Managing your brand's online reputation
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Managing your Brand's Online Reputation Your Brand in the Wild ...

Managing your Brand's Online Reputation Your Brand in the Wild
Why online branding matters
Determining brand strength online
Leveraging social media to maintain your brand
Tips to building your brand online

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Managing your brand's online reputation Presentation Transcript

  • 1. Managing your Brands Online ReputationYour Brand in the WildBelmond Victor | SEO & SMM ManagerDec 5th 2012 © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 2. About Belmond SEO & SMM Manager Over 8 years of experience with Fortune 500 and start up companies Drives SEO Strategy within Regalix. © 2012 Regalix Inc. Confidential, All Rights Reserved 2
  • 3. Contents Why online branding matters Determining brand strength online Leveraging social media to maintain your brand Tips to building your brand online © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 4. Your Brand© 2012 Regalix Inc. Confidential, All Rights Reserved
  • 5. Examples © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 6. This is where you want to be © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 7. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 8. These are growing. Tier 1 Tier 2 We all start here. Tier 3 © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 9. When a user types in your name, product or brand—what do they see? Autocomplete results Search [domain] Related stores/brands Search related to [keyword] Multiple listings for your domain © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 10. When a user types in your name, product or brand—what do they see? Google Places Site links People and Pages on Google+ © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 11. When a user types in your name, product or brand—what do they see? Unrelated SERPs or “Did you mean…” “showing results for…” © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 12. Brands are good for business. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 13. NEW ADDITION: 8. “More results” and other brand- owned propertiesFrom SEOBook: http://www.seobook.com/learn-seo/infographics/brand-branding-brands.php © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 14. How do we get there? © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 15. How do we MANAGE Google? Register your domain(s). Register your username(s). Create QUALITY content on domains & profiles. Cross-link everything. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 16. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 17. How do we MANAGE Google? Technical SEO audit Content marketing strategy Get social rel=“author,” schemas, videos, pictures, p roduct feeds, etc © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 18. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 19. ROI© 2012 Regalix Inc. Confidential, All Rights Reserved
  • 20. Kaushik.net/avinash/brand-measurement-analytics-metrics-branding-campaigns/ © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 21. Your Brand© 2012 Regalix Inc. Confidential, All Rights Reserved
  • 22. Your Brand© 2012 Regalix Inc. Confidential, All Rights Reserved
  • 23. Get in Touch Forefront of Innovation  visit: www.regalix.com Digital Marketing Services Technology Enabled Services  For a Free SEO Audit of your website / Regalix Labs ecommerce portal, please get in touch us Multi-disciplinary Leadership Team & Strong  If you have any questions about this webinar Advisory Board, 175+ Team please feel free to get in touch with the speaker Belmond Victor, bvictor@regalix-inc.com Fortune 500 and Venture Backed Customers (B2B and B2C) Global Operations: HQ in Silicon Valley, 4 Offices Industry Recognition © 2012 Regalix Inc. Confidential, All Rights Reserved 23