Integrating Email Marketing & Social Media
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Integrating Email Marketing & Social Media to meet your business goals ...
Integrating Email Marketing & Social Media to meet your business goals
In 2008, 33% of online users were monthly users of social networks1
Social network users are, on average, connected to between 150 and 200 friends2
40% of email participants use social sites to gather product information and recommendations3
1. “Social Media Consumption” – Jupiter Research, September 23, 2008
2. “The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites,” by Ellison, Steinfield and Lampe: Department of Telecommunication, Information Studies, and Media Michigan State University; 2007 Journal of Computer-Mediated Communication
3. “Targeting Influential E-mail Subscribers,” Jupiter Research, July 2008
92% of adult Internet users send or read email — far more than regularly visit any social network*
Email marketing outperforms virtually all other media in terms of ROI** - (DMA and CMO Council)
Email marketing spend in the US will reach $2 billion by 2014. - (Forrester Research)
Email delivers one of the lowest costs per order and 2-times the ROI of any other digital channel**
*Pew American Life & Internet Study
11% of the message clicks were on the social share buttons
Generated an additional 1,250 “new” opens.
Assuming that each sharer had 100 friends, we estimate the summary was viewed an additional 61,000 times.
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