Leverage Alumni Networks for Student Acquisition

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Know how to 'Leverage Alumni Networks for Student Acquisition' …

Know how to 'Leverage Alumni Networks for Student Acquisition'
Alumini, School and Student are your most important brand ambassadors and Could turn out to be your top recruiters.
Alma Mater Communications
• Marketing Communications
1. Newsletter
2. Invitation to alumni events
3. Invitations to campus events
4. Invitations for guest lectures
5. Fundraising
6. Mentorship programs
7. Task-forces & committees
8. Volunteer work
• Networking Resources
1. Alumni website & database
2. Alumni social networking site
3. Alumni groups on Facebook & LinkedIn; Twitter
4. Unofficial Groups (Batch of ..., All @Prof. X's class)
My Alumni Subscriptions
1. Junior School
2. High School
3. Undergraduate School
4. Postgraduate School
5. Professional & Continuing Education Academy
6. Previous 4 jobs
What you need to responded to
• Professor's request to meet a business colleague
• Professor's request to speak to his class
• Fellow alumni that needed help
• Dinner invitation from an ex-college mate
• Current student that reached out for summer internship
• My favorite English teacher from junior school on Facebook
Opportunity: Create an involved Alumni Network
1. Listen to Alumni and create resources to support their lifecycle needs
2. Continue to inspire and lead via research & thought leadership
3. Adopt modern tools that are expected before they become expectations
4. Showcase a lifetime support ecosystem
Create an involved Alumni Network
Start with the Basics
1. Alumni Directory & Network
2. Alumni Newsletter
3. Reasons to keep in touch with the school
a. Mentorship
b. Knowledge center
c. Job posting
d. Message board
e. Industry speakers
f. Continuing education
4. Permanent school email
Leverage an involved Alumni for Student Acquisition
1. Identify and recruit volunteers (both current students and alumni)
2. Create volunteer training & equip them with tools
3. Build goals & measurement for each activity
4. Current students to reach out to their friends in previous schools
5. Showcase a lifetime value for Alumni
6. Thought leadership sessions over Webex (Facebook, G+)
7. Point prospective students to resources & tools for ongoing reference
8. Minority & ethnic outreach
9. Alumni to counsel on specific programs of interest
10. Entrepreneurship & mentorship programs
Regalix Education Services
1. Thought Leadership
2. Alumni & Industry Relations
3. Student Acquisition
4. App Development
5. Events and Ticket Sales
6. Labs & Incubation Services

