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Crowd sourcing

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Crowdsourcing is a process that involves outsourcing tasks to a distributed group of people. This process can occur both online and offline, and the difference between crowdsourcing and ordinary ...

Crowdsourcing is a process that involves outsourcing tasks to a distributed group of people. This process can occur both online and offline, and the difference between crowdsourcing and ordinary outsourcing is that a task or problem is outsourced to an undefined public rather than a specific body, such as paid employees. Crowdsourcing is distributed problem solving. Your most complex business problems are broken down into microtasks and completed efficiently by an on-demand, scalable workforce. Coining the term of "crowdsourcing", Jeff Howe has also indicated some common categories of crowdsourcing that can be used effectively in the commercial world. Some of these web-based crowdsourcing efforts include crowdvoting, wisdom of the crowd, crowdfunding, microwork, and inducement prize contests. Crowd is an umbrella term for people who contribute to crowdsourcing efforts.

Crowdsourcing can be looked at as an application of the wisdom of crowds concept, in which the knowledge and talents of a group of people is leveraged to create content and solve problems.
Crowdsourcing markets are not a first-in-first-out queue. Tasks that are not completed quickly may be forgotten, buried by filters and search procedures so that workers do not see them

Some popular uses of implicit crowdsourcing are Captcha codes and ESP Game. Crowdsourcing has the potential to be a problem-solving mechanism for government and nonprofit use.

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Crowd sourcing Crowd sourcing Presentation Transcript

