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Impact Of Social Media On Search
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Impact Of Social Media On Search

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With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in ...

With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.

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Impact Of Social Media On Search Presentation Transcript

  • 1. Impact of Social Media on Search by Regalix Inc – Jun 18, 2009
  • 2. Presenter – Ritu Josan
    • Over 8+ years of experience in digital marketing and corporate communications
    • Directs account strategy at Regalix
    • Worked with Fortune 500 and start up companies
    • Worked on various successful marketing campaigns for B2B and B2C clients
    • Has vast experience in customer acquisition programs
    • Worked with brands like National Instruments in the past
  • 3. Agenda
    • Introduction
    • Social Media an important marketing tool
    • Why Social Media?
    • Marketing on Social media Channels
    • How to Measure Results?
    • Strategies You Can Leverage to Improve Search Results
    • Case Studies
  • 4. Introduction
    • “ Social Media Marketing” : Definition
    • “ Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.”
    Source: Wikipedia
  • 5. An important marketing tool
    • Social Network Sites grow 47% Y-O-Y and reach 45% of web users
    • Accounts for over 10% of consumers time online
      • Its grown 3 times faster than other online channels
    • Have a high retention rate
      • Sites like Myspace, Facebook, MSN groups have a retention rate of over 50%
    • Have evolved to be more mainstream, not just limited to the young audience
    • Highly interactive and engaging medium
    Source: Nielsen
  • 6. Why should you care about social media?
    • Social media is an essential component of SEO and Search
  • 7. Why should you care about social media? Social Media Some Benefits 71% of organizations plan to increase investments in social media in 2009. The average increase in investments is 2009. Why
    • Cost effective medium to engage with the target group
    • Cost effective medium to generate referral traffic
    • Highly effective tool to avail direct feedback from customers
    • Increase brand visibility
    • Helps increase in direct traffic
    • Has SEO benefits
  • 8. Why should you care about social media? Social Media: Changed the Game
  • 9. Why should you care about social media? Social Media: Changed the Game
  • 10. Why should you care about social media? Evolution of Social Media 2007 Why? 2008 Try 2009 Embrace
  • 11. Marketing on Social Media Channels
  • 12. Social Media Strategy
    • Can you create a community?
      • It may already exist
      • You can foster and promote
    • Start a dialogue with your customers
      • Find out your customers interest
    • Leverage your existing community
    • Find out who the influencers are
    • Plan for the long term
    • Social media guidelines
  • 13. How to Measure Results?
    • Increase in Referral Traffic
    • Increase in Direct Traffic
    • Increase in Organic Traffic
    • Increase in Backlinks
    • Discussions posted
    • Increase in Fan base on social networks
    • etc …
  • 14. How to Measure Results? Analyze Your Website Traffic
  • 15. Strategies You Can Leverage to Improve Search Results: 1. Make it Dynamic Source: Engine Works Video Integration Twitter Integration
  • 16. Strategies You Can Leverage to Improve Search Results: 2. Encourage Collaboration Source: Engine Works Voting Comments
  • 17. Strategies You Can Leverage to Improve Search Results: 3. Facilitate Growth of Community Source: Engine Works
  • 18. Strategies You Can Leverage to Improve Search Results: 4. Leverage External Web Properties Source: Engine Works
  • 19. Leading Semiconductor Company: Case Study Solution
    • Channels used extensively: Document sharing sites, Social Bookmarking sites, Wikipedia, Social networking sites …
    • Extensive Persona Management
    • Uploaded documents on sites like slideshare, scribd, docstoc
    • Book marked documents that were uploaded from different profiles
    • Videos and Video marketing
    • Wikipedia content mapping
    • Created Fan pages on sites like Facebook and MySpace
      • Constant content update and marketing the fan pages on various groups
  • 20. Leading Semiconductor Company: Case Study Solution Increased presence on Document sharing sites Increased footprint on Google. Increased referral traffic
  • 21. Leading Semiconductor Company: Case Study Solution Increased presence on Social Bookmarking Sites Increased footprint on Google. Increased referral traffic
  • 22. Leading Semiconductor Company: Case Study Solution
  • 23. Leading Semiconductor Company: Case Study Results
    • 22% increase in direct traffic Q-O-Q
    • 28% increase in search traffic Q-O-Q
    • 21% increase in referral traffic Q-O-Q
    • 34% fold increase in Wikipedia traffic Q-O-Q
    • 20% increase in Backlinks
  • 24. Bottlenotes- Case Study Business Problem
    • Increase in relevant traffic to the Bottlenotes website
    • Cost effective medium to generate additional traffic
  • 25. Bottlenotes- Case Study Solution
    • Launch Social Networking campaign on various channels
    • Participated in Blogs, Groups, Social Networking sites, Classified Sites, Video sites, Wikipedia……..
    • Created “Bottlenotes” fan and group pages on various Social Networking sites
    • Created a buzz around Bottlenotes
      • Posted relevant messages on various networks basis the discussions
      • Seamlessly integrate Bottlenotes service and product offering
  • 26. Bottlenotes- Case Study Solution Create group, fan pages Presence on sites like Twitter
  • 27. Bottlenotes- Case Study Solution Spread the word across blogs, forums, groups Participate in Classified sites
  • 28. Bottlenotes- Case Study Results
    • 7 fold increase in direct traffic
    • Almost 7 fold increase in referral traffic
    • Cost of acquiring traffic 50% lower than other online channels
    • Increased online brand visibility
    Normalized Data
  • 29. About Regalix
    • Forefront of Online Marketing, Research and Web 2.0 portals
    • Multi-disciplinary Leadership Team
    • Fortune 500 and Venture-Backed Customers (B2B and B2C)
    • Global Operations: HQ in Silicon Valley, 4 Offices
    • 150+ Team, Built on 8+ years of research
    • Recognition
  • 30. Thank You!
    • Learn more about Regalix at:
    • www.regalix.com
    • Contact:
    • Ritu Josan
    • Sr. Business Manager
    • Email: [email_address]