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  • 1. Leverage Alumni Networks forStudent AcquisitionJessy Simons | Education MarketingJuly 19th 2012 Vikas Sharan | CEO © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 2. PresentersVikas, CEO @Regalix Jessy, Marketing @Regalix• Serial Entrepreneur, Founder • Education Marketing @Regalix LearnStreet.com (Professional Education) Student Recruitment Regalix Inc. (Innovation Services) Event Marketing Lozoic Inc. & BayPackets Inc. (Telecommunications) Classroom Technology Wingspanbank.com Inc. (1st Internet only bank) Enherent Inc. (Emerging technologies) • Marketing & Sales Oracle• Visiting Faculty Goldman Sachs AOL Indian Institute of Technology (IIT-B) Mumbai Shankar Academy, New Delhi • Bachelors in Computer Application and Marketing• ComplianceOnline.com World’s largest training & certification portal in GRC• SiliconIndia.com Indias largest continuing education and career services• Published Author, Speaker• Alumni: IIT-B, College of Art © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 3. Leverage Alumni Networks forStudent Acquisition 1 2 3 Alumni School Student• Your most important brand ambassadors• Could turn out to be your top recruiters• Will want to give back to the school• Will start new enterprises with their classmates……go on to lead change in the industry © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 4. Alma Mater Communications• Marketing Communications My Alumni Subscriptions o Newsletter o Invitation to alumni events • Junior School • High School o Invitations to campus events • Undergraduate School o Invitations for guest lectures • Postgraduate School o Fundraising • Professional & Continuing Education Academy o Mentorship programs • Previous 4 jobs o Task-forces & committees o Volunteer work• Networking Resources • 638 email messages across networks! • Messages were somewhat personalized o Alumni website & database • Pictures evoked real fond memories o Alumni social networking site • Seeing old friends evoked nostalgia, some o guilt of not making time to connect Alumni groups on Facebook & LinkedIn; Twitter • My Alma Maters marketing was reaching me, I was not forgotten and I had not o Unofficial Groups (Batch of ..., All @Prof. forgotten Xs class) © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 5. However...What I responded to• Professors request to meet a business colleague• Professors request to speak to his class• Fellow alumni that needed help• Dinner invitation from an ex-college mate• Current student that reached out for summer internship• My favorite English teacher from junior school on FacebookWhere I reached out• Recruitment for my company• Discuss R&D project with my professor• Business research (online resource center)• Networking & sales to other Alumni © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 6. Psychological ContractIf I give, I will get something back in return......the mutual beliefs, perceptions, and informal obligations between the Alumni & the Alma Mater © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 7. Now it is your turn to give back... Student Professional Manager Leaders Golden Years Involvement Ability to give back• Inspiration to change the world• Lifetime friends & relationships• Learning & certificates • Platform to give back• Self-esteem & jobs • I have given you inspiration, a career, relationships, now it is your turn to give back © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 8. But I have needs too... Student Professional Manager Leaders Golden Years Involvement Ability to give back• Inspiration to change the world• Lifetime friends & relationships• Learning & certificates • Platform to give back• Self-esteem & jobs • Solve real job-related problems • Learn new job related skills • Build new relationships • Family, work • Leadership @work • Management • Role model @home for kids • Time • Inspiration @socially • Who shall I give back to? © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 9. Learning from SiliconIndia Student Professional Manager Leaders Golden Years Involvement Ability to give back• Professional Networking• Resume• Career Guidance • Focused discussions, Groups • Associations & Memberships • Tips & tricks (Video, Micro learning) • Apprentice • Research Resources • Public Speaking • Job Fair • Certifications • Interviews • Blogs, Columns • Mentor • Instructor • Leadership training • Best practices, Frameworks • • Cities Time & Donations © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 10. Opportunity: Create an involvedAlumni Network• Listen to Alumni and create resources to support their lifecycle needs• Continue to inspire and lead via research & thought leadership• Adopt modern tools that are expected before they become expectations• Showcase a lifetime support ecosystem © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 11. Start with the basics• Alumni Directory & Network• Alumni Newsletter• Reasons to keep in touch with the school o Mentorship o Knowledge center o Job posting o Message board o Industry speakers o Continuing education• Permanent school email © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 12. Enable interaction • Newsletters, alerts o Include user generated content - blogs, discussions • Corporate partnerships • Continue inspiration with thought leadership research, guests, resources • Both students & faculty to connect with Alumni • Open avenues for giving back o Volunteering o Mentorship © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 13. Rice University Alumni Network • Navigate to topics of interest - mentorship, young alumni, giving back… • Outreach to community and volunteer © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 14. UConn Alumni Network • Branding social networks as feeders • ‘Action buttons’ for paid alumni services, partners, affiliates © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 15. Columbia Business School AlumniNetwork • Global alumni news • Calendar of events across the school & network © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 16. Brands are built over time • Alumni network www.iitbombay.org • This ‘default’ beacon for IITB alumni – took TEN YEARS to establish that too only via special alumni initiative • Lesson - Starting early is wise © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 17. Leverage an involved Alumni forStudent Acquisition• Identify and recruit volunteers (both current students and alumni)• Create volunteer training & equip them with tools• Build goals & measurement for each activity• Current students to reach out to their friends in previous schools• Showcase a lifetime value for Alumni• Thought leadership sessions over Webex (Facebook, G+)• Point prospective students to resources & tools for ongoing reference• Minority & ethnic outreach• Alumni to counsel on specific programs of interest• Entrepreneurship & mentorship programs © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 18. Regalix Education Services• Thought Leadership• Alumni & Industry Relations• Student Acquisition• App Development• Events and Ticket Sales• Labs & Incubation Services Schools K12 College Post-Grad Vocational Corporate UCLA StudyHelp © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 19. Companies that trust us Retail & Consumer Products Education & Research Technology UCLA IIT Bombay LearnStreet ICICI StudyHelp BANK © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 20. QUESTIONS © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 21. Get in Touch Forefront of Innovation  visit: www.regalix.com  Digital Marketing Services  Technology Enabled Services  If you have any questions about this webinar please feel free to get in touch with the speaker  Regalix Labs Vikas Sharan vsharan@regalix-inc.com Jessy Simons jsimons@regalix-inc.com Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team  For a free evaluation of your website / Fortune 500 and Venture Backed Customers ecommerce portal, please get in touch with Ritu Josan, rjosan@regalix-inc.com (B2B and B2C) Global Operations: HQ in Silicon Valley, 4 Offices Industry Recognition © 2012 Regalix Inc. Confidential, All Rights Reserved 21