  • Crowdsourcing-The New Wave of Business © 2012 Regalix Inc. Confidential, All Rights Reserved
  • About PavanMarketing and advertising professional with over 13 years of experienceHas Online Marketing Experience in Advertising, FMCG, Airline, Travel &Education IndustriesManages both B2B and B2C clients in helping them leverage the Internet toachieve their marketing goals and objectives.Masters in Business Administration (Marketing) and a Graduation in Chemistry. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • What is crowdsourcing? Crowd OutsourcingCrowdsourcing is an invitation to all people in the crowd to create, discuss, refine and rank meaningful ideas or tasks or contributions via the web. The crowd is essentially external to the organization. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Crowdsourcing isn’t about gathering a flock…© 2012 Regalix Inc. Confidential, All Rights Reserved
  • … it’s about leveraging a group of uniquely talented individuals• In reality there is no crowd doing the work, rather a variety of individuals taking on the work atwill. Most of them are willing to risk their time and effort for little or no return• The term “crowdsourcing” was coined by Jeff Howe of Wired magazine in 2006, has emerged andevolved into the internet landscape 5 © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Have you notice the power of crowd lately? Managed an entire Customer An OS that is created and support of a Mobile company constantly updated by theWritten entire books crowdand suspensethrillers Play Chess against a world Champion Classified the entire Universe © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Have you noticed the power of crowd lately?Run an entire Online Business Solve Puzzles of Science Help Discover and Understandwhere buyers are also designers and help unfold mysteries Bio Mapping / Emotionof product of Cellular biology Mapping of people An entire Multilingual Internet Encyclopedia Contribute to running a investment portfolio of a mutual fund And many more examples around us © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Successful corporate crowdsourcing initiatives © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Fiat Mio - create a carGather ideas from public for a new concept car. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Open Innovation Sara Lee - open innovation portalof Sara LeeCreates open network that links broad bases of knowledge to better serveconsumer and customer needs. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • My Startbucks Idea - shaping the future of StarbucksA Website to share, vote, discuss ideas and see them in action. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Crowdsourcing 101© 2012 Regalix Inc. Confidential, All Rights Reserved
  • Crowdsourcing is used when… When you need work force to When you need Knowledge & When you need Money/ complete tasks or organize Information funding support things Collective Knowledge Crowd Funding Crowd labour When you want to choose When you need to generate the best work (Creatives and When you need Opinions innovative ideas content) Crowd creativity Crowd Reviews Open-innovation When you want to create When you need support for something together your cause Co - Creation Civic Engagement• The crowds either create or contribute or help decide /aid decision making• “We” are better than “Me” and “We” are smarter than “Me” © 2012 Regalix Inc. Confidential, All Rights Reserved
  • The Crowdsourcing Landscape© 2012 Regalix Inc. Confidential, All Rights Reserved
  • Who can use crowdsourcing? Established Startups Groups Corporates Non ProfitGovernments Individuals organizations And just about any organization that needs resources engagement and ideas… © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Why should an organization look at crowdsourcing? Business Marketing Reduces cost Good word of mouth Reduces go to market time Brand equity & reputation Easy access to Resources Pipelines of prospects & referrals Increased Efficiency More website traffic De- centralization of tasks More audience engagement Crowdsourcing Innovation Human Creating stakeholders More Thinking heads – More ideas “You are Listening” Fresher perspective “Responsive Organization” Talent access Community & belongingness Co creating value – open ideas• The four sides of crowdsourcing benefits are intrinsic to the value driven by crowd © 2012 Regalix Inc. Confidential, All Rights Reserved
  • The Building Blocks of CrowdsourcingUnderstanding the Crowd and what brings them together © 2012 Regalix Inc. Confidential, All Rights Reserved
  • The Building blocks of crowd Who are these people? How WhatIs it being done? Is being accomplished? Why Do the crowd come together? © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Who are the people in the crowd?• Common Belief: The crowd is dispersed, has a short attention span and is full of specialists• The connectors spread the word, The salesman pursue to participate and the Mavens provide that “Special” value• More often than not they are your existing , prospective customers or influencers © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Why do they come together? Rewards Recognition Connections Money Autonomy Collective No Hierarchy Belongingness Learning• Money is not necessarily the motivation all the time, its usually the love , Glory and recognition most of the times © 2012 Regalix Inc. Confidential, All Rights Reserved
  • How does crowdsourcing work? Tasks/Contribution Independent Dependent Collection Collaboration Create •Contest Group Decisions Individual Decisions • Voting Decide •Markets • Consensus •Social networks • Averaging• Tasks and individual contribution are the key genomes © 2012 Regalix Inc. Confidential, All Rights Reserved
  • The Linux Example LinuxTasks/Contribut ion What Who Why How Money New Software Create modules Crowd Recognition Collaboration Belongingness Which modules Linus Recognition Decide warrant inclusion in Travolds & Belongingness Hierarchy next release associates © 2012 Regalix Inc. Confidential, All Rights Reserved
  • The Wikipedia Example Tasks/Contribution Linux What Who Why How New version of Recognition Create article Crowd Belongingness CollaborationEdit Existing Wikipedia Whether to keep Articles Recognition Decide current version Crowd Belongingness Consensus Recognition Create New article Crowd Belongingness CollectionDecide What Whether to delete Recognition Decide (preliminary) Crowd Belongingness Voting Wikipedia articles to include Whether to delete Administra Recognition Decide• aaaa (final) tor Belongingness Hierarchy © 2012 Regalix Inc. Confidential, All Rights Reserved
  • How to use crowdsourcing? Crowd sourcing process Do & Don’t’s © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Steps involved in Crowdsourcing Broadcast Reward the The Crowd &Identify the the problem/ The Crowd Winning Organization Company Problem/ needs online- Submits contributors / & Community review the Solution profit Need Right solutions solutions providers platform• Six easy steps to initiate crowdsourcing• However its not all that easy…• Purpose & Intent – the key initiators of a process © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Identifying the need Manufacturing Start ups IT • Raise Funds • Testing of solutions • Co create new products • Co Create new ideas• Product Design •Customer support •Manage existing projects• New Product ideas • Market research •Micro tasks• Market Research •General Tasks •Create Process documentation•Product roll out decision •Content (blogs, videos, photos) •Customer support•Determine pricing • Determine pricing • Generate leads•Streamline processes • Communication, •Market Products globally Designs & Marketing Non Profit R&D organization Services organization • Raise funds • Particiation in R&D initiative • Crowdsource Content •Data gathering • Crowdsource Tasks • Generate volunteers •Tasks & microtasks •Crowdsource tasks • Generate Content • Customer support • Co create ideas •Digitize docs • Collect news & information •News & Information • Determine pricing © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Critical Success factors Platform Mavens & Stickiness Salesmen Factor Motive Environment Purpose Alignment context Crowd Sourcing Success• The purpose: Should be global and more open – try not to establish brand or company purpose• The Platform: Should be transparent and involving the audience in the entire process.• The Mavens & Salesmen: Provide the thrust to achieve critical mass• Stickiness factor: Makes the crowd come back again & again• Environment: The general mood of the crowd – Stressed, available or transactional… © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Dos and Donts in Corporate and Organizational Foresight Do’s Don’tsPatience: Crowd sourcing is a long Free: Don’t Assume thatterm initiatives – Patience & crowdsourcing is freePerseverance pays Customer: Don’t assume that allCommunity: Nurture and support the crowdsourcing audience is prospect /communities created through customercrowdsourcing Brand: Crowdsourcing as a brandIdentify: The Mavens, salesmen & initiativeconnectors in the crowd to customize Customers: Don’t treat yourcommunication engagements customers as just customersTransparency: Ensure complete Control: Don’t try to control thetransparency of the process outcomes of the process – especially in crowd decision makingLarger Purpose: The purpose should Implementation: Don’t assume thatbe larger than marketing & sales all crowdsourcing ideas are good andLong term strategy: Use implementablecrowdsourcing as a strategic platform © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Lets start crowdsourcingFlickr: LucLeqay 29 © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Thank you© 2012 Regalix Inc. Confidential, All Rights Reserved
  • QUESTIONS © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Get in Touch Forefront of Innovation visit: www.regalix.com Digital Marketing Services TechnologyEnabled Services If you have any questions about this webinar please Regalix Labs feel free to get in touch with the speaker Pavan Kumar, pavan@ regalix-inc.com Multi-disciplinaryLeadership Team & Strong Advisory Board, 175+ Team For a free evaluation of your website / ecommerce portal, please get in touch with Ritu Josan, rjosan@ regalix-inc.com Fortune 500 and Venture Backed Customers (B2B and B2C) Global Operations: HQ in Silicon Valley 4 Offices , Industry Recognition32 © 2012 Regalix Inc. Confidential, All Rights Reserved