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Content matters for search engine

by on Dec 20, 2012

  • 782 views

Content matters for search engine ...

Content matters for search engine

SEO and Link Building
Search engines index the entire Web

Brand new pages can be hard for search engines to find

Absence of pre-existing links isolates web pages from search engines

What Google Says About Content
Panda hates low-quality content
Hates pages that have thin amounts of content and those that are more focused on ads
Penguin targets sites that have spammy links
It targets over-optimized sites
Avoid getting dinged by such updates

Defining SEO-Friendly Content
Respect the reader's time
Use effective titles for your articles
Grab your readers' attention with numbers
Use killer images and visuals to spice up your content
Use keywords strategically
Use subheads
Make your content easily sharable
Tell a story

Content & SEO Success
Pick a comfortable niche
Carefully research keywords
Enable social media sharing
Variety is the spice of SEO
Traditional still works
And don’t forget to build an editorial calendar & a message matrix

Especially for Content Marketers
Keep it fresh
Don’t duplicate
Learn more about SEO
Learn from experts
Practice and trial and error
Incorporate keywords…but don’t overdo it


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