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Gamification - Should you gamify your business?
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Gamification - Should you gamify your business?

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Gamification – …

Gamification –
The application of game design and mechanics to activities beyond traditional games
M2 Research market spend estimates on Gamification solutions, applying game mechanics and behavioral analytics in non‐traditional applications
70% of Global 2000 organizations will have at least one Gamified application
50% of organizations that manage Innovation processes will Gamify those processes
How Gamification Works ?
The Psychology Of Game Mechanics (see presentation, Slide 8)
1) Uses positive feedbacks to build up users’ motivation
2) Increases the perceived ability by making difficult jobs simpler and more manageable
3) Places triggers in the path of motivated users

Reasons You Should Gamify
1) Consumers Want It - 40% of US online adults are looking for new ways to entertain themselves. 60% of consumers play a video game online in a typical week
2) Social Media Enhances It - On an average, 50% of people online between the ages of 18-44 play social games on a daily basis. 53% of Smartphone users play daily. 66% of Tablet users play daily
3) Early Starters Have Proven It
4) Some Great Implementations

Where Do You Start?
1) Pick Your Target
2) Know Your Audience
3) Social and Mobile - Ride The Wave

The Bottom Line
1) Continuously growing base of Games and Tech-savy users
2) Mobile, Social and Cloud technologies across business
3) Need to improve business process execution and performance through technology










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  • 1. Divya Sangwan| Business Manager | September 25’ 2012 © 2012 Regalix Inc. Confidential, All Rights Reserved 1
  • 2. Gamification –The application of and toactivities © 2012 Regalix Inc. Confidential, All Rights Reserved 2
  • 3. M2 Research market spend estimates onGamification solutions, applying game mechanicsand behavioral analytics in non‐traditionalapplications © 2012 Regalix Inc. Confidential, All Rights Reserved 3
  • 4. By 2015,70%of Global 2000organizations willhave at leastone Gamified application 50% of organizations that manage Innovation processes will Gamify those processes © 2012 Regalix Inc. Confidential, All Rights Reserved *Source: Gartner Press Release 4
  • 5. Deloitte, cited Gamification as one of the Technology Trends for 2012… © 2012 Regalix Inc. Confidential, All Rights Reserved 5
  • 6. Searches for Gamification…Summer 2010500 Results Today: 6.9 Million Results © 2012 Regalix Inc. Confidential, All Rights Reserved 6
  • 7. How Gamification Works ?© 2012 Regalix Inc. Confidential, All Rights Reserved 7
  • 8. The Psychology Of Game Mechanics FRUSTRATING Too hard/confusing Difficulty BORING Too easy Time Spent Playing © 2012 Regalix Inc. Confidential, All Rights Reserved 8
  • 9. The Psychology Of Game Mechanics1Uses positive feedbacks to build up users’ motivation 2 Increases the perceived ability by making difficult jobs simpler and more manageable 3 Places triggers in the path of motivated users © 2012 Regalix Inc. Confidential, All Rights Reserved 9
  • 10. Reasons You Should Gamify© 2012 Regalix Inc. Confidential, All Rights Reserved 10
  • 11. Consumers Want It 40% of US online adults are looking for new ways to entertain themselvesof consumers play a video game online in 60% a typical week © 2012 Regalix Inc. Confidential, All Rights Reserved 11
  • 12. Social Media Enhances ItOn an average, 50% of people online between the ages of 18-44 play socialgames on a daily basis 53% of Smartphone users play daily 66% of Tablet users 46 % play daily 54 % play daily play daily © 2012 Regalix Inc. Confidential, All Rights Reserved 12
  • 13. Social Media Enhances It© 2012 Regalix Inc. Confidential, All Rights Reserved 13
  • 14. Early Starters Have Proven It EngagementInvolvement Interaction Intimacy Influence © 2012 Regalix Inc. Confidential, All Rights Reserved 14
  • 15. Some Great Implementations © 2012 Regalix Inc. Confidential, All Rights Reserved 15
  • 16. 1 Fold.It Gamification Discovery of the mystery of how a key protein may help cure HIV Crowdsourcing © 2012 Regalix Inc. Confidential, All Rights Reserved 16
  • 17. © 2012 Regalix Inc. Confidential, All Rights Reserved 17
  • 18. 2 Salesforce Performance Management Application Gamification © 2012 Regalix Inc. Confidential, All Rights Reserved 18
  • 19. © 2012 Regalix Inc. Confidential, All Rights Reserved 19
  • 20. 3 Aldo A is for ALDO ( Gamification Facebook Instagram ) © 2012 Regalix Inc. Confidential, All Rights Reserved 21
  • 21. © 2012 Regalix Inc. Confidential, All Rights Reserved 22
  • 22. © 2012 Regalix Inc. Confidential, All Rights Reserved 23
  • 23. 4 Mindbloom Life Mindmap 13 Million Actions Gamification © 2012 Regalix Inc. Confidential, All Rights Reserved 24
  • 24. © 2012 Regalix Inc. Confidential, All Rights Reserved 25
  • 25. Inspirations Dashboard© 2012 Regalix Inc. Confidential, All Rights Reserved 26
  • 26. Actions Dashboard© 2012 Regalix Inc. Confidential, All Rights Reserved 27
  • 27. Leveling Up© 2012 Regalix Inc. Confidential, All Rights Reserved 28
  • 28. Where Do You ? © 2012 Regalix Inc. Confidential, All Rights Reserved 29
  • 29. Pick Your Target Know Your Audience © 2012 Regalix Inc. Confidential, All Rights Reserved 30
  • 30. Social Mobile Ride The Wave © 2012 Regalix Inc. Confidential, All Rights Reserved 31
  • 31. The Bottom Line Continuously Mobile, Social and Need to improve businessgrowing base of Cloud technologies process execution and Games and across business performance through Tech-savy users technology © 2012 Regalix Inc. Confidential, All Rights Reserved 32
  • 32. Questions ?© 2012 Regalix Inc. Confidential, All Rights Reserved 33
  • 33. Get in Touch Forefront of Innovation  visit: www.regalix.com  Digital Marketing Services  Technology Enabled Services  If you have any questions about this webinar please  Regalix Labs feel free to get in touch with the speaker Divya Sangwan, dsangwan@regalix-inc.com Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team  For a free evaluation of your website / ecommerce portal, please get in touch with Shivraj Asthana, Fortune 500 and Venture Backed Customers (B2B and sasthana@regalix-inc.com B2C) Global Operations: HQ in Silicon Valley, 4 Offices Industry Recognition © 2012 Regalix Inc. Confidential, All Rights Reserved 34