can you create a community? It may already exist You can foster and promote Start a dialogue with your customers Find out your customers interest Leverage your existing community Find out who the influencers are Plan for the long term Social media guidelines

Can you create a community?

It may already exist

You can foster and promote

Start a dialogue with your customers

Find out your customers interest

Leverage your existing community

Find out who the influencers are

Plan for the long term

Social media guidelines

How to Measure Results? Increase in Referral Traffic Increase in Direct Traffic Increase in Organic Traffic Increase in Backlinks Discussions posted Increase in Fan base on social networks etc …

Increase in Referral Traffic

Increase in Direct Traffic

Increase in Organic Traffic

Increase in Backlinks

Discussions posted

Increase in Fan base on social networks

etc …

How to Measure Results? Analyze Your Website Traffic

Strategies You Can Leverage to Improve Search Results: 1. Make it Dynamic Source: Engine Works Video Integration Twitter Integration

Strategies You Can Leverage to Improve Search Results: 2. Encourage Collaboration Source: Engine Works Voting Comments

Strategies You Can Leverage to Improve Search Results: 3. Facilitate Growth of Community Source: Engine Works

Strategies You Can Leverage to Improve Search Results: 4. Leverage External Web Properties Source: Engine Works

Leading Semiconductor Company: Case Study Solution Channels used extensively: Document sharing sites, Social Bookmarking sites, Wikipedia, Social networking sites … Extensive Persona Management Uploaded documents on sites like slideshare, scribd, docstoc Book marked documents that were uploaded from different profiles Videos and Video marketing Wikipedia content mapping Created Fan pages on sites like Facebook and MySpace Constant content update and marketing the fan pages on various groups

Channels used extensively: Document sharing sites, Social Bookmarking sites, Wikipedia, Social networking sites …

Extensive Persona Management

Uploaded documents on sites like slideshare, scribd, docstoc

Book marked documents that were uploaded from different profiles

Videos and Video marketing

Wikipedia content mapping

Created Fan pages on sites like Facebook and MySpace

Constant content update and marketing the fan pages on various groups

Leading Semiconductor Company: Case Study Solution Increased presence on Document sharing sites Increased footprint on Google. Increased referral traffic

Leading Semiconductor Company: Case Study Solution Increased presence on Social Bookmarking Sites Increased footprint on Google. Increased referral traffic

Leading Semiconductor Company: Case Study Solution

Leading Semiconductor Company: Case Study Results 22% increase in direct traffic Q-O-Q 28% increase in search traffic Q-O-Q 21% increase in referral traffic Q-O-Q 34% fold increase in Wikipedia traffic Q-O-Q 20% increase in Backlinks

22% increase in direct traffic Q-O-Q

28% increase in search traffic Q-O-Q

21% increase in referral traffic Q-O-Q

34% fold increase in Wikipedia traffic Q-O-Q

20% increase in Backlinks

Bottlenotes- Case Study Business Problem Increase in relevant traffic to the Bottlenotes website Cost effective medium to generate additional traffic

Increase in relevant traffic to the Bottlenotes website

Cost effective medium to generate additional traffic

Bottlenotes- Case Study Solution Launch Social Networking campaign on various channels Participated in Blogs, Groups, Social Networking sites, Classified Sites, Video sites, Wikipedia…….. Created “Bottlenotes” fan and group pages on various Social Networking sites Created a buzz around Bottlenotes Posted relevant messages on various networks basis the discussions Seamlessly integrate Bottlenotes service and product offering

Launch Social Networking campaign on various channels

Participated in Blogs, Groups, Social Networking sites, Classified Sites, Video sites, Wikipedia……..

Created “Bottlenotes” fan and group pages on various Social Networking sites

Created a buzz around Bottlenotes

Posted relevant messages on various networks basis the discussions

Seamlessly integrate Bottlenotes service and product offering

Bottlenotes- Case Study Solution Create group, fan pages Presence on sites like Twitter

Bottlenotes- Case Study Solution Spread the word across blogs, forums, groups Participate in Classified sites

Bottlenotes- Case Study Results 7 fold increase in direct traffic Almost 7 fold increase in referral traffic Cost of acquiring traffic 50% lower than other online channels Increased online brand visibility Normalized Data

7 fold increase in direct traffic

Almost 7 fold increase in referral traffic

Cost of acquiring traffic 50% lower than other online channels

Increased online brand visibility

About Regalix Forefront of Online Marketing, Research and Web 2.0 portals Multi-disciplinary Leadership Team Fortune 500 and Venture-Backed Customers (B2B and B2C) Global Operations: HQ in Silicon Valley, 4 Offices 150+ Team, Built on 8+ years of research Recognition

Forefront of Online Marketing, Research and Web 2.0 portals

Multi-disciplinary Leadership Team

Fortune 500 and Venture-Backed Customers (B2B and B2C)

Global Operations: HQ in Silicon Valley, 4 Offices

150+ Team, Built on 8+ years of research

Recognition

Thank You! Learn more about Regalix at: www.regalix.com Contact: Ritu Josan Sr. Business Manager Email: [email_address]

Learn more about Regalix at:

www.regalix.com

Contact:

Ritu Josan

Sr. Business Manager

Email: [email_address]