Quotes 30 “We had to accept that there were some unknowns. If you try to mitigate every piece of risk, you will be either inauthentic or fail.” - Chris Bruzzo, VP of Brand, Content and Online, Starbucks “If you are going to engage, you have to have a plan and make sure that resources are available. Because you can’t gracefully exit — once you’re in, you’re in. The days of walking away from a campaign are over — once we engage, we have to commit to it.” Denise Morrissey, Online Community Manager - Toyota “Less than 25 percent of online communities have more than 1,000 members, even though more than half of those businesses have spent more than $1 million on their community projects “ - Ed Moran of Deloitte.
31 Learn more about Regalix at: www.regalix.com Contact: Priscilla Business Manager Email: firstname.lastname@example.org